Medication mismanagement is one of the largest hidden crises in healthcare. It leads to billions in wasted spending and avoidable hospitalizations every year. In this episode, we speak with Yoona Kim, PharmD, PhD, co-founder and CEO of Arine, a company using AI-driven medication intelligence in healthcare to ensure patients get the right therapies at the right time. Yoona shares her founder journey. From being inspired by her parents’ work in public health and entrepreneurship, to building a scalable technology that reduces hospitalizations and improves quality ratings for health plans, she reflects on perseverance through early setbacks, lessons learned from her father’s resilience, and why aligning teams around patient outcomes has been central to Arine’s growth. In our conversation, we cover the role of AI in reducing waste and bias in prescribing, the challenges of uniting payers, providers, and patients around a single solution, and how meditation and executive coaching help Yoona lead through uncertainty. If you’re curious about how improving patient outcomes with technology is shaping the future of healthcare, this conversation is not to be missed. Bio: Yoona Kim, PharmD, PhD, is the CEO and co-founder of Arine, a next-generation medication intelligence company with a mission to solve medication mismanagement across the health care continuum. Arine’s proprietary platform pulls insights from a complex ecosystem of clinical, socioeconomic, and behavioral data to optimize patient outcomes and deliver value-based care. The technology uses predictive analytics to target care to at-risk members, develops artificial intelligence (AI)-driven personalized care plans for each patient, and uses machine learning to continuously optimize members’ medication therapy. Arine overcomes the limits of traditional, manually driven medication management approaches by making the practice scalable and allowing time-strapped health care providers to deliver care to large populations and with a far greater impact. Arine’s clients have achieved the highest quality ratings and have reduced hospital admissions by 40%. Arine’s AI-driven technology platform is powering successful interventions that navigate complexities discussed in this article. For example, Arine’s platform identified a 67-year-old Latinx male in Medicare Advantage with diabetes and an elevated hemoglobin A1C at high risk for hyperglycemic crisis. He had a history of medication nonadherence and canceling appointments and expressed difficulty affording a branded diabetes medication. Arine’s platform identified a generic option, along with several other recommendations, to optimize the member’s array of medications for other comorbidities. The platform also flagged a pattern of underutilization of care, indicated by an absence of a primary care visit within the last year and connected the member to an appointment. These measures were supplemented by auto-generated Spanish-language educational materials on the importance of medications and lifestyle changes for diabetes management. Ultimately, the member was very receptive to the recommendations and started taking his medications more regularly. Prior to Arine, Yoona has held various roles at digital health, pharma, and consulting companies. She holds a bachelor’s degree from Stanford University; a PharmD with an emphasis in health policy and management from the University of California, San Francisco; and a PhD in health economics and outcomes from the University of Texas at Austin. Music Credit: "Upbeat Corporate" by Music For Creators is licensed under CC BY (Creative Commons Attribution) via freemusicarchive.org.
