The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Jon Clark, Joe DeVita
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  • Marketing
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

  1. 1d ago

    What TikTok Shop Teaches SEO Content Teams with Angela Skane

    https://page2pod.com - Content strategy that moves rankings: Angela Skane took her blog from page 3 to page 1 by optimizing what she already had — not publishing more. Angela Skane is SEO & Content Strategy Manager at Newfold Digital, where she leads global content strategy for Network Solutions and a portfolio of brands serving small business owners. Fresh off her first SEO Week stage talk, she brings a framework most search teams never look at: the way TikTok Shop creators hook, hold, and convert an audience in under 60 seconds. Her argument is that attention is earned moment by moment, in an article the same way it is in a video. Every page needs a job. Every section has to keep the reader moving. And a page that technically ranks can still fail if it doesn't speak to the person actually making the decision. Along the way: why traditional demographic personas are too thin, why environmental data about your audience changes how you frame every problem, and why her team allows zero AI-generated content on the blog while using AI heavily for research and synthesis. 🎧 In This Episode - The four-phase creator arc — hook, name your audience, appeal to emotion, close the action - Layering psychological triggers by journey stage instead of picking one and running it all year - What does a "job" for a page actually look like, and how do you tell when a page isn't doing it? - Page 3 to page 1 in 18 months by optimizing existing content over publishing volume - Environmental-data personas: small business failure rates, cost pressures, and what else is on the buyer's mind - Do 3,000-word guides still work? Her top-converting article says yes - Where AI belongs in the workflow — research and data synthesis, never the paragraph If your content is ranking but not converting, this one is about the gap between the two. Subscribe for new practitioner interviews on SEO and Answer Engine Optimization (AEO) every week. Angela says to name your audience explicitly in the copy. Have you tried it — and did engagement actually move? Tell us in the comments. ⏱️ Chapters 0:00 Intro: Attention Is Earned2:08 Meet Angela Skane3:36 What Is Newfold Digital?5:46 From Data Journalism to SEO7:18 Why TikTok Shop Caught Her Eye9:14 The Four-Phase Creator Framework11:40 Applying TikTok Signals to Articles15:07 Which Emotion Fits Which Stage?19:55 Every Page Needs a Job23:03 Are Traditional Personas Still Useful?28:16 How Do You Diagnose a Weak Page?31:09 Do 3,000-Word Guides Still Work?36:39 Should AI Write Your Blog Content?39:28 SEO Pods, Briefs, and Research40:59 How Do You Report Content Value?44:19 How the Teams Actually Collaborate47:11 Rapid-Fire Round Connect with Angela ✅ Angela Skane on LinkedIn → https://www.linkedin.com/in/angelaskane/ ✅ Network Solutions → https://www.networksolutions.com Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast ✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922 ✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast ✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/ ✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod ✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclark Follow Jon Clark ✅ Jon Clark on Twitter → https://x.com/jonlclark ✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclark 🛠️ Tools & Resources - TikTok Shop → https://shop.tiktok.com - 2739 — the TikTok Shop coaching community Angela learned the framework → https://www.tiktok.com/discover/2739-membership?lang=en - Dustin Davis — creator who breaks down TikTok content through a psychology lens - Angela's article on the eight human desires in psychology → https://searchengineland.com/persuasive-content-human-psychology-478824 - "What to do after you buy a domain name" — her top-converting article (3,000+ words) → https://www.networksolutions.com/blog/bought-domain-now-what/

