Shifting Focus with John Bunn

John Bunn
  • 4.7 (103)
  • Education
  • Updated Weekly

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

  1. 23h ago

    487. It is time to GET UNSTUCK (I can help!)

    Get Unstuck Workshop:  https://john-bunn.com/get-unstuck  You're working hard. You're posting. Shooting. Editing. Networking. Changing your website. Trying new things. But before asking, "What should I do next?" there's a more important question: What is actually keeping me stuck? In this episode of Shifting Focus, I'm breaking down the framework I've used to completely change the direction of my own business and the same framework I'm teaching inside my free GET UNSTUCK workshop. We're talking about defining what you actually want, identifying who needs to want you, and taking an honest look at the three areas that determine how your business is exposed to the market: **your Work, your Brand, and your Network. Because you probably don't need more things to do. You need to know what actually deserves your attention. I also share some of my own journey from shooting 45 weddings in a year and feeling completely overwhelmed to building a business that allows me to shoot fewer weddings, work with people I genuinely love, and create the kind of work I actually want to make. If you've been working hard but still feel like you're spinning your wheels, it is time to get unstuck. ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/    🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM    📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    487. It is time to GET UNSTUCK (I can help!)

  2. 4d ago

    486. The Discovery Call That Didn't Go Well - Walk It Out 03

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  💻 Check out my shop for templates: https://john-bunn.com/shop I had a discovery call today that didn't go well. So I went for a walk and started thinking about what I could have done differently. Was it something I said on the call? Or did the problem actually start before we ever got on Zoom? In this episode of Walk It Out, I'm thinking out loud about pre-qualifying potential clients, buyer psychology, discovery calls, and all the little things that happen before someone ever decides to book. Because maybe getting better at sales isn't just about learning what to say. Maybe it's about understanding the entire process better. And just like I wouldn't open Premiere, drop footage on a timeline, hit export, and expect my best film, I probably shouldn't expect to jump onto a sales call without a process and consistently get my best result. This one sent me down a rabbit hole. What if we got just 10% better at this? Welcome to Walk It Out, a Shifting Focus series. Real thoughts. Further clarity. A more intentional business. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    486. The Discovery Call That Didn't Go Well - Walk It Out 03

  3. Sep 28

    485. I Fixed This ONE THING and started charging more

    Get Unstuck - Free Workshop: https://john-bunn.com/get-unstuck  What if the thing keeping you from charging more isn't your pricing, your website, or your packages? In this episode of Shifting Focus, I'm breaking down the biggest shift I had to make before I could confidently raise my prices: I had to see my own value first. I'll share what that actually looked like in my business, why the wrong buyer can make the right price feel wrong, and how getting clear on the work you want to create, the clients you want to serve, and the business you actually want to build changes the decisions you make. I also share a real example from this past week: three consultations that didn't turn into bookings followed by the right couple booking a nearly $30,000 collection.  We'll talk about why pricing starts with identity, how clarity helps you recognize the right clients, and why your buyers often need you to help them find clarity too. ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  💻 Check out my shop for templates: https://john-bunn.com/shop        👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM   📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866   Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    485. I Fixed This ONE THING and started charging more

  4. Sep 24

    484. Are You Selling Like a Box Store or a Boutique? - Walk It Out

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide We went shopping for new living room furniture with a budget in mind. We ended up spending twice what we planned, and we were happy to do it. Why? It wasn't because someone convinced us to buy more. It was because one salesperson stopped trying to sell us and started trying to understand us. In Episode 2 of Walk It Out, I'm unpacking the difference between a big-box sales experience and a boutique one, and what it taught me about selling in the premium market. If you want to charge premium prices, the answer might not be lowering your price or finding more leads. It might be creating a buying experience that actually justifies what you're asking. Premium clients don't want to feel sold. They want to feel understood.  💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    484. Are You Selling Like a Box Store or a Boutique? - Walk It Out

  5. Sep 21

    483. You Don't Need More Inquiries. You Need Better Conversations.

    Get Unstuck: Free Live Workshop: https://john-bunn.com/get-unstuck ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide  What if getting more inquiries isn't actually the thing that would change your business? In this episode, I'm breaking down why better conversations may matter more than more leads, especially during booking season. I walk through how I approach discovery calls, why I stopped trying to "sell" and started trying to understand, and how I use what a couple tells me to connect what they actually value to what I offer. We'll talk about pre-qualifying inquiries, asking better questions, listening for what's underneath the answers, handling price, building value without feeling salesy, and creating a process that moves people toward a confident decision. Because getting better at sales isn't really about becoming a better salesperson. It's about getting better at understanding people. I also share a real consultation I had this week, what I did right, what I missed, and why it reinforced something I've believed for a long time: You don't need more inquiries. You need better conversations. 💻 Check out my shop for templates: https://john-bunn.com/shop  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    483. You Don't Need More Inquiries. You Need Better Conversations.

