Suite Spot: A Hotel Marketing Podcast

Travel Media Group & Ryan Embree
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The best hotel digital marketing podcast in the hospitality industry.

  1. 6D AGO

    193 - 2026 Hunter Conference Preview

    The 2026 Hunter Conference takes place on March 16-28, in Atlanta, Georgia, at the Signia by Hilton. Tune in to the preview episode as hoteliers and hospitality professionals prepare for the cornerstone industry event.  Special Guest, Madison Thibodeaux, Senior Manager, Events & Partnerships at Hunter Advisors, joins the Suite Spot to share insights and behind-the-scenes details about what conference attendees can look forward to from speakers, panels, themes, F&B, and much more. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree here, a familiar episode, if you can believe it. I've got a jacket on because it is absolutely frigid outside, but we're thawing out. We're getting ready for conference season and covering some of the biggest hospitality events of the season with the first one being the Hunter Conference. And I am here with, even though this is the Suite Spot's, third time attending the conference, we have a first time guest, which I'm really, really happy to bring in. Maddie Thibodeaux Senior Manager, Events and Partnerships at Hunter Advisors and Conference. Maddie, thank you so much for joining the Suite Spot. Madison Thibodeaux: Thank you for having me, Ryan. I'm really excited to be here. Ryan Embree: We are going to have a constant theme throughout this episode of a lot of the things you love about Hunter, but a lot of new things on the horizon as well, which I'm sure you and your team have been extremely busy. We can't wait. Hoteliers can't wait. Sponsors can't wait. This is gonna be one for the books, but before we get into all that, Maddie, we have kind of a tradition here on the Suite Spot, especially for our first time Suite Spot guest. Tell us a little bit about your background in the industry and the journey that led you to Hunter Advisors and Conference. Madison Thibodeaux: Yeah, I would love to talk about that. So my journey almost pretty much started at Hunter, which I know you've had Sarah as a guest on your podcast as well, and I'm sure she has a little bit of a similar story. But I was a student at Georgia State University, the Cecil B. Day School of Hospitality. I am one of the odd people that when I got to college, I already knew that I wanted to be in the hospitality industry, which I think is a rare story that you hear. Most people typically fall into it. But I went into school knowing that I wanted to be in event management. I wanted to plan events. And so throughout college I had a few different internships in hospitality. So I got some experience in the different sectors of hospitality. I worked with a catering company. I worked at a hotel in Cape Cod one summer, which was a lot of fun. Got some operational experience in hotels with the front desk and housekeeping. And then my junior year of college, Dr. Debbie Cannon at the School of Hospitality made me aware of the internship that was open at Hunter for their conference intern. And so I applied for the role, got it, accepted it. I worked for Hunter my junior and senior year. Got a lot of hands-on experience planning the event as the intern. And something that Hunter does really amazingly is they really give anyone on their team, even if you're an intern, a platform and a seat at the table to where you can really innovate with them and present your ideas. And some of them you can see like actually come to life. And so I had a lot of great mentors at Hunter who really, you know, prepared me as a student with my professional development. And so had a great time with Hunter once I graduated from Atlanta, moved out to Chicago and started working in the trade show side of things for an exhibitor services company called GES and got a little bit more trade show experience so that I could come back to Hunter and, you know,

