The Marketing Society Podcast

The Marketing Society podcast
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The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

  1. JAN 28

    Brand Visibility in the age of AI, in conversation with VodafoneThree and Accenture Song

    In an AI-driven world, brand visibility is being fundamentally redefined. As AI agents increasingly mediate the customer journey, from initial research through to purchase, brands face a critical question: if AI can't see you, can your customers? In this podcast, Sophie Devonshire, Chief Executive of The Marketing Society, is joined by Steven Carvalho (Senior Manager, Accenture Song) and Alex Pott (Consumer Digital Director, VodafoneThree) to explore how brands can stay visible, relevant, and trusted in this rapidly evolving landscape. We'll be exploring how Generative Engine Optimisation (GEO) is just the tip of the iceberg, because its effects ripple across the entire commercial organisation. Beyond marketing, it influences brand trust, reputation management, competitive positioning, customer experience, data infrastructure, and even how teams collaborate to stay relevant in an AI-driven landscape. The risk is clear: if AI can't see you, neither can your customers. Optimising for AI search is just the starting point in a future where the entire journey, from research to purchase, could be carried out by a customer's AI agent. The challenge is making sure your brand stays visible, relevant, and trusted in that world. With news of ChatGPT in the US rolling out instant checkout, it won't be long before it impacts the commerce experience in UK. This shift will be seismic. Hear how AI is impacting brand visibility and customer experience today, the real-world challenges organisations are facing, and how marketers can shape the business agenda around these agentic opportunities.

    36 min

  2. 12/19/2025

    Behind the Awards | Always Ahead: The Reinvention of The AA

    With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox, and the award-winning team at The AA and The Gate London, to discuss their campaign which won the award for Best Brand Communication (Large). In this discussion, Will Harrison (Group Marketing Director, The AA) and Kit Altin (Chief Strategy Officer, The Gate London) talk us through The AA's remarkable transformation from roadside assistance provider to a brand built for every moment in your driving world. Discover how they identified the opportunity to reinvent a heritage brand, why they made the customer the hero of the story, and the creative approach behind "Always Ahead" that used humour and confidence to drive fame, emotional connection, and cultural impact. Hear about the boldest risks they took, how the campaign transformed internal culture at The AA, and the commercial power of brand-building communications that proved effectiveness at scale. Members can see the case study here:https://marketingsociety.com/case-studies/marketing-society-global-awards-2025-brand-communication-large-winner Find out more about The Marketing Society Awards here https://marketingsociety.com/Global-41st-Awards

    42 min
  3. In My Humble Opinion… Gen Z aren't breaking the world, they're holding it together

    12/16/2025

    In My Humble Opinion… Gen Z aren't breaking the world, they're holding it together

    Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You're joining us for our next episode in the series '‘In My Humble Opinion… Gen Z aren't breaking the world, they're holding it together Featuring Lilli English, Chief Strategy Officer at Leo UK, Joe Beveridge, Head of Strategy at Leo UK, and Hannah Pain, Head of Marketing at McDonald's. Lilli, Joe and Hannah tackle one of the most misunderstood generations in recent history – challenging the lazy stereotypes that paint Gen Z as phone-obsessed, feckless and detached, and revealing the surprising truth hidden in Leo's latest Pop Pulse research. Despite the media narrative, this generation isn't breaking things up from their couches. They're the sage voices emerging from the huddle – the micro influencers in every household who are shaping decisions across everything from music and tech to DIY, cooking tomato soup and booking holidays. Where wisdom used to trickle down, it's now rippling out from Gen Z, making them not a fringe cohort or future audience, but a commercial imperative today. They explore Leo's principles for winning with this generation, including why brands need to be "magnet, not mirror" – showing up as an unfiltered, authentic version of themselves rather than desperately trying to speak Gen Z's language. From McDonald's evolution from "confidently humble" to "unashamedly McDonald's", to understanding why this generation holds the keys to the mainstream, they reveal why getting Gen Z right isn't about alienating others – it's your route to reaching everyone. Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

    25 min
  4. In My Humble Opinion....if your commerce is disconnected, your growth is too

    11/05/2025

    In My Humble Opinion....if your commerce is disconnected, your growth is too

    Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. You’re joining us for episode 9 "In My Humble Opinion...if your commerce is disconnected, your growth is too”. Featuring Astrid Lloyd, Managing Director at Publicis Commerce UK and Natalie James, Head of eCommerce, Brown-Forman Europe. Astrid Lloyd and Natalie James tackle one of the most costly blind spots in commerce today – the disconnect between how consumers actually shop and how businesses are still organized to sell. Following on from their panel discussion at The Marketing Society's "Uncomfortable Conversations" breakfast, Astrid and Natalie explore why organisational silos persist despite shoppers moving seamlessly between TikTok, Amazon, Google and physical stores. From fragmented data systems to the "trough of fragmentation" where insights are a mile wide but an inch deep, they examine the structural barriers holding brands back from capturing growth. They discuss why the digital shelf deserves the same attention as physical point-of-sale, the challenge of justifying investment in emerging platforms like TikTok, and the capability gaps that leave digital commerce feeling like an afterthought. Most importantly, they reveal the leadership behaviours needed to drive transformation – and why "following the money" might be the key to breaking down barriers. Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

