The Marketing Agency Leadership Podcast

Kevin Hourigan
  • 5.0 (18)
  • MARKETING
  • UPDATED WEEKLY

Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

  1. 07/23/2025

    Scaling Human-Powered Chat for Agencies With Ted DeBettencourt

    Ted DeBettencourt is Co-founder of Juvo Leads, a human-powered chat service company that helps law firms, home services, digital agencies, and local businesses convert leads through meaningful interactions. Under Ted's leadership, the company evolved from a chat service into a comprehensive platform that integrates chat, call tracking, form tracking, and SMS, consistently driving up to 50% more leads for their customers. With a JD and MBA from Case Western Reserve University, Ted is known for his expertise in high-performance marketing, legal, and service-based industries, and his hands-on approach to client engagement.

    27 min

  2. 06/25/2025

    Bootstrapping With AI: The Startup Story Behind Omneky's AdTech Success With Hikari Senju

    Hikari Senju is the Founder and CEO of Omneky, a San Francisco-based company leveraging AI to generate, analyze, and optimize personalized advertising creatives at scale. Under his leadership, Omneky has pioneered advancements in AI-driven advertising, building on Hikari's expertise in computer science and AI technologies gained from Harvard University. A renowned Japanese-American entrepreneur, he co‑founded QuickHelp, an on‑demand tutoring app later acquired by Yup Technologies, where he served as Head of Growth. Hikari's leadership at Omneky has earned him numerous recognitions, including being named "One of the Most Visionary Business Leaders to Watch in 2024" by Enterprise World.

    33 min

  3. 06/04/2025

    Building an Eight-Figure Agency From Scratch With Jacqueline Basulto

    Jacqueline Basulto is the Founder and CEO of SeedX, an eight-figure digital marketing and business consultancy that has helped its clients generate over $1 billion in revenue. With over eight years of industry experience, Jacqueline has been instrumental in shaping SeedX's success, driving initiatives from sales to fostering a vibrant company culture. A Columbia University graduate, she began her entrepreneurial journey during her senior year, leveraging freelance digital marketing work and co-founding a tutoring company, which laid the groundwork for SeedX. Jacqueline's achievements earned her a spot on Forbes' 2021 30 Under 30 in marketing and advertising.

    19 min

  4. 05/21/2025

    Navigating Agency Growth Challenges With Gilad Bechar

    Gilad Bechar is the Founder and CEO of Moburst, a global mobile-first digital marketing agency established in 2013 to address the inefficiencies in mobile app marketing. Under his leadership, Moburst has expanded internationally, collaborating with major brands like Google, Samsung, and Uber, and has been recognized as one of Adweek's fastest-growing agencies from 2022 to 2024. Before founding Moburst, Bechar held senior marketing roles at companies such as CallApp and Mobilano and served as a mentor at Microsoft Accelerator. He also contributed to academia as the Mobile Marketing Academic Director at Tel Aviv University, sharing his expertise with aspiring marketers.

    27 min

  5. 05/07/2025

    Building a Winning Team Culture With Chris Shihadeh

    Chris Shihadeh is the President of Skylab Digital, a performance marketing agency specializing in media buying and lead generation within the Medicare and insurance sectors. With over two decades of experience in digital marketing, Chris has helped scale numerous brands using data-driven strategies and proprietary tech platforms. Under his leadership, Skylab Digital has become a recognized leader in the digital advertising industry, generating over 7,500 inbound calls for major insurance companies.

    19 min

  6. 04/23/2025

    Finding Purpose, Niche, and Balance in Agency Life With Veronica Clerkin

    Veronica Clerkin is the Co-Founder and Managing Partner at AMZG Agency, a boutique, women-owned marketing and public relations firm. With over two decades of experience in the New York City media and advertising industry, she has held leadership roles at top organizations, including CBS, Fortune, and InStyle. Veronica is known for her strategic thinking, creative leadership, and commitment to supporting women-led brands. Her agency thrives on authentic client relationships, transparency, and delivering measurable results across social media, PR, and paid media.

    27 min

  7. 04/09/2025

    The Art of Content Chemistry With Andy Crestodina

    Andy Crestodina is the CMO and Co-founder at Orbit Media Studios, an award-winning digital agency specializing in web design and development since 2001. With over two decades of experience, he has provided digital marketing guidance to more than a thousand businesses. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, now in its seventh edition. Beyond his writing, he is a top-rated keynote speaker, delivering up to 100 presentations annually at major marketing conferences.

    23 min

  8. 03/26/2025

    Navigating SEO's Evolution With Nick Musica

    Nick Musica is the Founder and CEO of Optics In LLC, a digital agency specializing in SEO strategy and execution for small businesses across various sectors, including finance and technology. With nearly two decades of in-house SEO leadership, Nick has driven impactful organic growth at companies such as High Point Insurance and Rocket Lawyer, significantly enhancing their online visibility. Now based in San Diego, he and his team offer a comprehensive suite of services, including SEO optimization, in-depth audits, link acquisition, long-form content creation, SEO coaching, and search engine marketing.

    21 min
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Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.

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