The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger
  • 4.9 (662)
  • FITNESS
  • UPDATED SEMIWEEKLY

If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

  1. 1D AGO

    EP | 717 - How To Get a Setter Into KPI and Filling Up Your Calendar With Calls

    Let's talk about one of the fastest ways to lose money, lose momentum, and slowly start resenting your business.   It's not ads. It's not the algorithm. It's not even your offer.   It's a setter who is underperforming and you keep trying to "coach it out of them" while your calendar stays empty.   And here's what makes this tricky.   When a setter is underperforming, most business owners do one of two things.   They either micromanage every conversation like an FBI agent. Or they bury their head in the sand and hope next week magically improves.   Neither one works.   So today I'm going to show you exactly how to diagnose the true constraint when a setter isn't performing, and then how to lead the situation with a feedback rule that keeps your culture clean and your standards crystal clear.   Time Stamps:   (0:42) Underperforming Team Members (3:34) IFCA Client Karrisa Example (5:58) Start At The Result (13:20) Don't Give Feedback 3 Times ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    21 min

  2. 4D AGO

    EP | 716 - How to Handle "I Want To Think About It" Objection

    Not confident in your sales strategy when a prospect says they "want to think about it"? Most coaches run directly to discounting the price or payment plans and we don't want you to be one of those coaches. In today's episode, I want to share how we teach our students to handle this objection, why it's probably not about money, and a sales reframe you'll want to write down and come back to over and over again.   Time Stamps:   (0:47) Why You're Really Losing Sales (2:40) "I Need To Think About It" Isn't About Money (3:55) The Sales Reframe (4:50) Don't Assume It's Money (7:38) The Only Time You Bring Money In (9:50) "What Is Hard To Say Out Loud?" ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    13 min

  3. FEB 5

    EP | 715 - How To Explain What You Do So People Actually Want To Buy

    If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now. When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place.  I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use our AI software to upgrade your offer, and more!   Time Stamps:   (0:52) Making A Better Offer (2:20) Benefits vs Results (3:26) IFCA Client Examples (6:11) Alex Hormozi's Value Equation (8:26) Selling The Vacation Not The Flight (9:11) The Mechanism (10:57) DM Me "AI Offer" ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    11 min

  4. FEB 2

    EP | 714 - The Most Raw/Vulnerable Podcast I've Recorded - "Erin's Entrepreneurial Story" All 13 Years and 40M Dollars

    I've wanted to re-record my story for awhile now and I thought this was the perfect time to do it (definitely don't go listen to Episode 2 of this podcast 8 years ago lol). I want to share everything from pre-entrepreneur Erin all the way up to today in 2026 and if you want me to expand on anything I talk about, please DM me I love to connect!   Time Stamps:   (0:27) 2nd Episode of The Podcast 8 Years Ago (1:44) Pre-Entrepreneur Erin (5:32) Paid Shoutouts (7:52) Personally Coaching 300 Women At One Time (10:47) When I Met Jordan (11:22) Quick Side Story (15:30) Why We Hate Working Together… Sometimes (17:17) When We Started The Podcast (17:47) Creating Transform2gether AKA T4E Systems (19:29) IFCA, T4E, and Jaxson (21:40) When My Dad Passed Away (27:35) DM Me with Any Questions You Have! ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    28 min

  5. JAN 29

    EP | 713 - The Triple Tie-Down Financial Objection System We Used to Close $5M in Online Fitness Sales at a 66% Close Rate

    Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.   Time Stamps:   (1:13) The Triple Tie Down Method (2:33) The Two Types of Financial Objections (4:51) The Preframe (6:19) The Test (7:29) Jumping to Step 4: Permission (10:43) Tie Down to Custom Plan ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    15 min

  6. JAN 26

    EP | 712 - The Fastest Way to Stop Panicking About Your Business

    If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you. Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur's eyelids. When I do not have clarity on what is actually happening in my business, my default is: everything is wrong. Everything is broken. Everything is failing. Everything is about to fall apart. And then my brain does what brains do, it starts trying to solve 17 problems at once, and I spiral, and I feel heavy, and I feel panicky, and then I start making dumb decisions from that energy. So today, I want to give you a simple framework that will stop that spiral fast. Not in a fluffy, "just journal and breathe" way. In a CEO way. In a "give me the truth so I can take action" way.   Time Stamps:   (0:30) Actual Fire vs Emotional Fire (2:31) Open Your Tracker (3:28) What Spiraling Really Means (15:50) Don't Discount Out Of Fear ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    20 min

  7. JAN 22

    EP | 711 - The 3 Mistakes That Crushed Our Profitability in 2025

    I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.   Time Stamps:   (1:15) Quick Backstory in 2022 (4:40) Business Is Not For The Weak (5:55) CAC to LTV Ratio (11:47) Mistake #1: Mid Ticket Offer (14:34) Mistake #2: Ascension Issue (16:58) "Mistake" #3: Removing Ourselves From The Business ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    20 min

  8. JAN 19

    EP | 710 - $500/Month to $680K/Year: How Camden, a College Dropout, Built a Coaching Business Without Ads, a Big Following, or Burning Out

    If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP. Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back. But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset stuff, and figuring out what it actually takes to scale past $500K. So if you're anywhere between $5K and $50K a month and you're wondering what the next level actually looks like... this one's for you.   Time Stamps:   (0:56) IFCA Student Camden (2:04) Dropping Out Of College (4:50) Learning Marketing (6:18) Jumping Into IFCA (8:04) Belief Shifts and Charging What You're Worth (12:16) Spending Every Dollar on IFCA At The Time (15:31) From The DM's to Sales Calls (17:29) Current Revenue and The Future (19:16) Lifestyle Now (21:56) Advice To Younger Self (30:40) Where To Find Camden ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access   🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge   Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger   Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group   🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉  Watch the 3-Minute Video

    31 min
See All (715)

4.9
out of 5
662 Ratings

About

If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Information

You Might Also Like