LandNExpand Customers for Life

Jackie Golden

Sharing Customer Experience best practices to creating Customers for Life

Episodes

  1. 08/20/2019

    LandNExpand Podcast - Episode 12 Customer Perspective guest Dan Moser CFO

    We continue exploring the customer's perspective on what makes them choose certain technology vendors and continue to renew. Dan Moser is a CFO for ExecVision and a 20 year veteran in Accounting and Finance. He shares his perspective on the solutions he has chosen to make his department more effective as well as how he supports the technology decisions across other departments in the company. His insights will help you understand how to better serve and partner with your customers to make them highly successful.

  2. 08/20/2019

    LandNExpand CX Podcast - Episode 11 Customer Perspective Government Guest Joah Iannotta

    Joah joins me to share what customer success looks like from the other side of the table — the government buyer's side. With a full career in government, she's the one making and shaping the technology decisions vendors are trying to win. Her insights will change how you approach government customers at every stage, from first pitch to long-term partnership.

  3. 08/03/2019

    LandNExpand CX Episode 10 Customer Perspective Guest Tom Engstrom

    Tom and I explore what customer success looks like from the customer's perspective. Tom has been an IT Manager for over 20 years buying and implementing hundreds of technologies to optimize company operations. He supports the buying decisions and utilizations of the solutions and shares his perspective on what creates long term success for him and the company he works for. It's an interesting perspective and will give you fantastic insights into how you can better serve and provide value to your customers from the sales cycle through the implementation and long term use customer lifecycle.

  4. 06/27/2019

    LandNExpand CX Episode 9 - How Marketing Plays in your Customer Experience Model

    In designing a proven Customer Experience model, Marketing has a play throughout the customer lifecycle model for each target market.  I will share how Marketing contributes to creating a repeatable, consistent, customer experience for each target market as well as supporting the consistent content and messaging for all internal employees at your company.

  5. 06/27/2019

    LandNExpand CX Episode 8 - Department contributions to your Customer Experience model

    If you've been in Customer Success for awhile, you agree that creating the ultimate customer experience for each target market is a company wide strategy.  It means that all departments have a play and key contribution to creating the ultimate customer experience with your company.  From Marketing, Sales, Services to Product, Distribution and Finance.  Yet many companies still focus on creating a CSM team and think they are the golden ticket.  This discussion will help you to understand how the top companies today have every department understanding what their contribution and focus is to ensure every customer finds value and ROI with their products and services.

  6. 06/27/2019

    LandNExpand Episode 7 - Becoming a Trusted Advisor to Your Customers

    How to change the customer conversation from being a concierge and support person to becoming a trusted advisor. We will discuss the approach that can change how you engage with your customers in every conversation to move them forward along their roadmap that gets them to the higher value outcomes and ROIs.

  7. 06/27/2019

    LandNExpand CX Episode 6 - Customer Experience vs Customer Service

    Are you in the business of Customer Experience or Customer Service?  We will discuss the differences between these two areas and what creates the ultimate customer value and long term ROIs.

  8. 11/09/2018

    LandNExpand CX Episode 5 - Customer Success Profitably

    In this podcast we will discuss how to manage customer success as part of your company strategy profitably.  I share the basic approach I have taken to manage a customer success focused strategy to scale in alignment with the company's financial plan to profitability.

    LandNExpand CX Episode 5 - Customer Success Profitably

  9. 09/27/2018

    LandNExpand CX Episode 4 - The Power of a Customer Lifecycle Model

    This episode will share the value and power of using a Customer Lifecycle model as a strategic approach to building your annual and quarterly corporate strategic plan putting Customers at the center of your strategy.  I will share a unique Customer Risk Assessment model that will help you to understand your current customer base and help you define a more specific strategic approach to creating customers for life.

  10. 09/09/2018

    LandNExpand CX Episode 3 - What is Customer Success?

    We will discuss what Customer Success means and the impact it can have on the success of a SaaS company using some examples from my 20 year career in technology.

  11. 06/28/2018

    LandNExpand CX Episode 2 - The Components of a Customer Ccret Sauce

    This podcast is focused on defining the components of the Customer Ccret Sauce by sharing an example of how I designed the Customer Life cycle for Workfront and developed their first Ccret sauce for ICPs in a target market.

  12. 06/20/2018

    Landnexpand CX Episode 1 - How a Ccret Sauce creates Customers for Life

    What's your Customer "C-cret" Sauce? In this episode, I break down why uncovering it is the foundation of a Customer Success strategy that creates Customers for Life. I'll share examples of software companies that have mastered this — earning best-in-market reputations by knowing exactly what their ICP wants and delivering it with consistency and excellence.

  • 12 Episodes

About

Sharing Customer Experience best practices to creating Customers for Life

Information

  • Creator
    Jackie Golden
  • Years Active
    2018 - 2019
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    LandNExpand Customers for Life