    32 min

  2. JAN 22

    192 - Top 5 Sentiment Tags of 2025

    Tune in to the very first Suite Spot episode of 2026 as special guest and Director of Product - Respond & Resolve™, Jackie Avery, features the Top 5 Guest Sentiment Tags of 2025 and what the key findings of these tags mean not only to hoteliers but the industry as a whole as we kick off travel in the new year. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, and welcome to another episode of the Suite Spot. Happy New Year as your host. As always, Ryan Embree here with another one of our favorite annual traditions. A great way to start off and kick off the year here with Jackie Avery, Director of Product for our Respond and Resolve™ review response solution for hotels. Jackie, welcome back to the Suite Spot. Jackie Avery: Thanks. It's so great to be here. I look forward to doing this every year, so I'm happy we're back at it. Ryan Embree: Yes, again, it's an annual tradition. It's a benchmark for the beginning of the year. It's actually one of our most viewed and listened to episodes of the year, and I think it's because hoteliers really want to get a sense of what's going on over the course of the calendar year when it comes to reviews. To set this up off the top, we are looking at reputation, sentiment, data, the data within online guest reviews, that Travel Media Group actually pulls, and a lot of these reviews you and your team are responding to. Jackie Avery: Yeah. It's exciting. So if it's your first time here, welcome. And if you have been watching us the past few years, welcome back. We're excited to kind of talk through, some of the data that we kind of went through. So to put it under perspective, we're looking at information analyzed from over 45 million sentiment mentions. Ryan Embree: That's an incredible number. The popularity and importance of guest feedback and reputation right. Now, I know we talk a lot on this podcast about AI technology. We're always trying to see what's next, but there's no replacement for word of mouth. Right? And whether that's physically telling someone about your experience or sharing that, what we're talking about today, sharing that online with guest feedback and reviews, you can take away so much from that. And hoteliers, travelers obviously are looking at sentiment data, trying to figure out whether they should choose the one hotel versus another hotel. Hoteliers are looking at this data, digesting it, and trying to figure out how to improve on the guest experience. But what we're doing today is trying to find the top five sentiments. Talk about some themes. What does this mean when these types of sentiments are found in your guest feedback? Are there things you can make operationally changes? Is it training at the hotel? Is it capital investment? Sometime some of it, like location, which we're gonna talk about unavoidable, right? You can't just pick up your hotel and move it. So really interested to see the list. We always start from the bottom of the list and work our way up. So kick us off with number five. Jackie Avery: Yeah, absolutely. And like you said, it's so powerful to spend that moment reflecting. Yeah. Sometimes it's just taking the information and putting it into this bite sized way for you to process it. So hopefully everyone finds it pretty easy to kinda, you know, come along this journey with us. So, number five, it had over 3 million sentiment mentions, right? So that's a lot of people talking about it. And we're talking about facility amenities. Now, some people are listening and they're going, well, I don't have a pool, so of course I, that didn't get a mention for me, or, I do have a pool. Of course they mentioned that, but stay with me on that. That's actually its own category. So here we are talking about the lobby, the hallways, seating areas, elevators, luggage carts, right? So now think about,

    28 min

  3. 12/30/2025

    191 - 2025 TMG Year in Review with President Dana Singer

    Tune in to the final Suite Spot episode of 2025 with our annual Year in Review retrospective episode with Travel Media Group President, Dana Singer. Learn about the highlights that took place this year for the organization and what our hotel partners and Suite Spot audience can look forward to as we prepare for 2026. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot for an annual tradition. One of my favorite episodes. We were talking about this off camera, about how many years in a row it's been that we've done this, but it's such a cool time, obviously, end of the year, beginning of a new year, such a time for reflection. And, you know, looking into the future and with me today is a very familiar guest president at Travel Media Group, Dana Singer. Dana, thank you so much for joining me back on the Suite Spot. Dana Singer: Absolutely. Good morning, Ryan. Ryan Embree: From the comfy confines of our TMG headquarters and Maitland. So grateful for you having the opportunity to join me on the sweet spot too. You know, look at TMG year in review. We do this every single year. Dana 2025 has been an exciting year. It's been a year of innovation, productivity success, obviously on the Travel Media Group side, but more importantly for our hospitality partners. And I'd like to start by just kind of reflecting on this past year and sharing how TMG has grown as a company, but also how those efforts have made meaningful contributions to our hotel partners. Dana Singer: Yeah, sure. 2025 has definitely been a successful year for Travel Media Group. We celebrated a number of milestones, but most importantly, as you just said, you know, for our hotel partners that we collaborate with and support every single day, it's been really exciting to see their growth. One of the most significant markers of our progress this year has been the expansion of our teams. Increasing the depth of new talent across multiple departments has strengthened our ability to deliver the level of service our partners rely on. And it's been inspiring to see fresh perspectives join our longstanding expertise. Everyone's working together towards the same mission. It's all about delivering industry leading solutions and an outstanding client experience every step of the way. Internally, our goal is to anticipate the industry's needs, and based on that, we've developed new solutions. We refined our existing services, and we've continued to advance our technology. Every innovation has centered on the question, how can we empower our partners to achieve their goals? And our commitment has always been to help hoteliers succeed. And we achieve this by innovating without compromise. And in 2025, I believe we've done so in more meaningful ways than ever. Dana Singer: It's so cool to see and to, quite frankly, to be a part of, to see the success of our hotel partners, new partners coming on board, um, along with new team members here at TMG, helping our partners, succeed and achieve those milestones and goals. Because I've had several guests on this podcast talk about the guest expectations and how not only are they rising, but they're becoming more complex, especially with the integration of technology, it's becoming faster than ever. The pace and acceleration of these guest expectations. And the same applies to, you know, our hotel partners. How has TMG kind of maintained to stay one step ahead and really positioned itself as the leader as we try to enhance the guest experience in our services at TMG? Dana Singer: Yeah, I mean, exceeding guest expectations is the foundation of success in hospitality. So it's vital that we not only adapt, but we anticipate what hoteliers will need next. And this year, innovation has once again been at the center of our business strategies.

