The Business Of Marketing

Content Monsta | A. Lee Judge
  • 5.0 (10)
  • Marketing
  • Updated Weekly

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

  1. 12h ago

    Monetizing Expertise: Kate Strachnyi on B2B Influencer Marketing

    The Business of Marketing Podcast: https://contentmonsta.com/podcasts/the-business-of-marketing-podcast/ With the rise of the creator economy on platforms like LinkedIn, B2B brands are seeking ways to authentically leverage influencers for greater reach, impact, and tangible business results. Kate Strachnyi shares industry insights on setting realistic ROI expectations, vetting true thought leaders over surface-level creators, and embracing genuine narratives over empty metrics. The episode explores how agencies and companies can bridge the gap between impactful storytelling, accurate data, and business growth, especially amidst evolving digital measurement challenges. Connect with us:Rocio Osuna - https://www.rocioosuna.com/Kate Strachnyi - https://www.linkedin.com/in/kate-strachnyi-data/A. Lee Judge https://ALeeJudge.com ============⏰ Timecodes ⏰0:00 - Setting ROI expectations with clients1:16 - The rise of LinkedIn's creator marketplace3:12 - Setting ROI for brand collaborations4:46 - Niche influencer marketing and defining success metrics6:28 - Impact of platform-driven influencer programs on agencies7:33 - Building and maintaining an exclusive creator network9:34 - Vetting influencers for brand partnerships12:13 - Who should publish on LinkedIn inside a B2B company?13:25 - When executives or customers aren't camera ready16:26 - What B2B teams get wrong about data storytelling18:22 - Presenting marketing data internally & setting honest expectations23:19 - The value of "LinkedIn lurkers" and unmeasurable impact27:17 - What companies need in place before starting influencer programs30:54 - Big vs. small companies: who’s prepared for influencer marketing?31:56 - Where to find Kate Strachnyi and wrap-up

    33 min

  2. Jun 24

    Cultivating Real Community and Authentic Content in the Age of AI with Sabreen Haziq

    Anyone can launch a social tool, but few can empower an entire organization to create authentic content and nurture genuine communities. This episode explores the mindset and tactics behind fostering high-engagement communities, both digital and in-person, while embracing transparency, value-first content, and the power of personal branding. The conversation centers on how companies like Buffer uniquely empower their teams as creators, adapt to ever-changing measurement landscapes, and build sustainable brand differentiation through consistent, human-led growth. Rocio Osuna - https://www.rocioosuna.com/Sabreen Haziq - https://www.sabreen.info/A. Lee Judge https://ALeeJudge.com ⏰ Timecodes ⏰0:00 - Building Social Tools vs. Building Community1:11 - The Importance of Real Life Community and Authentic Connections3:21 - Word-of-Mouth Marketing and In-Person Events5:18 - Transitioning from Digital Marketer to Physical Product Creator8:19 - The Challenge of Measurement and Changing Social Metrics10:49 - Buffer’s Differentiation: Team of Creators Philosophy17:17 - Supporting Employee Personal Brands and Retention23:12 - Creating Standout Content Without Sensationalism35:01 - Community Building Do’s and Don’ts44:42 - Using AI to Analyze and Grow Community Engagement46:42 - Surprising Content Trends & Value of Consistency

    52 min

  3. Jun 18

    Employee Generated Content: 5 Proven Strategies Marketers Need Now - with Heike Young

    Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generated content (EGC) in a world saturated with AI-driven material, emphasizing authenticity, creativity, and the importance of building trust through human voices. Listeners gain insight into practical strategies for launching impactful EGC programs, the advantages and pitfalls for organizations, and the ongoing evolution of personal and professional branding in today’s digital landscape. Rocio Osuna - https://www.rocioosuna.com/Heike Young - https://heike-young.com/A. Lee Judge https://ALeeJudge.com ⏰ Timecodes ⏰0:00 - Heike Young shares her origin story as a LinkedIn video creator and creative outlet1:08 - Rocio Osuna introduces the rise of employee-generated content (EGC) amid the AI surge2:06 - A. Lee Judge discusses authenticity and the human + AI content formula4:02 - Rocio Osuna introduces Heike Young and her unique experience7:22 - Heike Young explains her evolution as a video creator while balancing professional and personal life12:20 - Heike Young on resisting pressure to niche down and following creative urges over algorithm demands18:31 - A. Lee Judge asks about the business impact of content—balancing creativity with measurable results22:28 - Heike Young describes launching Salesforce’s first marketing podcast and lessons learned26:14 - Rocio Osuna asks about best practices and mistakes in employee-generated content programs40:26 - Rocio Osuna and Heike Young discuss what makes webinars memorable and engaging

