81 episodes

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Business
    • 4.5 • 4 Ratings

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Welcome to Episode 81 of the Digital Marketing Made Easy podcast.

    Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. 

    In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. 

    From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. 

    Get ready to use AI to its fullest potential. 

    Here are the highlights: 
    (1:01) Finding the right tools
    (3:21) What are you doing with AI?
    (7:28) Leveraging AI for email marketing automation
    (12:29) Conversion strategies and real-time engagement 

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Welcome to another episode of Digital Marketing Made Easy. 

    Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

    Ready to learn how to engage better and sell more using some of Instagram's features? 

    Well, this episode is packed with tips and tricks for brands and service providers. 

    Let's get started and make your Instagram work for you!

    Here are the highlights: 
    (1:11) Leveraging social media platforms for business growth
    (4:58) Making consistent social posts
    (7:01) Online marketing and engagement
    (10:15) Showcasing products and services


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.

    It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

    We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

    I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

    Gear up for a transformative approach to marketing and watch your revenue climb. 

    Here are the highlights: 
    (1:37) Setting business goals that drive revenue
    (5:29) Lead generation and conversion optimisation strategies
    (6:52) Business growth through customer retention and upselling
    (9:54) Business strategies for profitability


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 78 - Influencer Marketing Explained

    Ep 78 - Influencer Marketing Explained

    In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.

    Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

    Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

    Here are the highlights:
    (1:24) Identifying and analyzing influencers for brand collaborations
    (2:51) Influencer marketing tactics and growth strategies
    (6:27) Being honest and authentic in marketing
    (8:24) Influencer marketing best practices

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 12 min
    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    Ep 77 - 5 Ways a Podcast Can Scale Your Business

    In this episode, we dive into the transformative power of podcasting for business growth.

    Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

    Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

    Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

    Here are the highlights:
    (0:00) How podcasting can grow businesses through increased visibility
    (1:26) Podcasting's impact on brand visibility and thought leadership
    (5:20) Building credibility and community through podcasting
    (6:57) Podcasting's benefits for personal branding and lead generation
    (10:38) Leveraging podcasting for business growth

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 13 min
    Ep 76 - The 5 Best Ways to Make Money With Digital Marketing

    Ep 76 - The 5 Best Ways to Make Money With Digital Marketing

    Welcome back to the pulse of online success, where we dive deep into the digital world.

    Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.

    We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.

    So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.

    Let's dive in!

    Here are the highlights:
    (0:00) Digital marketing strategies for earning potential
    (1:31) Affiliate marketing as a revenue stream
    (5:29) Growing businesses through e-commerce and affiliate marketing
    (6:55) Digital marketing opportunities for new businesses
    (9:36) Lead generation strategies for businesses

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 13 min

Customer Reviews

4.5 out of 5
4 Ratings

4 Ratings

Nicola Pidgeon ,

LEGIT tools that actually work

When it comes to digital marketing Dawn is LEGIT. She consistently gets results for her students and her own businesses in a no nonsense practical way which breaks down systems step by step. You can rely on her to support you in your success! Loving the show!

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
Leading Up With Udemy
Udemy
REAL AF with Andy Frisella
Andy Frisella #100to0
The Money Mondays
Dan Fleyshman
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Ramsey Show
Ramsey Network

You Might Also Like