The Kronos Group Podcast

Jerry Brazie; CEO and Entrepreneur

This podcast is for the ones who do the work, and the ones who want to understand what that really means. Hosted by Jerry Brazie, a self-made entrepreneur who's built and sold over a dozen companies and generated $450 million in revenue after living on the streets with hookers and heroin addicts at 17, The Kronos Group Podcast is raw, unfiltered, and packed with hard-earned lessons. We talk business, the real stuff. Strategy, hiring, scaling, operations, branding, marketing, real estate, finance, and leadership. But it's not just for business owners. It's for anyone curious about how things get built, what makes entrepreneurs tick, and what success actually costs. This show goes deeper than tactics. We cover marriage, fatherhood, health, risk, mindset, and the emotional rollercoaster that comes with betting everything on yourself. Sometimes we bring on other operators and experts. Sometimes we just call it like it is. If you're building something, thinking about building something, or just want to hear how it's really done: this is your show. Website: https://thekronosgroup.org

  1. 3d ago

    33 Years, Zero Bribes, and a Calling That Survived a Lung Cancer Scare ft. Michael Cobb | Kronos Podcast #332

    Thirty years in real estate. Hundreds of thousands of square feet. One rule: only invest in what you can touch. Then I sat down with Mike Cobb — co-founder of ECI Development — and he cracked that rule wide open. Mike's spent three decades building communities in Belize, Nicaragua, Panama, and Costa Rica. He ran a business in Central America for 33 years without a single bribe. He lived in Nicaragua with his family for 14 years. And he got a 90% malignant lung diagnosis in a Costa Rican hotel room that ended up being the clearest moment of his life. This episode is about international real estate, yes — but it's really about how to build something that matters and lasts. Jump in.   Michael Cobb Book: https://www.amazon.com/How-Buy-Your-Home-Overseas-ebook/dp/B0D3RZ14NY/ref=tmm_kin_swatch_0 Development Advisors Website: https://www.developmentadv.com/ This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    1 hr
  2. Jun 19

    What Actually Makes Something a Business, Why Passive Income Is a Lie, and the Case for Buying Before You Build | #331

    Steve is in Iceland this week. So it is just Jerry and Matt, and when that happens, the conversation tends to go somewhere useful. Episode 331 covers three things most business content gets completely wrong. First, the stacking income streams idea. The internet version of entrepreneurship loves to talk about running three or four small income sources simultaneously. Jerry has a different take — and if you have not successfully operated one real business yet, you probably need to hear it. Second, the passive income myth. The pitch of buying a boring business, installing a manager, and stepping back is getting publicly walked back by the same people who sold it. Jerry breaks down the actual math on an acquisition, what it costs to hire someone to run it, what your real return looks like, and why none of it works the way it gets described in a social media video. Third, the buy versus build question. With tens of thousands of baby boomers exiting businesses every day, there may be no better time in history to acquire an operating company rather than build one from scratch. Jerry explains why buying wins almost every time, how to think about finding a deal before you find the money, and what actually needs to happen after you close to make it worth what you paid. They also get into AI — what it can realistically do, what it cannot do, and why the people selling AI business systems are running a version of the same pitch men like Tom Vu ran in the 1980s. Straight talk. No theory. No polished framework. Two people who work on this stuff every day having a real conversation about it. This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    55 min
  3. Jun 15

    From Undercover Operative to Executive Coach - ft. Don Weber | Episode #330

    Jerry Brazie sits down with executive coach Don Weber, who spent nearly two decades living under false identities while working undercover for U.S. intelligence — gathering intel on arms dealers, counterfeiters, and worse, all while running a diamond business as cover. He's seen a man assassinated over coffee, slept on his office floor building his first business, and now coaches CEOs and founders on the thing most leaders never get taught: how to separate who you are from what you do. This one covers ego management, why AI is a tool and not an oracle, imposter syndrome at every income level, and the real reason most people never take the leap. Plus — a McDonald's job at 16 that quietly became the foundation for a $25M company decades later. If you've ever wondered whether the people you look up to have it more figured out than you do, listen to this one. Connect with Don Weber: https://drwebercoaching.com This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    50 min
  4. Jun 10

    A Real Conversation on Fatherhood, Business, and Emotional Intelligence ft. Josh Zolin