    What TikTok Shop Teaches SEO Content Teams with Angela Skane

  2. Jul 26

    Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI 🤖

    https://page2pod.com - Agentic commerce, llms.txt, and markdown for AI: Yoast principal SEO Alex Moss explains how brands get selected by AI agents — not just clicked. Alex Moss, principal SEO at Yoast and co-founder of FireCask, joins Jon Clark and Joe DeVita to unpack what it takes to be chosen by an AI agent: concise, quotable content, clear entity relationships, structured data, and a single machine-readable source of truth on your own domain. He calls the discipline "token optimization" — making information load faster for models the way Core Web Vitals made pages load faster for people. Alex also breaks down the standards war behind Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — llms.txt, agents.md, Google's UCP and OKF, OpenAI's ACP — and why the tech for agentic commerce is ready even if consumers aren't. His advice is refreshingly practical: experiment, follow the engineers building these systems, and adopt one standard at a time. 🤖 In This Episode How Yoast decides which SEO defaults ship on — and why schema stays gated behind an APIWhy markdown beats HTML for LLM ingestion (an 80% token reduction on one real example)What does it actually mean to be "selected" by an AI agent instead of clicked?Is llms.txt worth adopting now? Alex's insurance-policy framework for unproven standardsThe Walmart–ChatGPT experiment and Alex's timeline for real agentic commerce adoptionAI information pages, entity maps, and building a source of truth machines can trustThe team you'd hire to launch an agentic-commerce-ready eCommerce brand todayWhether you're placing bets on llms.txt or ignoring the acronyms entirely, this conversation gives you a working framework for which AI-search standards deserve your time. Subscribe for new practitioner-level conversations on SEO, AEO, and GEO every week. 💬 Would you buy anything through a ChatGPT session today — and what's the biggest purchase you'd trust an AI agent with? Tell us in the comments. Guest links: Alex Moss → https://alex-moss.co.ukYoast → https://yoast.comFireCask → https://firecask.comSponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclark Follow Jon Clark✅ Jon Clark on Twitter → https://x.com/jonlclark✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclark #Page2Podcast #AgenticCommerce #AISearch #SEO #AEO 🛠️ Tools & Resources Mentioned Yoast SEO → https://yoast.comFireCask → https://firecask.comllms.txt proposal → https://llmstxt.orgagents.mdNLWeb (Microsoft, RV Guha) → https://github.com/microsoft/NLWebYoast aggregation feature (entity/relationship endpoint)InLinks Entity Map (Dixon Jones) → https://inlinks.comWordLift (Andrea Volpini) → https://wordlift.ioSchema.org → https://schema.orgShopify → https://www.shopify.comWooCommerce → https://woocommerce.comCloudflare markdown /crawl endpoint & content negotiation → https://www.cloudflare.comGoogle UCP, OKF, Knowledge Catalogue & ARD (proposed standards)OpenAI ACP (Agentic Commerce Protocol)Astro → https://astro.buildGoogle LighthousebrightonSEO → https://brightonseo.comReykjavik Internet Marketing Conference (Sept 17)

