The Hidden Entrepreneur Show with Josh Cary

Josh Cary
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Josh Cary spent 40 years in hiding. That's right! He was hiding every part of himself in every situation, showing up in personal, social, and business trying to be the person he believed others expected of him. After feeling utterly exhausted from wearing that mask, and knowing deep down he is cut out for much more in this life, Josh ripped off the mask and is now on a mission to help other business-savvy professionals 'unmask' themselves too. Hear honest stories from successful entrepreneurs, creatives, and small business owners who were also once in the darkest of hiding places so you may rediscover your world, connect beautifully with others, and excel in all you set out to do. Hiding Sucks. Are you ready for the new score? Fear: Zero. You: Won.

  1. FEB 3

    Why Big Media Can Hurt Your Business If You’re Not Ready with Kristan Vermeulen

    What happens when a publicist loses her entire business overnight and decides to build something bigger instead? In this episode, Josh sits down with Kristan Vermeulen, creator of Makers of the USA, a show and media platform that highlights entrepreneurs and creatives who build with their hands and lead with heart. What started as a simple podcast during COVID quickly evolved into a visually rich, travel-style show that has caught the attention of major media outlets and streaming platforms. This conversation goes far beyond podcasting. It is about reinvention, vulnerability, storytelling, and what it really takes to be ready for visibility. Whether you are an entrepreneur, executive, creative, or leader trying to tell your story in a crowded world, this episode will challenge how you think about personal brand, PR, and being seen. What You’ll Learn in This EpisodeWhy Makers of the USA Is Not Just a Podcast Kristan explains how the show became a full storytelling platform designed for television, streaming, and long-form visual media, and why that distinction matters if you want real reach and longevity. How Losing Everything Can Spark the Right Idea After COVID shut down her PR business, Kristan used the moment to create something aligned with her values. This episode shows how disruption can become direction if you listen closely. The Power of Long Form Storytelling Why podcasts and unscripted conversations reveal what short articles and headlines never can and how depth builds trust with an audience. What Most Entrepreneurs Get Wrong About PR and Media Getting featured is not enough. Kristan breaks down why being visible without being prepared can actually hurt your business and what must be in place before big opportunities arrive. How to Find the Story People Actually Care About The hidden nuggets, personal moments, and life experiences that make someone memorable, and why your resume alone is never the story. Personal Brand for Leaders and Executives Why storytelling is not optional for leadership anymore and how being human makes people care about what you do. From Miss Maine to National Media Kristan shares the unexpected story of competing in pageants to showcase American made products and how unconventional choices can create powerful press angles. Confidence, Vulnerability, and Being Ready to Be Seen The internal work that must happen before the external opportunities can work in your favor. What It Really Takes to Be Ready for National Exposure Inventory, messaging, clarity, and systems. Why media attention should be earned intentionally, not chased impulsively.

    27 min

  2. FEB 2

    Watching Everyone Else Win While You Start Over with John Bunzel

    Reinvention sounds sexy on Instagram. In real life, it usually starts with loss, shame, fear, and the quiet realization that the dream you chased for decades is no longer working. In this episode of The Hidden Entrepreneur Show, Josh Cary sits down with John Bunzel for a raw and deeply human conversation about identity, ambition, and what it actually takes to rebuild your life when the original plan collapses. John’s story is not a highlight reel. Juilliard-trained actor. Successful playwright and screenwriter. Studio deals. Writers strikes. Hollywood politics. Then a complete pivot into movie finance, executive leadership, and eventually wealth management. This is not a story about quitting. It’s a story about choosing a future over an ego. If you are at a crossroads in your career, quietly questioning your path, or carrying shame about a dream that did not pan out, this conversation will hit home. What You’ll Learn in This EpisodeWhy Reinvention Often Requires Something to Die John explains why true reinvention is not about adding skills. It is about letting go of a former identity and being willing to grieve it. When the World Is Telling You It’s Time to Pivot From studio heads getting fired to writers strikes shutting everything down, John shares how repeated external roadblocks can be signals rather than failures. The Dark Side of Chasing Dreams Shame. Jealousy. Financial stress. Watching peers succeed while you feel stuck. John speaks honestly about the emotional toll of staying too long in the wrong chapter. Confidence, Creativity, and Why Pressure Kills Both Why writers, creators, and leaders lose their edge when fear and survival replace belief, and how that loss shows up in performance. Identity Shifts Are the Hardest Part Going from artist to executive. From creative to CFP. John breaks down why changing who you are in the world is far harder than learning a new skill. Why Letting Go Is Not Failure “It’s okay to let go of your dreams, as long as you dream new ones.” This episode reframes quitting as courage when done intentionally. What “Failure Is Not an Option” Actually Means When responsibility, family, and reality collide, John explains how necessity forged a level of courage he never had before. Why Wealth Managers Are Not Boring A Juilliard-trained actor turned financial planner proves that lived experience, storytelling, and humanity matter more than job titles.

