Dr. Hoby Wedler, a PhD organic chemist and sensory expert, is back on Brew Ha Ha with Herlinda Heras and Daedalus Howell. He has been on the show before, the last time was this episode back in August of 2020. His Instagram has almost 480,000 followers as of today’s show date. Hoby was born sightless, and was raised to have high expectations for himself. He was inspired by his great high school chemistry teacher who has worked at Petaluma High School for a while. He thought he might study history because the prospect of needing an assistant to perform manual jobs in a chem lab. But his graduate advisor was a computational organic chemist. This subject provided an avenue for him to study chemistry with more independence. His original goal was to teach freshman chemistry at the college level. He is an inspired teacher and wants to make his subject more than a requirement. “Hey maybe this is something really interesting that I never thought I would love.” He taught several freshman chemistry courses while at UC Davis. He prepared lessons and study materials carefully, but found that many students just wanted “the minimum knowledge value” to simply pass the class. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date Pliny the Younger 2026 information. Then Hoby met Francis Ford Coppola, who asked to organize truly blind tastings at his winery. Hoby then trained his palette by tasting and smelling things, day after day. He was at UC Davis where the brewing program was going on right next to where he was getting his PhD in computational organic chemistry. Professor Charlie Bamforth, “The Pope of Foam” worked nearby, so did Michael Lewis. An Intersection of Art and Science Hoby thinks of wine and spirits and beer as a very fine intersection between art and science. Science gives us the tools and art gives us the way we want to use those tools. Herlinda first met Hoby Wedler at one of his Tasting in the Dark events. Guests were encouraged to take their time and focus on taste and smell. They use the blindfold “…so people can focus on their other senses even more.” Today they will taste two brews, a barleywine and a Tripel from CuVer Brewing in Windsor. Herlinda admits that as a beer judge, she begins by looking at the beer. Is it clear? What color is the foam? Hoby says you can smell the carbonation. Hoby points out that you can hear the carbonation too. When he smells the cuVer, he tastes clove, allspice, a bit of nutmeg and orange peel. These elements are coming from the yeast, which produces esters. Belgian yeast is special and produces esters that carry these fruity flavors. He can also taste the malt. It has a low-to-mid hop profile but the flavor is dominated by grain and malt, and the ester compounds coming from the yeast. He also knows that the water in Belgium is special, it’s very pure. Herlinda smells coriander and also the alcohol. Tasting in the Dark Hoby promotes his tasting experience called Tasting in the Dark. It works with many kinds of foods and beverages, including wine, beer, spirits, olive oil, vinegar and even beef. He did a tasting experience of scotch, gin and bourbon for the launch of a new kind of freshwater fish bait. The bait is designed to be attractive to the fishes’ sense of smell. Hoby’s Instagram has grown explosively in the last year. He put a few reels online from their tastings and they proved to be very popular. Some of them were from Hawaii about tropical fruit. They went from 3000 followers to 480,000 followers today. The second tasting is a Barleywine called Bigfoot from Sierra Nevada. Hoby knows Ken Grossman who started Sierra Nevada out of the back of his pickup truck in 19790. Barleywine uses light hops and so much malted barley that the beer has a similar alcohol concentration to wine, 9.6% ABV.
