PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
  • 5.0 (10)
  • Marketing
  • Updated Weekly

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

  1. 18h ago

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

    In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaignsCommon PPC mistakes and how to avoid themThe importance of data segmentation and guardrailsLessons learned from campaign failuresThe role of curiosity and critical thinking in PPC Chapters 00:00 Introduction and guest background 02:05 Mike's role and expertise in PPC 05:03 The importance of sharing mistakes and lessons 07:01 Mike's experience with AI Max and early mistakes 10:09 How AI Max can target competitor terms unexpectedly 13:07 The importance of checking search terms early 16:57 The impact of market fears on ROAS targets 19:59 Controlling AI Max with negative keywords and settings 22:58 The significance of data consolidation and segmentation 26:57 Advice for avoiding campaign pitfalls 30:05 Responding to campaign errors with transparency 33:57 The evolving role of campaign structure and guardrails 37:06 New Google updates and strategic responses 40:07 Behavioral responses to Google's August 17 update 45:00 Market-wide effects of ROAS target changes Find Mike on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

  2. Sep 2

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

    Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketingImportance of defining qualified leads earlyCommon mistakes in conversion trackingUsing AI for nuanced account analysisThe role of WhatsApp in Middle Eastern marketingStrategies for managing client expectationsThe impact of landing pages on campaign successLessons learned from account audits Chapters 00:00 Introduction and Guest Background 03:58 The Importance of Qualified Lead Definition 11:52 Improving Lead Qualification Rates 15:49 The Role of Landing Pages and Client Communication 20:04 Adapting Strategies Based on Data Insights 22:09 The Impact of Data and System Changes 24:00 Advice for Paid Search Marketers Facing Crises 26:00 Reviewing and Refining Lead Criteria 30:03 Common Mistakes in Account Management 33:56 Using AI for Nuanced Account Analysis 36:02 WhatsApp as a Key Channel in Dubai 38:08 AI and Privacy Considerations 42:09 The Role of Journey Aware Bidding 43:47 Final Tips for Paid Search Success 45:02 Fun Question: PPC Movie Title 45:57 Upcoming Events and Networking Opportunities Find Saif on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

  3. Aug 26

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

    In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutionsImpact of AI on marketing industryBest practices for campaign optimizationData analytics and anomaly detectionClient communication and transparency Chapters 00:00 Introduction to Frankie and his background 02:10 Frankie’s experience with digital marketing and AI 05:39 Common mistakes in conversion tracking 09:09 Detecting and fixing tracking issues 14:07 Human vs system errors in data feed 20:22 Building anomaly detection platforms 27:09 Fixing data feed issues in bidding platforms 36:30 Importance of data granularity and account management 44:28 Privacy and ethical considerations in AI use 45:05 Frankie’s advice for marketers facing tracking issues Find Franky on LinkedIn and Mochee Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

  4. Aug 19

    Why Optimizing Google Ads Wasn’t Fixing Revenue ft Craig Graham

    In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topics The complexity of attribution systems Connecting marketing channels for better insights Common mistakes in conversion tracking The importance of holistic marketing systems The role of AI in marketing attribution Lessons from managing over 100 million in ad spend The impact of Google updates on marketing strategies Strategies for effective cross-channel marketing Chapters 00:00 Introduction to Craig and his expertise in paid media 02:00 Creating effective attribution systems in healthcare 04:05 Understanding different attribution models for channels 05:05 The role of AI in marketing attribution 07:01 Balancing work and family life as a remote worker 08:58 Adapting to pandemic conditions and remote work 11:04 Early career challenges with marketing and attribution 13:04 The importance of understanding business-level metrics 15:55 Connecting financial data with marketing efforts 18:55 The system approach to marketing and business success 22:00 Common mistakes in marketing accounts and how to avoid them 35:03 The impact of Google updates and how to adapt 45:04 The importance of continuous learning and adaptation Find Craig on Linkedin Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Why Optimizing Google Ads Wasn’t Fixing Revenue ft Craig Graham