    16 min

  4. 12/17/2025

    190 - TMG Hospitality Trailblazers: Ben Rafter

    As 2025 closes out, the Suite Spot wraps up with the latest inductee into the TMG Hospitality Trailblazers. CEO of Hotel Equities, Ben Rafter, joins the podcast to discuss all things hospitality and technology and how these two components come together to make the perfect guest experience for travelers. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, and welcome to another episode of The Suite Spot. This is your host, Ryan Embree here with a very exciting, informative episode continuing our TMG Hospitality Trailblazers. This is our series where we are talking to those industry leaders and brands, management companies that are paving the way forward. I've got an absolutely amazing guest, I'm excited to speak with him today. Ben Rafter, CEO of Hotel Equities. Ben, thank you so much for joining the Suite Spot. Ben Rafter: Thanks, Ryan. Looking forward to it. Ryan Embree: Yeah, we're gonna have fun conversation, talk all about hotel equities, but on the Suite Spot we do a little tradition where instead of just doing your normal bio, I actually like handing it over to our guests to kind of talk through their hospitality journey. because sometimes you get a little bit more insights. Us hospitality people, we got mentors. We come from different brands, sometimes fall into hospitality, quite frankly. You know, talk to us, our Suite Spot hotel audience, a little bit about your hospitality journey and what led you to your role as a CEO over at Hotel Equities. Ben Rafter: Sure, I fit into the fall into it category, without a doubt. I was a, uh, tech guy for better part of 15 years, mostly startups. Sold two of 'em and after selling, the second one was locked out of the industry for a year and got a phone call from a hotel guy. And he said, what are you doing? You want to come to Mount Everest with me? And just because nothing better to do for the next month. We packed up and headed over to Nepal and on about the third day he said to me, so what do you think of the hospitality industry and hotels? And it was dumb enough to open my mouth and give him my opinion that you needed to sort of fuse together larger than life hoteliers, which was his background and kind of quant tech data, guys like me. And over the next 20 days, we hashed out starting a hotel company literally on the side of a mountain, in this case. And after that ended, it was 2008, the market crashed. We had a new president. I flew to Hawaii and we started with four hotels in Hawaii. And it's been nonstop ever since. So definitely not a traditional way to get into the industry. Ryan Embree: Yeah, yeah. You give new meaning to kind of climbing the corporate ladder, so to speak, when, when talking about that. But I think that's what honestly makes hospitality so fascinating. Because yours, honestly, a lot of the majority of the guests we talked to Ben, hospitality was not their final destination, so to speak, what you were talking to. But I think it brings new perspective and obviously insights into an industry that, quite frankly, we're gonna talk about it in a minute, but needs some more technology integration into hospitality right now. And to fast forward to today, obviously a strategic merger in May, 2025 with Springboard Hospitality. It's been extremely busy second half of the year for you and your team, including a couple exciting announcements we're gonna talk about in a second, Ben. But, you know, can you share some of the biggest kind of takeaways and lessons you've learned for the business, over this past six months? Maybe give us a state of the Hotel Equities as you would say. Ben Rafter: Yeah, absolutely. I mean one thing, coming from sort of independent and generally either gateway market or leisure focused. You learn how diverse some of these markets are and how much different it is running a courtyard or a Rest Inn or a Hamp...

