Soulful Sales With Ruth Poundwhite

Ruth Poundwhite
  • 5.0 (21)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

  1. 2d ago

    #95: How to Make Your Freebies Actually Pay (& Why One Freebie Won't Cut It)

    Most of us think of freebies as list-building tools. But the smartest thing I've done in my business is to start thinking of them as the first step in my sales process. Not in a gross, pushy way that stops them being helpful, but in a way that actually serves my right people AND my business, by designing them to naturally lead to sales of my offers. In this episode, I’m sharing why I’ve completely shifted the way I think about freebies, and how AI has made it easier than ever to experiment without adding more work to my plate. Rather than relying on one freebie to do everything, I’ve been creating more targeted freebies that connect naturally to the offers I want to sell and the results my audience wants most. I’ll walk you through how to create freebies that deliver a quick, meaningful win while also setting up a more intentional customer journey. Whether you’re starting with your very first freebie or looking to improve the results from the ones you already have, I hope this episode gives you permission to simplify, experiment, and create a freebie strategy that works for both you and your business. 🎧 Tune in to hear: Why one freebie isn't enoughFreebies as part of your sales processCreating micro wins that lead to offersUsing AI to speed up freebie creationSimple ways to test and refine your strategy[6:49] ''I really want to encourage you to think about creating these kind of micro freebies in that way. So something that can give someone a really, really quick win, but that is also very tied to something that you want to sell in your business.'' [9:10]  "Giving people too much in a freebie is actually going to increase the chances that they do nothing with it." [11:14] "It can also be just a shift in the messaging of the landing page on the freebie to make it more tied to the reason they're opting in." Links: Strategic Freebies Get It Done Week (free trial offer ends Jun 8)Episode #85: One Signature Offer or Multiple Offers? How to Choose What Works for YouAligned AI LabSoulful Sales Society Membership⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    15 min

  2. May 29

    #94: The Fears That Came Up Launching My Brand New Offer

    Launching something new can bring up a LOT, even when you’re experienced, even when you know what you’re doing, and even when the launch is actually going well! In this behind-the-scenes episode, I’m sharing the real mindset wobbles, fears and overthinking that came up for me while launching my brand-new membership, the Aligned AI Lab. I talk about the fear of not being “expert enough,” the nervous-system stretch of launching something new, the decision to create a second membership, and the tiny details I found myself overthinking instead of focusing on what really mattered. 🎧 Tune in to hear: Why it's normal for new launches to bring up big feelingsHow I reframed not being an AI expert into a selling pointWhy tiny launch decisions can steal so much energyThe power of making decisions before fear kicks inWhy your job during a launch is to keep showing up and trust the plan💭 [05:08] "When there's a lot of new stuff all at one time, your nervous system is obviously gonna think, hang on a minute, danger, danger - this is not familiar, this is new territory! So fears will show up." 💭 [09:14] "Sometimes working through this mindset stuff can actually be marketing gold, which I hadn't expected." 💭 [22:48] "Is that worth your time and energy or would your time and energy be better spent elsewhere? And elsewhere can also include resting and clearing your mind from this launch if you need a bit of a break from it as well." Links mentioned: The New Aligned AI LabThe Soulful Sales SocietyThe Aligned AI SummitEpisode #93: How Claude Ran My Last Sale⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    26 min

  3. May 22

    #93: How Claude Ran My Last Sale

    Last year, I ran a Black Friday sale of daily deals… and the workload was a lot. A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery - and this time, I genuinely had fun doing it. In this episode, I’m sharing what changed, including how I used Claude to turn a messy, overwhelming project into a step-by-step plan that actually felt doable. I’ll also share why the real magic isn’t just asking AI to write things for you, but training it properly, using it to reduce cognitive load, and letting it support the way your brain actually works. Plus, I’m introducing my new offer, the Aligned AI Lab, created to help you use AI in practical, values-led ways that support your capacity, sales and business. 🎧 Tune in to hear: How I ran an eight-day low-ticket sale with way less overwhelmHow Claude helped manage the project with a special documentWhy AI brand training makes such a big differenceThe one habit shift that has changed the way I work with AIWhy this has changed the way I’ll sell going forward💭 [09:42] - "I took all that stuff that would be messily arranged in my brain and I just let it go and gave it to Claude." 💭 [14:27] - "I am an online business expert who has been doing this for what, 18 years? And that is the way I want for you to apply AI - not as something to waste your time and get overwhelmed with, but to actually take over the stuff in your business and carry that cognitive load and the marketing load so that you have more time to go and sell more, reach more people, have more fun in your business and rest more." 💭 [16:14] - "I actually think there's so much better things we can be doing with AI than just focusing on content." Links mentioned: The New Aligned AI LabThe Bot Shop (see the AI tools I sold during my sale)Join my free community for the Claude Show & Tell replayEpisode #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)Episode #90: How Claude is Actually Running Our Businesses (Part 2)Wispr Flow (affiliate link)⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    21 min

