PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

  1. EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri

    2D AGO

    EP352 - When Losing Big Is Winning Bigger ft. Emina Demiri

    In this episode of PPC Live, Anu Adegbola interviews Emina Demiri Watson, who shares her journey in digital marketing, including the challenges of firing a major client and the lessons learned from that experience. They discuss the importance of maintaining a balanced client portfolio, recognizing red flags in client relationships, and the impact of market conditions on agency performance. Emina emphasizes the need for a proactive approach in digital marketing and the strategic use of AI tools. The conversation concludes with insights on common mistakes in the industry and the value of staying true to company values. Takeaways Firing a major client can be a difficult but necessary decision.Maintaining a balanced client portfolio is crucial to avoid concentration risks.Recognizing red flags in client relationships is essential for agency health.Prioritizing company culture and employee happiness can lead to better outcomes.Tracking client performance and market conditions is vital for success.Proactive communication with clients can prevent misunderstandings.AI tools should be used strategically, not blindly.Common mistakes in digital marketing include poor targeting and lack of negative keywords.Understanding market dynamics is key to adapting strategies.Values should guide decision-making in challenging situations. Chapters 00:00 Introduction and Fun Facts 05:36 The Decision to Fire a Client 10:09 Recognizing Mistakes in Client Relationships 13:02 Identifying Red Flags in Client Relationships 17:05 Turning Around After a Major Client Loss 20:46 Navigating Market Challenges 26:11 Final Takeaways and Advice 27:07 Common Mistakes in Digital Marketing 31:48 AI in Digital Marketing: Mistakes and Misconceptions 37:13 Conclusion and Future Engagements 46:36 Outro.mp3 Find Emina on LinkedIn PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us for PPC Live Online on Apr 29th Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

    47 min
  2. EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz

    FEB 11

    EP351 - When ‘I Don’t Know’ Isn’t Enough ft Andrea Cruz

    In this episode of PPC Live, Anu Adegbola speaks with Andrea Cruz, an award-winning B2B digital marketer, about the importance of navigating mistakes in client communication, the dynamics of team collaboration, and the role of AI in marketing. They discuss common pitfalls in agency practices, the significance of a solutions-oriented mindset, and how to leverage AI effectively in marketing strategies. Andrea shares her insights on the importance of learning from mistakes and fostering an environment where team members feel comfortable discussing challenges. The conversation concludes with a light-hearted exchange about Andrea's passion for her work and her unique experiences in the industry. Takeaways Mistakes are opportunities for growth and learning.Communication with clients is crucial, especially when mistakes happen.A solutions-oriented mindset fosters better team dynamics.Recognizing your own mistakes as a leader builds trust with your team.Budget constraints should dictate campaign strategies in B2B marketing.AI can enhance marketing efforts beyond basic summarization.Understanding client needs is essential for effective communication.Regular check-ins with clients can help identify roadblocks early.Fostering an open environment encourages team members to share challenges.Passion for the work can lead to greater job satisfaction and success. Chapters 00:00 Introduction and Connection 09:38 Navigating Mistakes in Client Communication 18:28 The Importance of Team Dynamics and Solutions 25:21 Learning from Mistakes: A Manager's Perspective 29:03 Common Agency Mistakes in B2B Marketing 31:08 Leveraging AI in Marketing 37:01 Conclusion and Final Thoughts 41:53 Outro.mp3 Find Andrea on on ⁠⁠LinkedIn⁠ ⁠ PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Join us for PPC Live Online on Feb 18th Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    42 min
  3. EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley

    FEB 4

    EP350 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley

    In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 2026 and beyond. Takeaways Amanda emphasizes the importance of integrated marketing.She shares her journey of overcoming imposter syndrome.Mistakes are opportunities for learning and growth.Collaboration is key in navigating PPC challenges.Data hygiene is crucial for effective marketing campaigns.AI is changing consumer behavior and marketing strategies.Leaders should create a safe space for discussing mistakes.Testing and innovation are essential for success in marketing.Understanding the consumer journey is vital for PPC success.Community support can significantly impact marketing efforts. Chapters 00:00 Introduction and Background 04:12 Lessons Learned from Mistakes 07:10 Navigating Challenges in PPC Marketing 10:09 The Importance of Data and Collaboration 13:24 Adapting to AI and Changing Consumer Behavior 16:04 Leadership and Handling Mistakes 19:11 Advice for 2026 and Future Trends 22:10 Final Thoughts and Fun Question 38:00 Outro.mp3 Find Amanda on on ⁠LinkedIn⁠ PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter

    38 min
  4. EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams

    JAN 28

    EP349 - Why Client Fit Matters More Than Growth ft Kirk Williams

    In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy client relationships and avoiding common pitfalls in the industry. Takeaways Taking on clients that aren't a good fit can be emotionally taxing.Identifying red flags early can save time and resources.Mutual respect between agency and client is crucial.Expectations around PPC performance must be aligned.The discovery process is key to understanding client needs.Asking the right questions can reveal underlying issues.Long-term strategies are essential for agency success.PPC should work in tandem with other marketing channels.Building trust in the early stages of a client relationship is vital.Avoiding clients who don't respect your value is important. Chapters 00:00 Introduction and Background 03:00 Identifying Client Fit Issues 06:08 Red Flags in Client Relationships 09:01 The Importance of Mutual Respect 12:01 Expectations and Performance in PPC 14:54 Discovery Process and Client Questions 18:01 Long-term Strategies for Client Relationships 20:58 Final Thoughts and Industry Insights Find Kirk on LinkedIn PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

