Marketing Minutes with Miss Kemya

Miss Kemya

Marketing Minutes with Miss Kemya is your weekly dose of marketing tips and insights for solopreneurs and small business owners. From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape. Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.

  1. 09/03/2020

    Yes, You Do Really Need a Marketing Plan

    It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don’t let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan.   Of course, wingin it can get you results. But do you really want to wing it with your business? Do you want to leave your revenue to chance? Of course not! Leaving your revenue to chance is not a safe or wise plan. Whether you are a solopreneur or you’re managing a team, you need to be able to see progress, forecast projections, and build your income. Why? Because this will give you the motivation to keep going. Your marketing plan is a living breathing document. It is not meant to be created and ignored. It can be updated as the business changes and your needs evolve. It should be used as a blueprint, so that you never have to ask, what am I supposed to be doing? when it comes to your marketing activities. If you are still not convinced, here are a few benefits of using a marketing plan. Visit https://marketingsparkler.com/yes-you-do-really-need-a-marketing-plan/ to read the full blog post! - - - Marketing Minutes with Miss Kemya Podcast Host: Miss Kemya Website: marketingsparkler.com

    12 min
  2. 09/13/2019

    A Few Tips for Creating Engaging Content

    When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn't mean the content should be boring and generic. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance of your website. Without content, you have nothing. Content is still king, and always will be king. While content types change, the value of content never changes. When you realize the value of the content that you create, you'll take the time to create it right. Check Out Your Competitors How often does your competition post? Do they write it all themselves or do they have guest authors? Do you know whether they've hired a ghost writer or if they're all self-written? How do they share and promote their content? Understanding how your competition operates can help make you better because you can find a way to make yourself different. Create Unique Content with Value Every bit of content you create for your website or blog should be unique. There is a place for curated content, if you make it original with your own words and thoughts added, but most of the content on your website/blog should be unique to your brand and provide value to your audience. This doesn't mean you can't curate content - on the contrary; if you curate content well, your content will still be valuable and unique. Answer Questions You don't have to have people emailing you questions to answer them. Go to where your audience is: forums, message boards, other blogs, and find questions that are relevant to your niche and answer them on your blog. It's a great way to find content to write, and your audience will feel like you can read their mind. Ask Questions of Your Readers If you want to be more interactive with your audience, end every post, article and video with a question to the viewer. Invite them to answer questions, even give them incentives to do so such as random prizes or a special call out on Twitter. The more you interact with your readers over the content that you provide them, the more engaging your content will be. One thing feeds off another. Don't Forget to Promote Finally, don't forget to promote your content via social media. Due to the social nature of social media such as Facebook and Twitter, you can use social media in a way to elicit engagement from your followers. You can do this by continually sharing important content that you've created with them, answering their questions, and promoting those questions and answers as hard as you promote the content that prompted the questions and answers.

    7 min

About

Marketing Minutes with Miss Kemya is your weekly dose of marketing tips and insights for solopreneurs and small business owners. From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape. Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.