Invest in You

Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
  • 5.0 (5)
  • INVESTING
  • UPDATED WEEKLY

Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.

  1. 2D AGO

    Navigating Business Transitions and the Psychology of Success

    In this episode, Fredrik sits down Joel Redmond, Managing Director at KeyBank, to discuss the complex intersection of financial planning, business transitions, and personal productivity. Joel shares his expertise on helping lower-middle and middle-market business owners prepare for significant life changes, such as selling a business or transitioning it to a family member. KEY TAKEAWAYS Before selling, owners should evaluate the business's market value, their personal financial needs to meet life goals, the business's ability to run without them, and their own psychological readiness for the next chapter. Success can be distilled by asking, ‘What’s the one thing I can do right now such that by doing it, everything else becomes easier or unnecessary?’. Achieving high-level results requires scheduled, concentrated effort (Deep Work) which leads to a state of ‘Flow’, where one is fully absorbed and engaged in a task. Effective execution involves focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and maintaining a cadence of accountability. Automating repetitive tasks through detailed checklists reduces mental fatigue and ‘produces flow’ by creating a clear, repeatable path for complex processes like email management or hiring. BEST MOMENTS "Success is a range. In the private business world, you can have a multitude of different values for the same exact business at the same exact time depending on the purpose of the value." "There's two types of people in the world: you have people that work because they have to, and people that work because they want to. Many owners, when they sell their business, will cross that river." "Knowledge is the only asset not subject to the law of diminishing returns." "When trust breaks, liquidity vanishes first, price collapses later." "The only new thing in the world is the history you haven't read yet." ABOUT THE GUEST Joel T Redmond LinkedIn: https://www.linkedin.com/in/jtredmond/  Company: Key Private bank https://www.key.com/personal/index.html  Resource: https://www.key.com/wealth/our-insights/managing-your-business.html?page=1  Books and Authors Mentioned: - The ONE Thing by Gary Keller https://amzn.to/4rxhOma  - Deep Work by Cal Newport https://amzn.to/3ZfNn8b  - Who Not How by Benjamin Hardy and Dan Sullivan https://amzn.to/3ZjFQoN  - The Checklist Manifesto by Atul Gawande https://amzn.to/4rwflZh  - Flow by Mihaly Csikszentmihalyi https://amzn.to/4kfS9Mm Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

    39 min

  2. 3D AGO

    The Intelligence Investment Brief

    In this episode, Fredrik breaks down the massive structural shifts occurring in the 2026 global stock market. With nearly $1 trillion wiped off software valuations recently, Sandvall investigates the re-pricing effect of AI. He argues that while traditional Software-as-a-Service (SaaS) models are struggling due to their reliance on human labor and per-seat pricing, the market is aggressively rewarding companies that control the physical and technical infrastructure of AI, like cloud computing, cybersecurity, and semiconductors.  KEY TAKEAWAYS The market is punishing ‘workflow’ companies (SaaS) that monetise labor and human headcount, while rewarding ‘infrastructure’ companies that monetise outcomes and compute power. Giants like Microsoft and Oracle remain ‘durable’ because their deep enterprise integration makes them extremely painful and expensive for businesses to replace. AI isn't just a software upgrade; it’s a tool that allows small teams (e.g., five people) to operate with the output of fifty, fundamentally changing corporate value structures. Investment is shifting toward the ‘plumbing’ of the digital world, semiconductors, data storage, and energy supply, all of which are essential for AI to function. BEST MOMENTS "AI is not just disrupting industries; AI is re-pricing and exposing things that were usually linked to labour. It’s re-pricing how labour is contributing to production." "The question is: Can you monetise an outcome, or do you monetise the labor? Right now, with AI amplifying everything, I would rather pay for an outcome than the man-hours spent on it." "Like any city without the plumbing, it’s not the right place to be. AI plumbing is here to stay." "Software is a feature, not a platform. With AI, things like digital signatures become a functionality that is easy to work around and build yourself." "Capital leaves footprints, and it takes long before headlines explain them. Usually, no one is trying to analyse what it actually means underneath the big red titles on the screen." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    42 min

