GBN University Podcast

Spencer Clouatre

Discover the path to success in the golf industry with the GBN University podcast. Hosted by Col. Spencer Clouatre, PhD, this educational series delves into leadership, finance, merchandising, and more. Join us on the journey to greatness. Subscribe now for expert insights and strategies.To learn more about GBN go to golfbusinessnetwork.com

  1. Creating Community with Tyler Gosselin

    MAY 11

    Creating Community with Tyler Gosselin

    Retired Colonel Spencer Clouatre hosts the GBN University Podcast with guest Tyler Gosselin, Director of Golf at Greensboro Country Club in North Carolina, who discusses his Vermont roots and hospitality upbringing in a family bed-and-breakfast. Gosselin outlines his career path, emphasizing making people feel welcome and mentoring staff to deliver consistent member experiences. He highlights visibility and responsiveness, using AI tools like ChatGPT for mock interviews, and maintaining work-life rhythm through intentional calendaring and prioritizing family. Show Notes: 00:00 Welcome and Introductions 01:45 GBN Roots and Career Path 02:42 Golf Exchange in Wales 03:19 Ben and Jerry's Beginnings 05:33 Service First Philosophy 06:59 Growing Up in a BnB 09:08 Skiing Outdoors and Family 11:22 Choosing Clemson PGM 13:57 Mentorship at a Big Club 17:33 Culture Visibility and Trust 21:35 Feedback and Early Fixes 26:37 Preparing for Big Events 27:15 Tournament Checklists 28:35 Clear Expectations Culture 30:39 Turnover And Knowledge 32:45 Debriefs And Traditions 35:13 Values Over Opinions 37:43 Emotional Intelligence Skills 42:33 Making People Feel Welcome 47:03 Future Hospitality Community 51:56 Visibility To Responsiveness 58:01 Advice For Young Pros 58:43 AI As Practice Partner 01:04:59 Work Life Rhythm 01:12:02 Final Takeaways GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    1h 17m
  2. Driving Revenue in the Golf Shop with Charles Beurmann | Episode 1205

    APR 8

    Driving Revenue in the Golf Shop with Charles Beurmann | Episode 1205

    CONTACT GBN: https://golfbusinessnetwork.com/contact-us-form/ Taylor Ramiz interviews Charles Beurmann, Director of Golf at the Cullasaja Club, about his career path through private clubs and his focus on merchandising. Beurmann describes how club retail has evolved toward dedicated merchandisers as shopping habits changed, and emphasizes relationship-based selling and knowing member demographics, tastes, and sizes. He shares tactics including member surveys and ongoing feedback, buying mostly proven sellers with limited risk, training staff through wearing and learning product, and using employees as “mannequins.” He outlines visual merchandising tips (themes, props, crisp folding, hiding tags), rotating displays by shop zones every 1–2 weeks, reacting quickly to slow movers, leveraging tournaments/tee gifts and member-only items to introduce brands, and managing seasonal inventory and deliveries. Show Notes: 00:00 Welcome and Guest Intro 00:26 Career Journey in Golf 02:39 Why Merchandising Matters 03:59 Rise of the Merchandiser Role 08:55 Mentors and Buying Lessons 10:56 Shop Differences by Market 12:44 Selling Through Inventory 14:59 Member Feedback and Surveys 21:43 Staff as Walking Mannequins 24:49 Training the Retail Team 30:15 Visual Merchandising Displays 33:07 Seasonal Theme Displays 34:08 Sell the Why 35:30 Staff Engagement Tips 37:30 Rotate Zones Weekly 41:47 Fix Slow Sellers Fast 43:17 Events and Tee Gifts 49:14 Member Only Promotions 52:32 Seasonal Closeout Plan 55:23 Know Your Buyers 59:18 Stock Fill Repeat 01:00:32 Final Advice and Wrap GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    1h 5m
  3. Serving with Purpose with Hill Herrick | Episode 1204

