Practice Momentum - Private Practice Business Coaching Podcast

Dr Brooklyn Storme

Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices. Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA). The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

  1. MAR 4

    The Correct Way to Attract Clients with Social Media

    Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don't feel comfortable about. I hope you like it and find it useful.  How to get clients from social media for my private practice? Post less often and swap the time you're spending posting for interacting with others online Why doesn't posting on social media work for therapists? Facebook has an average view time of 1.7 seconds for posts on business pages and Instagram has an average view time of .7 seconds for a therapists static post. Basically, your posts rarely get seen. That's why swapping posting or doing less of it and instead focussing on interaction with your ideal client is more effective How long does it take to get clients by posting on social media? In our industry, the answer is in how long does it take people to feel like they KNOW you, that they RESONATE with you and that they can TRUST you? If you interact with people online in a way that allows them to feel like they're get a sense of who you are, that they align with you and that you know what you're doing, it'll take a lot less than if you continue to post random things. Some people get results faster than others. It takes time to trust someone enough to feel like you can open up and share intimate details about your mental health.  Why isn't posting on social media working for me? If you're interacting with people on social media as opposed to putting up posts about vague, general or even random things that don't appeal to your ideal clients, if you're not interacting with them and getting to know them and them you, you've got a problem. Also, you don't know that it's NOT working for you. There's a good chance you're focussing on the wrong metric. If you're assuming that posts equal bookings and you're not seeing bookings, that's your mistake right there. What's probably happening if you're using social media the right way, is that your ideal clients HAVE found you, they are watching you and listening, they are reading your posts and they are developing trust. It takes time. How long would it take you to feel like you could trust someone enough to open up to and be vulnerable with about your mental health? An absence of a booking, or a follow or thumb or heart or comment does NOT mean it's not working. Keep going.

    50 min
  2. FEB 17

    Marketing Without Being on Socials | Ep 4 | Guest Contributing

    https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility opportunities like magazines, guest columns, and media. This is for counsellors, psychologists and social workers in Australia who want marketing that actually fits your nervous system, your values, and your capacity — especially if you’re neurodivergent and you already know the strategies but struggle to implement them consistently. You’ll also get a practical action step: create your own “Opportunity Checklist” so you can quickly evaluate collaborations, guest posts, podcast invitations, directory listings, and publication features. Time stamps 00:02 Why “another strategy” isn’t the answer (implementation is) 00:43 Ep 4 setup: how to get clients without social media 01:07 Inbox zero ritual + finding a publication opportunity 02:24 The invitation: paid guest contributor / regular contributor 03:25 Why the earlier emails were missed (spam) + the “don’t delete spam” dilemma 04:13 Flashback: past visibility work (radio, newspapers, magazines) and what it cost 06:17 When visibility turns into resentment (pressure, deadlines, over-efforting) 08:06 The big mistake: I never tracked whether it brought clients 08:54 Imposter syndrome + “am I good enough for this?” 10:14 Values + mission check: does this opportunity fit who I serve? 11:31 Broadening the audience over time (the inverted triangle) 13:53 The real filters: spaciousness, energy, capacity, revenue 14:51 Business impact questions: backlinks, recommendations, visibility, proof 17:36 What metrics to track so you actually know if it’s working 17:57 Time investment red flags: meetings, travel, ongoing obligations 20:12 Neurodivergent reality: calendar commitments and group anxiety 21:08 Unpaid visibility + why you must ask distribution/demographics 22:24 “Why me?” — understanding your value in the offer 23:45 Reputation fit: do you want to be associated with this brand? 25:15 Mission/values alignment (and doing your due diligence) 26:20 What can you ethically help their audience with? 28:30 Your next step: book the call, ask the questions, decide from data 30:57 The line in the sand: when it’s a clear no 31:22 Marketing is a system (not random posts) + passiveish reality 32:50 Practice Momentum invitation (start/grow stage support) 33:28 The 3 stages: start, grow, scale + when you might want Ascend 35:57 Intake timing + application process overview 38:02 Capacity and boundaries as the reason places are limited 40:25 Closing + next episode energy Helpful Links Get the Practice Momentum™ Quiz (and a clearer next step for your practice): https://brooklyn.myflodesk.com/pmquiz Want more clients without being everywhere online? Start here: https://brooklyn.myflodesk.com/moreclients Website visibility not converting? Get a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud Ready for high-touch support to start or grow your practice (usually in under 12 months)? Practice Momentum: https://sales.brooklynstorme.com/momentum   Mini FAQ How can I market my private practice without social media? Start with visibility channels that match your capacity (email, SEO, referrals, directories, guest features) and install a simple system you can repeat — then track what works. Are guest articles and magazine features worth it? They can be, but only if the audience fit is right, the time cost is clear, and you can measure outcomes (traffic, enquiries, bookings, conversions). What should I ask before I say yes to a visibility opportunity? Audience demographics, distribution/reach, backlinks, lead gen options, time commitment (including meetings), deadlines, whether it’s paid, and how success is measured. What metrics should I track? Website traffic from referral sources, new enquiries mentioning the publication, email list growth, quiz opt-ins, consult bookings, and conversions to paid offers.     marketing without social media for therapists, how to get clients without Instagram, private practice marketing Australia, counsellor marketing strategies, psychologist marketing strategies, social worker private practice marketing, therapist visibility strategies, guest blogging for therapists, PR for private practice, get clients without posting, marketing systems for therapists, neurodivergent business owner marketing, ADHD marketing strategies, autism friendly marketing, therapist imposter syndrome business, values based marketing for therapists, track marketing results private practice, website traffic to client enquiries, how to measure marketing ROI therapists

    42 min
5
out of 5
5 Ratings

About

Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices. Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA). The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

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