  5. Aug 12

    Ginny Marvin on PPC Mistakes, Leadership & Trust

    In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships. Key Topics: Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads updates and best practices Strategies for managing mistakes and rebuilding client trustTips for working with international clients across time zones The importance of fundamentals and continuous learning in PPCChapters 00:00 Introduction to Ginny Marvin and her career in digital marketing 02:01 Ginny's experience at Google and her industry insights 04:01 The importance of learning and staying updated in PPC 07:00 A memorable mistake and lessons learned in campaign management 10:01 Handling international clients and managing time zone differences 14:59 Supporting team members through mistakes and fostering growth 19:59 The role of fundamentals and continuous education in PPC 24:58 Preparing for upcoming Google Ads (August 17) updates and industry changes 30:07 Key takeaways on learning from mistakes and process improvement 39:49 The evolving landscape of AI and automation in advertising 44:46 Final thoughts and upcoming industry events Follow Ginny: LinkedIn Twitter/X How to Prepare for Google Ads’ August 17 Smart Bidding Update: Advice From PPC Experts -

    Ginny Marvin on PPC Mistakes, Leadership & Trust

  6. Aug 5

    The £10,000 Google Ads Mistake ft Scott Carruthers

    In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly. Key Topics: Common Google Ads mistakes and how to avoid themThe importance of proper conversion tracking and setupUsing AI and automation responsibly in PPC campaignsLessons learned from campaign budget overspendingThe role of testing and monitoring in campaign success Chapters 00:00 Introduction to Scott and his background 01:00 Scott's experience with public speaking and industry involvement 03:39 Scott's personal fun fact: walking 100,000 steps in a day 06:13 Scott's first major mistake: booking his stag do on the same weekend as a speaking engagement 08:06 The costly mistake of overspending with Smart Bidding 12:42 Rebuilding trust after a campaign budget error 17:33 Impact of new tools and updates in PPC 20:44 Key takeaway: monitor significant changes in campaigns 24:17 Misconceptions about Performance Max audiences 26:24 Using audience targeting effectively in Performance Max 28:12 The debate over broad match versus phrase and exact match 29:21 Common AI mistakes in PPC and how to use it responsibly 32:24 Communicating AI insights to clients 34:13 Scott's movie title: The Problem Is The Job Find Scott on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠

    The £10,000 Google Ads Mistake ft Scott Carruthers

  7. Jul 29

    Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic

    In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topics Account restructuring and its impact on performance The importance of understanding business metrics in PPC Effective communication with clients during crises Using AI responsibly in digital marketing Lessons learned from a significant PPC mistake Chapters 00:00 Introduction to Ana Kostic and her background 01:14 Ana's journey in PPC and her experience in Spain 02:48 Ana's fun fact: Traveling as a digital nomad 05:51 The major mistake: Account restructuring and traffic drop 09:37 The emotional and business impact of restructuring 14:20 Support from management and learning from mistakes 19:42 Signs to watch for before restructuring an account 22:45 Stability vs. growth in PPC strategies 24:07 Handling client communication during performance drops 26:40 Lessons learned: Business understanding and account management 34:38 Common PPC mistakes in 2026 and how to avoid them 36:48 AI in Google Ads: Best practices and pitfalls 41:15 Using AI creatively and responsibly in campaigns 43:14 Ana's movie: Big with Tom Hanks 44:12 Upcoming events and where to find Ana guest links Ana Kostic on LinkedIn - es.linkedin.com/in/anakostic/en PPC Live - https://www.ppc.live

    Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic

  8. Jul 15

    The £50 Ad That Cost £1,000 ft. Heather Robinson

    In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success. Key Topics: Heather Robinson's freelancing journey since 2012The importance of community for freelancersA costly PPC F up involving overspendingThe significance of honesty with clientsThe role of testing and checklists in PPC managementImpact of AI tools and their current limitationsStrategies for managing client expectations and mistakesThe long-term perspective in PPC careers Chapters 00:00 Introduction to Heather Robinson 02:54 The Journey to Freelancing 05:56 The Importance of Community for Freelancers 08:59 Learning from Mistakes: The F-Up Story 12:03 Client Communication and Honesty 15:09 Mistakes in PPC: Common Pitfalls 17:54 AI in PPC: Opportunities and Challenges 20:58 The Long Game in PPC 24:09 Final Thoughts and Advice for Freelancers Resources Heather Robinson on LinkedIn The Freelance Life on Substack Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠ Come to the next PPC Live

    The £50 Ad That Cost £1,000 ft. Heather Robinson
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

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