  3. 4D AGO

    Navigating Market Volatility with Axel Merk

    In this episode, Ivan is joined by seasoned investment expert Axel Merk, President and CIO of Merk Investments. Axel shares his profound insights into the current state of precious metals, the intricacies of the gold and silver markets, and the underlying factors driving recent market volatility. They delve into the differences between physical and paper assets, the role of central banks in the modern monetary system, and the potential impact of AI and technological advancements on economic productivity.  KEY TAKEAWAYS Axel emphasises that while the prices of gold and silver may fluctuate significantly due to market sentiment and derivative trading, the intrinsic value and physical nature of these assets remain constant. Derivative markets, originally intended for hedging, can cause significant market distortions when speculators take large positions, as seen in recent silver price movements. The modern monetary system is heavily influenced by central bank policies, with currency value often backed by the taxing power of governments and the confidence in these institutions. Axel discusses the necessity of a productivity boom, potentially driven by AI and deregulation, to manage massive global debt levels and sustain economic stability. Beyond financial markets, Axel highlights that the most impactful investment an individual can make is in their own health, learning, and personal development. BEST MOMENTS "When you have extreme volatility, that small print suddenly matters." "Gold hasn't changed; it's just our perception of gold that has changed." "The best investment you can ultimately do is in yourself. Think of yourself as a fixed-income generating machine." "Trust is the currency here, without the trust in the dollar and everything else, it will not work." "Don't let pride get in the way of things. Talk about money, talk about these things, get people comfortable with these topics." ABOUT THE GUEST Axel Merk  Founder Merk Investments. $4bn in gold & miners. https://www.linkedin.com/in/axelmerk/ https://www.merkinvestments.com/ X @axelmerk Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    1h 4m

  4. 6D AGO

    Navigating Global Economic Volatility: Resilience in the New Reality

    Today, Fredrik provides a candid and comprehensive look at the ‘state of affairs’ across the global economy. Moving beyond headlines, Sandvall explores the interconnected nature of labor markets, central bank policies, and asset volatility. He explains how corporate ‘de-risking’, including mass layoffs at giants like Amazon and UPS, is reshaping the power dynamic for employees and why the high numbers on the stock market may be an illusion caused by currency debasement.  KEY TAKEAWAYS While the system is not yet at mass unemployment, employers are tightening the market by not rehiring when people leave. This weakens the worker's position to negotiate salary, though ‘blue-collar’ experts like electricians remain in high demand compared to corporate roles. While stock markets are hitting record highs, Sandvall argues these are ‘new dollar’ highs. When adjusted for real inflation and massive money printing, the actual value of these assets may not be higher than they were a decade ago. There is a significant divergence between paper and physical assets. While paper silver and Bitcoin are traded heavily by banks, physical assets are increasingly being ‘hoarded’ by Asian markets as a hedge against currency de-basing. Consumer-facing businesses are struggling as people play ‘defense’ with their money. This leads to a cycle of promotions and discounts that eventually erodes revenue before the full extent of the collapse is visible. Fredrik advises listeners to maintain several months of cash availability and to de-risk shaky assets now, noting that even ‘stop-losses’ in trading systems can fail during a bank run or extreme market volatility. BEST MOMENTS "The system is slow. It's hard to get a job if you're outside the market, and we see a lot of layoffs partly linked to AI, partly linked to companies de-risking and preparing for the future." "If people think the economy will go down, the economy will become smaller, quite simply because people are playing defense." "We are currently at the all-time high in terms of the stock exchange in many parts of the world, but that is in today's money. It's not the same money as it was 10 years ago." “Your money in the bank, you can't withdraw it because it doesn't work. The money is not possible to turn into cash unless you do it first and no one else asks for it." "Expect more quantitative easing. Why? Because it’s less painful, and the system needs to survive." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    28 min

