College athletics has entered a new era.With the House settlement opening the door to revenue sharing and increased scrutiny surrounding NIL compensation, schools are navigating one of the biggest changes in sports history.On this episode of The CGA Tour, Calvin welcomes Mike Blake from High Score Strategies to explain how NIL deals are valued, how Fair Market Value impacts recruiting, what athletic departments are facing behind the scenes, and how programs like Oklahoma State can compete in a rapidly changing landscape.Whether you're an Oklahoma State fan, a college football fan, or simply curious about the business side of sports, this conversation provides an inside look at how the NIL marketplace actually works.Subscribe for more Oklahoma State athletics coverage, football analysis, recruiting discussions, and Big 12 content.Follow The CGA Tour on all social media platforms: @TheCGATour00:00 Introduction02:15 Meet Mike Blake05:00 The House Settlement Explained09:15 Revenue Sharing vs NIL13:10 Where NIL Money Comes From17:30 Understanding Fair Market Value22:40 How Athletes Are Valued27:15 Building an NIL Deal From Scratch32:45 Recruiting in the NIL Era36:50 Can Oklahoma State Compete?40:15 Biggest NIL Misconceptions42:30 Future of College Athletics43:30 Final ThoughtsOklahoma State Football, Oklahoma State Cowboys, OSU Football, Mike Blake, NIL, Name Image Likeness, Fair Market Value, FMV, Revenue Sharing, House Settlement, College Football NIL, College Athletics, Big 12 Football, Oklahoma State Podcast, Recruiting, College Football Recruiting, NIL Collectives, Sports Business, Athletic Director, College Sports, The CGA TourWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/54590414...