College Sports Communicators

College Sports Communicators

College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members. Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned. CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.

  1. Building a Championship Culture | Jason Verdugo & Marie Stroman | CSC Voices, Beyond the Scoreboard

    MAR 18

    Building a Championship Culture | Jason Verdugo & Marie Stroman | CSC Voices, Beyond the Scoreboard

    CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guests: Marie Stroman, American Rivers Conference CommissionerJason Verdugo, UW-Eau Claire Director of AthleticsIn this episode of Beyond the Scoreboard, we sit down with UW-Eau Claire Director of Athletics Jason Verdugo and American Rivers Conference Commissioner Marie Stroman to explore how intentional communication, collaboration, and shared vision shape successful athletics programs. Drawing from their experiences in collegiate athletics, they discuss how leadership alignment, relationship building, and clear messaging impact everything from internal culture to external storytelling. The conversation dives into the importance of trust, adaptability, and creating environments where student-athletes and staff can thrive — while also navigating the ever-changing landscape of college sports. In this episode, you’ll hear about: Creating alignment between athletics leadership and communications teamsThe role of culture in driving long-term successCommunicating through change and uncertaintyStrengthening relationships across campus and within departmentsLessons learned from leading and supporting athletics programs

    32 min

  2. MAR 16

    Seal the deal: Interview strategies that win | On-demand webinar

    "Seal the deal: Interview strategies that win" Presented by the Career Services Committee Landing a role in college athletics communications requires preparation, confidence, and the ability to shine at every stage of the interview process. This session walks communicators through the full interview journey, from the first phone call to the final on-campus conversation. We'll cover the three critical phases of interviewing: Research that sets you apart - Learn how to dig deeper than a quick website scan. We’ll cover how to understand an institution’s culture, identify what matters to a department, and tailor your approach to show genuine fit.Phone and virtual interviews - Explore strategies for making a strong first impression when you’re not in the room. Panelists will share tips on communicating clearly, answering questions with confidence, and avoiding common early-stage pitfalls.On-campus interviews - Get an inside look at what to expect when you’re invited to campus. From preparing for full-day schedules to navigating conversations with administrators and communications staff, you’ll learn how to show professionalism, curiosity, and readiness for the role.Hear from panelists: Dain McKee (Moderator) - Middlebury College, Athletic Communications Associate Alisha Alexander - Lewis-Clark State College, Assistant Athletic Director-Sports Information/Senior Woman Leader Tyson Hutchins - BYU, Senior Associate Athletic Director - Creative Strategy John Kietzmann - University of Northern Colorado, Senior Associate Athletic Director for External Operations This webinar is presented by the Career Services Committee. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    55 min

  3. MAR 9

    There’s no one playbook: finding your path in college athletics communications | On-demand webinar

    "There’s no one playbook: finding your path in college athletics communications" Presented by the CSC U Committee Careers in college athletics communications don’t come with a single playbook. Join this panel discussion to hear from professionals who found their way through nontraditional paths and career pivots. Learn how to navigate your own journey, build relevant skills, and confidently find your place in the industry. Hear from: Liz Holbrook (Moderator) - Western Michigan University, Assistant Director of Strategic Communications  Ricky Alexander - Bethany College, Sports Information Director Christian Almanza - Florida International University, Director of Brand and Digital Strategy Mark Majewski - Boston Bruins, Director of Creative Services This webinar is presented by the CSC U Committee, who is responsible for educating college students in the field of sports communications. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    58 min

  4. FEB 27

    When moments go viral: Preparing for the unexpected | On-demand webinar

    "When moments go viral: Preparing for the unexpected" Presented by the Professional Development and Education Committee When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value. Hear from: Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy Stacey Massey - TVEyes, Vice President of Sales Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications Referenced resources: 4:45 - Fernando Mendoza’s LinkedIn: https://x.com/i/web/status/1990469988881220089 http://linkedin.com/in/heismendoza/ 26:50 - Viral response from LeBron James: https://twitter.com/SportsCenter/status/1220200064896970752 38:10 - TVEyes and Omaha case study: https://www.tveyes.com/college-basketball-viral-moment-media-coverage/ 40:20 - Omaha March Madness story: https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.  Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    53 min