    Jerry Brazie sits down with Josh Zolin — stuntman-turned-CEO, author of "Blue is the New White," host of "Everything They Don't Tell You," and founder of the BITNW Academy. Josh ran a stunt business with his family before pivoting into the trades and building Windy City Equipment by age 27. This conversation covers why the trades are beating college, Jerry's "knowledge plus action is power" philosophy built from $500M in revenue and a 9th-grade education, why Jerry can't stand the "men crying in their cars" trend, the caveman-and-pterodactyl take on purpose vs. mission, Jerry's 310-lb wake-up call and recovery, the rat experiment that explains belief vs. conditioning, and why emotional intelligence might be the most underrated skill in the trades. Find Josh at joshzolin.com, grab "Blue is the New White," and check out "Everything They Don't Tell You." This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free to join): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    56 min
  5. Jun 4

    What AI Can't Replicate: Moats, Leadership & the Entrepreneurial DNA | Dean Mathews | Ep. 328

    Dean Mathews built what most people wouldn't. Employee time tracking — not flashy, not viral, just necessary. And it grew to 18,000 companies because of it. Jerry and Dean get into: the new competitive moat, fire fast, emotional leadership, and why solving boring problems beats chasing passion every time. Episode 328 of The Kronos Group Podcast. This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    54 min
  6. May 28

    EP #327 | Stop Being a Victim, Start Taking Responsibility — Jerry Brazie & Steve Floyd

    This conversation is not for the faint of heart. And it's not supposed to be. In Episode 327, Jerry Brazie and Steve Floyd go deep on what's actually broken with men today — and more importantly, what you can do about it right now. Jerry opens with a story that started in a sauna — a 35-year-old guy who told a complete stranger he got fat because he was depressed. Not because he was sick. Not because something catastrophically wrong happened to him. Because he was depressed. And Jerry's response? That conversation became this episode. What follows is one of the most direct conversations the Kronos Group Podcast has ever had about men, masculinity, victimhood, and what real agency looks like in practice. Topics covered: Why the victimhood identity paralyzes men more than it helps them The "if not for" mindset — and how it keeps men stuck for decades Jerry's personal journey from the streets at 17, legally blind, broken back, heart condition, opioid addiction — to 100 lbs lost at 52 while building multiple companies Why physical health is not a vanity project — it's your operational foundation The trap men are in when they're told masculinity is toxic — and what happens when they buy it What Sun Tzu's warrior in a garden means for every man building something today Why the Kronos Forge exists and what Jerry wants its legacy to be This is about responsibility. And responsibility is the way out. This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    55 min
  7. May 24

    He Lost 100 Pounds, Led $20M Sales Teams, and Says Belief Is the Only Thing That Actually Changes Men | Drew Norton - Ep. 326

    Drew Norton lost 100 pounds and led $20M sales teams. Now he co-founds the Abundant Man Project to help men build strength in faith, family, fitness, and finance. In this episode, Drew and Jerry Brazie get into why belief is the one word blocking most men, what actually happens when you lead yourself first, and how the Belong-Believe-Become framework creates real identity change. Plus: the story of the day Drew's wife saved their baby's life and what it woke up in him. Raw, direct, and worth every minute. This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. If you run a business that is doing $1M or more a year, then you can't afford not to join a Kronos Peer Cohort. This group gives you monthly access to real operators (other business owners at your level) working through real situations (not generic advice). https://thekronosgroup.org/why-kronos/ If you're ready to get started and know that you need to join the room, book a discovery call with Jerry today: https://calendly.com/thekronosgroup/the-kronos-group-consultation Have an idea for a podcast, but don't know where or how to even start one? PodMatch is your one-stop shop. Use our affiliate link here to start your podcasting journey today - https://www.joinpodmatch.com/thekronosgroup If you're an entrepreneur, founder, or someone wanting to make a change in their life and network, join us inside The Kronos Group community (it's free): https://www.skool.com/the-kronos-group/about Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie YouTube: https://www.youtube.com/@thekronosgroup New episodes weekly. This show is built for business owners who know growth is better when you're not doing it alone.

    59 min
4.5
out of 5
17 Ratings

About

This podcast is for the ones who do the work, and the ones who want to understand what that really means. Hosted by Jerry Brazie, a self-made entrepreneur who's built and sold over a dozen companies and generated $450 million in revenue after living on the streets with hookers and heroin addicts at 17, The Kronos Group Podcast is raw, unfiltered, and packed with hard-earned lessons. We talk business, the real stuff. Strategy, hiring, scaling, operations, branding, marketing, real estate, finance, and leadership. But it's not just for business owners. It's for anyone curious about how things get built, what makes entrepreneurs tick, and what success actually costs. This show goes deeper than tactics. We cover marriage, fatherhood, health, risk, mindset, and the emotional rollercoaster that comes with betting everything on yourself. Sometimes we bring on other operators and experts. Sometimes we just call it like it is. If you're building something, thinking about building something, or just want to hear how it's really done: this is your show. Website: https://thekronosgroup.org