265 episodes

DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, decision-makers and key influencers within their organizations. Readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.

DMN One-on-One DMN (Direct Marketing News)

    • Business
    • 5.0 • 2 Ratings

DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, decision-makers and key influencers within their organizations. Readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.

    Cornelius Willis of Clari

    Cornelius Willis of Clari

    Cornelius Willis, CMO of Clari, talks about the importance of RevOps and how AI-driven forecasting plays a role in revenue efficiency and growth

    • 19 min
    Tom O'Regan on B2B Content

    Tom O'Regan on B2B Content

    Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments of accounts. Welcome to the future of ABM. In this episode, Madison Logic CEO Tom O'Regan sits down with DMN's Chris Wood to discuss this rise in B2B content.

    • 14 min
    Daniel Newman on CX in 2030

    Daniel Newman on CX in 2030

    What will customer experience look like ten years from now? Extensive research by Futurum, in partnership with SAS, might tell us. Daniel Newman discusses the results with DMN's Kim Davis.

    • 24 min
    Moti Cohen Discusses the Future of Content

    Moti Cohen Discusses the Future of Content

    Apester is a plug-and-play solution for interactive content, allowing creators to build and distribute engaging content over mobile formats. Its founder and CEO, Moti Cohen, sat down with DMN's Chris Wood to talk about Cohen's early successes and challenges as a young entrepreneur, and his lifelong interest in game theory, consumer behavior and interactive content.

    • 28 min
    Sara Spivey Discusses Customer Agnosticism

    Sara Spivey Discusses Customer Agnosticism

    What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."

    • 19 min
    Sara MacNamara

    Sara MacNamara

    How to cope with a RevOps journey in the midst of a major merger

    • 15 min

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