    Agentic Commerce & llms.txt: What SEOs Must Know to Get Chosen by AI 🤖

  3. Jul 20

    Why JavaScript Isn’t the Problem — Rendering Is with Giacomo Zecchini

    https://page2pod.com - JavaScript isn't breaking your SEO — rendering is. Merj R&D Director Giacomo Zecchini on what Google and AI crawlers actually see. Giacomo Zecchini has spent years injecting tracking beacons into Google's rendering service to replace industry folklore with data. His research with Vercel found that virtually every indexable page crawled by Googlebot gets rendered — so the "rendering budget" most SEOs plan around doesn't behave the way the industry assumes. The real failures live in implementation: APIs timing out mid-render, lazy-loaded content that never fires under Google's viewport expansion, and hero images that shove main content thousands of pixels down the page. Do AI crawlers render JavaScript? Some can — but none do it consistently. Giacomo's testing shows bots like ClaudeBot, Mistral, and DuckAssistBot sometimes render and sometimes fetch raw HTML using the same user agent, which is why Answer Engine Optimization (AEO) starts with content that survives a no-render fetch. He also makes the case for serving Markdown to bots via the Accept HTTP header (a web standard) instead of .md URLs, and shows how one swapped ARIA label made ChatGPT's agent click Cancel instead of Save — turning accessibility into an agentic-web requirement, not a nice-to-have. ⚙️ In This Episode Why "JavaScript problems" are really rendering and implementation problemsThe rendering budget myth, tested against live Googlebot dataHow does Google's viewport expansion handle lazy loading and infinite scroll?Auditing rendering backwards: from rendered page to rendering treeWhich AI crawlers actually render JavaScript — and why it changes per fetchServing Markdown via the Accept header vs. .md URLs vs. llms.txtWhy bad ARIA labels make AI agents take the wrong action on your siteA masterclass in the infrastructure layer of search visibility — what machines can actually access, interpret, and act on. Subscribe for practitioner-level SEO, AEO, and GEO conversations every week. 💬 Giacomo serves Markdown to any bot that asks for it — Google's advice notwithstanding. Would you serve Markdown to AI crawlers on a client site, or is HTML-only still the right call? Tell us in the comments. Connect with Giacomo Zecchini✅ Follow Giacomo Zecchini on LinkedIn: https://www.linkedin.com/in/gzecchini/✅ Follow Giacomo Zecchini on X / Twitter: https://x.com/giacomozecchini✅ Follow Giacomo Zecchini on Bluesky: https://bsky.app/profile/giacomozecchini.bsky.social✅ Follow Giacomo Zecchini on Mastodon: https://mastodon.social/@giacomozecchini✅ Follow Giacomo Zecchini on SpeakerDeck: https://speakerdeck.com/giacomozecchini✅ Follow Giacomo Zecchini on SlideShare: https://www.slideshare.net/giacomozecchini✅ Giacomo Zecchini's Personal Website: https://giacomozecchini.com Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclarkFollow Jon Clark✅ Jon Clark on Twitter → https://x.com/jonlclark✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclark 🛠️ Tools & Resources Mentioned• Merj Official Site: https://merj.com• Google JS Rendering Capabilities Research with Vercel: https://vercel.com/blog/how-google-handles-javascript-throughout-the-indexing-process• AI Cralwer's Accept Language Research: https://www.linkedin.com/posts/merj-com_this-is-something-most-multilingual-sites-activity-7434943896385822720-T2u1• Merj's take on serving Markdown Files: https://www.linkedin.com/posts/merj-com_ai-agents-are-reading-your-site-right-now-activity-7466111771209142272-3xEy

    Why JavaScript Isn’t the Problem — Rendering Is with Giacomo Zecchini

  4. Jul 13

    95% of SEO Work Is Waste: Marcos Ciarrocchi on Winning AI Search with Topical Authority 🤖

    https://page2pod.com - In this episode Marcos Ciarrocchi, co-founder of Graphite, breaks down why Graphite believes that 95% of SEO work is often waste and why the real leverage comes from identifying the small percentage of initiatives that actually drive growth. The conversation dives deep into how SEO strategy is shifting from keyword-first thinking to topic-first systems built around search intent, topical authority, AI prompts, and answer engine visibility.The discussion also explores how AEO and SEO may not be separate disciplines, but two versions of the same strategic question: what does the user want, and are you the best answer?🤖 In This Episode• Why Graphite believes 95% of SEO work does not drive meaningful impact• How Marcos defines a “topic” as a cluster of intent, not just keywords• Why topic graphs are living systems that change as search behavior evolves• How AI prompts, question clusters, and query fan-outs connect to traditional SEO and content marketing • The role of topical authority in deciding what content a site can realistically rank for• Why smaller sites may need to target more specific topic variants before expanding• How internal linking helps redistribute authority across large websites• Why content structure, FAQs, headings, and direct answers matter for AI citations• How RAG, citations, off-site reputation, and digital PR influence AEO visibility• Why consistency across owned and earned channels is critical for AI searchThis episode is packed with practical SEO strategy insight for marketers, SEOs, and growth teams trying to understand how search strategy should evolve in the age of AI answer engines.Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of SEO, AEO, and digital visibility.What do you think matters more for AI search visibility right now: owned content, citations, or off-site reputation? Drop your thoughts in the comments.🛠️ Tools & Resources Mentioned• Marcos Ciarrocchi on LinkedIn - https://www.linkedin.com/in/marcosciarrocchi/• Graphite - https://graphite.io• Graphite’s 2026 Topical Authority Study - https://graphite.io/five-percent/topical-authority-white-paper• Graphite’s AEO Guide - https://graphite.io/five-percent/aeo-is-the-new-seo• Graphite’s Entity Position Tracking Guide - https://graphite.io/five-percent/how-to-track-entity-position-in-aiFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/### Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comAbout Moving Traffic MediaMoving Traffic Media is a digital marketing agency that specializes in SEO, answer engine optimization, generative engine optimization, and performance media. In plain English: Moving Traffic Media helps brands show up in traditional search and in AI Answers. And they back that up with everything around it, from paid media and social to web development built for how AI agents actually browse. Moving Traffic Media was co-founded by Jon Clark and Joe DeVita and is headquartered in New York, with a second office in Miami. So if your brand isn't showing up in AI answers the way it should, contact Moving Traffic Media at: https://www.movingtrafficmedia.com.

