Customer Secrets Tim Van Milligan

How most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about.

But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typing people.

Behavior is demonstrated by consistent actions. If you do the same thing over and over, that is what behavior is all about. But where do "actions" arise from? They come about because of the decisions we make. So in essence personality is linked to our decisions, and if we can understand decisions we can type more easily.



Most people then ask the question, how do people make decisions? The attempt to that question leads to the study of how the brain works - how it's wired. In the personality world, this leads to the topic of "cognitive functions." There are 8 cognitive functions, and the order in which people rely on them to make decisions is called their cognitive stack. But does knowing how people make decisions lead us to any new methods of typing others?

Instead of asking how people make decisions, what if you asked "why did a person make that particular decision?" This question has an answer. It is because they selected the option which had the most value to them. This opens up the door to studying values.

If you study values, and classify them by the personality temperament of the person making the choices, you will find that people with similar personalities have similar values. This opens up a new way of typing others. You can look at their values, and simply look up in a table which personality temperament would most likely have those values.

This presents a quick way of typing people, because values are easy to view.

And once you know their values, you actually have the motivation of people. You have the "why are they buying?"

So instead of looking at behavior, or going down the dead end road of cognitive functions, if you want a fast and accurate way of typing someone, use "values."



If you would like to learn more about how to type someone, and to also use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: ⁠⁠⁠"Easy Selling Using Personality Type."⁠⁠⁠ You can also get my book ⁠⁠⁠"Selling By Personality Type."⁠⁠⁠Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: ⁠⁠⁠CustomerSecrets.⁠⁠

You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision?

In this episode, I'll go through the main reason that personality as a tool, hasn't taken off, and why it isn't likely to do so.

The reasons include:

1. Researchers that study human behavior often don't bother to include this component in their research. So they miss the patterns that could actually explain a lot of behavior.

2. Even if they did include it, there is so much "mis-typing" of people, putting them into the wrong category, that would distort the patterns. You wouldn't be able to draw conclusions from the data, if the data was wrong to begin with.

3. Alternate theories of human behavior exist, and these sometimes have some small amount to truth to them that could explain behavior. For example, using demographics like age categories will explain some behavior. But not all... It falls apart quite easily. Other alternate theories of behavior are "birth order" and astrology (zodiac).

4. Even within the type community, many experts will say that behavior can be explained by emotions like shame or levels of self-esteem.

5. The biggest impediment to personality theory as a way of explaining behavior, is the theory that "behavior is learned from parents or environment." This is so engrained into society as gospel truth, that to dislodge it next to impossible.

We go on to explain that behavior comes from our values. These "values" are imprinted in our DNA, and we inherit them. We don't learn them. This is very difficult for people to grasp, because it goes against the theory that we learn everything.

It also doesn't seem fair. As it means that there is a genetic lottery, and we're all losers because we didn't get to pick our values.

But nature has a plan for you. It has given you some tremendous advantages that you have over other people -- if you are willing to accept the limitations you also have been given.

This episode also gives a couple of genetic clues that you can use to type a segment of the population as to their personality temperament.



If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: ⁠⁠"Easy Selling Using Personality Type."⁠⁠ You can also get my book ⁠⁠"Selling By Personality Type."⁠⁠Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: ⁠⁠CustomerSecrets.⁠

In the Myers Briggs personality system, the last of the four dichotomies is Judging versus Perceiving. This is designated either by a J or a P in the Myers Briggs code. It is always the last letter in the code. For example, ENFJ or ENFP.

What is the difference between the two destinations? That is the topic of this edition of the Customer Secrets podcast. I think that most of the experts have it wrong, and because of that, they have a hard time distinguishing people. This process of distinguishing people is called "Typing." In other words, it the process of classifying people by their personality type.

In this episode, we'll explain what is the main difference between those people that are perceivers and those that are judgers. And more importantly, since this podcast is about using personality in sales, we'll see how it plays out from that perspective.

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: ⁠"Easy Selling Using Personality Type."⁠ You can also get my book ⁠"Selling By Personality Type."⁠Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: ⁠CustomerSecrets.

Narcissists don't have a badge on their shirt that makes them easy to identify. So how most people identify them is by their behavior. The problem with that, is that by definition, you have to interact with them consistently to learn their behavior. At that point, you've probably been trapped in their web. Now you have the problem of extracting yourself from that spider's web. The best way of dealing with the narcissist is to avoid them in the first place. But that means you need an alternative method of identifying them besides using "behavior."

Thankfully, we have the tools of personality that can help us. From my own observations, narcissists usually come from just two of the 16 Myers Briggs personality types. So you don't have to worry as much about people from the other 14 types. In this episode, I'll explain how we know the narcissist usually comes out from these two types, and the we'll give you two huge clues that you can use to identify them just by sight. So imagine walking through a crowded street, and looking at the faces of the strangers and being able to pick out the potential narcissists. If you can isolate them prior to engaging with them, you'll control the situation, instead of letting them control you and your feelings.

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: ⁠"Easy Selling Using Personality Type."⁠ You can also get my book ⁠"Selling By Personality Type."⁠ Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: ⁠CustomerSecrets.⁠

If you would like to be typed by me, live on this podcast, please reach out to me. The service is free because we'll use it to train other listeners on how to type people.

How is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of websites to find the information they seek. It is what google does in the "Answer Box", but it will be 1000X more effective for searchers. They won't be clicking over to our websites because the answers are going to be given to them by the A.I. 

Here is the take-away: "In essence, we're going to be competing for visitors against the A.I." Not only are we competing against other website owners, but not we have to outsmart the bots too. And they are infinitely smarter, as they have to collective wisdom of every website ever created. In the very near future, the term "Ranking," and the whole process of S.E.O. is going to be dead. We won't rank because the answer will be given by the A.I.

I think we're going to lose this battle, unless we can offer something that the A.I. can't. Something that real humans want, but that an A.I. can't offer (yet). In this episode, we're going to talk about how to use A.I. content on our websites, and then use the tool itself to beat the A.I. at getting visitors to our sites.

If you'd like to join in the conversation, please reach out to me. I'd like to hear your thoughts too.

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.


If you would like to be typed by me, live on this podcast, please reach out to me. The email address is in the episode. The service is free because we'll use it to train other listeners on how to type people.

I've been listening to a Dan Sullivan podcast, where he talks about "Thinking about your thinking." When hearing that phrase, I didn't quite understand what he was getting at. So I had to ponder it, and come up with my own way of rephrasing it. More importantly, why should you challenge the assumptions and beliefs that you have?

When researching this podcast, I posed the question of "what is thinking" to ChatGPT. And the A.I. gave me a peculiar response. It mentioned four types of thinking: Analytical thinking, Creative thinking, Critical thinking, and Reflective thinking. But whenever I hear of "4 types," my brain perks up and I automatically think about how this might relate to the four different personality temperaments. Which led me to the question: do each of the four temperaments have a preferred method of thinking?

We also pondered the question of how to use ChatGPT to make money by writing specific messages to the different personality types. I would love to hear your thoughts on this, as I think it is the future of personality. Particularly, it is the practical application of putting personality into everyday situations.

Finally, we pondered the question of whether or not ChatGPT will stay free, or if you'll eventually have to pay to use it. My bet is that it will stay relatively free. I give my reason in the podcast. 

If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type."Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.