    38 min
  5. EP348 - The URL Mistake That Killed Black Friday ft Nick Handley

    JAN 21

    EP348 - The URL Mistake That Killed Black Friday ft Nick Handley

    In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick's journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign. Nick shares how he learned the importance of attention to detail and the value of having a supportive team, particularly highlighting the role of his colleague Max in helping him navigate the crisis. The conversation also touches on the evolving landscape of digital marketing, the integration of AI, and the importance of maintaining mental health in a high-pressure environment. Takeaways Mistakes are part of the learning process.Always double-check your work, especially in high-stakes situations.Having a supportive team can make a significant difference in overcoming challenges.AI should complement, not replace, foundational skills in marketing.Mental health is crucial in the fast-paced world of digital marketing. Chapters 00:00 Introduction to Nick Handley 05:51 Nick's Early Career Mistake 12:56 Learning from Mistakes and Accountability 18:18 Implementing Guardrails in PPC 25:00 Mental Health in Digital Marketing 30:34 Common Mistakes in Budget Management 32:56 The Role of AI in Marketing 37:11 The Importance of Vulnerability in Leadership 40:22 Closing Thoughts and Movie Title Follow Nick on LinkedIn Links spoken about - https://aistudio.google.com/apps https://platform.openai.com/chat/edit?models=gpt-5&optimize=true PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

    45 min
  6. EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon

    JAN 14

    EP347 - The PPC Decision That Cost More Than Performance ft Amy Hebdon

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Amy, a seasoned paid search expert, discussing her experiences and lessons learned from mistakes in the industry. They explore the importance of stakeholder management, accountability, and the role of AI in digital marketing. Amy shares insights on common mistakes in PPC campaigns and emphasizes the need for a strategic approach over mere tactical execution. The conversation also touches on future trends in Google Ads and the significance of maintaining relationships in the industry. Takeaways Everyone makes mistakes and it doesn't define you.It's important to consider your stakeholders in decision-making.Focus on relationships, not just the account.AI can produce answers that feel right but may be wrong.Tactics should support a larger strategy in digital marketing.Check-ins are essential when subcontracting work.The results from paid search can feel magical but require strategy.You need to justify burning bridges in professional relationships.Being accountable is crucial for team dynamics.Future trends in Google Ads will continue to evolve, focusing on efficiency. Chapters 00:00 Introduction and Background 03:00 The Importance of Stakeholder Management 06:04 Learning from Mistakes in Paid Search 09:54 Accountability and Team Dynamics 12:55 The Role of AI in Paid Search 20:00 Common Mistakes in Digital Marketing 24:02 Future Trends in Google Ads 28:59 Final Thoughts and Advice Follow Amy on LinkedIn PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

    40 min
  7. EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman

    JAN 7

    EP346 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consistency. He emphasizes the need for professionals to find the right fit in their careers and the importance of allowing mistakes as a part of the learning process. The conversation also touches on the role of AI in PPC and predictions for its future in advertising. Takeaways: Establishing trust with clients is crucial for success.Mistakes in PPC are inevitable and can lead to growth.It's important to protect clients from scams while being open to new ideas.Finding the right fit in a job is essential for happiness.Agency consistency in managing accounts is key to success.Allowing team members to make mistakes fosters a learning environment.AI is becoming increasingly integrated into PPC strategies.Communication is vital in client-agency relationships.Understanding the fundamentals of PPC is essential for success.Every mistake can lead to valuable lessons and future success. Chapters 00:00 Introduction to Anthony Higman 02:30 Anthony's Journey in Digital Marketing 05:35 The Importance of Learning from Mistakes 06:07 Building Trust with Clients 10:52 Navigating Client Relationships and Scams 12:25 The Challenge of Client Education 15:15 Agency Dynamics and Competition 19:38 Lessons from a Past Job Experience 23:53 Navigating Client Relationships and Agency Dynamics 27:28 Finding the Right Fit: Employer-Employee Alignment 29:50 Learning from Mistakes: The Value of F-ups 33:35 Creating a Culture of Learning from Mistakes 35:49 AI in Advertising: Opportunities and Pitfalls 41:39 The Future of AI in Google Ads Follow Anthony on LinkedIn and Twitter PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

    49 min
  8. EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal

    12/17/2025

    EP345 - The PPC Restructure That Tanked Performance ft Nadia Mursal

    Summary In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning. Takeaway: Takeaways Mistakes are opportunities for learning and growth.Building strong client relationships is crucial for success.Management should foster a supportive environment for team members.Tracking performance is essential for effective PPC campaigns.Open communication can prevent issues from escalating.Treat team members with respect and understanding.Encourage a culture of collaboration and knowledge sharing.Mistakes should be approached as a team effort, not individual blame.A positive work culture leads to better performance and loyalty.Always be open to feedback and continuous improvement. Chapters 00:00 Introduction to Nadia Mursal and PPC Live 02:57 Nadia's Journey in Digital Marketing 05:58 Learning from Mistakes in Digital Marketing 08:50 Client Relationships and Accountability 11:40 The Role of Managers in Mistake Management 14:39 Creating a Supportive Team Culture 17:44 Innovative Approaches to Team Development 21:04 Navigating Client Expectations and Mistakes 23:59 Embracing Mistakes as Learning Opportunities 25:32 Common Industry Mistakes: The Importance of Tracking 30:51 Creating a Supportive Team Culture 35:45 Treating People with Respect and Understanding 43:29 Outro.mp3 Follow Nadia on LinkedIn PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

    44 min
See All (347)

5
out of 5
10 Ratings

About

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

Information

You Might Also Like