    39 min

  5. 12/02/2025

    189 - TMG Hospitality Trailblazers: Whitney Altizer

    Senior Vice President and Chief Commercial Officer at Newport Hospitality Group, Whitney Altizer, joins the Suite Spot in the latest episode of TMG Hospitality Trailblazers to give audiences a close look at what makes the Newport portfolio and brand unique in the hospitality industry and why social media is critical to a hotel’s success in the digital age. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Welcome to another edition of our TMG Hospitality Trailblazers series. I got a fantastic guest. We actually had an opportunity to meet with someone from the, the Newport Hospitality Group just a couple weeks ago at the Hospitality Show, but we got a brand new guest here with us today, senior Vice President, Chief Commercial Officer, Whitney Altizer. Whitney, thank you so much for joining the Suite Spot today with me. Whitney Altizer: Hey, Ryan, thanks so much for having me. Appreciate it. Ryan Embree: We're gonna have a fun conversation today. A lot of exciting stuff and news about Newport Hospitality, but as tradition here on the Suite Spot, hospitality, as we know, is one of those things where people can come from all different places, brands, management companies, and unique journeys that led you to where you are. So let's hear about yours, Whitney. Talk to us a little bit about your hospitality journey and what led you to Chief Commercial Officer at Newport Hospitality Group. Whitney Altizer: Yeah. Well, I always joke that Newport raised me. You know, I went to Virginia Tech for business and hospitality, and then I moved to Atlanta and worked with Darden restaurants for a stint. You know, and I love the experience, but I just decided I needed a new perspective on food and beverage and the industry in general. So I ended up back in Blacksburg at a full service Holiday Inn that Newport actually owned and managed at the time. So 22 years ago, I walked into that Holiday Inn as a director of catering and sales, worked there on property, and then, moved up to the corporate director of sales, a corporate revenue manager. Then I was the director of Revenue and Digital. Then came along the Vice President of Comms Stratt, which catapulted me to where I am today which is the Chief Commercial Officer. Ryan Embree: Your story is a genuine reflection of our industry, of how many facets there are to hospitality, from everything from food and beverage to sales, to all the positions that you, that you held in, in between. You know, it's one of the reasons a lot of people love hospitality is because you can really do anything within it, right? It's almost its own ecosystem within our industry, and it's really cool to see, and I'm sure that was, you had some incredible experience, which lends you to where you are right now and knowing different people's positions. That's what we hear is sometimes the most successful hospitality people are the ones that got exposure to those different aspects of hospitality and kind of use that in their experience today. Some of those, hospitality professionals maybe even had to, you know, during that, that 2020 era had to get into some of those departments that they hadn't done in a minute, and certainly shared some experience there. But, we won't talk about that time, but doing some research for this episode, I wanna talk about Newport Hospitality and their story. Right? I always find it so fascinating when we talk about to these management companies and brands about how they first got into hospitality and fun little facts. That the origin story really dates back all the way to the 1850s. It goes back way, way far. Could you give a little background on the early days, maybe not take us that far, but a little bit early days of Newport Hospitality and how it's led to the amazing growth that you gu...