    95% of SEO Work Is Waste: Marcos Ciarrocchi on Winning AI Search with Topical Authority 🤖

  5. Jul 6

    Page 2 Rewind: Semantic Density vs. Overlap: The SEO Shift Nobody Saw Coming with Duane Forrester

    ⁠https://page2pod.com⁠ - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.  In this episode of Page 2 Podcast, Jon Clark and Joe DeVita sit down with Duane Forrester, founder and CEO of UnboundAnswers.com and a longtime search industry leader who helped launch Bing Webmaster Tools and Schema.org. Duane shares his perspective on the future of search optimization, the rise of AI-driven visibility, and why the best SEOs may need to think less like button-pushers and more like managers of intelligent systems. From structured data and LLM verification layers to chunking, semantic overlap, semantic density, query fan out, and the debate over GEO vs. AIO vs. SEO, this conversation digs into what actually matters for brands trying to remain discoverable in an AI-first search environment. 🤖 In This Episode • Why Duane believes AI has fractured search, not killed it• How structured data and Schema.org may influence LLM understanding• Why “GEO vs. AIO vs. SEO” may be a distraction from the real work• What semantic overlap and semantic density mean for content strategy• How chunking can help content become more useful to AI systems and humans• Why content creators may be better positioned for AI search than they think• How people management skills apply to working with AI tools like ChatGPT• Why search optimization may still have decades of relevance ahead• What Google AI Overviews could mean for organic traffic, paid ads, and click quality• Duane’s prediction for AI-generated ads inside future search experiences This episode is a must-watch for SEOs, content strategists, marketers, founders, and agencies trying to understand how AI search is changing visibility, trust, and optimization. Subscribe to Page 2 Podcast for more conversations with the people shaping the future of SEO, AI, search, and digital marketing. What do you think: should we still call this SEO, or is AI search creating a completely new discipline? Drop your thoughts in the comments. Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook →  https://www.facebook.com/ThePage2Podcast/ Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/

    Page 2 Rewind: Semantic Density vs. Overlap: The SEO Shift Nobody Saw Coming with Duane Forrester

  6. Jun 30

    Page 2 Rewind: Why Publishers Need to Rethink SEO for AI Search with Marshall Simmonds

    https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.  In this episode, SEO pioneer Marshall Simmonds, founder of Defined Media Group, explores the past, present, and future of search. Marshall shares firsthand stories from the earliest days of SEO, including his work with About.com, the New York Times, and direct collaboration with search engines as they refined crawling and indexing. The conversation then shifts into today’s biggest challenge for publishers and marketers: AI-driven search, LLM crawlers, declining referral traffic, murky attribution, and the growing fight over content ownership and monetization. 🧠 In This Episode • How Marshall Simmonds helped shape early SEO at About.com and the New York Times • Why search engines have always valued human-vetted content and authority • The role of log file analysis in understanding Google, OpenAI, and LLM crawler activity • Why publishers are facing a major reckoning around traffic, attribution, and intellectual property • How AI Overviews and generative search are changing the value of organic visibility • Why E-E-A-T principles mattered long before Google gave them a name • The debate around robots.txt, LLM.txt files, and whether AI crawlers respect publisher controls • Why holistic marketing, brand authority, email, social, and technical SEO matter more than ever • How SEOs should evaluate emerging AI search tools, reporting platforms, and attribution gaps • Why SEO is not dead—and why this may be one of the most exciting eras in search This episode offers a rare historical and strategic view of SEO from someone who helped build the foundation of the industry and is now helping publishers navigate its AI-driven future. Subscribe to the Page 2 Podcast for more conversations with the people shaping SEO, digital marketing, publishing, and the future of search. What do you think publishers should do about AI crawlers and declining search traffic? Drop your thoughts in the comments. Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast ✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922 ✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast ✅ Page 2 Podcast on Facebook →  https://www.facebook.com/ThePage2Podcast/ Follow Jon Clark ✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co ✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/