  6. Sep 17

    482. Walk It Out: Should I Lower My Prices?

    What do you do when bookings feel a little slower and you start questioning your pricing? In the first episode of Walk It Out, I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether there are times when it makes sense to lower my price to get the right booking. I talk about where my 2027 bookings currently stand, a recent Lake Como inquiry that made me question my approach, and a $5K destination wedding I took years ago that ultimately led to a $30K booking. This isn't a polished lesson or a step-by-step strategy. It's me thinking out loud about pricing, momentum, dream clients, imposter syndrome, and the reality that business doesn't always move up and to the right. Walk It Out is a new Shifting Focus series of shorter, less-produced episodes recorded while I'm out walking. Real thoughts. Further clarity. New episodes Thursdays.

    482. Walk It Out: Should I Lower My Prices?

  7. Sep 14

    481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market

    Mentorships with John: https://john-bunn.com/shop  What if the thing keeping you from charging more isn't your market, your work, or your clients? What if it's your own mindset around money? In this episode of Shifting Focus, I sit down with photographer and educator Erin Blackwell to talk about money blocks, pricing, premium clients, and what it actually takes to get unstuck from the middle market. Erin has been a professional photographer for more than 16 years. She started her business with a Canon 20D she bought with her tax refund while living in her parents' basement with three young kids. Over the years, she built a six-figure photography business, raised her prices, drastically reduced the number of sessions she shoots, and became one of the highest-priced photographers in the branding space. We talk about why creatives struggle so much with money, why you don't have to be able to afford your own prices, and why you have to stop deciding what your clients can afford before giving them the opportunity to decide for themselves. Erin and I also dig into the reality of moving into the premium market, why getting more "no's" can actually be a good thing, how knowing your numbers changes the way you sell, and why higher-paying clients can often be easier to work with than clients in the middle market. We also talk about positioning yourself as the expert. Premium clients aren't looking for someone who constantly asks them what to do. They want someone they can trust to walk into the room, take control, solve problems, and deliver an incredible experience. If you know your work is good but you still feel uncomfortable charging more, this episode is for you. CONNECT WITH ERIN BLACKWELL Instagram: www.instagram.com/iamerinblackwell  GRAB THE FREE "CALLING YOUR SHOTS" GUIDE HERE: https://callingyourshots.com/    IN THIS EPISODE: • Breaking through your money blocks • Why you are not necessarily your ideal client • How to know when it's time to raise your prices • Why you need to stop deciding what clients can afford • Getting comfortable hearing "no" • The problem with being stuck in the middle market • Creating value instead of simply raising prices • Why premium clients can actually be easier to work with • Positioning yourself as the expert • Charging more while working less • Building a business around time freedom • Creating a sustainable business that can evolve with your life   👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market

  8. Sep 7

    480. The Mindset Behind a $500K+ Photography Business with Helena Wong

    What does it actually take to build a $500K+ photography business? Helena Wong went from working in corporate tech at companies like Oracle, Lyft, and Uber to building a multi-six-figure wedding photography business in just a few years. In this episode, we unpack what allowed her to grow so quickly and why she believes mindset, marketing, and sales are just as important as the work itself. Helena shares how she thinks about pricing, knowing when it's time to raise your rates, tracking conversion rates, getting comfortable with hearing "no," and building the courage to take action before you feel completely confident. We also get into why surrounding yourself with people who think bigger can completely change what's possible for your business, how Helena buys back her time through outsourcing and automation, and one of her biggest pieces of advice for photographers trying to move into a higher-end market: stop sending the pricing guide first. In this episode, we talk about: • How Helena went from corporate tech to a $500K+ photography business • Building a business with $12K–$22K wedding packages • Why knowing your numbers gives you confidence to raise your prices • The difference between courage and confidence • Why your environment and network can change what you believe is possible • How to know if you may be underpriced • Why booking every inquiry isn't necessarily a good thing • The importance of sales calls in a premium market • Why Helena doesn't send her pricing guide first • Buying back your time through outsourcing and automation • Why great work is only the baseline • Taking action, failing fast, and getting comfortable being uncomfortable One of my favorite ideas from this conversation is Helena's definition of courage: the ability to walk with fear. You don't have to wait until you feel completely confident to make the next move. Sometimes you have to take the action first and allow the confidence to follow. CONNECT WITH HELENA WONG Instagram: www.instagram.com/helenawongphotography   Education + Coaching: www.helenawongphotography.com/education  FREE RESOURCE: Helena's Marketing Blueprint that helped grow her business to $400K+: www.creativeceo.kit.com/marketingblueprint    👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM   📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    480. The Mindset Behind a $500K+ Photography Business with Helena Wong
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4.7
out of 5
103 Ratings

About

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

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