    33 min

  5. 10/14/2025

    Behind the Awards | Choosing Inconvenience with Charlie Bigham's

    With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the award-winning team at Charlie Bigham's and VCCP, to discuss their campaign which won the award for Best Brand Communication (Small) In this discussion, Kim Gelling (Commercial & Marketing Director, Charlie Bigham's) and Max Keane (Chief Strategy Officer, VCCP) talk us through their remarkable, against-the-odds strategy of making a virtue of inconvenience in a category built on convenience. Discover how they identified the public's increasing desire for "things done properly", why they chose to target 'foodies' who wouldn't usually purchase ready meals, and the creative approach that put Charlie front and centre, featuring Richard Osman's distinctive voiceover and handmade animation style. Members can see the case study here: https://marketingsociety.com/case-studies/marketing-society-global-awards-2025-brand-communication-small-winner Find out more about The Marketing Society Awards here https://marketingsociety.com/Global-41st-Awards

    33 min
  6. In My Humble Opinion... the news is dead

    09/18/2025

    In My Humble Opinion... the news is dead

    Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. You’re joining us for episode 8  'In My Humble Opinion... the news is dead.' Featuring Jack Peat, Head of Newsroom at Taylor Herring, and Alex Goldsmith, Head of Social Video at Metro. Jack and Alex explore how social media has fundamentally disrupted traditional news practices – and what this means for the communications industry. Drawing from Taylor Herring's report "The news is dead. Long live the news," they examine how platforms like TikTok have transformed everything from news gathering to storytelling. From Alex's "What the F test" for content that stops the scroll, to the reality that anything over one minute is now considered long form, they discuss how journalists are becoming content creators and algorithms are taking on the role of editors. They reveal why over half of digital journalists say PRs rarely supply the multimedia assets they need, and explore the growing disconnect between traditional comms practices and social-first newsrooms. Most importantly, they uncover the positive evolution happening – how the best PR professionals are now engaging with publishers earlier in the process, understanding individual platform needs, and working more collaboratively than ever before. Get the report "News is Dead" here Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

    31 min
  7. In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

    08/19/2025

    In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising

    Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. You’re joining us for episode 7  'In My Humble Opinion... brands can do more to support DE&I initiatives in their advertising'. Featuring Ben Mitchell, Partnerships Director at Publicis Media, Lily Wadsworth, Senior Brand Manager, Voltarol at Haleon, and Paige Eaton, Planning Account Director at Spark Foundry. Ben, Lily and Paige explore why inclusive advertising isn't optional anymore – it's essential. They dive into Voltarol's award-winning six-year partnership with Gay Times and Channel 4, showcasing how authentic storytelling around LGBTQ+ communities in sport has driven both positive brand metrics and meaningful social impact. From navigating regulatory challenges as a pharmaceutical brand to the business case for representation they examine how brands can move beyond tokenism to create genuinely inclusive content. They discuss everything from simple inclusive casting to purpose-driven campaigns that tackle stereotypes and drive social change. Don't forget to subscribe, rate, and review our podcast! Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

    28 min
  8. The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

    06/17/2025

    The Whole Marketer Ep150 - AI for Marketers with guest Jeremy Connell-Waite

    Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers.  We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow.  Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM’s Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of technology, purpose and human connection.  In this episode, Jeremy shares how he uses AI to become his IA – intelligent assistant – conversing with his AI personas to collaborate; not only to provide answers but get to the root causes to help him ask the right questions too.   Jeremy also reveals why you should use voice prompt when training your AI, plus he gives many great examples of how it can be used day-to-day, with different AI platforms and resources to help you get started.    00:00:00 Welcome and Introduction to Brand Purpose  00:02:16 Jeremy’s Background & Approach to AI   00:03:33 Defining AI: Intelligent Assistant, Not Artificial Intelligence   00:05:20 How Marketers Are Using AI   00:08:49 Building Rapport with AI & Humanizing the Experience   00:15:11 How to Build Your Own AI Assistant   00:22:29 Building Custom GPTs   00:25:38 Experimenting with Different Platforms  00:27:30 The Future of AI: Adoption Not Anxiety   00:31:51 Top Five Actions for Marketers   00:38:03 AI as a Time-Saving Tool to Free You Up For What You Enjoy  00:39:25 Final Advice For Marketers   Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Jeremy Connell-Waite | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

    41 min
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About

The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

Information

  • Creator
    The Marketing Society podcast
  • Years Active
    2018 - 2026
  • Episodes
    227
  • Rating
    Explicit
  • Copyright
    © All rights reserved
  • Show Website
    The Marketing Society Podcast