Market Mentors

Matt Dodgson
  • 5.0 (1)
  • MARKETING
  • UPDATED SEMIMONTHLY

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

  1. JAN 20

    105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx

    In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology. We cover: Michelle Huff's Career Journey in B2B SaaSSaaS Brand BuildingNavigating Customer Advocacy and Brand LoveLeveraging AI in Marketing and SalesThe Future of Marketing: Embracing AIAdvice for B2B Marketers in 2025Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    37 min

  2. 05/07/2025

    104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios

    In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.  Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.  They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You Decide What Type of Content to Produce?When Will You Start to See Results From SEO Focused ContentWhat Metrics Do You Track?Making Boring Content EngagingWhat Skill Should Content Marketers Master Today?How to Assess Content Marketers at Final Interview StageWhat AI Tools Are You Using and Recommending?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    29 min

  3. 04/08/2025

    103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase

    “People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits of Influencer Marketing for B2B Companies?How to Find the Right Influencers?Maintaining Influencer RelationshipsEffective Channels and Content FormatsMeasuring ROI in Influencer MarketingCase Studies and Campaign ExamplesCommon Mistakes to AvoidFuture of Influencer MarketingFinal Advice for B2B Influencer Marketing “The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.” If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    32 min

  4. 03/04/2025

    102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

    In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.  Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.  He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success. They discuss: Let’s Get Some Demand-Gen Terms Out of the WayWhy Do Early-Stage B2B Tech Startups Struggle With Demand Generation?Focus on Finding the Right Audience or Inbound as Well?What Channels Would You Recommend?What About Qualifying Leads?Product-Market-Price-Fit – Why Is This Important?Budgeting for ExperimentationWhat Type of Marketer Should a Startup Hire First?What Will Change for B2B Marketers in the Next 12–18 Months?And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    40 min

  5. 02/04/2025

    101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io

    What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market?Did you have a clear idea of what type of job you were looking for, or did it evolve?How did you structure your day of job searching?What channels worked best?How important was candidate experience?What were some of the red flags you encountered?Final tips for job seekers.And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    25 min

  6. 02/06/2024

    100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

    When should you hire your first marketer?  It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.  But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.  In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.  We cover:  What hiring conditions we're seeing in the B2B tech market in early 2024When should a B2B tech startup hire its first marketer?What should you get your first marketing hire to focus on?What signals should founders look out for to know that marketing isn't working?Common mistakes startups make when hiring their first marketerWhat are the alternatives if you can't afford a full-time hire? And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    37 min

  7. 12/19/2023

    99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware

    2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this? No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.   We cover: What's the sentiment amongst B2B tech marketing leaders nowWhy now isn't the time to play it safe - 'small m versus big M thinking'How to approach the relationship with sales when the pressure is onGiven the instability, what should leaders be investing in to improve their performance and resilience?What it takes to be a successful B2B tech marketing leader today And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    26 min

  8. 11/21/2023

    98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content

    With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies. In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media.  We cover:  Why do B2B content marketers need to leverage AI safely?How AI can, or cannot, be used during each stage of creating contentCan you tell if copy has been created by AI?AI tools that Giuseppe recommends What skills and attributes Giuseppe looks for when hiring B2B content marketers And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

    36 min
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About

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

Information

  • Creator
    Matt Dodgson
  • Years Active
    2018 - 2026
  • Episodes
    108
  • Rating
    Clean
  • Copyright
    © 2026 Market Mentors
  • Show Website
    Market Mentors