Growing Steady | Intentional Creative Business Podcast

Wandering Aimfully
  • 4.9 (88)
  • ENTREPRENEURSHIP

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

  1. 6D AGO

    257 - We’re back! As parents! Update + a look ahead…

    After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next. We talk about: Life with baby Leon and what surprised us most in the early monthsHow stepping away from WAIM Unlimited and work impacted usWhat’s happening with Teachery and why it’s entering a new chapterTwo very different paths we’re considering for what we build next—and why we’re tornWhy clarity still comes from action, not overthinkingThis episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026. 🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE

    20 min
  2. 256 - Last ep before baby! What pregnancy has been like…

    08/12/2025

    256 - Last ep before baby! What pregnancy has been like…

    In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way. We also chatted about: How we’ve prepared financially for babyWhat it’s been like stepping back from WAIMSome of the more emotional, unexpected shifts we’ve experiencedPlus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.

    1h 13m
  3. 255 - Our Final WAIM Launch: The FULL Recap...

    07/10/2025

    255 - Our Final WAIM Launch: The FULL Recap...

    We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down. In this episode, we’re going to cover: What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and moreA surprise takeaway about boosting IG ReelsThe total revenue, MRR, and where we spent moneyHonest reflections on marketing, momentum, and managing real life during a major launchIf you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you. *** 🚀 Want bigger launches with less stress? Our Calm Launch Formula program can help you plan your next launch in LESS than 2 hours! Sales emails, sales copy, pre-marketing, bonuses, your entire plan ready to go in just ONE sitting. Use code podcastsarecool to get 50% off at wanderingaimfully.com/deal  ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co 💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

    1h 11m
  4. 254 - Real-time FINAL launch update (3 of 3, Jason only)

    06/23/2025

    254 - Real-time FINAL launch update (3 of 3, Jason only)

    This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this FINAL installment, we have just 12 hours left in the launch 😱. You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day.  🔗 Track our daily sales: https://sales.waim.co💻 See the coaching session tool: https://preview.waim.co (expires when launch ends) 👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    18 min
  5. 253 - 10 most common questions we get asked

    06/19/2025

    253 - 10 most common questions we get asked

    Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next. We cover: How to increase sales without feeling pushyHow to get clarity on what you're building and who it's forHow to overcome fear and self-doubt…and 7 more honest, practical questions that we think every solopreneur asks themselves at some point!Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff. 👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    42 min
  6. 252 - Real-time FINAL launch update (2 of 3, Jason only)

    06/17/2025

    252 - Real-time FINAL launch update (2 of 3, Jason only)

    This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.) You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a death in the family 😢. Hope you enjoy this and we'll share one more real-time update episode on the last day of the launch. 🔗 Track our daily sales: https://sales.waim.co 👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    23 min
  7. 251 - The 3 human skills you need to be building in an AI content world

    06/12/2025

    251 - The 3 human skills you need to be building in an AI content world

    With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized. So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever: Storytelling: The shift from tip-based to narrative-driven content, and why holding attention is now a superpowerTransparency & Building in Public: Why your lived experience (even failures!) is your best differentiator in the age of generic contentPersonality & Weirdness: As sameness increases, novelty becomes magnetic and showing up imperfectly is your edgeIf you’ve been wondering how to stay relevant (and energized!) as AI transforms everything, we hope this chat offers a grounded, creative direction to move forward with. 🤠 If you want to join us for the years to come and get an inside look at how we're continuing to build calm creator businesses during the wave of AI, learn more about WAIM Unlimited: https://waim.co

    33 min
  8. 250 - Real-time FINAL launch update (1 of 3)

    06/10/2025

    250 - Real-time FINAL launch update (1 of 3)

    If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this first installment, we are 24 hours post-launch and have 2 weeks to go! You’ll get to hear how our pre-launch waitlist went, where 44% of sales have come from so far, and how close we are to our initial low goal already. Hope you enjoy this and we’ll have two more of these episodes! 🔗 Track our daily sales: https://sales.waim.co 👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    25 min
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4.9
out of 5
88 Ratings

About

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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