What does it really take to build a business that lasts? In this special episode, the tables are turned as our team member Sarah Nielson interviews Agile Ideas host and AMO Founder & CEO, Fatimah Abbouchi, reflecting on the highs, lows, and lessons from ten years of building a consulting business dedicated to helping organisations close the strategy execution gap. From a conversation in a café to leading a consultancy working across transformation, governance, capability, and delivery, Fatimah shares the pivotal moments that shaped both her business and her leadership. Together, they explore why so many organisations struggle to connect strategy with execution, how AMO's thinking has evolved over the past decade, and why sustainable business growth depends just as much on people and culture as it does on process and delivery. The conversation also goes beyond business strategy into the realities many founders experience but rarely discuss openly. Fatimah reflects on navigating uncertainty, imposter syndrome, burnout, difficult tender losses, and the pressure of leading through challenging periods—all while staying true to the values that shaped the business from day one. Looking ahead, they discuss what's next for AMO, the growing role of capability-led thinking, AI, partnerships, and why endurance—not perfection—has become one of the most important leadership qualities of all. Whether you're leading a PMO, growing a business, or navigating your own leadership journey, this episode offers an honest reflection on what it takes to build something meaningful over the long term. In this episode, we cover: 3:15 How AMO Began 11:40 The Reality of Building a Business 21:05 Burnout, Resilience & Leadership 33:20 Why Strategy Still Fails in Execution 46:15 Looking Ahead: The Next 10 Years …and more. 🎧 Tune in for an honest conversation about entrepreneurship, leadership, resilience, and the lessons that only time can teach. Support the show Thank you for listening to Agile Ideas! If you enjoyed this episode, please share it with someone who might benefit from our discussions. Remember to rate us on your preferred podcast platform and follow us on social media for updates and more insightful content. Thank you for listening. If you enjoyed this episode, I'd really appreciate it if you could share it with your friends and rate us. Let's spread the #AgileIdeas together! We'd like to hear any feedback. www.agilemanagementoffice.com/contact Don't miss out on exclusive access to special events, checklists, and blogs that are not available everywhere. Subscribe to our newsletter now at www.agilemanagementoffice.com/subscribe. You can also find us on most social media channels by searching 'Agile Ideas'. Follow me, your host, on LinkedIn - go to Fatimah Abbouchi - www.linkedin.com/in/fatimahabbouchi/ For all things Agile Ideas and to stay connected, visit our website below. It's your one-stop destination for all our episodes, blogs, and more. We hope you found today's episode enlightening. Until next time, keep innovating and exploring new Agile Ideas! Learn more about podcast host Fatimah Abbouchi ...