    28 min

  6. 11/20/2025

    188 - 1 Million Social Media Ad Spend Celebration with Jason Lee & Brian Ross

    Celebrations are underway at TMG headquarters, and we gather round to recognize the milestone of reaching 1 million social media ad spend across all of our hotel partners! This achievement would not have been possible without the continued support and trust of our partners, and their unwavering commitment to creating compelling stories and digital content for travelers, as well as fostering genuine connections with hotel guests. In this special celebratory Suite Spot episode, Travel Media Group’s Chief Technology Officer, Jason Lee, and Product Manager - Social Media, Brian Ross, both join the podcast to discuss the incredible accomplishment and what it means for TMG and our wonderful hotel partners. nbsp; Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. We are here back, we've been on the road, we've been visiting and hosting people on the Suite Spot virtually, but we are back here at the Suite Spot Podcast studio with a very familiar guest, Jason Lee, Chief Technology Officer, who we're gonna have on in a second. Then we're gonna be visiting with Brian Ross, our product manager, social media, to celebrate this incredible milestone. Jason, welcome back to the Suite Spot. Thanks. Yeah, glad to finally be back. Yeah, we're excited to have you, celebrating a milestone today. A million dollars in ad spend for our hotel partners. Again, you know, with Travel Media Group, we work exclusively with hotels. Let's first, you know, off the bat, huge accomplishment milestone. What does this mean to hear you kind of hearing this being there since the very beginning of this solution all those years back? Jason Lee: Yeah. It's exciting. Obviously it is when you think about it in the increments that we boost posts at, it's a lot of posts. Yeah. It's a lot of posts for a lot of hotels. A lot of weeks of content. So just extremely proud of what it has produced for our hotels. But also for our amazing social media team that creates such engaging content and makes boost able and ad worthy content. Ryan Embree: Well, and that's the important part because, you know, obviously a million dollars is a big number. But you don't need necessarily a million dollars to run an effective ad campaign, and that's what you were kind of talking about. With the small increments. Talk to us a little bit about that, because I do feel like sometimes hoteliers, rightly so, are intimidated with something like social media ad spend. They don't really know where, you know, 'cause you can boost a post for as low as $5 all the way up to, thousands of dollars. And they're still going to spend your money in one way or another. So kind of talk through that process because effectiveness is really the key to the game there. Jason Lee: No, absolutely. And I think it gets into how you create content. What is the cadence of that content? How often do I do it? But then it also gets into what am I trying to do? So you can create content and not boost it or put ads any kinda ad spend behind it at all. And you're going to have that content on your page. You're gonna reach out, your community is gonna see it if if they have that, you know, alerts or whatever set up for you. But what boosting does is it allows you to reach this audience that is not inside of your sphere. So it allows them to be able to see these posts, but even more importantly, it allows them to engage with these posts. So if they engage with them, now you kind of have them in the algorithm. Now, now you've got 'em a little bit. Right. There's future state with these, uh, guests. But, but we're talking about $5 increments. So for this very small amount of money, you're talking about 10 to 30 x on reach and engagement. And, and that is incredible. Uh, and especially because it's sort of like builds on its...

    33 min

  7. 11/07/2025

    187 - The Hospitality Show 2025 | Key Takeaways

    Host of the Suite Spot podcast and Vice President of Marketing at Travel Media Group, Ryan Embree, breaks down the key takeaways from the 2025 Hospitality Show that took place in Denver, Colorado, last month.  Ryan shares not only his opinion on some of the most prevalent topics from the renowned industry event, but he also shares what panelists, attendees, hoteliers, and others had to say about the conference and the state of hospitality.  Tune in now to listen to the full episode. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Ryan Embree here with the Suite Spot Podcast, and we are fresh off of our 2025 Hospitality Show coverage in Denver, Colorado. We are back here in our Travel Media Group headquarters, a little bit closer to C-level in our Suite Spot podcast studio. Absolutely incredible event. Wanna first think Questex and AHLA as well as the city of Denver for hosting from end to end. So amazing from the programming to the networking to the industry professionals that we had the privilege of interviewing. You can find all of those exclusive interviews on our TMG YouTube page, make sure to follow along. But in today's episode, we are gonna go with our top takeaways from the Hospitality Show in Denver. And it really started right off the bat. I mean, this was an end to end, just jam packed insights, trends, everything a hotelier could want. You know, this was billed as one of the most comprehensive shows in hospitality. And from all of the education sessions that we saw, the panelists, the conversations that we had, the networking that went on again, hats off to the teams over at AHLA and Questex, where I'll start my key takeaways is really one of the first quotes that really resonated with me as an attendee on the first day. And this was I forget who I can attribute this quote to, but was talking about how we ended the 2024 Hospitality Show in San Antonio. And everything that has happened between then and the start of the 2025 Hospitality show, an election, you know, a tumultuous start to the year, with tariffs, international travel, almost seeing double-digit drops in some places between some countries. And then now we have a government shutdown here. So, so many things that the hospitality industry had to deal with. And, you know, I have the privilege of attending multiple events throughout the year, and never have I ever been on such a rollercoaster ride. It started at the beginning of the year in March where we met a lot of hoteliers that were kind of bracing for impact. They were coming down this hill. Projections didn't look great. A lot of sentiment out there was not was not awesome. Deals were not getting done. It just feel very like a crawl. And then all of a sudden summer came and as we were kind of bracing ourselves for this just dip or this terrible kind of cliff that we were about to, to fall off, we kind of opened our eyes as an industry and said, it's really not as bad as it's being made out to be. And a lot of hoteliers, as we saw and we interviewed, talked to, had some really good summers, had some really good numbers, occupancy, looking across different markets, some of the markets that weren't doing as well rebounded. And they were starting to see a little bit of glimmer of hope. And now here we are at the end of the year and it feels like those storm clouds are brewing again. And we're bracing ourselves for a new year in 2026. And maybe it's because we're just looking at the numbers. It's budget season. We're starting to try to forecast like we love to do and have to do frankly in hospitality, but it just feels like that worry is coming over us again. But to that, I feel like it's in these times where there's a lot of creativity and ingenuity that starts to really spur and, and it's these events that could be a catalyst for real change in our industry.