  4. May 15

    #92: My Email List Shrank (Here's What I'm Doing About It)

    In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around. I’m sharing the real numbers and feelings behind noticing that my list had shrunk, why it actually made sense after running a summit, and why unsubscribes are not always a problem to fix.  But I’m also getting honest about where I hadn’t been paying enough attention, and the systems and strategies I’m putting in place now to grow my list in a way that leads to real sales, not just vanity metrics. 🎧 Tune in to hear: Why my email list shrank, and the unsubscribe reality I acceptWhy list growth can become a vanity metric if you’re not also looking at salesWhy I built an AI-powered dashboard to help me track list growth and unsubscribesWhat to do after spikes to make list growth actually sticks💭 [02:12] - "Whenever you do anything that brings in a nice chunk of people, you are always going to have a little bit of a increased exodus of some of those people afterwards. And it really is nothing to worry about." 💭 [07:09] -  "If I can't see it, I can't fix it. If I'm not seeing that things are shrinking, I can't do anything about it and be more intentional." 💭 [14:47] - "Don't spiral about people unsubscribing after an influx because it's normal, but build those systems systems in place. Put those welcome emails in place, put the right fit offers in place to help improve the chances of those people becoming clients over time." 🔗 Links Mentioned: Upcoming AI/Claude resources (including the Claude Brand Workshop)Free Claude workflow training (replay inside the Skool group, limited time) New AI Bot Shop (including the Welcome Sequence Builder) Quietly Ambitious Skool CommunityStart your own Skool community (affiliate link) The Extra 10K Experiment Soulful Sales Summit Soulful Sales Society (activate your free trial)⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    16 min

  5. May 1

    #91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind

    It is very easy to feel alone when something goes wrong in your business - a refund request that feels personal, a client who turns on you, a payment that fails and goes quiet, or something bigger that knocks the wind out of you. But these things happen to all of us, and talking honestly about them is one of the most helpful things we can do. This one is a Weird Hermits mastermind roundtable on the less glamorous side of running an online business. We get into the hardest client situations we have navigated, our different refund policies and the philosophies behind them, how we handle failed payments and payment plan ghosters, the contracts and terms that have saved us, and the mindset shifts that help us stay regulated when things go sideways. With Kate Kordsmeier, Destini Copp, Jordan Gill, Faith Mariah, Liz Stapleton and Ruth Poundwhite. 🎁 Click here for a free bundle of goodies from the Weird Hermits 🎁  🎧 Tune in to hear: The hardest client situations each of us has navigated (including one that shocked us all to hear)How each of us approaches refund policies, and why there is no one right answerPayment plans, failed payments, and the conversation most people avoidWhy contracts, terms, and clear checkout language matter more than you thinkMindset shifts for the moments that feel huge but look smaller in hindsight💭 [09:00] "Sometimes in the moment, these things are so huge and so difficult and we don't know how to deal with it, or how to take this what feels like an attack on us. And then it's no big deal when you look back. We can laugh about it. It's all part of the journey." - Ruth 💭 [41:06] "Sometimes giving refunds has been a way of closing things out that actually feels good. It doesn't always have to feel like your boundaries are being pushed over. It can feel like this is a relationship that needs to end." - Faith 💭 [43:23] "At a certain point, the energetic leak and how negative and scarce it made my mindset was just like - this is not worth it. I gotta just walk away." - Kate ⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    59 min

  6. Apr 24

    #90: How Claude is Actually Running Our Businesses (Part 2)