    27 min

  3. JAN 30

    Is College Still Necessary in the Age of AI, Influencers, and Online Learning (with John Frost)

    In this thought-provoking episode, John Frost, Vice President of Enrollment Management and Marketing at Doane University, joins Josh Cary for a dynamic conversation about the evolving landscape of higher education. Is college still necessary in the age of AI, influencers, and online learning? John brings clarity, passion, and a fresh perspective to the table, challenging outdated assumptions and spotlighting the real value of a college education today. From redefining what it means to "help people," to teaching kids to build a brand before high school, this episode goes far beyond academics; it's a roadmap for how to raise capable, purpose-driven individuals in a fast-changing world. What You’ll Learn:Why college isn’t dead but its purpose has evolvedThe real-world skills higher ed must deliver in today’s workforceHow AI and YouTube are pushing universities to teach deeper, not just widerWhy Doane’s motto is “We don’t take orders, we make dreams”How parents can prepare their kids (mentally and emotionally) for the futureWhy what your child posts online now could impact college admissions laterThe incredible story of a student mom whose life was transformed by being told, “You can do this.”

    26 min

  4. JAN 29

    Can Your Body Heal Itself With No Interference From You with Dr. Peter Kevorkian

    Is your body already capable of healing itself? In this episode, Dr. Peter Kevorkian, President of Life Chiropractic College West, joins host Josh Cary to explore the often-overlooked truth about healing: it starts from within. Dr. Peter breaks down the core philosophy behind chiropractic care, not as a treatment for pain, but as a gateway to optimal life expression. From removing physical and emotional interferences to discussing the future of compassionate healthcare, this episode is a deep, empowering dive into how we can all live healthier, more vibrant lives. Whether you're new to chiropractic or already a believer, this conversation will challenge the way you think about health, energy, and personal responsibility. Key Topics Covered:The core chiropractic philosophy: “Life needs no help, just no interference”How our nervous system controls everything from immunity to mental healthWhy symptoms are signals, not the problemWhat to do before you get sick and how to live proactivelyThe connection between emotional trauma, stress, and spinal healthWhy chiropractic care begins at birth (literally)The rise of self-care, energy medicine, and holistic wellnessHow Dr. Peter is training the next generation of compassionate healers

    27 min

  5. JAN 28

    Why Hospitals Are Failing And How Tech Can Save Them with Sam Yeruva

    In this episode of The Hidden Entrepreneur Show, host Josh Cary sits down with Sam Yeruva, the founder and CEO of Pycube, to discuss how technology is revolutionizing healthcare operations from the inside out. Sam shares how PyCube is tackling inefficiencies in hospitals, saving lives through digitization, and helping healthcare systems prepare for the era of AI. From patient care delays to lost equipment and even expired implants, Sam reveals eye-opening challenges facing healthcare providers—and the innovative solutions his company is delivering to solve them. Whether you're a healthcare professional, technologist, or just passionate about better care systems, this conversation is a must-listen. What You’ll Learn:The real reason healthcare is so expensive (hint: it’s not just insurance).How Pycube helps hospitals reduce waste and improve operational efficiency.Why better tech can mean fewer lost samples, better organ transport, and timely patient care.The role of AI in healthcare and why Sam believes it’s essential, not optional.How non-profit hospitals can survive financial losses by embracing innovation.Why even rural hospitals deserve high-efficiency care.

    24 min

  6. JAN 11

    Why Financial Literacy Matters More Than Your Salary with Farrel Liger

    Most people think their money problems are about income. Or markets. Or timing. They are wrong. In this episode of The Hidden Entrepreneur Show, Josh Cary and co-host Suzi Aseltine sit down with Farrel Liger, a Wall Street managing director who is still in the game, still advising clients, and still seeing the same mistakes ruin people financially every single day. Farrel pulls back the curtain on what actually holds people back financially. Fear. Bad habits learned early. Decisions made without education. And a system that never taught most of us how money really works. This is not theory. This is front-line experience from someone who has lived through financial crises, broken investments, hard phone calls, and real wins. You will walk away seeing money differently and more importantly, making better decisions with it. If you want to understand money instead of hoping it works out, this episode is for you. What You’ll Learn in This EpisodeWhy Smart People Still Make Terrible Money Decisions Farrel explains why doctors, lawyers, and high earners still struggle financially and how lack of education, not intelligence, is the real problem. The Hidden Fear That Drives Most Financial Mistakes From fear of missing out to fear of losing everything, you will hear how fear silently shapes financial behavior and how to use it instead of letting it control you. What Wall Street Advisors Never Say Out Loud Why honesty beats hype every time, how trust is actually built, and why transparency matters more than performance. The One Financial Lesson Every Teenager Needs to Know A simple banking mistake that can quietly ruin your financial future before it even starts and how to avoid it. Why Failure Is a Requirement for Financial Success Farrel shares a hard story about losing money for a client, making the call, and why failure is often the price of real growth. How to Build Wealth Without Chasing Trends Budgeting, saving, investing, and habit building explained in plain language that actually makes sense. What’s Really Happening With the Economy Right Now The dollar, AI, global markets, and economic fear explained from someone watching it unfold in real time. Why Financial Literacy Changes Everything The real reason Farrel started a nonprofit focused on financial education and why these conversations matter now more than ever.