  5. FEB 13

    The Art of the Operator: Merging Routine, AI, and Global Exploration

    In this episode, Fredrik sits down with Otto Taton, an Account Executive and Sales Enablement Specialist at Instantly.ai, to discuss the evolving landscape of high-performance living. From the beaches of LA to the streets of Rio de Janeiro, Otto shares how he balances a demanding career in the AI sector with a passion for global travel and fitness. The conversation dives deep into the ‘Operator’ mindset, the ability to execute daily tasks with military-like precision, and explores practical strategies for lead generation using LinkedIn and automated cold email.  KEY TAKEAWAYS Being an operator means managing your day-to-day activities in business and personal life with a highly structured, timely, and responsible execution. AI tools like Instantly.ai are revolutionising lead generation by automating cold emails and managing infrastructure, allowing founders to save dozens of hours a week. You should only automate tasks that you are already doing manually. Automation should solve for mundane, repetitive tasks (like lead scraping) rather than complex processes you haven't mastered yet. With over 1.2 billion users but fewer than 9 million consistent posters, there is a massive opportunity to stand out by simply telling your story and using ‘lead magnets’. While consistency is a popular goal, Otto argues that discipline is more reliable. Discipline ensures that even when you don't feel consistent, the work still gets done. BEST MOMENTS “An operator is someone who just operates their day-to-day activities, business, work, personal, in a very structured and timely manner. They know what they need to do and they get it done." "There's 1.2 billion people on LinkedIn. Less than 9 million post consistently. It's never been easier to stand out on LinkedIn." "I'm getting all these amazing new life experiences, meeting all these beautiful new people, but I'm managing to do it while also progressing my career." "Don't just try and automate something for the sake of automating it. You should only automate tasks that you're already doing manually that are insanely boring [and] insanely mundane." "If you're thinking of doing something, visualise it and speak it into existence. Even if it's a tiny step, that's all we can do as humans." ABOUT THE GUEST Otto Tatton  https://www.linkedin.com/in/ottotatton/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    38 min

  6. FEB 11

    Incentive-Based Marketing and the AI Multiplier

    In this episode, Fredrik is joined by marketing veteran John Dwyer (JD), founder of the Institute of Wow. JD shares his wealth of experience in incentive-based marketing, a strategy he has used for major brands like McDonald's, 7-Eleven, and BP. He explains how businesses can move away from competing solely on price by offering high-value incentives, like free vacations or adult Happy Meal toys, to attract and convert qualified leads. KEY TAKEAWAYS Attract customers and stand out from competitors by offering high-perceived-value incentives (like a vacation) that cost the business relatively little. Copywriting remains essential; effective marketing identifies a customer's problem, aggravates it, and then provides a clear solution with proof and a strong call to action. AI is a powerful tool for automating tedious tasks like lead generation and outreach, but it cannot replace human creativity and original ideas. Stand out by being unusual, unconventional, or unexpected in how you serve your customers and market your business. Collecting and leveraging customer data is crucial for retargeting and long-term loyalty; even small businesses should prioritise data collection. BEST MOMENTS "Do not give away prizes that are unrelated to your product. Give away your product or your service." "We teach businesses how to get customers' eyes off the price, [using] incentive-based marketing." "AI won't replace creativity. The idea is really where everything starts." "While attention is rented, loyalty is owned." "If you're not living life on the edge, you're taking up too much room in the middle." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    1h 28m