    16 min

  8. 10/22/2025

    186 - Check-In with AHLA

    Tune in to the most recent AHLA Check-In episode with President & CEO of the AHLA Foundation, Kevin Carey! As a familiar face on the Suite Spot, Kevin stops in to give us the latest and greatest developments and advocacy work taking place at the American Hotel & Lodging Association.  Be sure to watch now to know what current events are impacting the hospitality industry. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embee. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree for another AHLA industry check-in this time with a familiar guest, Kevin Carey. Familiar guest, but a little bit different position. We're gonna talk about that in a second. But he is the Chief Operating Officer at AHLA and President and CEO of the AHLA Foundation. Kevin, welcome back to the Suite Spot, Kevin Carey: Ryan, terrific to be with you again. It's Ryan Embree: Great to have you. Like I said, you know, you've been on a couple times we've talked about that, but this time in a new role with AHLA, congratulations, by the way, on that. Can you share with our audience a little bit about the new role, maybe a day to day and what you get the pleasure of doing every single day, as President and CEO of the AHLA foundation? Kevin Carey: Well, I'd be happy to. It's definitely keeping me busy, but it's a good busy, and very much a rewarding, busy as well. And in my new capacity, where I get to lead the foundation, I get to work alongside a dedicated group of colleagues, Jen, Eliza, Kara, and Lindsay, to also a committed group of industry leaders, who were on our board of trustees, and the organization that we help to advance is one that's focused just on that front on advancing the people of the industry, our workforce, so day in, day out, having that teamwork and collaboration, but also working with our industry leaders to put the people forward on the industry front, and to work to support not only our current employees, but also to identify the future workforce is a vital role and very engaging. Ryan Embree: So critical. Right now, you're right, we've had conversations about it. We're gonna touch a little bit on this episode, but, you know, I'd see AHLA foundation all the time, the work, the stories that you guys are putting out there, you travel the country just got back from the lodging conference a couple days ago. But, you know, for those hoteliers who, you know, see the brand, they see some of the stories, you know, can you share maybe some of the origin story of the AHLA foundation and really at the foundation, so to speak of its mission over there? Kevin Carey: I'd be happy to. The foundation has been around for 72 years. It was founded in 1953, as a scholarship fund. And over that tenure year and arc and of its existence has done terrific work. What I've also shared recently as we've been working through a process with our board of trustees as looking at our future direction is that in many respects, this is a young 72-year-old organization. And by that I mean a number of the most prominent and highly visible initiatives that the foundation is involved in right now, whether it's our forward initiative or No Room for Trafficking. These are programs and initiatives that have really been created, launched and grown over about the last three to five years timeframe. So, while we've got a proud, uh, tradition and history, we also have a number of, of very important new initiatives. And the work we're doing to advance the industry's workforce and to ensure the people are front and center is really vital in the current environment. As we think about the industry's future growth prospects. Ryan Embree: Well, it's an incredible legacy. And to be able to, that's what you want out of advocacy and foundational work is you wanna be able to say, we're introducing new initiative strategies,

    23 min
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The best hotel digital marketing podcast in the hospitality industry.

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