We welcome to the Warrior Community Anouk Pappers, Brand Anthropologist and Online Presence Architect. She has published over 15 books, bringing interviews from around the globe to life, and discovered an opportunity to shine light on leaders who were outside of the spotlight. She created a platform, Signitt, to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Anouk shares her playbook with us, giving us the tools and powerful stories that we will find value in and some might even resonate with our own experiences. In 2002 Anouk started a storytelling expedition: Around the World in 80 Brands. The goal was to support brands and companies convey their message through storytelling. She traveled the world in search of brands with a purpose and people with a vision. Having started CoolBrands in Amsterdam, she later expanded to Dubai, São Paulo, and New York, working with companies such as PepsiCo, Apple, Google, Mercedes, Harley Davidson, and Unilever. She has interviewed over 900 CEOs, CMOs, and business leaders across the globe and published 15 books chronicling their stories. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Drawing on her global experience and insights, Anouk has seen first-hand how clarity of brand and story can transform careers. She has dedicated much of her work to supporting leaders better position themselves for the future and “use Google as their wing(wo)man.” A sought-after, engaging speaker, she shares practical insights and tactics to help individuals take control of their narrative and grow their visibility in a digital-first world. (3:23) Anouk shares her own story with our community, how she started working with entrepreneurs to give them a platform to share their own stories. (6:22) What does the word branding mean to Anouk and the work she does? (11:17) How has storytelling evolved, both professionally and personally, over the years? (13:10) Anouk shares an experience in her own life, that was sparked her journey of curiosity and learning about other people, cultures and their experiences. (15:50) Anouk shares how she sparks some of that same curiosity in the people that she works with. (18:40) How does Anouk work with others to help them begin storytelling for themselves, sharing their own experiences. (20:27) How is authentic storytelling holding up in our world, often addicted to optimization, AI and digital “noise”? (24:21) What does Anouk notice, in her work, that helps people to accept and move through the transformational work that she does? (30:06) What part of her story that Anouk rarely shares, but that has shaped her the most? (32:17) What does Anouk want to make sure resonates and can be actionable for our WAW community? (35:48) Anouk shares some steps on creating your own story. (38:10) What is next for Anouk? What mark does she want to leave on the world? Connect with Anouk Pappers https://www.linkedin.com/in/anoukpappers/ Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.com Facebook: https://www.facebook.com/groups/986666321719033/ Instagram: https://www.instagram.com/jeanie_coomber/ Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/ YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w
