The Re:Growth Podcast

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  • 5.0 (11)
  • BUSINESS
  • UPDATED WEEKLY

Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.

  1. The Evolution of Content Strategy with Kevan Lee of Buffer

    03/19/2019

    The Evolution of Content Strategy with Kevan Lee of Buffer

    Content marketing is Buffer’s main channel for branding and lead generation. Today, we’re talking to Kevan Lee, who joined Buffer as a content writer and is now its VP of marketing. He shares how Buffer’s content strategy has evolved over the last five years, how editorial and conversion teams can connect for growth, and the future of content marketing in 2019 and beyond.

    30 min
  2. Using Content for Demand Generation with Sara Yin of Intercom

    03/12/2019

    Using Content for Demand Generation with Sara Yin of Intercom

    Intercom’s content inspires envy from the savviest of marketers. Today, we’re going behind the scenes at Intercom with Senior Editor Sara Yin. She shares how her team gets subject matter experts (yes, including developers) to contribute to the blog, how content fits within the larger marketing team, and how content and demand gen marketers work together to create growth.

    24 min
  3. Serving Up The Right Content At The Right Time

    03/05/2019

    Serving Up The Right Content At The Right Time

    Brandi Smith is the VP of Demand Generation and Marketing at Uberflip. She sits down with us to talk about how the company pushes customers through its content funnel, and how they use their tools to target different personas with unique content. But, the journey doesn’t end there. At Uberflip, multi-touch attribution is the key to unlocking the insight the company needs to understand how content marketing is making an impact where it matters most -- the company’s bottom line.

    30 min

  4. 02/26/2019

    Creating Content Distribution Strategies for Growth with Benji Hyam of Grow and Convert

    Content can’t be successful if no one sees it, but that’s getting harder nowadays with diminishing organic reach on platforms. Today, we’re talking to Benji Hyam about the reckoning that’s happening in content promotion and how marketers can adapt by leaning into paid channels and SEO.

    35 min

  5. 02/20/2019

    Mastering the Fundamentals of Content Marketing with Louis Grenier of Hotjar

    Hotjar launched an ambitious, brand new podcast… only to put it on pause a few months later. Today, we’re chatting with Louis Grenier, Hotjar’s content marketing lead, to talk about what went wrong and how they’re transforming lessons learned into user growth strategies. Listen for a refreshing, honest perspective on the many challenges of content marketing.

    39 min

  6. 02/12/2019

    Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana

    Most companies split out marketing into the organic side and the acquisition side. At Asana, they’re breaking down that barrier for more explosive growth. On this episode, Ashley Kemper explains how she’s leading the merging of the two teams, what impact it has had so far, and how content marketing is benefiting from expert thinking from both sides of the equation.

    28 min

  7. 10/01/2018

    Everything We Did Wrong When We Launched a Podcast

    Season 1 of Re:Growth is packed with marketing knowledge, but it also taught us a lot on the production and launch side of things. Looking back, there’s a lot of things our team did well, did terribly, and will never, ever do again.

    34 min

  8. 07/03/2018

    Investing in Audience Research with Sam Mallikarjunan of HubSpot

    It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years. Listen to learn how his team shot past competitors by creating next-level personas, how he calculates marketing risks, and why long-term planning will set you apart.

    30 min
See All (13)

5
out of 5
11 Ratings

About

Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.

Information

  • Creator
    BuySellAds
  • Years Active
    2018 - 2019
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © BuySellAds