Digital Marketing Made Easy

Dawn McGruer FRSA FCIM
  • 4.6 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

  1. 6D AGO

    Ep 94 - Why Authority Beats Consistency in 2026

    🎧 Digital Marketing Made Easy Episode 94: Why Authority Beats Consistency in 2026 Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts. In this episode, we challenge one of the most overused pieces of advice in marketing: “Just be consistent.” Because in 2026, consistency without authority is invisible. You can post every day. You can be active on every platform. You can follow every content calendar. And still not be chosen. Why? Because attention is no longer scarce. Trust is. Consistency used to be the differentiator. Now, everyone is consistent — brands, creators, businesses, and even AI tools. What actually separates those who get chosen? Authority. In this episode, we unpack: Why authority now beats consistency in crowded marketsHow trust, clarity, and perspective drive decision-makingWhy people follow leadership — not outputThe signals buyers and employers look for when choosing who to trustHow authority reduces uncertainty and creates opportunityWhy authority-led marketers progress faster, earn more, and attract inbound opportunitiesWe also explore why authority isn’t built by posting more, but by: Saying fewer things more clearlyTaking a strong point of viewBacking ideas with strategy and substanceDemonstrating understanding of the bigger commercial pictureThis is why the most successful marketers in 2026: Create less content — but make it work harderFocus on depth over volumeLead conversations instead of reacting to trendsShape perception rather than chase algorithmsWe also share how this thinking is applied at Business Consort Academy, where marketers learn to move beyond content creation into strategy, positioning, leadership, and authority-led growth — resulting in promotions, higher-paid roles, and scalable digital businesses. If you’ve ever felt: “I’m showing up, but it’s not landing,” or“I’m doing the work, but I’m not being recognised,”This episode is your reframe. Consistency keeps you visible. Authority makes you memorable. And memorability is what creates opportunity. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore accredited digital marketing courses designed to future-proof your career 🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build in-demand digital skills and stay ahead of the market. You can also follow the host at @dawnmcgruer. ⭐ FREE Gift Alert If you enjoyed this episode: • Rate & review Digital Marketing Made Easy in your favourite podcast player • Screenshot your review • DM it to us on Instagram @businessconsort 🎁 We’ll send you a FREE gift as a thank you. 🎙️ Don’t forget to follow Digital Marketing Made Easy so you never miss an episode, or listen directly on our website. Digital marketing isn’t just a skill. It’s career insurance.

    5 min

  2. FEB 5

    Ep 93 - Why SEO Is Becoming a Leadership Skill, Not a Technical One

    🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in 2026 and beyond. In today’s episode, we’re rethinking SEO. If your first thought is keywords, algorithms, or something only a specialist handles, this episode will challenge that perspective. Because SEO is no longer just a technical skill. It’s becoming a leadership skill. Search today isn’t just about traffic. It’s about visibility, trust, authority, and choice. People search to: Validate decisionsCompare expertiseCheck credibilityReduce riskAnd the brands and professionals who understand this aren’t reacting to the market — they’re shaping it. In this episode, we explore: Why visibility now determines opportunityHow SEO influences brand perception, authority, and trustWhy leaders focus on being the obvious choice, not just rankingHow SEO has moved from execution to strategyWhy SEO now sits with founders, growth leaders, and senior marketersHow strategic SEO creates career leverage and leadership opportunitiesWe also break down why the most valuable marketers today aren’t just implementing tasks — they’re directing growth by connecting: Search behaviourCustomer intentAuthority-buildingCommercial outcomesThat combination is rare — and rarity creates value. This is exactly why SEO remains one of the most powerful digital marketing skills to master in 2026 — not as a technician, but as a strategist. 🎓 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional qualifications at: 👉 https://digitalandsocialmediaacademy.com/pages/podcast  📘 Explore accredited digital marketing courses designed to future-proof your career 🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead. ⭐ FREE Gift Alert If you enjoyed this episode: Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode, or listen directly on our website. Digital marketing isn’t just a skill. It’s career insurance.

