Workbook Radio

Workbook

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.

  1. JAN 12

    Episode 101- State of the Agency with DAGGER's Al Patton and Lance Krall

    Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. It's one of Ad Age Best Places to Work and has been named 4x to Adweek's 100 Fastest Growing Agencies. On this episode I sat down with the agency's Chief Creative officer, Al Patton, and Head of Dagger Originals, Lance Krall to talk about the state of Dagger, Advertising in Atlanta, and more. About our Guests: AL PATTON, CHIEF CREATIVE OFFICER Al joined as Chief Creative Officer in February of 2019 and is responsible for driving the creative vision of the agency. He came to us from 22Squared, where for just under three years he served as Executive Creative Director and oversaw all creative output for the agency's Atlanta headquarters. Prior to that, Al spent eighteen years at top creative agencies in New York, the final ten of which at R/GA where he was Executive Creative Director on the agency's Nike and Samsung accounts. His resume also includes stints at Deutsch, FCB, Digitas and Tribal, where he led teams working on such global brands as American Express, Reebok, Kraft, Chase and AT&T. Al's work has been a mainstay at the annual creative award shows, having taken home top honors at Cannes Lions, CLIO, One Show, London International Awards, Webby Awards and the Effies. LANCE KRALL, HEAD OF DAGGER ORIGINALS Most recently known for his role as "Dad" to his two children, Lance previously worked on other less demanding projects, such as creating and starring in Spike TV's "The Lance Krall Show," and Vh1's "Free Radio," writing on "Breaking In," "Last Man Standing," and "It's Always Sunny in Philadelphia," Co-Executive Producing TruTV's unscripted comedy, "Fameless," and penning the William H Macy helmed feature film, "The Layover." As an Executive Producer, Lance has had the pleasure of developing television alongside some of the industry's top players, including Jerry Bruckheimer, Doug Robinson, Drew Barrymore, Laurence Fishburne, and Eric Tannenbaum. Learn more about DAGGER here.

    15 min
  2. 06/17/2025

    Episode 100- Leading Life with Doug Truppe & Gabriel Most

    Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker and registered nurse who is interested in how our minds work and helps clients restore balance in their lives and move forward mindfully.  Together, they've created the blog series Leading Life to empower, elevate and foster a sense of community for those employed in the advertising industry. On this episode, I talk to the duo about how they came up with Leading Life, what they've learned from the process, and what they have planned for the project in the future. Content warning: We discuss the subject of suicide in this interview.   Discover the Leading Life blog here.     About our guests: Doug Truppe Represents is a creative talent agency specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors domestically and internationally in a variety of categories. Doug's mission is that we provide the best services to ensure our client's goals are achieved with the greatest success. We devote a high level of attention to every project and handle all aspects of negotiations, management and production services. It is our commitment to excellence that has culminated in many years of service to our loyal clients. Doug's website. Gabriel Most LCSW, RN has always been interested in how our minds work and what motivates us. He has worked as an LCSW in Hospital, Hospice, and Outpatient settings for over twenty years with adults, couples, and families. For the last ten years, he has also worked as a Registered nurse (RN) as an adjunct to his Therapeutic practice, incorporating wellness techniques and practices for daily life. He has also taught Mental Health Care to RN students. "As someone who was born outside of the U.S., whose first language was not English, and as a gay person, I suffered from low self-esteem and the challenges of identifying with a marginalized sexual orientation. It was only when I went to college and volunteered as a peer counselor working with those challenged by addiction, depression, grief, and PTSD that I began the journey of being comfortable in my skin. Through my mental health journey, I embarked on the work of finding my voice, feeling relaxed and proud of my own identity, and then advocating for those who also felt marginalized, unseen, or stereotyped. This process also allowed me to fine-tune my skills when it came to questions of self-identity. I took this passion and went to Hunter College School of Social Work to obtain my LCSW and then later my RN at Phillips Beth Israel School of Nursing so that I could help people explore the connections between caring for the mind and body as a partnership to ensure maximum success and life balance." Gabriel's website.

    17 min
  3. 11/08/2024

    Episode 098- Beth Galton's Covid Diary

    During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help her fully realize the scope of this passion project.  On this episode, we're talking about the Covid Diary, which is on its final fundraising stretch. We discuss the origin of the project, its evolution, and how this experience has helped Beth grow. Click here to learn more about the kickstarter! About Beth: A born and bred New Yorker, Beth is continually inspired by the sights, sounds, and tastes of the city she calls home. The path to a prolific career as an award-winning New York City photographer began in a childhood animated with Marvel Comics, choral music, a natural science education, flute lessons, and the chaotic and composed meals she had at home and abroad. Photography became her method to synthesize life. Drawn to the organic classicism of Edward Weston, Ansel Adams and Edward Steichen, Beth's work is informed by her sensitivity to how light falls and shapes the subject. Her work is exceptional in its ability to invest her images with emotion. Whether making a photo look so compelling you want to pick it up off the page, or conceptually exploring an idea, she applies her deep knowledge and love of craft to each photograph she creates. Beth's personal warmth and generosity infuse her working and shooting environment. She enjoys creative and collaborative relationships with stylists and Art Directors many of whom she works with again and again. Her images and short films tell stories – the story of memories, of what and how we eat together, a love of nature, and the pleasure of shared experiences. Visit Beth's website.

    14 min
4.4
out of 5
13 Ratings

About

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.