The Marketing Remix

Red Door Interactive
  • 5.0 (14)
  • MARKETING
  • UPDATED BIMONTHLY

The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.

  1. FEB 17

    Inside Higher Ed Marketing: Navigating Change in a Shifting Landscape

    Today we're taking a wide angled look at the state of higher education marketing, an industry under increasing pressure to drive enrollment, prove impact, and adapt to rapidly changing student expectations, all while navigating complex institutional realities. From how prospective students discover and evaluate schools, to how institutions balance brand, performance, and long-term growth, higher ed marketing is evolving fast, and marketing teams are being asked to deliver greater impact amid evolving expectations and constraints. To unpack what's really changing, what's working, and where institutions need to evolve next, I'm joined by two leaders with deeply connected, but distinct perspectives. From the client side, we're excited to welcome Dave Gladson, Associate Vice President of Marketing at Point Loma Nazarene University. Dave has been leading PLNU's marketing evolution firsthand, balancing internal priorities, enrollment goals, and the shift toward more measurable digital-first strategies. And joining us from Red Door Interactive is Mallory Collins, director of Brand Strategy and Creative. Mallory has partnered with higher education institutions across the country to help them navigate enrollment pressure, evolving student behavior, and the challenge of aligning performance marketing with long-term brand building. She's also the former business manager on the PLNU account, giving both her category wide perspective and firsthand institutional experience. Together we'll explore what's shifting in higher ed marketing, what institutions are getting right, and where real opportunity lies ahead.

    21 min

  2. FEB 3

    Inside Infinium's Spirits Portfolio: Brand Strategy with Susan Gibbons

    What does it take to market a portfolio of premium spirits that spans legacy brands, celebrity partnerships, and global audiences? Today, we're joined by Susan Gibbons, head of marketing at Infinium Spirits to talk about how she leads a complex brand ecosystem and what it really means to be consumer obsessed in a rapidly shifting category. Whether you're a senior marketer or aiming for the CMO seat, you'll get a behind the scenes look at strategy, structure, and the signals that guide sharp decision making.

    34 min

  3. 11/11/2025

    Meet the Marketer: Madhav Bhandari, Storylane

    Marketing is often confused with promotion, but really it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and ultimately sells itself. In short, marketing is about insight above all else. In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.  Today we're joined by Madhav Bhandari, VP of Marketing at Storylane, where he is helped grow the company from $2 million to over 10 million in ARR in just two years. But that's only one chapter, he's also scaled revenue and marketing engines at Hubstaff, Close, and Bonsai. We'll unpack how Madhav's marketing philosophy, anchored in insight, creativity, and disruption, has helped SaaS companies like Storylane, Hubstaff, and Bonsai scale from early traction to eight-figure growth. You'll hear how he applies "pattern interrupts" to rethink go-to-market strategy, align marketing with product and sales, and build momentum through bold experimentation.

    30 min

  4. 10/31/2025

    Tools of the Trade: Basis Technologies

    As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade episode series. Basis Technologies unifies planning, buying, optimization, and reporting so leaders get faster decisions and clearer accountability. In this partner spotlight, we talk with Leslie Johnson about how the RDI × Basis approach reduces operational drag, standardizes governance, and turns CTV/retail media investments into measurable outcomes—without adding headcount.

    24 min

  5. 10/24/2025

    The AI Edit: Rethinking Paid Media in the Age of AI Automation

    AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising "optimization," what actually delivers? And where does human strategy still matter most?  In this episode we'll tackle the biggest questions marketing teams are asking:  How should we be using AI in paid media today? What metrics actually matter in an AI-augmented landscape? And how do we maintain control, clarity, and creativity when machines are making more decisions?

    41 min

  6. 09/05/2025

    The AI Edit: How AI is Rewriting the Role of Content Marketing

    In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes without ever reaching your site.  This episode explores how content marketers must evolve: What do we create when AI gives the answers? What value does content offer beyond visibility? How do we shift from being found to being followed?

    43 min

  7. 07/23/2025

    Meet the Marketer: Brianna Showell, REEF

    Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else.  In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.  In this episode, we chat with Brianna Showell, Vice President of Marketing at Reef. A seasoned brand builder, Brianna has shaped consumer connections at some of the world's most respected names, including Nike and prAna. With deep experience in brand storytelling, strategic planning, and consumer engagement, she brings a fresh vision to Reef's next chapter.  We'll explore how Brianna's work is helping Reef break out of its seasonal mold, expand its product line, and double down on authentic, insight-driven innovation. You'll hear her perspective on everything from building cohesive funnel strategies to leveraging retail experiences, and inspiring teams to balance creativity with performance.

    23 min

  8. 06/27/2025

    The AI Edit: How Search—and Searchers—Are Changing

    AI is transforming everything—including the way people search, and the way brands show up online. But with Google rolling out AI Overviews and AI Mode and user behavior evolving fast, marketers are asking: Are our SEO strategies still built for what's next?  In this episode of The AI Edit, we cut through the confusion around Generative Engine Optimization, Generative AI in Search Engines , and AI's broader impact on where consumers will seek answers into the future   to help you understand what's changing—and what you can do about it.  To help make sense of it all, I'm joined by two of the minds leading Red Door's strategic response to this shift: our VP of Data & MarTech, Ron Hadler, and our SEO Manager, Angie. Together, we'll unpack the implications for visibility, performance, and content strategy in an AI-powered search landscape

    43 min
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5
out of 5
14 Ratings

About

The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.

Information

  • Creator
    Red Door Interactive
  • Years Active
    2018 - 2026
  • Episodes
    65
  • Rating
    Clean
  • Copyright
    © https://www.reddoor.biz/terms-use/
  • Show Website
    The Marketing Remix