Dentistry's Growing with Grace

Grace Rizza

Dental Marketing Leader, Grace Rizza hosts Dentistry's Growing with Grace, a dental podcast about marketing, entrepreneurship, and leadership. Get the industry's top innovation, tips, and advice while enjoying a moment of positivity.

  1. Dental Start Up Marketing Misconceptions

    04/15/2025

    Dental Start Up Marketing Misconceptions

    If you’re planning to launch your dental startup or already in the thick of it, this episode is a must-listen. Grace Rizza, CEO of Identity Dental Marketing, unpacks the common myths that lead new practice owners down the wrong path and reveals the crucial steps often skipped in early-stage marketing. From inflated success stories online to overlooked mistakes that quietly kill momentum, you’ll get a clear, no-fluff breakdown of what it really takes to build a profitable, sustainable practice. Learn how to avoid wasting money, set the right expectations, and create a marketing strategy built for your goals, not someone else’s vanity metrics. This is the truth most people won’t tell you, but the clarity every startup needs. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice. Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

    26 min
  2. The Link Between Oral and Overall Health

    03/06/2024

    The Link Between Oral and Overall Health

    Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza engages in a captivating conversation with Cris Duval, founder of The LifeGuard Approach, to delve deep into the intrinsic connection between oral health and overall wellness, drawing from Cris's extensive four-decade career in healthcare. Cris shares groundbreaking insights that push beyond conventional boundaries, shedding light on how a proactive approach to dental care can transform your overall health outcomes.  Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Cris Duval: Patient-health advocate and wellness coach, Cris Duval, RDH, has spent more than four decades in patient care. She has been recognized for her contributions to science and patient-centered dental hygiene. She sits on the Advisory Board of Oral Cancer Cause, Dental Entrepreneur Women, and the Children's Airway First Foundation. Cris founded the LifeGuard Approach, which is focused on helping dental and medical teams shift their mindset from repairing the damage to preparing patients for health. Cris describes herself as an "architect of change" in dentistry's approach to oral-systemic health. Her ultimate goal is saving lives by guarding and guiding health and wellness After 46 years as a dental hygienist, Cris continues her mission to educate dental providers about their potentially lifesaving role in heart attack and stroke prevention, sleep-disordered breathing, and airway disorders. "The dental practice where I worked was very focused on helping patients keep their whole bodies--not just their teeth and gums--healthy," says Duval. She is committed to sharing this practical, actionable evidence-based information with as many people as possible.

    35 min
  3. Changing the Game in Oral Health with Electric Flossers

    02/28/2024

    Changing the Game in Oral Health with Electric Flossers

    Podcast Description: Step into the world of dental innovation with Dentistry's Growing with Grace, where host Grace Rizza teams up with the visionary mind behind the game-changing Slate Electric Flosser, Dr. Danny Snyder.  Join the conversation as they uncover the real-world benefits of incorporating the Slate Flosser into your daily routine and its remarkable ability to elevate gum health to new heights. Don't miss out on this captivating journey of innovation and discovery in the world of dentistry. Tune in now! To learn more about the Slate Electric Flosser, visit https://slateflosser.com Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Danny Snyder: Dr. Danny Snyder is a dentist who HATES cavities. After several years of turning himself blue trying to motivate his patients, friends, and family to floss, he finally decided to approach the unpleasantries of flossing from a different angle. Dr. Snyder and his wife, Brynn, began Slate Flosser with one great idea, and a tireless mission to help people everywhere improve their oral health from the comfort of home, and have less anxiety at the dentist. They are honored to be part of your wellness journey and to empower you to sit in the driver's seat of your own health!

    15 min
  4. Retain, Engage, Succeed: Strategies for Dental Team Retention

    02/22/2024

    Retain, Engage, Succeed: Strategies for Dental Team Retention

    Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Megan Martin, a seasoned professional with extensive experience in the dental industry, to uncover the secrets to retention, team building, and fostering harmony within your dental team. With Megan's insider perspective, she dishes out insights on where dentists often miss the mark in their practices. From exploring the common reasons behind turnover in the dental field to offering practical advice for dental leaders, this podcast covers it all. Tune in to discover invaluable insights on creating a thriving and cohesive dental team, and learn the strategies needed to build and maintain a successful practice! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Megan Martin: Megan began her dental career as a pediatric dental assistant in New York before transitioning to North Carolina, where she quickly advanced into dental assisting and front desk roles. Recognized for her leadership potential, she moved into consulting, offering strategic guidance to dental practices. Megan's journey culminated in management, where she excelled in optimizing operations and fostering team cohesion.  Though no longer in the dental field, Megan's experiences continue to shape her leadership approach and fuel her passion for making a positive impact in her endeavors.