    MAR 10

    Serving with Purpose with Hill Herrick | Episode 1204

    Live from the PGA Show, Spencer Clouatre interviews PGA professional Hill Herrick, longtime director of golf at The Greenbrier, about his career path and decades-long tenure there, plus his lifelong passion for playing French horn. Herrick contrasts the old, travel-heavy PGA training and pre-computer operations with today’s technology-driven education, instruction, tournaments, and booming retail. They also discuss The Greenbrier’s history, its Cold War congressional bunker, and relationships with figures like Sam Snead and Tom Watson. Herrick highlights challenges including declining service, high turnover, and whether simulators and entertainment golf will pull players away from outdoor golf, urging professionals to keep the human element, keep learning, and take accountability. 00:00 Live at PGA Show 01:09 Music and French Horn 03:01 Life at Greenbrier 04:07 Golf Beginnings 06:44 PGA Membership Path 08:19 Pre Internet Golf Ops 10:10 Mentors and Early Jobs 10:49 Work Ethic Roots 12:03 Why Stay at Greenbrier 15:08 Greenbrier History 19:02 Cold War Bunker Story 23:56 Golf Industry Changes 26:34 Ryder Cup Evolution 29:12 Next Gen Golf Pros 34:03 Trends and Tech Ahead 35:20 PGA Show Growth 35:34 Cart Tech Upgrades 35:52 Associations And Education 37:21 Tech Versus Service 39:33 Turnover And Burnout 41:31 Service Standards Culture 44:23 Simulators Threat Or Gateway 46:09 Too Much Lesson Data 54:02 Advice For New Pros 01:00:37 Mission Standards And Training 01:03:43 Human Element Finale GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    1h 10m
  4. Growing through Relationships with Alex Hoyos | Episode 1203

    FEB 16

    Growing through Relationships with Alex Hoyos | Episode 1203

    In this episode of the GBN University Podcast, host Spencer Clouatre interviews Alex Hoyos, the head golf professional at Essex County Club. Alex shares his unconventional path from being a music major at Florida Atlantic University to becoming a respected figure in the golf industry. He discusses the importance of mentorship, the value of networking, and the lessons learned from his experiences at top clubs like Trump International Golf Club, Deepdale, and East Hampton. Alex also delves into how he balances personal and professional life, highlighting the support from his wife Haley, and provides valuable advice for aspiring golf professionals. Show Notes: 00:00 Introduction and Guest Welcome 00:50 Alex's Early Career and Achievements 02:48 Alex's Background and Passion for Golf 04:15 Transition from Baseball to Golf 06:25 Musical Influence on Golf 09:07 Mentorship and Career Growth 15:59 Networking and Creating Opportunities 27:45 The Importance of Trust and Performance 29:04 Navigating Career Opportunities and Transitions 31:24 Choosing the Northeast: A Personal and Professional Journey 33:08 Meeting Haley: A Life-Changing Encounter 38:12 Building a Strong Team Culture 49:33 Advice for the Next Generation of Professionals 49:59 The Power of Networking and Mentorship 56:00 Final Thoughts and Gratitude GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    1 hr
  5. Branding & Buying in Golf Retail with Emily Gifford | Episode 1202

    JAN 27

    Branding & Buying in Golf Retail with Emily Gifford | Episode 1202

    In this episode of the GBN University Podcast, new guest host Taylor Ramiz, the golf shop manager at Manasqua River, introduces a new segment focusing on all aspects of merchandising. Taylor highlights her untraditional journey into the golf industry and the importance of relationships and timing in her career. She then welcomes Emily Gifford, the Director of Retail at Boca West Country Club, who shares her extensive experience and insights into the world of golf retail. Emily discusses her background, marketing strategies, adjusting to different club environments, and the importance of understanding member profiles. The episode also touches on merchandise selection, consulting in the golf industry, and the rise of pickleball. Emily provides valuable advice for aspiring professionals, emphasizing problem anticipation and member engagement. 00:00 Introduction to the GBN University Podcast 00:35 Taylor Ramiz's Journey into the Golf Industry 02:24 From Membership Services to Golf Enthusiast 04:25 Welcoming Emily Gifford: Director of Retail at Boca West 04:46 Emily Gifford's Path to Retail Management 07:32 Transitioning from Traditional to Modern Golf Shops 12:37 Managing Multiple Retail Outlets at Boca West 15:57 The Rise of Pickleball and Its Impact on Retail 20:54 Adapting to Seasonal Buying Patterns 26:00 Gathering Member Feedback 28:23 VIP Member Program 30:37 Consulting in the Golf Industry 32:30 Handling Sales Reps and Vendor Relationships 42:38 Exploring New Brands and Merchandise 49:13 Final Thoughts and Advice GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    53 min
  6. Impactful Leadership with Jim Smith Jr | Episode 1201