  7. FEB 6

    Building a Founder-Independent Business with Jesse P. Gilmore

    In this insightful episode, Fredrik sits down with Jesse P. Gilmore, a seasoned business strategist and author of ‘The Leverage for Growth Method’. Jesse shares his transformative journey from being a micromanager working 80-hour weeks across three dissolving businesses to becoming a visionary CEO of Niche in Control. Their conversation delves into the concept of ‘founder-independent’ businesses, the dangers of single points of failure, and how to reclaim your time and freedom by prioritising personal well-being through the ‘Body, Being, Balance, and Business’ framework. KEY TAKEAWAYS Success starts with the ‘Body, Being, Balance, and Business’ hierarchy. By putting your health and relationships before business, you actually become more present and effective as a leader. A business that relies solely on the founder is a ‘monster’ that traps you. Growth requires building systems and teams so the business can function without your constant intervention. A seven-day time log is a powerful tool to identify ‘energy uplifting’ versus ‘energy draining’ tasks. This clarity allows you to eliminate, automate, delegate, or time-block effectively. Use AI to handle non-value-added tasks and polish your own creative ideas. The goal is to move from being a subject matter expert/operator to a visionary CEO. In a world saturated with AI-generated content, raw and honest communication creates a lasting ‘recall’ with your audience. People yearn for real human experiences and connection. BEST MOMENTS "97% who quit are employed by the 3% that never gave up." "A founder-independent business is really where the founder is able to work in the business when they want to, but mostly they are empowering others to run the business for them." "Investing in myself meant that I put myself first. Focus on your health first, then your connection with God, then balance (family), and business comes last." "No data transfers should be done by a human anymore." "Legacy isn't just financial; it's the memories, traditions, and experiences you do with your kids that they’ll pass on to theirs." ABOUT THE GUEST Jesse Gilmore  Website - https://www.nicheincontrol.com Free copy of the book, The Agency Owner's Guide to Freedom - https://www.nicheincontrol.com/book  Next live event - https://events.nicheincontrol.com LinkedIn - https://www.linkedin.com/in/jessepgilmore Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    48 min

  8. FEB 4

    From the Crash of '08 to Creative Financing Mastery with Chris Prefontaine

    In this episode, Fredrik sits down with real estate veteran and founder of Smart Real Estate Coach, Chris Prefontaine. With over 30 years of experience in the industry, Chris opens up about his rollercoaster journey, from building homes in the 90s to losing everything during the 2008 financial crisis because he was personally signed on loans. Chris shares how he dug himself out of the trenches by developing a creative financing methodology that requires no banks, no personal credit, and no personal guarantees.  KEY TAKEAWAYS You do not need to hold the deed (and the associated debt) to profit from real estate. By using lease-purchase agreements or owner financing, you can control a property and reap the financial benefits without the risks of traditional ownership. One of the hardest lessons Chris learned from the 2008 crash was the danger of signing personally on bank loans. His current strategy focuses strictly on acquiring properties on terms, ensuring personal assets are never at risk if the market turns. Many people view entrepreneurship as risky, but Chris argues that relying on a single employer for your livelihood is the actual gamble. Building your own business or investment portfolio creates true security. A deal isn't dead once it's signed. Chris explains the concept of ‘wealth stacking’, where you can renegotiate terms (like extending a lease or converting it to a purchase) years down the line to significantly increase the profitability of a single deal. You don't have to be an expert to start. By leaning on a community or a mentor who is actively doing deals in the market (not just selling theory), you can leverage their credibility and experience to close deals you couldn't handle alone. BEST MOMENTS "I went to get back into real estate and I said, 'Okay, I have no money, I have no credit... I was starting from scratch.' The bullet points that came up were: No banks, no signing personally, no using my own cash." "I like control more than ownership. Ownership implies I have a deed, which implies I have debt. Control means I have a contract that allows me to profit." "You can say the wrong thing, you can throw up on the phone, and if they are motivated, they’re not going anywhere." "Investing in you is not debt, it's a super smart investment. Your job is the risk." "We don't just sell things to students; we actually do deals with them. When they hit the potholes and the speed bumps... we're there because we're revenue sharing with them." ABOUT THE GUEST Chris Prefontaine Free resource your book:  3paydaysbooks.com/invest smartrealesatecoach.com Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    38 min
See All (196)

5
out of 5
5 Ratings

About

Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.

Information

  • Creator
    Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
  • Years Active
    2018 - 2026
  • Episodes
    196
  • Rating
    Clean
  • Copyright
    © 2025 Fredrik Sandvall