College Sports Communicators

College Sports Communicators

College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members. Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned. CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.

  1. Sep 29

    Shaping the Narrative | Kim Pate & Drew Howard | CSC Voices, Beyond the Scoreboard

    In this episode of CSC Voices, Beyond the Scoreboard, host Trip Durham converses with Division II athletic directors Kim Pate of the University of Indianapolis and Drew Howard of Florida Southern College about career growth, leadership, institutional branding and the value of athletics communicators. Both leaders reflect on their individual paths—Pate transitioning from student-athlete and coach to administration, and Howard navigating compliance and other administrative roles—before finding long-term fulfillment in Division II's balanced academic-athletic model. They detail how committee service on the NCAA Division II Management Council deepens institutional perspective and helps refine division-wide policies. Additionally, Pate and Howard emphasize the necessity of human-interest storytelling and intentional branding to stand out in competitive sports markets, urging athletic directors to empower sports information staff as vital strategic partners. Division II Alignment: Both athletic directors champion Division II's philosophy of balancing rigorous competition with student-athlete personal growth.Diverse Career Trajectories: Pate's career grew out of coaching and a non-traditional student-athlete experience, while Howard advanced through compliance and multiple administrative roles.Human-Centric Storytelling: Standing out in crowded media markets requires highlighting individual student-athlete stories over scoreboard results.Empowering Media Teams: Athletic directors must actively cultivate creative freedom and empower athletics communications staff as key brand stewards and strategic partners.Brand Guardianship and Culture: Communicators serve as primary culture bearers and brand caretakers, shaping public perception and institutional values before fans or recruits ever arrive on campus.Technical Expertise and Creative Autonomy: Because senior administrators often lack hands-on media skills, leadership must place trust in communicators to voice bold ideas, manage modern digital platforms, and execute without holding back.

    Shaping the Narrative | Kim Pate & Drew Howard | CSC Voices, Beyond the Scoreboard
  2. Sep 9

    10 years of the CSC Inclusion Committee | Jessica Poole & Scottie Rodgers | CSC Voices Why We Belong

    CSC Voices: Why We Belong is provided by the CSC Inclusion Committee 10 years of the CSC Inclusion Committee Host Bridget Nash talks with Jessica Poole, former CSC president (2022–23) and founding chair of the committee, and Scottie Rodgers, vice president of communications for the Goodyear Cotton Bowl Classic and former chair, about the 10th anniversary of CSC’s Inclusion Committee.  They describe the “day zero” conversations that led to forming the first diversity and inclusion committee among NACDA affiliates, initially focused on Black representation, allyship, and candid problem-solving with a direct line to the board.  Key milestones include the 2020 racial and social justice initiative, updates to the committee’s mission/value statements, recognition from the Knight Commission, and the launch of the Inclusion Fellowship (now completing six years and entering year seven), plus Member Resource Communities introduced last year.  They emphasize lifelong learning, championing others, and creating spaces where members feel seen, heard, and valued. 00:00 Welcome and Setup 00:27 Meet Jessica Poole 01:47 Meet Scottie Rodgers 03:20 Day Zero Origins 08:35 Early Vision and Challenges 13:12 2020 Turning Point 17:19 Partnerships and Fellowship Launch 20:40 Leadership Lessons Learned 28:53 Leading Through Pushback 31:44 Inclusion Fellowship Deep Dive 37:50 Future Hopes and Closing

    10 years of the CSC Inclusion Committee | Jessica Poole & Scottie Rodgers | CSC Voices Why We Belong
  3. Aug 25

    "We get to do this" | Matt Panto | CSC Voices, Beyond the Scoreboard

    CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guest:  • Matt Panto – 2026-27 CSC President Ivy League, Associate Executive Director, Strategic Communications & External Relations College Sports Communicators 2026-27 President Matt Panto shares insights on his career journey, leadership philosophy, and strategic vision for the organization. After entering athletic administration through an internship at Lafayette College, Panto has built a 13-year tenure at the Ivy League conference office, where he serves as Associate Executive Director. Accidental Career Entry: Panto discovered his passion for sports administration during a college marketing project, turning an internship at Lafayette College into a long-term career.Instinctive Storytelling: He champions continuous evolution over static routines, advising media teams to let authentic moments and gut instincts dictate content creation.Unifying Creatives and Communicators: Panto stresses breaking down silos between content creators and traditional public relations staff, noting that both roles serve as key storytellers and brand stewards.CSC Leadership Vision: As CSC President, he promotes a "we get to do this" mindset, aiming to highlight member accomplishments while proactively addressing industry challenges like standardized athlete eligibility reporting.Panto also emphasizes that industry challenges remain solvable through active collaboration, continuous learning, and maintaining perspective on the privilege of working in college athletics.

    "We get to do this" | Matt Panto | CSC Voices, Beyond the Scoreboard

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About

College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members. Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned. CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.