The Identity Architect

Greg Fearon - The Identity Architect

The Identity Architect Your biology can't outrun your identity. You're a corporate leader earning six figures. You execute complex strategies but can't follow a meal plan. That's not a discipline problem - it's an identity problem. I'm Greg Fearon. I architect identity shifts for high-achieving women whose health keeps breaking down despite knowing exactly what to do. This podcast names the identity conflicts you're living and reveals what needs to shift - not tactics, not willpower, not another diet. Book a call https://www.gregfearon.co.uk/

  1. FEB 10

    Why Corporate High-Achievers Can't Execute on Their Health

    You execute billion-dollar strategies but can't stick to a meal plan. Why? Your work environment has rewired your brain for constant dopamine hits - jumping between emergencies, new projects, firefighting. You love the chaos. But your body doesn't work that way. Sustainable health transformation requires repetition, not novelty. Same meals. Same workouts. Week after week. But that feels boring because there's no dopamine spike. This is the identity split killing your progress: you're addicted to the chaos at work and looking for escape through your body. I break down the three levels of transformation - and why most people never reach Level 3.

    17 min

  2. JAN 14

    I Can Have It All—Just Not All At Once (with Natalie Bullen)

    Natalie Bullen is a business coach who made multiple six figures helping small business owners build wealth. She's also someone who wakes up exhausted, goes to bed exhausted, and whose body treats the gym like a biological threat. In this brutally honest conversation, Natalie shares why she scaled her business back to "minimally viable option" to prioritize her health—and why that decision has triggered so much pushback from the entrepreneurial community. We dive deep into: Exercise intolerance and what happens when working out makes you feel worse for daysHow chronic inflammation and metabolic syndrome can plague you even when you're eating cleanWhy 9 months of "perfect discipline" left her healthier on paper but unable to functionThe toxic productivity culture that demands record-breaking years every single yearWhy growth at all costs is actually unhealthy (and sounds like cancer)How capacity works—and why admitting you have limits feels revolutionaryThe all-or-nothing mentality keeping high-achievers stuck and sickWhy health and wellness was the only investment category where Natalie didn't get scammedNatalie gets real about inflammation, choosing financial security over growth, looking for full-time employment while running her business, and finally admitting: "I can have it all. I just can't have it all at the same time." This isn't about giving up. It's about being honest about what it actually costs to build a business—and making conscious choices about what you're willing to trade. If you're a business owner who feels like you're slowly dying while "succeeding," this episode will give you permission to make different choices. Connect with Natalie: Website: www.unapologeticwealth.comFacebook: https://www.facebook.com/Ladylyricist06 To learn about The Million Dollar Body Method. https://www.gregfearon.co.uk/

    1h 56m

  3. JAN 13

    Blood Sugar 1.3: How a £15 Glucometer Solved Three Autoimmune Conditions

    Kellie is a strategic business mentor who bulldozed through three autoimmune conditions—until her body forced a reckoning. In this conversation, she breaks down how a £50 glucose monitor revealed the root cause behind years of debilitating crashes (spoiler: it wasn't burnout), why her injury rehab degree couldn't save her from herself, and the exact protocol that dropped her rheumatoid factor from >150 to 50. No woo. No "listen to your body" platitudes. Just the tactical breakdown of what actually worked when rest wasn't optional anymore. What we cover: Why competitive people fail at "gentle yoga" (and what works instead)The CGM data that changed everything: blood sugar dropping to 1.3 after carbsHow she stabilized autoimmune markers, lost 6.5kg, and got off pain medsThe coaching approach that works for headstrong women who hate being told what to doIf you're a high-performer white-knuckling your health while your body keeps the score, this one's for you. To find out how to work with Kellie: Kellies Website Kellies Social Media

    43 min

  4. 12/31/2025

    The Menopause Marketing Lie with Alicia Reitz

    Alicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex. Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity. We break down: The grifter playbook targeting midlife women Why GLP-1s prove calories matter (even when you don't want them to) The identity work that actually creates transformation Why 98% of midlife women aren't lifting (and what that costs them) This is our last podcast for a while as I focus on the Million Dollar Body Method launch. If you're tired of being talked down to by "menopause professors" with philosophy degrees, this one's for you. Connect with Alicia: @angelishfit (Instagram)Greg Fearon : https://www.gregfearon.co.uk/success-stories

