In this insightful episode of In The Lab, Ruben sits down with Wendy Wei from Relay (a digital banking and money management platform) to unpack one of the most overlooked skills in entrepreneurship and real estate investing: understanding your cash flow. What starts as a conversation around money management quickly turns into a deeper discussion on psychology, conditioning, identity, habits, and the systems that shape how entrepreneurs operate their businesses and lives. Wendy shares her journey from growing up in a traditional immigrant household to building a career across psychology, marketing, SaaS, storytelling, and fintech. With a background in psychology from Harvard University and experience spanning photography, creator partnerships, and performance marketing, Wendy explains how curiosity, experimentation, and human behavior became the foundation for the work she does today helping business owners better understand and organize their finances. The episode dives deep into the Profit First framework and how entrepreneurs can stop operating with one giant “bucket” of money and instead build systems that create visibility, automation, accountability, and profitability. Ruben also breaks down exactly how Invested Escapes uses Relay internally across multiple properties, vendors, virtual cards, owner payouts, and operational systems to move faster and stay organized while scaling nationwide. Relay is a digital banking and money management platform that helps real estate investors get clear visibility into what they’re earning, spending and saving—so they can better understand the cash flow in their business. Throughout the conversation, Wendy also shares powerful insights around neuroplasticity, conditioning, growth mindset, rewiring limiting beliefs, and how small consistent habits can completely change the trajectory of your life and business over time. This episode blends entrepreneurship, psychology, systems, and financial organization into one conversation designed to help operators think differently about both money and growth. Tune in now to learn how to stop leaking money, organize your business like a true operator, and build systems that help you pay yourself first while scaling with clarity. Sign Up For Relay through My Referral Link: https://join.relayfi.com/partner/?referralcode=temporaryhousingmeetup&utm_source=events&utm_medium=… HIGHLIGHTS: 42:21 - Wendy talks about rewiring your brain through growth mindset. 55:50 - Wendy talks about automating cash flow for entrepreneurs. Keeping it Real: 01:00 – Building micro communities 03:20 – Understanding cash flow 06:10 – Graduation season pressure 11:30 – Travel shapes perspective 15:20 – Psychology meets marketing 16:30 – Curiosity drives growth 20:10 – Small actions compound 31:00 – Understanding conditioning 34:30 – Coaching changed everything 36:00 – Rewiring self-talk 42:20 – Neuroplasticity explained 46:10 – Identity shapes habits 51:20 – Profit First explained 54:40 – Automating cash flow 58:20 – Relay inside operations 1:03:00 – Virtual card controls 1:07:00 – Banking misconceptions 1:10:00 – Most-used Relay features 1:15:00 – Building real community 1:17:00 – People over logos #RealEstateInvesting #ProfitFirst #CashFlowManagement #EntrepreneurMindset #RelayFinancial #BusinessSystems #FinancialFreedom #MoneyManagement #RealEstateBusiness #Entrepreneurship CONNECT WITH THE GUEST Linkedin: https://www.linkedin.com/company/bankwithrelay/ https://www.linkedin.com/in/wendyhwei/