    Page 2 Rewind: Why Publishers Need to Rethink SEO for AI Search with Marshall Simmonds

  7. Jun 22

    Page 2 Rewind: Kevin Indig Explains Why Rankings Still Matter, But Not How You Think 📊

    https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation. Are Google AI Overviews killing organic search traffic? Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape. If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success. 🤖 In This Episode • Why Google AI Overviews are reshaping ecommerce search results• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP• What brands should do now to prepare for Black Friday and Cyber Monday SEO• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems• When Core Web Vitals and page speed matter most for SEO performance• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior• Why rankings still matter even as organic clicks decline• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement• Why mentions, sentiment, and digital PR may matter more than traditional link volume• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiences This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search. What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments. ✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)

    Page 2 Rewind: Kevin Indig Explains Why Rankings Still Matter, But Not How You Think 📊

  8. Jun 15

    Page 2 Rewind: ChatGPT & Perplexity Rankings Explained - How AI Search Surfaces Content with Metehan Yesilyurt

    https://page2pod.com - While we're in between seasons we are revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode originally aired in 2025. AI search is changing everything marketers thought they knew about visibility, rankings, and SEO. Jon Clark and Joe DeVita sit down with Metehan Yeşilyurt, Co-Founder and Chief Growth Officer of AEO Vision, to explore how ChatGPT, Perplexity, Claude, Gemini, and other AI-powered search experiences are reshaping the future of digital marketing. Metehan shares his journey from traditional SEO and SaaS growth into the rapidly evolving world of Answer Engine Optimization (AEO), where visibility is no longer about ranking in ten blue links—it's about becoming the source AI systems choose to cite. The conversation dives deep into how large language models retrieve information, the role of Reciprocal Rank Fusion (RRF), why brand visibility may be more important than rankings, and how content creators can adapt their strategies for an AI-first internet. From AI citations and content structuring to YouTube optimization, schema, freshness signals, and the future of agentic commerce, this episode delivers actionable insights for SEOs, marketers, founders, and content creators preparing for the next era of search.  • Why traditional SEO fundamentals still matter in the age of AI search• How ChatGPT and Perplexity select and rank citations• Understanding Reciprocal Rank Fusion (RRF) and AI retrieval systems• Why AI visibility is becoming more important than traditional rankings• How brand mentions and citations influence LLM responses• The relationship between content freshness and AI search performance• Practical ways to structure content for both humans and AI systems• Why YouTube may be one of the most underrated AI optimization channels• The truth about schema markup and LLMs• How Perplexity, ChatGPT, Claude, and Gemini differ in content retrieval• The growing role of social platforms, Reddit, and community-driven content• AI share buttons and how they may influence future visibility• What agentic commerce means for eCommerce marketers• Predictions for the future of SEO, AI search, and digital marketing Whether you're an SEO professional, content strategist, marketer, or business owner, this episode offers a valuable framework for understanding where search is heading and how to stay ahead. 👉 Subscribe for more conversations with industry leaders shaping the future of SEO, AI, and digital marketing. 💬 Comment below: Which AI platform do you think will dominate search by 2027—ChatGPT, Gemini, Perplexity, Claude, or something else? Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast ✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922 ✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast ✅ Page 2 Podcast on Facebook →  https://www.facebook.com/ThePage2Podcast/ Follow Jon Clark ✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co ✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/ #AISEO #AEO #AnswerEngineOptimization #ChatGPTSEO #PerplexityAI #AIVisibility #LLMOptimization #GenerativeEngineOptimization #SEO #DigitalMarketing #AISearch #GoogleAI #GeminiAI #ClaudeAI #ContentMarketing #SearchMarketing #SEOPodcast #Page2Podcast #MarketingStrategy #FutureOfSearch

    Page 2 Rewind: ChatGPT & Perplexity Rankings Explained - How AI Search Surfaces Content with Metehan Yesilyurt
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

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