48 episodes

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

The Animalz Content Marketing Podcast Animalz

    • Marketing
    • 4.8, 12 Ratings

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

    Category Creation with SaaStock's Emily Byford

    Category Creation with SaaStock's Emily Byford

    In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.

    We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.

    • 42 min
    How the Degreed Marketing Team Is Adapting to a New Normal

    How the Degreed Marketing Team Is Adapting to a New Normal

    The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the right.

    Degreed's head of content and comms Sarah Danzl and managing editor Bella Lazzareschi joined us to talk about the importance of a diversified marketing plan, the role of PR during a crisis and how the best marketing is empathic.

    • 54 min
    We're launching a new product!

    We're launching a new product!

    In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team.

    We explain what it is, who it's for and why now. We also talk through some of the behind-the-scenes of putting this together. Enjoy!

    • 12 min
    How to Launch a Content Program in a Crisis (Joei Chan Interview)

    How to Launch a Content Program in a Crisis (Joei Chan Interview)

    Are you rethinking your content strategy right now?

    So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis and is now launching a new content program right in the midst of it. In this episode, Devin and I interview her about the experience, plans, goals, resources and constraints.

    • 58 min
    Customer Retention When It Really Matter [Live Show]

    Customer Retention When It Really Matter [Live Show]

    In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we're doing to retain our customers, and what our customers are doing to retain their customers.

    • 34 min
    Content During a Crisis [Live Show]

    Content During a Crisis [Live Show]

    In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we're seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and the video.

    • 41 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

batuhanapaydin ,

Right?

Please please please use the words “like...”, “right?” and “you know?” less than you used in the episode 29. It was seriously difficult to concentrate in the topic. Please!

jmichaelprobert ,

Unique angles that bring fresh perspective

I really enjoy the Animalz blog for the different spins and angles they cover in a space that has been covered so deeply.

But I especially like the additional commentary that comes through on the podcast. Hearing different people from the team discussing their personal experiences with the topics that would never all fit into a blog post is invaluable.

Check out this inside look at how the Animalz team thinks, strategizes, and works through challenges in content marketing.

JamiKonsta ,

VP

Great insights into content marketing and how to do it better.

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