Stop Marketing Now - with Tobin Slaven

Tobin Slaven

Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences.

  1. 10/09/2019

    E:59 - The 4 Gears Of Your Sales & Marketing

    Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha! But how cool would it be if your sales & marketing could race around the competition like a Lamborghini? In today's Stop Marketing Now episode  (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when  you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.

    13 min

  2. 05/02/2019

    E: 58 - Stop the complexity (also known as your marketing)

    It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...

    7 min

  3. 04/29/2019

    E:57 - Wait... what? No automation for LinkedIn?

    Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.

    9 min

  4. 04/05/2019

    E:56 - Seeing vs. Believing and the science of magic

    In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?

    9 min

  5. 04/02/2019

    E55: If we are living in a video game, let's be more playful

    Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.

    9 min

  6. 03/26/2019

    E54: What's the top thing you can do to extend your reach to more people on LinkedIn?

    In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.

    8 min

  7. 03/18/2019

    E:53 - Have you seen the movie Hoosiers?

    Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.

    7 min

  8. 03/14/2019

    E:52 - This was BAD advice about inbound marketing

    I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/

    7 min
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3 Ratings

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Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences.

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