Conversations with Women in Sales

Lori Richardson
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Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

  1. Jun 11 ·  Video

    215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

    Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connecting on LinkedIn - just make sure you customize the "ask" - say you heard about her on this podcast.  Founder, No More Cold Calling Sales leaders often think they have a pipeline problem. More often, they have a referral problem. Referrals consistently produce the highest-quality revenue in business. Yet most organizations treat them like a happy accident instead of building a strategy to generate them. For more than 25 years I've helped sales teams turn trust into predictable pipeline by implementing structured referral systems. Referrals aren't random—they're the result of intentional design. Through Your Referral Edge, organizations learn how to: • Make referrals their primary growth strategy • Systematize trust-driven opportunity creation • Generate consistent, qualified introductions without cold outreach The result is stronger pipelines, better conversations with decision-makers, and measurable revenue growth. If you're still guessing where your next deal is coming from, the constraint isn't effort. It's design. Because guessing isn't a strategy. Systems are. Joanne's three favorite words: Referrals Drive Revenue Reach out to Joanne: https://www.linkedin.com/in/joanneblackreferralsales/   More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    28 min

  2. Mar 15

    214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

    Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and landed a co-op role at DuPont while still in college. Since most of the sales roles were held by engineers back in the late 1990's / early 2000's it wasn't that hard of a transition when she landed her first sales role.  She became a Sigma "Black Belt" within Dupont - which was a big program for quality improvement in the 90's -  Maria found a way to balance family and work although it cost her the "fast track" in promoting, but it led her into a career in data and commercial application. Later she went on to Gartner and now is retired, but looks back to share some great lessons.  More about Maria: https://www.linkedin.com/in/maria-boulden-8a778b11/  More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    33 min

  3. 12/11/2025

    213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

    Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  "Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"  is available January 8th.  Lynn and I sat down to talk about sales leadership and career pathing in sales.  More about Lynn: https://www.linkedin.com/in/lynnhidy/ Learn about her new book here: https://masteringinsidesalesleadership.com/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    33 min

  4. 11/26/2025

    212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

    Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay there. Now she is at Common Room as VP of Sales. We talked about her meteoric rise in various organizations - what it takes to get a promotion into a new role or one you've never done before, and how selling is different in the age of AI.  More about Shay: https://www.linkedin.com/in/shay-keeler-9a640632/ More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    22 min

  5. 11/06/2025

    211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

    Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room.  She agrees that the most important first sales conversation is the one you have with yourself.  Are you down and need a boost? Listen to this episode and we'll cover tips and ideas to help you get into your own WIN Room (WIN Room and WAR Room are TM by Jaime)  Jaime talks about the importance of Emotional Intelligence for your self awareness, and Social Intelligence so that you can understand others.  She says "The New ROI is the Return on Interaction" - building trust vs losing trust, and being clear on your goals and values.  More on Jaime:  https://www.linkedin.com/in/jaimediglio/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    42 min

  6. 08/31/2025

    210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati

    It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025.  It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with their ideas, goals, and plans.  There are four parts to the book:  Part 1: Self-Limiting Beliefs  Part 2: Resilience Strategies Part 3: Confidently Communicate Competence Part 4: Lift as You Climb This book rated a 10 out of 10 with my book rating system - is a must read for anyone wanting to feel more determined, strong, resiliant, competent, and confident.  More about the book: Amazon link here.  More about Jane Sojka; https://www.linkedin.com/in/jane-sojka-bba54522/ Women & Power: Your Guidebook to Risk, Resilience, and Confidence is the ideal resource for women who are held back by their inner voice. Based on Dr. Jane Ziegler Sojka's national award-winning class at the University of Cincinnati, this book brings Sojka's techniques for eliminating self-limiting behaviors and common communication habits directly to you. Whether you start on page one or at the area you feel you need to focus on first, Sojka's system allows women to close the gender gap in skills critical for success in sales. With options for reading on your own or with a group, the strategies and tools for reflection and practice offered by Sojka's professional development course can now be followed by thousands of women of all ages and from all walks of life. More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    22 min

  7. 08/20/2025

    209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly

    Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with a shared vision and building teams that scale. Kelley thrives in scaling B2B businesses through modernized go-to-market strategies, optimizing operational efficiency, and building high-performing teams. Whether revitalizing mature organizations or starting from scratch, she's consistently delivered top- and bottom-line growth while navigating ambiguity and executing on ambitious targets. Currently, Kelley is Chief Revenue Officer at Briefly Legal, where her leadership spans marketing, business development, and customer success, all with a focus on creating scalable processes and fostering collaboration across functions. During her five years as Chief Sales Officer (CSO) at Forrester Research, her team grew company revenues 51% through organic and inorganic growth, reaching a company high $538m in revenue and $1.13b in market cap. More about Kelley: https://www.linkedin.com/in/kelley-hippler/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. @womensalespros  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    29 min

  8. 07/31/2025

    208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative

    I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz.  As Chief Information Security Officer of Imagenative, Jen is:  FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity solutions. Enterprise IT & Digital Transformation: Adopt next-gen technology solutions by enabling the right partners, distributors, and vendors. Cloud & SaaS Enablement: Accelerate cloud, cybersecurity, and SaaS adoption across industries. Technology Distribution & Supply Chain: Evolve from traditional logistics providers to digital orchestration. Channel & Partner Ecosystem: Enable VARs, MSPs, and SIs to build profitable, service-led businesses.   More about Jen: https://www.linkedin.com/in/jenwaltz/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  We are looking for our 2026 sponsors! Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/

    24 min
See All (216)

4.9
out of 5
76 Ratings

About

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

Information

  • Creator
    Lori Richardson
  • Years Active
    2018 - 2026
  • Episodes
    216
  • Rating
    Clean
  • Copyright
    © (c) 2018 -2023 Lori Richardson. All Rights Reserved.
  • Show Website
    Conversations with Women in Sales

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