PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
  • 5.0 (10)
  • Marketing
  • Updated Weekly

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

  1. 5d ago

    The PPC Disaster Nobody Noticed for 90 Days ft Rémi Kerhoas

    Rémi Kerhoas shares his extensive experience in performance marketing, recounting lessons learned from past mistakes, the importance of automation, and insights into AI's role in the industry. This episode offers valuable advice for marketers aiming to improve their strategies and avoid common pitfalls. Key topics The importance of automation in PPCLessons from a major Google Ads account mistakeThe role of AI in modern marketingStrategies for client retention and trustThe evolution of paid search over 15+ yearsThe impact of industry changes on marketing tactics Chapters 00:00 Introduction and guest background 02:38 Rémi's fun fact about AI news reading 03:32 Studying abroad in Newcastle and partying tips 05:32 Starting in Vancouver and moving into agency work 07:12 Handling a massive Silicon Valley Google Ads account 08:24 The pressure of managing high-stakes campaigns 11:19 Lack of early alerting tools and its consequences 12:39 Reflections on mistakes and client trust 15:42 The importance of automation and AI in PPC 18:55 What to do if a campaign goes wrong 22:01 Key takeaways on automation and industry evolution 23:22 Common mistakes in client audits and automation 25:42 The importance of understanding your client's business 27:46 The impact of AI and search behavior changes 30:20 The enduring relevance of keywords in PPC 33:18 The future of keyword strategies and automation 36:19 Balancing automation with human insight 39:31 The value of discussing mistakes openly 40:34 Final thoughts and key industry advice Find Rémi on ⁠⁠LinkedIn⁠⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠⁠PPC Live event

    The PPC Disaster Nobody Noticed for 90 Days ft Rémi Kerhoas

  2. Oct 14

    120 Clients, €4 Million & Burnout: The Hidden Cost of Saying YES ft Matt Beks

    In this episode, Matt Beks shares his extensive experience in digital marketing, focusing on PPC, SEO, and the importance of human elements in AI-driven strategies. We explore common mistakes, the value of diversity of thought, and practical advice for career growth. Key topics Matt Beks' career journey spanning over 20 yearsThe importance of data in marketing successCommon mistakes in PPC and client managementThe role of diversity of thought in team buildingThe impact of AI on marketing and the need for human touchInterview tips and the importance of saying noThe significance of authenticity and personality in marketingThe value of sharing mistakes and learning from them Chapters 00:00 Introduction and guest background 02:15 Matt's career journey and industry experience 04:20 The evolution of marketing with AI 07:43 Common mistakes in PPC and client scope 11:57 Burnout and team management lessons 16:35 Interview process and candidate tips 20:54 The importance of diversity and culture 26:56 Industry mistakes and AI overreliance 33:26 The power of personality and human touch 37:36 Fun question: Career movie title Find Matt on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event

    120 Clients, €4 Million & Burnout: The Hidden Cost of Saying YES ft Matt Beks

  3. Oct 7

    Say No, Get Better Results: A PPC Lesson in Client Boundaries ft Eleasha Reay

    Eleasha Reay shares her insights on managing client relationships, avoiding common PPC mistakes, and leveraging new AI tools effectively. This episode offers practical advice for PPC professionals to build trust, set boundaries, and optimize campaigns. key topics Managing client relationships and setting boundariesCommon PPC mistakes and how to avoid themUsing AI Max and other AI tools effectivelyImportance of trust and communication in PPCStrategies for campaign optimization and cost savings Chapters 00:00 Introduction to Eleasha Reay and her PPC journey 02:05 Fun facts and personal side quests 04:01 Common mistakes in PPC client relationships 07:53 The importance of setting boundaries with clients 12:00 How to build trust through firm boundaries 15:55 Supporting your team and leadership in managing client expectations 18:04 Advice for clients new to PPC and managing distrust 21:03 Key takeaways for managing mistakes and expectations 26:05 Impressing clients with account audits and strategies 32:00 Approaching new AI tools like AI Max correctly 37:55 The importance of search term management and guardrails 42:56 Upcoming PPC events and networking opportunities 43:58 Final thoughts and advice for PPC professionals Find Eleasha on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event

