The Business Of Marketing

Content Monsta | A. Lee Judge
  • 5.0 (10)
  • Marketing
  • Updated Weekly

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

  1. 4d ago

    Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose

    Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation. CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creation Rocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    47 min

  2. May 8

    Building a Brand on LinkedIn with Goldie Chan

    LinkedIn Video: Building Influence and Personal Branding That Lasts LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy. ⏰ Timecodes ⏰0:00 - Early days of LinkedIn video & creator skepticism1:01 - How to turn personal brand into business opportunities1:31 - Hollywood and media embracing content creators2:20 - Influencer case studies and building a business4:19 - Success as an influencer: turning fame into business5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert5:48 - Evolution of LinkedIn video: then vs now8:39 - Why so few create content on LinkedIn11:18 - Standing out from AI and "slopified" content14:46 - Overcoming self-doubt and social anxiety in video creation26:45 - Setting boundaries and managing energy as an introverted public figure32:00 - Managing business as a creator through life’s challenges36:16 - Staying in your personal branding lane vs pivoting40:01 - Consistent branding and the power of a clear personal story43:06 - Book details and where to find Goldie Chan

    45 min

  3. Apr 27

    The New Resume: Why Your Personal Brand Is Key to Success in Modern Business - with Rod Brinson

    Explore the intersection of personal and professional branding in a rapidly evolving, AI-driven workforce with hosts A. Lee Judge and Rocio Osuna, alongside special guest Rod Brinson. This episode unpacks why everyone already has a personal brand, whether they realize it or not, and offers actionable strategies for building an authentic, visible, and resilient brand “by design, not by default.” The conversation demystifies how belief in yourself, authenticity, and making yourself distinguishable can unlock new opportunities, while addressing barriers like fear of self-promotion. Plus, the hosts discuss trends in AI adoption, its impact on workplace dynamics, and share career-boosting advice for professionals navigating layoffs and transitions.

    34 min

  4. Apr 2

    Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner

    The Business of Marketing hosts A. Lee Judge and Rocio Osuna discuss the delicate balance between using AI for efficiency and maintaining human authenticity in business storytelling. They are joined by global storytelling expert Gabrielle Dolan, author of Story Intelligence, who explains why personal and professional stories are more critical than ever in an era of "AI slop" and digital distrust. The conversation explores practical frameworks for extracting genuine stories from executives, the four types of stories every leader should master—Personal, Professional, Public, and Parables—and how to use AI as a creative partner without losing your unique voice.

    38 min

  5. Mar 31

    Beyond the Resume: Grit and Visibility in a Saturated Market

    In this Season 5 kickoff of The Business of Marketing, host A. Lee Judge introduces new co-host Rosio Assuna. The episode explores the current "wild" job market, characterized by significant layoffs at major companies like Amazon, Meta, and Tesla. The hosts discuss the challenges of a saturated "seller's market," the impact of AI on hiring, and the importance of maintaining a professional personal brand on LinkedIn even when facing frustrations like "ghosting" by employers.

    21 min

  6. 09/22/2025

    Building a Unified B2B Revenue Team with Andrei Zinkevich

    Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. In this episode,  Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can rebuild trust, align around shared metrics, and adopt a unified revenue team approach to drive meaningful business outcomes.  Misalignment within marketing and between marketing and salesImportance of shared KPIs and revenue team structuresChallenges and solutions in marketing attributionUsing AI effectively in enterprise sales and marketingStrategies for CMOs to survive and lead changeTime Stamps01:15 - Introduction and overview of the funnel debate06:40 - Internal marketing misalignment and KPI silos18:50 - Revenue team KPIs and sales pipeline velocity30:10 - Account selection and accelerating funnel velocity42:00 - Attribution challenges and blended models58:30 - AI use cases and limitations in B2B marketing01:10:00 - Upcoming webinar and change management for CMOs  Main Takeaways Marketing must shift from chasing vanity metrics to aligning with sales on revenue-driving KPIs. Attribution should be approached as a blended model combining self-reported data, analytics, and customer interviews. AI is useful for content optimization and sales research but lacks the trust and maturity to replace human teams. Subscribe and share this episode to help others align marketing and sales for better revenue outcomes.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    39 min

  7. 09/16/2025

    Why Speed and Scale Are Killing Your Marketing with Robert Rose

    The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes.  Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI’s Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert’s Book & Closing Remarks  Main Takeaways Start with the story, not the container—content should drive the format, not the other way around. Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy. AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling. Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    41 min

  8. 09/02/2025

    How AI is Reshaping Your SEO Strategy with Andy Crestodina

    The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results.  Training AI through strategic website copy and keyword proximityShifts in SEO due to AI-powered search and user behaviorOptimizing key website pages for AI discoverability and decision-makingThe role of content formats like video and audio in brand visibilityBalancing content quantity and quality in the AI eraTime Stamps01:10 - Introduction to AI's impact on SEO06:45 - How AI selects and ranks content15:30 - Optimizing key pages for AI training24:00 - Prompt reverse engineering and content strategy35:20 - Importance of co-occurrence and keyword proximity45:00 - Broader content strategy beyond websites55:10 - Human-centric content and performance metrics01:10:00 - Predictions for AI and search in the next year  Main Takeaways You're not just writing for humans—you're writing training data for AI. AI optimization requires adding job titles, credentials, and comparison content to key pages. Co-occurrence of brand and industry terms across trusted sources boosts AI visibility.  Subscribe, share the episode, and visit contentmonsta.com for more insights.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    42 min
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About

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

Information

  • Creator
    Content Monsta | A. Lee Judge
  • Years Active
    2018 - 2026
  • Episodes
    85
  • Rating
    Explicit
  • Copyright
    © 2022 Content Monsta
  • Show Website
    The Business Of Marketing