The Ad Podcast

Dylan Conroy

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

  1. 1d ago

    Kevin DiLorenzo - Partner & CEO - Rise and Shine

    Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Windows, and UnitedHealth Group.Before joining Rise and Shine, Kevin spent a decade as CEO of Olson, scaling it into one of the top 10 full-service independent agencies in North America, and held leadership roles at top agencies like Fallon and Carmichael Lynch Spong. He started his career as a television news reporter after graduating from the University of St. Thomas.

    Kevin DiLorenzo - Partner & CEO - Rise and Shine

  2. 2d ago

    Mary Knight - President - Hydrogen Advertising

    Mary Knight is an advertising executive, creative director, and the President and Co-Owner of Hydrogen Advertising, an award-winning independent agency based in Seattle, Washington. With decades of industry experience, Knight spent years as an Executive Creative Director at major global agency networks—including FCB Global and DDB Worldwide—before stepping into leadership at independent shops. Honored with the American Advertising Federation (AAF) Silver Medal Award for outstanding contributions to advertising, she has served on juries for prestigious industry awards like The One Show, Effie, and Communication Arts. Philosophy: Known for advocating against the "sea of sameness"—the trap of safe, forgettable brand marketing. Brand Portfolio: Has led campaigns for major global and regional brands including Boeing, DiGiorno, Tabasco, American Airlines, Motorola, and Group Health Cooperative.

    Mary Knight - President - Hydrogen Advertising

  3. 6d ago

    John Dawson - VP Strategy - Jellyfish

    John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve how they are represented across large language models and AI-powered search. He is a regular industry speaker and thought leader on AI, marketing effectiveness and the future of brand discovery.

    John Dawson - VP Strategy - Jellyfish

  4. Aug 12

    Christina Garnett - Chief Customer Officer - Neuemotion

    Christina Garnett is a fractional Chief Customer Officer, trust strategist, author, and keynote speaker. Operating through her venture Neuemotion (neuemotion.com), she advises executive teams and high-growth companies on building Customer Trust Infrastructure, scaling customer advocacy, and treating brand-customer relationships as emotional, high-leverage assets. She is the author of Transforming Customer–Brand Relationships (Kogan Page) and the creator of the Customer Trust Equation. Previously, she served as Principal Marketing Manager at HubSpot, where she built and scaled the HubFans customer advocacy program. Today, her work at Neuemotion helps organizations bridge the gap between audience engagement, community-building, and long-term customer lifetime value.

    Christina Garnett - Chief Customer Officer - Neuemotion

  5. Aug 11

    Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer

    As search funnels compress and over 60% of digital queries end without a website click, enterprise leaders are forced to rethink how they monetize audience attention and maintain search visibility. Dylan Conroy sits down with Mark Mamber, CEO of Tiki, to break down the mechanics of monetizing lost web traffic and leveraging Answer Engine Optimization (AEO) to capture market share across AI platforms. Key Topics Covered: Monetizing the 95% Exit Void: How contextual page signals and automated exit triggers convert lost site traffic into high-margin ad yield. Enterprise Auction Mechanics: Deep-linking intent-driven consumers directly to tier-one global travel networks like TripAdvisor, Expedia, and Kayak. Interactive AI Ad Syndication: Deploying custom brand LLMs as interactive chatbot units across third-party media networks (Envoy Reach). Answer Engine Optimization (AEO) via Reddit: How human-in-the-loop AI posting seeds clean source data into Large Language Models (Envoy Join). Real-Time Market Intelligence: Turning interactive consumer ad queries into strategic data dashboards for C-suite decision-makers. Mark Mamber is the CEO of Tiki, a proprietary ad-tech engine that has served the global travel vertical for over 15 years. He specializes in yield monetization infrastructure, interactive media solutions, and generative search strategies for publishers, OTAs, and Destination Marketing Organizations. Connect & Resources: Connect with Guest Mark Mamber: https://www.linkedin.com/in/markmamber/ Visit Tiki: https://www.tiki.com/ Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/ Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

    Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer

  6. Aug 10

    Priscilla McKinney - founder - Little Bird Marketing

    Priscilla McKinney is a CEO, serial entrepreneur, author, keynote speaker, and the founder (or "Momma Bird") of Little Bird Marketing. Known for her irreverent, no-nonsense approach to B2B growth and digital transformation, she has built Little Bird Marketing into an award-winning content marketing and lead generation agency.She is the author of Collaboration is the New Competition and the creator of proprietary frameworks like the SOAR™ System, designed to help business leaders create sustainable, repeatable lead generation. A veteran podcaster herself with over 450 episodes hosted across her shows Ponderings from the Perch and Digital Transformation Success, McKinney is also a prominent figure across the market research and insights industry.Background: Trained in cultural anthropology, she spent her childhood traveling the world (living in Denver, Spain, and Germany).

    Priscilla McKinney - founder - Little Bird Marketing

  7. Aug 7

    Hawken Ritter - Head of Growth - Convey

    Hawken Ritter is an AI engineer, product strategist, and tech leader specializing in agentic workflows and enterprise automation. He is the Head of Growth at Convey, an enterprise platform that enables non-technical teams—across publishers, agencies, and adtech platforms—to design, train, and deploy autonomous "digital teammates."Focus & PhilosophyThroughout his career in software engineering and product design, Hawken has focused on bridging the gap between complex software systems and everyday operational workflows. Rather than treating AI as a simple conversational "copilot" or writing code for custom API integrations, Hawken's work at Convey centers on screen-observation technology and deterministic AI execution.

    Hawken Ritter - Head of Growth - Convey

  8. Aug 6

    Steve Red - CCO & Eric Bertrand - CEO - Mod Op

    Steve Red is the Co-Chief Creative Officer at Mod Op and the founder of the renowned creative agency Red Tettemer O'Connell + Partners (RTO+P), which joined Mod Op. With decades of experience touching creative and strategic direction across industries, he leads brand identity, creative storytelling, and campaign strategy with a conviction that advertising should be as intelligent and engaging as the audiences it serves.Eric J. Bertrand is the CEO of Mod Op, an independent, PE-backed platform agency spanning creative, media, technology, and analytics. Since leading Mod Op’s formation in 2017, he has scaled the organization to over 500 team members through strategic growth and acquisitions, positioning the agency at the intersection of human creativity and advanced technology. He is also the author of Getting Digital Done and was named a 2024 Transformative CEO by The CEO Forum Group.

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Ratings & Reviews

5
out of 5
6 Ratings

About

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

Information

  • Creator
    Dylan Conroy
  • Years Active
    2018 - 2026
  • Episodes
    467
  • Rating
    Clean
  • Copyright
    © Dylan Conroy
  • Show Website
    The Ad Podcast

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