    In this second conversation on Claude (you can listen to the first one here, in any order) the Weird Hermits mastermind dive deeper into what Claude skills actually are, share more use cases (dynamic sales pages that update themselves, testing your own GPTs and skills, SEO workflows, dispatching tasks from your phone while watching TV), explain the difference between Claude Chat, Cowork and Code, and end with a genius little exercise: take this transcript (linked from the show notes), feed it into Claude, and ask it which of these ideas would work for YOUR business. With Destini Copp, Liz Stapleton, Monica Froese, Kate Kordsmeier, Jodi Bourne, Steph Blake and Ruth Poundwhite. Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖 🎧 Tune in to hear: How we use Claude to publish blog posts, emails, social content and even self-updating pagesThe systems we’ve created that Claude can run without usAn explanation of what Claude skills actually are (and why they beat custom GPTs)The difference between Claude Chat, Cowork and Code - and when to use eachUsing Claude for cognitive load, not just efficiency - the smallest use cases that save your brain💭 [17:53] "It's helping us do things not just faster, but better. I'm not just interested in efficiency for efficiency's sake." - Kate 💭 [25:32] "People don't understand this - it is actually running your business for you. That is the piece I think so many people miss." - Steph 💭 [47:11] - "I'm a capable human. There's a lot of stuff I could figure out myself. Am I overwhelmed a lot of the time? Yes. Do really small things sometimes seem absolutely huge to me? Yes, all the time. So using AI for that side of things is really, really helpful.” - Ruth ⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    1h 1m

  7. Apr 17

    #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)

    I have been having the most exciting conversations behind the scenes lately with my mastermind about what Claude is capable of. So many of us have made the switch from ChatGPT to Claude and are honestly doing mind blowing things with it. So I thought to myself, why are we keeping this private? I invited some of my mastermind buddies onto the podcast to talk about exactly what is going on and the exciting ways we are using Claude. In this discussion we talk about what’s different about Claude vs ChatGPT, Claude skills and what they can do, use cases for Claude Cowork (like organising files, editing graphics, creating sales pages, SEO audits & more), plus honest limitations and things that are still a work in progress - because nobody can keep up with how fast this is all moving. With Destini Copp, Monica Froese, Kate Kordsmeier, Jodi Bourne and Ruth Poundwhite. Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖 🎧 Tune in to hear:  Claude vs ChatGPT differences  Using skills to automate workflows  Cowork for real-time task execution  Building sales pages & assets fast  Limitations and learning as you go💭 [03:00] - “You don't have to do it all when it comes to AI, but think of something that would genuinely take some work off your plate and start with that.” 💭 [10:20] - “When I am working on a marketing campaign with Claude, it asks me so many questions upfront that the response is actually legitimate and something I can execute on, and it gives me way better ideas.” 💭 [35:18] - “I try to challenge myself now when I have to accomplish something. What is the anything I have to do, and do I really have to be the one to do it?” Links: Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖 Ruth’s AI Support TeamMonica’s community - Empowered AI Collective™ (aff link)Kate’s Scale Smart with AI (aff link)Destini’s growth bottleneck quizJodi’s AI servicesThe Claude FB group Jodi mentioned⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    52 min

  8. Apr 10

    #88: How I Use AI to Tighten My Launch Emails and Sell More

    What if you didn't need to write new launch emails every time you relaunch an offer? What if the emails you already have, with a little bit of AI assisted tweaking, could actually perform better than anything you would write from scratch? That is what this episode is all about: saving time and energy each time you relaunch your offer. In this episode, I’m sharing how I actually use AI to refine and improve my existing launch emails rather than constantly starting from scratch. This is about making your launches more sustainable, especially if your energy or capacity fluctuates, while still keeping your voice and heart at the centre of your messaging. I also walk you through simple, practical ways to analyse what’s already working, tweak what’s not, and build a repeatable process that gets better over time. This isn’t about replacing your creativity - it’s about supporting it, so you can sell more with less effort and more ease. 🎧 Tune in to hear:  Using AI to improve existing emails  Auditing calls to action and messaging  Spotting gaps and missed objections  Refining subject lines and performance  Selling sustainably without starting over💭 [02:03] - “I repurpose content rather than starting from scratch, and I schedule it all in advance so that it is selling for me, without me actively being visible while I'm launching. So in times of bad health, bad mental health, laid-back launching has been really important to the way I run my business.” 💭 [14:00] - “Rinsing and repeating is really beneficial for you as a business owner to improve your messaging, to improve the way that you write your emails and the way you sell in your emails.” 💭 [14:20] - “Don't let AI do all the writing for you. It's really, really important that your voice and personality are still in there, which is where training AI comes in handy as well.” Links: Join the $7 trial of the Soulful Sales Society Membership for the Laidback Launching Get It Done Week AND access to the AI Sales Email Toolkit ⭐️ Ends Jun 8: Sign Up To A Free Trial of the Soulful Sales Society & Get the Strategic Freebie Bootcamp  The Strategic Freebie Bootcamp is happening this June. Five days of focused action to create a freebie that genuinely helps your right people and naturally leads to sales of your offers. AI prompts and shortcuts included if you want them. Get your freebie done tha QUICK LINKS: 👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support. ✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together. 🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

    16 min
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5
out of 5
21 Ratings

About

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

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