    Say No, Get Better Results: A PPC Lesson in Client Boundaries ft Eleasha Reay

  4. Sep 23

    The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki

    Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively. Key Topics The significance of understanding business context in campaign managementLessons learned from a major PPC mistake involving TV advertisingThe role of communication and accountability in digital marketing teamsStrategies for testing and adopting new advertising technologiesIndustry response to platform updates and automation Chapters 00:00 Introduction to Chris Kostecki and his expertise 00:31 Chris's background and experience in digital marketing 01:28 Chris's passion for supporting digital goals beyond search 02:25 Introduction to the main story: a major PPC mistake 04:30 The TV campaign takeover and its impact 05:43 Key lesson: understanding business context and timing 07:45 Immediate response and campaign shutdown 08:53 Accountability and ownership of mistakes 11:37 Organizational structure and communication gaps 14:24 Checklist and process improvements post-mistake 16:31 Common industry mistakes and strategic errors 18:20 Handling platform updates and automation challenges 22:01 The importance of process and data analysis 25:22 Industry reaction to rapid update cycles 28:24 Communication and transparency from platform providers 31:49 The value of patience and strategic testing 34:17 The significance of sharing mistakes for industry growth 37:24 Encouraging a culture that accepts mistakes and learning 39:00 Final thoughts and personal reflections 39:49 Where to find Chris and upcoming events Find Chris on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next PPC Live event

    The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki

  5. Sep 16

    The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian

    In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively. Key topics The importance of understanding client processes in campaign management Lessons learned from a $50,000 Google Ads campaign mistake Strategies for effective communication with stakeholders The role of AI and automation in modern marketing Best practices for tracking conversions and measuring success The significance of patience and testing in campaign optimization How to handle industry updates and changes effectively The value of owning mistakes and learning from them Chapters 00:00 Introduction to Arin Gharapetian and his expertise 02:08 Arin's background and approach to marketing for healthcare and service businesses 04:30 Arin shares a costly Google Ads mistake involving bid strategy changes 07:42 The importance of cross-department communication in campaign success 10:39 Lessons on testing, patience, and learning from campaign mistakes 13:11 Handling industry updates and AI tools responsibly 16:02 Advice for managing mistakes and stakeholder expectations 18:32 Implementing new processes and continuous learning in campaign management 21:02 Key takeaways: embracing mistakes and ongoing education 22:05 Common industry mistakes and how to avoid them 24:41 The impact of AI on marketing and what to watch out for 28:13 Final thoughts on AI, industry changes, and continuous improvement Find Arin on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian

  6. Sep 9

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

    In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaignsCommon PPC mistakes and how to avoid themThe importance of data segmentation and guardrailsLessons learned from campaign failuresThe role of curiosity and critical thinking in PPC Chapters 00:00 Introduction and guest background 02:05 Mike's role and expertise in PPC 05:03 The importance of sharing mistakes and lessons 07:01 Mike's experience with AI Max and early mistakes 10:09 How AI Max can target competitor terms unexpectedly 13:07 The importance of checking search terms early 16:57 The impact of market fears on ROAS targets 19:59 Controlling AI Max with negative keywords and settings 22:58 The significance of data consolidation and segmentation 26:57 Advice for avoiding campaign pitfalls 30:05 Responding to campaign errors with transparency 33:57 The evolving role of campaign structure and guardrails 37:06 New Google updates and strategic responses 40:07 Behavioral responses to Google's August 17 update 45:00 Market-wide effects of ROAS target changes Find Mike on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

  7. Sep 2

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

    Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketingImportance of defining qualified leads earlyCommon mistakes in conversion trackingUsing AI for nuanced account analysisThe role of WhatsApp in Middle Eastern marketingStrategies for managing client expectationsThe impact of landing pages on campaign successLessons learned from account audits Chapters 00:00 Introduction and Guest Background 03:58 The Importance of Qualified Lead Definition 11:52 Improving Lead Qualification Rates 15:49 The Role of Landing Pages and Client Communication 20:04 Adapting Strategies Based on Data Insights 22:09 The Impact of Data and System Changes 24:00 Advice for Paid Search Marketers Facing Crises 26:00 Reviewing and Refining Lead Criteria 30:03 Common Mistakes in Account Management 33:56 Using AI for Nuanced Account Analysis 36:02 WhatsApp as a Key Channel in Dubai 38:08 AI and Privacy Considerations 42:09 The Role of Journey Aware Bidding 43:47 Final Tips for Paid Search Success 45:02 Fun Question: PPC Movie Title 45:57 Upcoming Events and Networking Opportunities Find Saif on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

  8. Aug 26

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

    In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutionsImpact of AI on marketing industryBest practices for campaign optimizationData analytics and anomaly detectionClient communication and transparency Chapters 00:00 Introduction to Frankie and his background 02:10 Frankie’s experience with digital marketing and AI 05:39 Common mistakes in conversion tracking 09:09 Detecting and fixing tracking issues 14:07 Human vs system errors in data feed 20:22 Building anomaly detection platforms 27:09 Fixing data feed issues in bidding platforms 36:30 Importance of data granularity and account management 44:28 Privacy and ethical considerations in AI use 45:05 Frankie’s advice for marketers facing tracking issues Find Franky on LinkedIn and Mochee Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

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