Wisdom by WESA

Horse Radio Network
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

  1. Retail Sales Training and Upselling Ethically

    1D AGO

    Retail Sales Training and Upselling Ethically

    Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in... WESA Retail Roundup January 19, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Donald Kelly, The Sales EvangelistPresented By: Western English Sales Association Time Stamps: 00:00 – Intro, show setup, Donald introduced 01:44 – Small retail sales training; role-play focus 06:32 – Handling “I’m just looking” and better opening questions 10:42 – Using personal/customer stories to sell 13:31 – Upselling mindset and Amazon-style “also buy” approach 19:55 – Competing with online price-checking via in-store experience 23:01 – 80/20 rule, difficult customers, and “fire your worst client” 26:39 – How small retailers can use AI (data, layout, training) 34:00 – Donald’s podcast/consulting info 35:31 – New podcast release schedule and closing

    35 min

  2. FEB 12

    166: From Crown to Community Manager

    What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kaelanne Quinonez, Community and PR Manager at Corral BootsInstagram: https://www.instagram.com/boujee_vaquera/

    28 min
  3. New Product Highlights from WESA January 2026

    FEB 5

    New Product Highlights from WESA January 2026

    In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves. WESA Retail Roundup February 5, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook group01:30 - Product Highlight: Lane Boots08:10 - Product Highlight: Equestrian Chocolate Company11:25 - Product Highlight: Watercolor Western14:30 - Product Highlight: Grace 'n Grit18:48 - Product Highlight: Wallaroo Hat Company21:10 - Product Highlight: Bymora USA23:04 - Product Highlight: Walls WorkwearPresented By: Western English Sales Association

    28 min

  4. JAN 15

    A Family’s Legacy in Crafting Western Heritage

    For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lane Mizrahi, CEO Sidran Inc.Instagram: https://www.instagram.com/cripplecreekapparel/Facebook: https://www.facebook.com/cripplecreekapparel/

    24 min
  5. Inventory Management Software

    JAN 13

    Inventory Management Software

    In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time. WESA Retail Roundup January 12, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer PodcastPresented By: Western English Sales Association Time Stamps: 00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)01:35 – Kathy’s background and Retail Mavens overview03:32 – Importance of inventory management, introduction to the main topic05:00 – How inventory management/data has changed, common challenges for retailers06:00 – Clarifying important data for retail businesses, store data misconceptions08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory11:09 – Choosing inventory management/POS software for your business17:07 – Profit First approach and paying yourself as a business owner21:38 – Managing slow inventory, turning inventory into cash, clearance strategies24:43 – When to switch POS systems and the process, treating it as a financial reset28:44 – Covering online/mobile vs. brick-and-mortar retail management30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights34:30 – Community, closing remarks, and Dallas trade show reminder

    36 min
  6. What Smart Buyers Are Doing Differently in 2026

    JAN 6

    What Smart Buyers Are Doing Differently in 2026

    2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in... WESA Retail Roundup January 5, 2026: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Pascale Sylvain, Founder of The Bijoux FabGuest: Stevie Cummins of Jewel of the WestGuest: Nicole Nava James of Zona Girl Nava Marketing LLCPresented By: Western English Sales Association

    40 min

  7. 12/30/2025

    Re-release: Best of Wisdom by WESA 2025

    In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in! Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

    26 min

  8. 12/15/2025

    How Terry Larson Built a Retail Powerhouse

    For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Terry Larson, Co-Owner of Hitch’n Postwebsite:  https://hitchnpostwestern.com/Instagram: https://www.instagram.com/hitchnpostwestern/Facebook: https://www.facebook.com/hitchnpostwesternTikTok: https://www.tiktok.com/@hitchnpost

    23 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Information

  • Creator
    Horse Radio Network
  • Years Active
    2018 - 2026
  • Episodes
    205
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    Wisdom by WESA