  5. FEB 18

    Raising the standard for hosting memorable championships | On-demand webinar

    "Raising the standard for hosting memorable championships" Presented by the Professional Development and Education Committee Hosting a championship requires thoughtful preparation, strong communication, and a commitment to elevating the experience for everyone involved. This session brings together experienced communicators to break down the essential components of championship operations, including planning ahead, managing the media relations responsibilities that come with high-profile events, and creating an environment where student-athletes, coaches, officials, and staff can thrive.  Watch or listen on-demand to gain practical strategies you can apply to future championships, helping raise the standard for hosting events across campus. Hear from: Jared Kilgore (Moderator) - University of the Cumberlands, Assistant Sports Information Director Alisha Alexander - Lewis-Clark State College, Assistant Athletic Director-Sports Information/SWL Katie Gonzales - Illinois Wesleyan University,  Associate AD for Communications & Marketing Tim Heiduk - Point Loma Nazarene University, Associate Athletic Director for Communications This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.  Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    45 min

  6. FEB 17

    Evolving the role: navigating traditional sports information and digital media | On-demand webinar

    "Evolving the role: navigating traditional sports information and digital media" Presented by the Young Professionals Committee The role of the college sports information director continues to evolve as new platforms, technologies, and audience expectations reshape the media landscape. This webinar explores how SIDs can stay rooted in the core values of the profession while embracing modern approaches to storytelling, coverage, and digital engagement. Viewers will learn tips to balance tradition responsibilities with emerging tools and strategies that support stronger communication in a fast-moving, digital world. Hear from: Cole Helman (Moderator) - Palm Beach Atlantic University, Assistant Athletic Director of Athletic Communications Brittany Iamele - Florida Southern College, Assistant Director of Athletic Communications and Creative Media Lynn Walsh - College of Charleston, Director of Athletics Communications and Creative Content This webinar is presented by the Young Professionals Committee and available to all CSC members. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    56 min
  7. Leadership, Transparency, and Two Decades of March Madness | David Worlock | CSC Voices, Beyond the Scoreboard

    FEB 17

    Leadership, Transparency, and Two Decades of March Madness | David Worlock | CSC Voices, Beyond the Scoreboard

    CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guest: David Worlock, NCAA Director of Media Coordination and Statistics We’re joined by CSC Hall of Famer and NCAA Director of Media Coordination and Statistics Dave Worlock as he reflects on nearly 25 years with the national office and a career spent behind college basketball’s biggest moments. From growing up in a military family overseas to finding his calling in athletic communications, Dave shares how those early experiences shaped his passion for sports and storytelling. He takes listeners inside the preparation, communication, and collaboration that power March Madness and the Final Four, while offering candid insights on leadership, mentorship, transparency, and the evolving media landscape. In this episode, you’ll hear about: What it takes to manage media operations for March MadnessBuilding trust through fairness, consistency, and communicationNavigating change in the digital media eraThe value of mentorship and teamworkLessons learned from 25 years at the NCAA

    24 min

  8. FEB 5

    Behind the mic: mastering sports broadcasting | On-demand webinar

    "Behind the mic: mastering sports broadcasting" Presented by the Canadian College Sports Communicators Cabinet Step inside the world of sports broadcasting with a panel of experienced industry professionals. This professional development webinar will explore the fundamentals of on-air hosting, play-by-play broadcasting, and colour commentary, with practical tips you can apply immediately. Learn from broadcasters who have decades of experience broadcasting professional hockey, baseball, university sport, as well as major international sporting competitions, as they share insights on preparation, storytelling, and finding your voice behind the mic. Perfect for aspiring broadcasters, commentators, and anyone looking to break into the sports media industry. Hear from: Andy Campbell (Moderator) - University of New Brunswick, Manager of REDS Communications Jamie Campbell- Toronto Blue Jays and Rogers Sportsnet, Broadcaster Doug McLean - McLean Sport and Strategy Inc., President and University of Alberta, Broadcaster This webinar is presented by the Canadian College Sports Communicators Cabinet and available to all CSC members. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.

    1h 41m
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Ratings & Reviews

5
out of 5
6 Ratings

About

College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada. CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members. Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned. CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.

Information

  • Creator
    College Sports Communicators
  • Years Active
    2018 - 2026
  • Episodes
    174
  • Rating
    Explicit
  • Copyright
    © 2026 College Sports Communicators
  • Show Website
    College Sports Communicators