The Buyer's Journey

Commexis
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Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Episodes

  1. 11/09/2020

    What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.  Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?

    What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

  2. 11/02/2020

    How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How is my investment in Digital Marketing allocated?

    How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

  3. 10/02/2020

    How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated?

    How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

  4. 09/29/2020

    What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

    What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

  5. 09/25/2020

    What is My Customer Acquisition Cost? | Building a Better CAC #2

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?

    What is My Customer Acquisition Cost? | Building a Better CAC #2

  6. 09/22/2020

    What is My Revenue Target? | Building a Better CAC #1

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is my Revenue Target?

    What is My Revenue Target? | Building a Better CAC #1

  7. 10/29/2019

    TBJ 100 - Facebook Video Metrics Mess-Up

    On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.

    TBJ 100 - Facebook Video Metrics Mess-Up

  8. 10/15/2019

    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

    Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population.  So, do you want to reach 42% of US internet users or over a quarter of the US population? Then it's time to learn about voice search SEO.

    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed
  • 8 Episodes

About

Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

Information

  • Creator
    Commexis
  • Years Active
    2018 - 2020
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Buyer's Journey