Shifting Focus with John Bunn

John Bunn

Shifting Focus with John Bunn is for wedding pros who feel STUCK in the middle market. With 20+ years in business, I want to show you how to Shift Your Focus, and pay attention to what is going to move your business forward. I believe you can work on 3 things in your business: Your Work, Your Brand, and Your Network. I call this The Exposure Triangle. Each week I dig into how to properly build your business so you can attract your ideal couples, create work that inspires you, and get paid well to do it.

  1. 1d ago

    495. The $99 Sale That Meant More Than a $25,000 Wedding | Walk It Out Ep. 07

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  💻 Check out my shop for templates: https://john-bunn.com/shop  Last week, I was walking around my neighborhood wondering if a couple was going to book me for a $25,000 wedding. Well, they booked. And on the very same day, I made a $99 sale that honestly might have meant even more to me. Sounds ridiculous, right? I've been in the wedding industry for nearly 20 years. I've booked weddings for significantly more than $25,000, sold thousands of digital products, and built a successful education business before. But after taking a year off and starting over with Shifting Focus, that first $99 sale reminded me of something I think I've been forgetting. Small beginnings matter. In today's Walk It Out, I'm sharing the update on that wedding inquiry, why a single digital product sale had me almost crying, and what I've been learning about rebuilding confidence, serving the audience you already have, and figuring out what success actually looks like in this next season of business. I also share something from a recent church service that really challenged the way I've been thinking about growth. Sometimes it's not about reaching more people. Sometimes it's about doing a better job serving the people who are already here. No big production. No perfectly packaged lesson. Just some thoughts from my walk. Grab your headphones and come walk with me. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com  Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus  ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn  ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral  The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    495. The $99 Sale That Meant More Than a $25,000 Wedding | Walk It Out Ep. 07
  2. 4d ago

    494. Your Brand Isn't Your Logo. It's Who You Are - with Austin Blanchard

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  Your brand is so much more than a logo, a website, or a beautiful Instagram feed. In this episode of Shifting Focus, I'm joined by my good friend Austin Blanchard, founder of Creative Cabana, to talk about what branding actually means and why getting clear on who you are might be the most important thing you can do for your business. We talk about the difference between creating beautiful work and creating an experience people actually connect with, why trying to appeal to everyone might be holding you back, and how the different seasons of our lives shape the businesses we want to build. We also get into the importance of slowing down, getting outside perspective, and doing the deeper work of understanding who you want to serve before you start worrying about how your brand looks. If you've been feeling disconnected from your business, questioning who you're trying to attract, or thinking it's time for a rebrand, this conversation is for you. Connect with Austin Blanchard Creative Cabana: https://creativecabana.co/  💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com  Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    494. Your Brand Isn't Your Logo. It's Who You Are - with Austin Blanchard
  3. Oct 19

    492. Mesus Studios - The Road To Ultra Luxury

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  What does it actually take to move into the ultra-luxury wedding market? And is raising your prices really the answer? This week, I'm sitting down with Miguel Djontu, founder of MESUS Studios, to talk about what it looks like to intentionally build a business that attracts a completely different level of client. Miguel has built an incredible photography brand, but what I love about this conversation is that he's not pretending he's arrived. He's actively working toward the next level, and he's sharing what that process looks like. We talk about identity, understanding your ideal client, curating your portfolio, building relationships with the right planners, and why sometimes taking a lower-paying wedding can actually be one of the smartest investments you make in your business. One of my favorite parts of this conversation is Miguel's perspective on becoming the kind of person who belongs in the market you're trying to reach. Because getting to that next level isn't just about doing better work or charging more money. It's about knowing where you want to go and making intentional decisions that move you in that direction. If you've been trying to break into a higher market, attract better clients, or figure out what's keeping your business from moving forward, I think you'll get a lot out of this one. Connect with MESUS Studios: https://www.mesusstudios.com/  💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    492. Mesus Studios - The Road To Ultra Luxury
  4. Oct 15

    491. I Thought I Had a Great Call. Then We Talked About Money. - Walk It Out 05

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  I had two discovery calls yesterday that I thought went pretty well. Great conversations, good connections, all the things you're hoping for. And then we started talking about money. Haha. Neither one ended the way I hoped, and it got me thinking about my inquiry process, how I'm preparing couples before our calls, and whether I'm doing everything I can to set us both up for success. But then something happened later that night that completely changed my perspective. In this episode of Walk It Out, I'm talking through the frustrating side of consultations, what I'm learning after nearly 20 years in business, and why I'm trying to get better at looking at my own process instead of blaming every inquiry that doesn't turn into a booking. Just some thoughts from my walk today. Shorter, less-produced episodes from Shifting Focus. No guests, no big setup. Just me out on a walk, talking through business, creativity, life, and whatever's on my mind. Grab your headphones and come walk with me.   💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com  Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus  ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn  ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral  The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    491. I Thought I Had a Great Call. Then We Talked About Money. - Walk It Out 05
  5. Oct 12

    490. Greg Finck - The Business of Being in Demand

    The Exposure Triangle Mastermind: https://john-bunn.com/exposure-triangle   Greg Finck is one of my favorite photographers in the world, so I'm not going to lie, I was a little nervous for this one. Over the last 17 years, Greg has built one of the most recognizable and sought-after brands in luxury wedding photography. Today, he photographs multi-day celebrations around the world and charges anywhere from $60,000 to $100,000 for his work. But this conversation isn't really about the $100K booking. It's about what it takes to build a business that people actually want. Greg and I talk about his journey from photographing his first wedding for $500 to working at the very top of the luxury market, and the intentional decisions he made along the way. We get into pricing and the mental barriers that keep creatives from charging more, why Greg is incredibly selective about the work he shares, how he thinks about creating demand, and why relationships have played such a huge role in his success. Greg also shares one of my favorite takeaways from the entire conversation: there are three reasons to take a wedding. Money. Portfolio. Network. If a job doesn't accomplish at least one of those three things, he doesn't take it. This conversation is about playing the long game. Creating work you're proud of. Building a brand with intention. Developing real relationships. And making strategic decisions today based on where you actually want your business to go. I walked away from this one incredibly inspired, and I think you will too. Connect with Greg Finck Website: https://www.gregfinck.com/ Instagram: https://www.instagram.com/gregfinck/ 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    490. Greg Finck - The Business of Being in Demand
4.7
out of 5
103 Ratings

About

Shifting Focus with John Bunn is for wedding pros who feel STUCK in the middle market. With 20+ years in business, I want to show you how to Shift Your Focus, and pay attention to what is going to move your business forward. I believe you can work on 3 things in your business: Your Work, Your Brand, and Your Network. I call this The Exposure Triangle. Each week I dig into how to properly build your business so you can attract your ideal couples, create work that inspires you, and get paid well to do it.

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