    49 min

  4. Jun 11

    How Marketers Can Leverage AI Without Losing Their Value with Dale Bertrand

    The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the show is Dale Bertrand, founder and CEO of Fire and Spark, who brings over 17 years of expertise in SEO and a unique perspective rooted in computer engineering. The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era. It also highlights the importance for marketers to communicate value to business leaders in financial terms rather than just traditional marketing metrics. ⏰ Timecodes ⏰0:00 - The 80/20 Rule of AI Automation1:27 - The Next Generation Growing Up with AI2:21 - Students' Approaches to AI: Learning vs. Cheating4:23 - Introducing Dale Bertrand: SEO, AI, and Content Discoverability5:55 - Smallest, Most Impactful AI Automation for B2B Marketers10:13 - The ROI of Building Context for AI Workflows13:05 - AI Agents, Job Security, and the Human Element in Marketing17:20 - Higher Education, AI, and Preparing for a New Job Market23:19 - AI Lifting Creative Bottlenecks: What Changes for SEOs & Marketers25:59 - Translating SEO Metrics into Business Growth Language33:43 - Contribution vs. Attribution: Measuring Marketing’s Real Impact A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    37 min

  5. Jun 7

    Why Performance Marketing Is Broken – Rethinking ROI in Content Strategy with Robert Rose

    Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation. CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creation Rocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

    47 min

  6. May 8

    Building a Brand on LinkedIn with Goldie Chan

    LinkedIn Video: Building Influence and Personal Branding That Lasts LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy. ⏰ Timecodes ⏰0:00 - Early days of LinkedIn video & creator skepticism1:01 - How to turn personal brand into business opportunities1:31 - Hollywood and media embracing content creators2:20 - Influencer case studies and building a business4:19 - Success as an influencer: turning fame into business5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert5:48 - Evolution of LinkedIn video: then vs now8:39 - Why so few create content on LinkedIn11:18 - Standing out from AI and "slopified" content14:46 - Overcoming self-doubt and social anxiety in video creation26:45 - Setting boundaries and managing energy as an introverted public figure32:00 - Managing business as a creator through life’s challenges36:16 - Staying in your personal branding lane vs pivoting40:01 - Consistent branding and the power of a clear personal story43:06 - Book details and where to find Goldie Chan

    45 min

  7. Apr 27

    The New Resume: Why Your Personal Brand Is Key to Success in Modern Business - with Rod Brinson

    Explore the intersection of personal and professional branding in a rapidly evolving, AI-driven workforce with hosts A. Lee Judge and Rocio Osuna, alongside special guest Rod Brinson. This episode unpacks why everyone already has a personal brand, whether they realize it or not, and offers actionable strategies for building an authentic, visible, and resilient brand “by design, not by default.” The conversation demystifies how belief in yourself, authenticity, and making yourself distinguishable can unlock new opportunities, while addressing barriers like fear of self-promotion. Plus, the hosts discuss trends in AI adoption, its impact on workplace dynamics, and share career-boosting advice for professionals navigating layoffs and transitions.

    34 min

  8. Apr 2

    Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner

    The Business of Marketing hosts A. Lee Judge and Rocio Osuna discuss the delicate balance between using AI for efficiency and maintaining human authenticity in business storytelling. They are joined by global storytelling expert Gabrielle Dolan, author of Story Intelligence, who explains why personal and professional stories are more critical than ever in an era of "AI slop" and digital distrust. The conversation explores practical frameworks for extracting genuine stories from executives, the four types of stories every leader should master—Personal, Professional, Public, and Parables—and how to use AI as a creative partner without losing your unique voice.

    38 min
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About

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

Information

  • Creator
    Content Monsta | A. Lee Judge
  • Years Active
    2018 - 2026
  • Episodes
    89
  • Rating
    Explicit
  • Copyright
    © 2022 Content Monsta
  • Show Website
    The Business Of Marketing