Persuasion by the Pint

Jonathan Taylor
  • 4.9 (14)
  • MARKETING
  • UPDATED WEEKLY

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

  1. 6D AGO

    We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever

    On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year's Super Bowl ads.

    36 min

  2. FEB 7

    The Truth About AI Writing from Copywriting Legend Bob Bly

    On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales -- online and offline.   McGraw-Hill calls Bob Bly "America's top copywriter." He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter's Handbook.   You can learn more about him at https://bly.com.

    1h 20m

  3. JAN 31

    How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One

    On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand. She's been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com.

    1h 4m

  4. JAN 24

    We Teach You How to Start a Cult

    On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers. You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.

    1h 31m

  5. JAN 18

    The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design

    On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling. You can learn more about Full Pour Media at https://fullpourmedia.com.

    1h 11m

  6. JAN 10

    The 5 Neurochemicals That Trigger Buying Behavior

    On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She's a top copywriter and funnel strategist who helps coaches and speakers "Write Like a CEO" so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System. You can check out her custom GPT course at https://profitablecopywriter.com/bbb.

    1h 28m

  7. 12/24/2025

    How Sports Betting Apps Hook Users by Design

    On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.

    1h 14m

  8. 12/13/2025

    7 Greatest Marketing PsyOps of the Last 200 Years

    On this episode, we'll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.

    41 min
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4.9
out of 5
14 Ratings

About

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

Information

  • Creator
    Jonathan Taylor
  • Years Active
    2018 - 2026
  • Episodes
    198
  • Rating
    Clean
  • Copyright
    © 2018
  • Show Website
    Persuasion by the Pint