    1h 15m

  5. 11/18/2025

    From 800 Calories to Hyrox How Helen Rebuilt Her Body, Energy, and Identity

    What happens when a high-performing woman stops defining herself by her career — and starts leading with her health? In this episode of The Million Dollar Body Podcast, Greg Fearon sits down with client and High Rocks athlete Helen Norbury to unpack her extraordinary transformation — from exhausted business consultant surviving on four hours of sleep and 800 calories a day, to an energetic, disciplined, world-travelling athlete known as “High Rocks Helen.” Helen shares how she: 💥 Doubled her food intake and lost weight through smarter fueling 💤 Transformed her sleep from 4 to 8 hours a night ⚡ Rebuilt her energy, confidence, and self-trust through identity work 🏋️‍♀️ Went from burnout to athletic performance and personal freedom This conversation goes far deeper than fitness. It’s about self-leadership, redefining success, and building a body that supports the life you actually want to live. 🎧 Tune in to learn how your identity, habits, and energy shape everything — and why slowing down might just be the fastest way to your next level.

    58 min

  6. 09/22/2025

    Why Diets Fail – And What Really Creates Lasting Weight Loss

    In this episode, I sit down with behaviour coach Miriam Blyth to unpack why so many smart, capable people still get stuck in yo-yo dieting. Miriam shares her own story of breaking free from 20 years of fad diets and discovering the deeper link between identity, habits, and emotions. We talk about: The hidden reason willpower and “just eat less” never stick How to dismantle food guilt and neutralise emotional triggers Why identity work is the overlooked foundation of transformation The messy middle—how to push through when results feel slow Why mindset, not macros, decides if change lasts This is for anyone who’s tired of quick fixes and wants to finally understand how to create a body and mind that feel good for life.

    1h 3m

  7. 08/13/2025

    How High-Performing Women Actually Find Time for Their Health (Even with a Schedule That’s Already Full)

    If you’re a high-achieving woman who’s smashing career goals but constantly putting your health on the back burner, this episode will change the way you think about time forever. In this belief-shifting conversation, I break down the biggest myth high performers believe — “I’ll prioritise my health when I have more time” — and show you why waiting for life to calm down is the fastest way to burn out. You’ll discover: Why time isn’t something you “find” — it’s something you create The 3 key mindset shifts that make health fit into your schedule (not the other way around) How to turn micro-moments into major energy boosts The identity upgrade that makes health non-negotiable for high performers By the end of this episode, you’ll know exactly how to protect your energy, show up sharper in your work, and finally make your health an asset to your success — without adding hours to your day. 🎯 Grab this now :Your & day Meal guide with 5 x 20mins recipes to use so you feel energised in your week Grab it here 👉🏾 https://bit.ly/7Daymealguide

    12 min

  8. 04/30/2025

    Are your hormones really sabotaging your weight loss—or have you just been sold another lie?

    In this no-filter conversation, we cut through the noise around perimenopause, metabolism, and the endless hormone hype that's keeping high-achieving women stuck and frustrated. From pink creatine gimmicks to the real reason your fat loss has stalled, we call out the BS and drop practical, empowering advice that actually works. If you're a woman over 35 who lifts, leads, and wants to build your Million Dollar Body, this episode will challenge what you've been told—and give you the tools to take back control. ✅ Why "waiting for hormone test results" won’t change your results✅ The lie of a “broken metabolism” after 40✅ Why your weekend eating is wrecking your progress✅ How identity and mindset are the missing piece✅ Real talk on the difference between knowledge and execution Subscribe, share, and let’s raise the standard—because you're not fragile, you're powerful.

    34 min
See All (181)

5
out of 5
5 Ratings

About

The Identity Architect Your biology can't outrun your identity. You're a corporate leader earning six figures. You execute complex strategies but can't follow a meal plan. That's not a discipline problem - it's an identity problem. I'm Greg Fearon. I architect identity shifts for high-achieving women whose health keeps breaking down despite knowing exactly what to do. This podcast names the identity conflicts you're living and reveals what needs to shift - not tactics, not willpower, not another diet. Book a call https://www.gregfearon.co.uk/

Information

  • Creator
    Greg Fearon - The Identity Architect
  • Years Active
    2018 - 2026
  • Episodes
    181
  • Rating
    Explicit
  • Copyright
    © Greg Fearon - The Identity Architect
  • Show Website
    The Identity Architect