Freshmen Founders Channing + Makenzie

Continuing the conversation of fundraising, Channing and Makenzie give updates on their current round. They emphasize how important it is to find the right investors, and how you should be vetting them as much as they vet you. They also discuss determining how much you should raise and how to prioritize how the capital should be allocated. 

In this episode Channing and Makenzie talk about their experience raising money (for the second time.) They discuss how they used SXSW as a launching pad to open their round and how they got interest from investors before having a deck. Raising money is a full time job and the EVA co-founders are happy to have each other to split some of the work.  Finally, they talk about the cons of raising too much or valuing your business too high. 

Many of us have gotten accustomed to working from home in the past two years. Some of us love it and never want to go back to the office, while some of us are ready to get out of the house. Channing and Makenzie talk about how their team is doing a hybrid model and how important it is to connect with your employees and co-workers even when you're not in the same room.

Channing & Makenzie have always had relationships with their customers. Much of their business has come through referrals and word of mouth. Finally they are spending money on digital marketing to grow their business outside of their network. In this episode they share tools, tips, and stories in their experience with a marketing budget. 

Channing, Makenzie, and their sales team have always tried  to make their customers lives easier.  After years of saying yes, their clients are starting to ask for things outside of EVA's business model. In this episode Channing and Makenzie discuss managing expectations and setting boundaries with current clients. They determine if it is ever acceptable to turn business away.

Channing and Makenzie have given you all of the tools you need to validate your business idea. Your idea may be ready to turn into a business but are you the right one to start that business? If not, Channing and Makenzie discuss how you can identify the right team members to add. It's already challenging to build a business and doing it alone only makes it harder.