    33 min
  5. Cracking the Code: Coaching Strategies for Successful Communication with Dr. Marcia Reynolds

    02/01/2024

    Cracking the Code: Coaching Strategies for Successful Communication with Dr. Marcia Reynolds

    In this Dentistry's Growing with Grace event, Grace Rizza sits down with the outstanding Dr. Marcia Reynolds, president of Covisioning LLC and author of “The Discomfort Zone” and “Coach the Person, Not the Problem.” Explore the fascinating realm of coaching strategies for successful communication, and discover how taking coaching classes can significantly improve your business by teaching you how to engage in powerful conversations that connect, influence, and activate change. Tune in for practical insights that will transform your communication skills and enhance your professional and personal relationships! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Marcia Reynolds: Dr. Marcia Reynolds, president of Covisioning LLC, is the master of teaching others how to engage in powerful conversations that connect, influence, and activate change, even when emotions are strong. From government agencies and large multi-national companies, to coaching schools in Italy, Turkey, Russia, China, India, the Philippines, and across North America, she’s been hired by organizations around the globe, not just because of her highly engaging presentations but because of ability to change people’s minds. This highly sought-after behavioral scientist is happily obsessed with uncovering the latest discoveries in neuro/behavioral research and putting them into practical applications. With a doctoral degree in Organizational Psychology, two master’s degrees in Education and Communications, Marcia’s expertise ranges from holding powerful conversations to activating the emotions of passion and courage at work.

    38 min
  6. The Secret in Transforming Patient Experiences into Dental Brand Success

    01/15/2024

    The Secret in Transforming Patient Experiences into Dental Brand Success

    Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Zajas, CEO and founder of Zana, to unravel the secrets behind transforming patient experiences into dental brand success. Join them in this insightful episode where they discuss the profound impact of Zana - the revolutionary way to deliver a top tier patient experience in your dental practice. Discover how Zana can boost your dental brand and the importance of brand recognition in creating a lasting impact.  Tune in now to learn the secrets that will set your dental brand apart in the competitive landscape of modern dentistry! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Zajas: Shawn Zajas is the Founder, CEO and visionary leader of Zana. Growing up in a family dental supply business, he was able to see the evolution of dentistry over the past 20 years, and more recently the gaps in the current electric toothbrush model. Entrepreneurial at heart, he has started 3 businesses and is completely obsessed with innovation that disrupts industries. He is passionate about creating and pioneering positive change in dentistry.

    23 min
  7. The Do's and Don't's of Dental Practice Transitions

    01/03/2024

    The Do's and Don't's of Dental Practice Transitions

    Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Brian Hanks, founder of Dental Buyer Advocates, to guide dentists through the intricate journey of dental practice transitions. Join Grace and Brian as they delve into strategic approaches to prevent patient attrition and offer essential insights on what pitfalls to avoid in dental practice transitions. This episode serves as a comprehensive guide for listeners, empowering them to successfully navigate this pivotal phase in their professional journey. Tune in to gain a competitive edge in your journey to acquiring or selling a dental practice. Your success story begins here! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Brian Hanks: Brian Hanks is an author, advisor, accountant, and certified financial planner specializing in helping dentists buy a dental practice of their own. Brian developed his dental practice acquisition framework to help dentists navigate the complex and overwhelming process. His consultancy, Dental Buyer Advocates, provides hands-on guidance and expertise for evaluating practices, performing due diligence, negotiating with sellers, closing on a practice, financing, transitioning a practice over from the seller's management, and much more. Prior to founding Dental Buyer Advocates, Brian served as an accountant and Certified Financial Planner™ at two different dental CPA firms. He has a business management undergrad from BYU, a finance MBA from University of Michigan, and a CFP certification from Northwestern University.

    31 min
  8. Beyond Braces: Revolutionizing Smiles with Innovative Orthodontics

    12/22/2023

    Beyond Braces: Revolutionizing Smiles with Innovative Orthodontics

    Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Benjamin Cassalia, leading orthodontist and Chief Clinical Officer at Alta Smiles, to dive deep into the transformative world of orthodontics, uncovering hidden solutions that redefine comfort and convenience for patients. Tune in as they uncover the secrets behind fixed lingual retainers, and embracing a new era of convenience in orthodontic treatment! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Benjamin Cassalia Dr. Benjamin Cassalia is a leading orthodontist and Chief Clinical Officer at Alta Smiles. Dr. Cassalia’s role as Chief Clinical Officer focuses on clinical instruction, training, and support to those dental providers looking to offer C5 Hidden Orthodontics in their practice. Dr. Cassalia will also continue to develop and expand the next generation of clinical technologies and add to Alta Smiles already comprehensive services and capabilities.

    19 min
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5
out of 5
13 Ratings

About

Dental Marketing Leader, Grace Rizza hosts Dentistry's Growing with Grace, a dental podcast about marketing, entrepreneurship, and leadership. Get the industry's top innovation, tips, and advice while enjoying a moment of positivity.

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