WO Voices Jobson Healthcare

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear." 

Several years ago, Caitlin Reghetti, OD, merged her interests in patient education with her skills for design and explaining things clearly. Believing that great design reinforces the quality content that doctors provide to patients, she branched out into a design business--DrReghettidesigns.com. Here, other eye care professionals can select forms, brochures, flyers and more to customize for their own offices. 

In this episode of WO Voices, Dr. Sara Varghai of Nova Optique + Eyecare in Arlington, Virginia, discusses how she finds the right staff fits for her practice, ensuring efficiency and collaboration between her entire team. 

Shira Kresch, OD, MS, FAAO, opened Michigan Contact Lens in Oak Park, Michigan, in the fall of 2023. Hear her explain how she determined there was a need for a contact lens specialty practice, how she discovered her passion for scleral lenses and where she compromised and where she didn't to get this practice off the ground. 

Janelle Davison, OD, of Smyrna, Georgia, uses goal-setting as a tool to help her expand her bandwidth, make an impact, leave a legacy and, in the process, amplify her own voice and that of others. Hear how she combines visionary thinking with practical steps. 

Sally Halim, OD, of Woolwich, New Jersey, is feeling the squeeze between counting on her parents to help get her manage the hectic schedules of her tween children and also worrying about what they can do.  Hear how she's organizing herself and what it means she has to let go of during her years as part of the "sandwich" generation.