    27 min

  7. JAN 11

    Your Phone Is Now Your Bodyguard: The App Changing Personal Safety Forever

    What if staying safe did not require dialing 911, pulling out your phone, or even letting anyone know you were in danger? In this episode, Josh sits down with eBodyguard founder Melissa Faith Hart to unpack a groundbreaking safety app that works quietly, instantly, and intelligently in real-world situations. From dark parking lots to retail thefts, domestic violence, school bullying, and even elderly financial abuse, this conversation reveals how technology can finally move personal safety from reactive to preventative. This is not a fear-based conversation. It is an empowerment conversation. If you have ever felt that subtle gut feeling that something is off, this episode will show you how to listen to it and what to do next. What You’ll Learn in This EpisodeHow Voice-Activated Safety Actually Works Why a simple spoken safety phrase can instantly trigger emergency response, record evidence, and protect you without alerting anyone nearby. The Power of Silent Protection How eBodyguard records audio, video, time, date, and location automatically, creating verified evidence with a secure chain of custody. Why This Is Bigger Than a Panic Button How eBodyguard is being used by individuals, law enforcement, victim advocates, and government partners across all 50 states. Preventative Safety vs Reactive Response Why Melissa believes the future of public safety is about reducing the need for 911, not increasing it. How AI Is Being Used the Right Way What “tech for good” really means and how eBodyguard protects against manipulated or altered evidence in the age of generative AI. Protecting the Most Vulnerable How the app helps address school bullying, domestic violence, online harassment, and the billions lost each year to elderly financial abuse. Why Privacy Is Non-Negotiable How data encryption and user control are built into the platform so safety tools never become surveillance tools. From Broadway to Bodyguards Melissa’s surprising journey from musical theater composer to safety tech founder and why creativity and technology are more connected than you think. Becoming Your Own Safety Ambassador The mindset shift that puts control back in your hands and helps create safer communities for everyone.

    27 min

  8. 12/25/2025

    The Real Reason Women Aren’t Getting Seen or Paid with Ashley Abarr

    So many women step into entrepreneurship with heart, grit, and world class talent but no roadmap for how to turn that into revenue. Today’s conversation is a wakeup call for any female founder who feels unseen or underpaid. Branding and sales strategist Ashley Abarr joins me in studio to break down why women often struggle to build sellable, scalable businesses and what to do about it. Ashley brings a rare mix of corporate strategy and creative execution, plus a deeply personal origin story that explains why she’s so committed to helping women rise. If you’ve ever questioned your worth, your messaging, or your ability to confidently ask for the sale, this episode will hit home. This is a conversation about getting visible, getting paid, and reclaiming the identity you may have sidelined for far too long. What You’ll Learn in This Episode Why Women Struggle to Convert Their Talent into Revenue Ashley reveals the real reason so many female founders feel stuck. From lack of corporate experience to years of being told to play small, she breaks down the specific patterns she helps women break so they can finally get tangible ROI from their work. Mindset Before Mechanics Ashley may be a strategy powerhouse, but she’s clear on one thing. None of the scripts, funnels, or offers matter if you don’t feel worthy of charging what you should. Hear how she dismantles old stories, perfectionism, and people pleasing so her clients can sell with conviction. Sales Is Service Not Sleaze Most people picture sales as slimy or scammy. Ashley flips that belief in real time, reframing sales as the most human, purpose driven act you can master. If you’re avoiding sales because it feels uncomfortable, this is your new playbook. A Brand That Stands Out in the Sea of Sameness People don’t buy the product. They buy you. Ashley explains why personal branding is your greatest competitive edge and how to assess your differentiators by studying your market through a strategic lens. Why Every No Matters More Than Every Yes Ashley introduces her surprising “no’s list” game and explains why tracking rejection is the secret to accurate conversion rates and unstoppable momentum. This shift alone can change how you show up in your business. The Origin Story Behind Her Success From being adopted by her grandparents to becoming a single mom at twenty one earning thirteen dollars an hour, Ashley shares the raw truth of how she turned setbacks into stepping stones. Her story alone is worth the listen. Finding the Right Rooms and the Right People Success doesn’t happen in isolation. Ashley breaks down how to choose the rooms that stretch you and why your circle determines the level you rise to. A Direct Message to Female Founders Everywhere Ashley closes with a powerful reminder. Every version of you is worthy. Your business can only thrive when you stop abandoning yourself and start seeing your own value.

    12 min
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4.9
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About

Josh Cary spent 40 years in hiding. That's right! He was hiding every part of himself in every situation, showing up in personal, social, and business trying to be the person he believed others expected of him. After feeling utterly exhausted from wearing that mask, and knowing deep down he is cut out for much more in this life, Josh ripped off the mask and is now on a mission to help other business-savvy professionals 'unmask' themselves too. Hear honest stories from successful entrepreneurs, creatives, and small business owners who were also once in the darkest of hiding places so you may rediscover your world, connect beautifully with others, and excel in all you set out to do. Hiding Sucks. Are you ready for the new score? Fear: Zero. You: Won.

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