12 episodes

Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your keyword research, optimising your content strategy and making the most of website traffic.

Stretched for time? We get that keeping up with the ever-changing digital landscape is hard. So tune into Quick Byte episodes for a 5-minute dose of the tech news and marketing tips you need to know about.

Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia.

Keyword on the Street Lance Montana

    • Business

Keyword on the Street is an Australian podcast presenting the latest developments in the world of digital marketing and SEO. Listen in for actionable advice on boosting search rankings, nailing your keyword research, optimising your content strategy and making the most of website traffic.

Stretched for time? We get that keeping up with the ever-changing digital landscape is hard. So tune into Quick Byte episodes for a 5-minute dose of the tech news and marketing tips you need to know about.

Brought to you by Lance Montana, an independent digital-first agency based in Brisbane, Australia.

    Quickbyte: Suffering from Digital Overwhelm? Here Are Just 5 Digital Trends to Try That’ll Have You Ahead of the Pack in 2020

    Quickbyte: Suffering from Digital Overwhelm? Here Are Just 5 Digital Trends to Try That’ll Have You Ahead of the Pack in 2020

    Show Notes
    Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.

    Topics covered in this podcast:


    Ephemeral Content
    TikTok
    Micro-influencers
    Voice Search
    Visual Search

    Links and references:


    SEO Marketing Trends You Need to Know About | Ep. 4
    45 SUPER Interesting Voice Search Statistics 
    Why Visual Search Will Be One of the Biggest Digital Marketing Trends of 2019
    26 TikTok Stats to Know in 2020
    Lance Montana blog post: Five Digital Trends You Can Expect to See in 2020

    • 20 min
    Quickbyte: Social Media Marketing Trends Your Brand Should Try in 2019

    Quickbyte: Social Media Marketing Trends Your Brand Should Try in 2019

    Show Notes
    Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.

    Topics covered in this podcast:


    Micro-Influencers
    Live Video Content
    Instagram Stories - lots of them
    Private Groups and Accounts
    Farewell Fakery

    Other Links:


    Lance Montana blog post: Social Media Marketing Trends Your Brand Should Embrace in 2019

    • 17 min
    QuickByte: Digital Marketing Trends We Want To Disappear

    QuickByte: Digital Marketing Trends We Want To Disappear

     Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips. 

    Topics covered in this podcast: 


    The digital marketing trends we can't wait to disappear
    How to make sure your content isn't hurting your website
    Whether or not organic social media marketing is worth the effort
    How to do influencer marketing the right way

    • 9 min
    QuickByte: WordPress 5, Should You Update?

    QuickByte: WordPress 5, Should You Update?

    Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips.

    Topics covered in this podcast:


    The pros and cons of Wordpress 5
    Whether or not you should update to Wordpress 5 or wait for future versions

    • 7 min
    SEO Marketing Trends You Need To Know About

    SEO Marketing Trends You Need To Know About

    In the fourth episode of Keyword on the Street, we’re joined by our Chief of Content, Lucy Stephens, to talk about the SEO marketing trends you need to know about this year.

    Topics covered in this podcast:


    How to prepare for the rise of voice search
    Why long search terms can provide enormous value to your business
    Why Amazon is just as important as Google for e-commerce businesses
    The influence of page speed and security on website performance and keyword rankings

    Resources mentioned:


    Why Voice Search Will Dominate SEO In 2019
    Using Long Search Terms In Your SEO Strategy
    Customers Using Amazon For E-Commerce
    Page Speed as an SEO Factor
    Data On Customers Dealing With Un-Secure Websites
    Pingdom Site Speed Test
    GT Metrix

    • 18 min
    QuickByte: Website Design Trends in 2019

    QuickByte: Website Design Trends in 2019

    Tune into QuickByte episodes for a 5-minute dose of tech news and marketing tips. 

    Topics covered in this podcast: 


    Crucial aspects of successful website design
    Our top picks of the 5 website design trends that aren’t going away anytime soon

    Resources mentioned: 


    Microanimations on https://www.ellivo.com
    Conversion optimisation with video on https://neilpatel.com/blog/product-videos-conversion/ 

    • 9 min

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