NutraIngredients Podcast William Reed Business Media

"Our lives changed when we discovered the transformative powers of mushrooms - we haven’t looked back since,” state Dirtea founders Andrew and Simon Salter.

"Our lives changed when we discovered the transformative powers of mushrooms - we haven’t looked back since,” state Dirtea founders Andy and Simon Salter.

The marine biologist and CEO of Weed & Wonderful, Craig Rose, discusses the company’s venture into the world of seaweed which he describes as a largely underutilised nutrient powerhouse that is abundantly available around the UK.

The marine biologist and CEO of Weed & Wonderful, Craig Rose, discusses the company’s venture into the world of seaweed which he describes as a largely underutilised nutrient powerhouse that is abundantly available around the UK.

Interest in the symptoms of menopause and how supplements can support women in this life-stage has skyrocketed of late but Pura Collagen MD and co-founder Jennifer Mo, is confident consumers are astute enough to seek out science-led brands, as opposed to pirates simply jumping on the trend.

In this NutraIngredients podcast, Nikki Hancocks speaks to Peter Wennstrom, founder of the HMT (Healthy Marketing Team), about consumer interest in mental health and the marketing techniques to tap into this mindset.