    5 min

  3. JAN 29

    Ep 92 - Why Digital Marketing Is the Most Future-Proof Skill You Can Learn

    🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about platforms, algorithms, or short-lived trends. We’re talking about why digital marketing has become one of the most future-proof, in-demand skills in 2026 and beyond. As entire job categories shrink and automation accelerates, one skillset continues to rise in demand: commercially minded digital marketing. In this episode, you’ll discover: Why digital marketing directly impacts revenue — and why that matters to employersHow recognised qualifications move you from “doing marketing” to leading growthWhy qualified digital marketers earn more, progress faster, and face less redundancy riskHow digital marketing creates flexibility through consulting, freelancing, and business ownershipWhy this skillset is often described as a career multiplier, not a single career pathYou’ll also be guided through a powerful visualisation — graduating with a professional digital marketing qualification, cap and gown at Westminster — and what that moment really represents: credibility, confidence, and long-term leverage in a crowded market. At Business Consort Academy, over 83% of graduates go on to secure a pay rise, promotion, new role, or start their own business — not because the qualification is easy, but because it’s respected. And respect creates opportunity. If you’re thinking: “I don’t want to be left behind”“I want skills that protect my future”“I want options — not limitations”This episode is about positioning, not pressure. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional qualifications at: 👉 https://digitalandsocialmediaacademy.com/pages/podcast  📘 Explore accredited digital marketing courses designed to future-proof your career 🎓 Learn how to move into leadership, strategy, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead. ⭐ FREE Gift Alert If you enjoyed this episode: Rate & review Digital Marketing, Made Easy in your favourite podcast playerScreenshot your reviewDM it to us on Instagram @businessconsort🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website. Digital marketing isn’t just a skill. It’s career insurance.

    5 min

  4. JAN 21

    Ep 91 - Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game

    🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate. 📌 Episode Overview Digital marketing in 2026 isn’t about learning more tools — it’s about learning how to think strategically. In this episode of Digital Marketing, Made Easy, Dawn McGruer breaks down why AI hasn’t replaced marketers — it’s replaced guesswork, outdated tactics, and unstructured thinking. If you’re feeling busy but not progressing, confident in tools but unsure of strategy, or ready to future-proof your career in an AI-driven world, this episode will help you understand what actually matters now — and why strategic marketers are ranking in the top 1% of the industry.  🎧 What You’ll Learn in This Episode Why digital marketing has shifted from execution to strategyHow AI has changed expectations — not eliminated opportunityThe difference between doing marketing and leading marketingWhy commercial intelligence now drives earning potentialWhat separates tactical marketers from strategic growth leadersHow structure, strategy, and qualification future-proof your career🚀 Key Takeaway In 2026, the most in-demand marketers aren’t the ones who know the most tools — they’re the ones who understand strategy, planning, and commercial impact. That’s what opens doors to promotions, pay rises, new roles, and business opportunities. 🎓 Why Strategy Matters At Business Consort Academy, over 83% of students achieve a pay rise, promotion, new job, or start a business after graduating. Students don’t just learn how to do digital marketing — they learn how to: Build strategic plansUnderstand commercial performanceChoose the right channelsSpecialise in high-value areas such as AI, SEO, paid advertising, ecommerce, or social media managementGraduates earn a degree-level CIM qualification awarded at Westminster, positioning them in the top 1% of marketers. 🎙️ About the Podcast Digital Marketing, Made Easy breaks down the most important trends, skills, and strategies shaping digital marketing in 2026 and beyond — translating complexity into clarity for ambitious professionals, marketers, founders, and career-switchers. No jargon. No overwhelm. Just smart, strategic marketing that drives real results. 🔔 Subscribe & Listen Subscribe to Digital Marketing, Made Easy for weekly episodes covering: AI & the future of marketingSEO, paid ads, and performance strategySocial media influence & authorityEcommerce growth systemsCareer progression in digital marketingwww.digitalandsocialmediaacademy.com @businessconsort on Instagram

    5 min

  5. 08/21/2024

    Ep 90 - Top Tips for Using Generative AI Ethically in Marketing

    In this episode, we break down how to ethically use generative AI without crossing any lines.  From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.  Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI responsibly and effectively. Here are the Highlights: (01:18) Inspiration not duplication (03:56) Take the idea and make it your own (06:36) Aligned to the brand (11:16) Collaboration between AI and human teams Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

    14 min

  6. 08/07/2024

    Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy

    Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights. Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started! Here are the Highlights: (01:11) ROI on email marketing is HUGE (04:14) It's hard work! (08:14) Drip campaigns (11:13) Clear calls to action (13:03) Partnering and subscription models Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

    15 min

  7. 07/24/2024

    Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business

    In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content. Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive. Here are the highlights: (01:22) The positive effects of Covid (04:46) SEO strategies (06:11) We need to sell consistently (08:23) The importance of Social Proof Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

    11 min

  8. 07/10/2024

    Ep 87 - 3 Easy Steps to Create a Content Strategy

    Welcome to Episode 87 of Digital Marketing Made Easy!  Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.  We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth.  Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results.  Highlights:  (2:17) Content marketing mission statements that align with purpose and values (3:51) Long-term goals and aspirations in your business (7:20) Training AI tools to create aligned content (9:20) Saving time with AI Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/  Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book Join the Facebook Group - https://www.facebook.com/groups/businessconsort/ Follow us on Instagram - https://www.instagram.com/businessconsort/  Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

    11 min
See All (94)

Ratings & Reviews

4.6
out of 5
5 Ratings

About

Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Information

  • Creator
    Dawn McGruer FRSA FCIM
  • Years Active
    2018 - 2026
  • Episodes
    94
  • Rating
    Clean
  • Copyright
    © 2026 Business Consort Ltd
  • Show Website
    Digital Marketing Made Easy

You Might Also Like