    JAN 12

    Impactful Leadership with Jim Smith Jr | Episode 1201

    In this episode of the GBN University Podcast, guest host Steve Scott sits down with Jim Smith Jr., Director of Golf and COO of the Philadelphia Cricket Club. Smith discusses his career journey, leadership philosophy, and experiences in hosting major golf events, sharing insights on the importance of being a straight shooter, the value of mentoring, and the significance of work-life balance for his staff. Known for his innovative approach to staffing, such as implementing a four-day work week, Jim's focus remains on making his team happy to enhance overall productivity. He also reflects on his contributions to the Philadelphia PGA section and offers advice to aspiring golf professionals. Show Notes: 00:00 Introduction to the Podcast 00:16 Meet Jim Smith Jr. 00:58 Jim's Straight-Shooting Mentality 02:22 12 Rounds of Golf in 12 Hours 03:48 Jim's Upbringing and Influences 04:51 Career Beginnings and Mentorship 09:45 Hosting Major Golf Events 14:14 The Benefits of Hosting Major Events 16:32 Roles and Responsibilities During Events 18:25 The Importance of Professional Growth 18:32 Managing Golf Course Operations During Events 19:13 Volunteerism and Reciprocity in Golf Clubs 20:30 Award-Winning Leadership and Staff Management 21:03 Implementing a Four-Day Work Week 21:48 The Philosophy of Happy Employees 27:08 Creating a Positive Impression 31:53 Mentorship and Career Development 36:25 Traits of Successful Golf Professionals 41:16 Leadership Beyond the Club 45:07 Final Thoughts and Reflections GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    50 min
  7. Building Deep Connections with Christopher Dymek | Episode 1113

    12/23/2025

    Building Deep Connections with Christopher Dymek | Episode 1113

    In this episode of the GBN University Podcast, guest host Steve Scott speaks with Chris Dymek, the head golf professional at Manasquan River Golf Club. They discuss a wide range of topics, including building a family-first team culture, enhancing member experiences, and innovative tournament operations. Chris shares his journey into the golf business, his leadership and mentorship philosophy, and how he creates engaging and memorable experiences for club members. They also explore strategies for building strong member relationships, handling challenging situations, and fostering an effective and cohesive team environment. SHOW NOTES: 00:00 Introduction and Guest Overview 00:34 Sponsorship Message 01:15 Chris Dymek's Early Life and Career Beginnings 03:14 Transition to Manasquan River 05:07 Leadership and Member Relations 08:36 Playing the Game and Professional Development 17:01 Travel Experiences and Member Engagement 21:33 Merchandising and Business Strategies 23:53 Handling Difficult Situations with Members 26:44 The Importance of Giving Back 29:25 Encouraging Staff Involvement 32:01 Innovative Tournament Operations 36:53 Maximizing Event Participation 39:30 Building a Family Environment with Staff 46:44 Key Leadership Traits for Golf Professionals 48:45 Conclusion and Final Thoughts This episode of the GBN University Podcast is brought to you by Land and Links. Land and Links creates effortless, curated golf trips to the country’s most premier destinations. Their expert team handles every detail so you can focus purely on playing your best golf and making memories. Whether you’re a Golf Professional planning the perfect member trip or an avid golfer organizing an epic group getaway, Land and Links takes care of the heavy lifting and makes planning simple. Ready for your next unforgettable golf trip? Visit landandlinks.com GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    51 min
  8. The Path to Continuous Improvement with Casey Brozek | Episode 1112

    12/09/2025

    The Path to Continuous Improvement with Casey Brozek | Episode 1112

    In this episode of the GBN University Podcast, host Spencer Clouatre welcomes Casey Brozek, the Director of Golf at Medinah Country Club. They discuss Casey's impressive career journey, which spans from being a junior golf champion to his current role overseeing major renovations and preparing for the President's Cup. Key themes include leadership presence, the importance of effective communication, managing large events, nurturing young golf professionals, and maintaining work-life balance. Casey shares insights from his experiences at various prestigious golf clubs and emphasizes the significance of mentorship, team-building, and giving back to the profession. Show Notes: 00:00 Welcome and Introduction 02:06 Casey's Early Career and Education 04:14 Transition to Professional Golf 06:20 Teaching and Mentorship 08:29 Leadership and Professional Growth 19:53 Medina Country Club and Major Events 32:02 Reflecting on the Ryder Cup and Team Dynamics 32:49 Challenges of International Team Events 34:27 Crowd Control and Sportsmanship in Golf 37:58 Mentorship and Leadership in Golf 45:15 Handling Failure and Learning from Mistakes 50:53 Building a Strong Team and Recruitment 59:53 Balancing Work and Personal Life 01:04:30 Closing Remarks and Final Thoughts GBN is the leading  private network for today's most successful PGA Professionals.  Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you.  Go to www.golfbusinessnetwork.com to find out more and become a member.

    1h 8m

Ratings & Reviews

5
out of 5
44 Ratings

About

Discover the path to success in the golf industry with the GBN University podcast. Hosted by Col. Spencer Clouatre, PhD, this educational series delves into leadership, finance, merchandising, and more. Join us on the journey to greatness. Subscribe now for expert insights and strategies.To learn more about GBN go to golfbusinessnetwork.com

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