Slay The Spray

Kelly Callaghan
  • 4.5 (282)
  • Entrepreneurship
  • Updated Weekly

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

  1. 2d ago

    Your Personal Brand Is Your Superpower: Kristy on Social Media Growth

    In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses. By the end of this episode, you will learn about: Why showing your face and personality helps clients connect with and trust your business. How understanding your ideal clients’ concerns, insecurities, and needs helps you create content that speaks to them. Why investing in your branding, visuals, and social media content can help attract the right clients. How showing up consistently and authentically, even when your content isn’t perfect, helps you build a stronger personal brand. How networking, building genuine connections, and taking action on what you learn can create new opportunities for your business. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  2. Oct 18

    AI for Spray Tan Artists: Work Smarter, Save Time, and Grow Your Business

    In this episode of Slay The Spray, Kelly Callaghan shares how she is using AI to streamline business operations, save time, and scale X-Tan Sunless. She explains how spray tanning artists can use AI as a virtual employee to simplify everyday tasks, strengthen their brand, and grow their businesses more efficiently. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How AI can help you save time, reduce workload, and grow your spray tanning business. Using AI as a virtual graphic designer while maintaining your unique brand identity. Streamlining emails, messages, and daily tasks with an AI receptionist. Creating a month’s worth of social media content ideas, hooks, and strategies with AI. Using AI strategically to improve efficiency, understand your audience, and unlock new opportunities for business growth. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  3. Oct 11

    From Scrolls to Bookings: Social Media Content That Attracts Spray Tan Clients

    In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Why confidence, not a lack of content ideas, may be holding you back from showing up on social media How to create content before consuming and build healthier social media habits Why storytelling, human connection, and relatable content help stop the scroll How to use B-roll, voiceovers, and talking-head videos to create engaging content, even if you're camera-shy How to choose the right platform, use short-form video effectively, and turn social media engagement into client relationships Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  4. Oct 4

    How to Grow Your Spray Tan Business Beyond a Full Booking Schedule

    In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow without doing everything themselves. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to increase the value of each appointment through memberships, retail, and service upgrades Why pricing your services correctly and understanding your costs are essential for profitability How to keep existing clients coming back through rebooking, memberships, and a strong client experience What to look for when hiring, and how the wrong hire can affect your salon’s revenue How to use delegation, automation, and systems to scale your business while creating the lifestyle you want Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  5. Sep 27

    From Spray Tan Artist to 150-Person Event Host: Shelby Amberg on Betting on Yourself

    In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person beauty event in just three months. She also talks about growing her spray tanning business, hiring her first employee, building a strong network, and learning to bet on herself even when she didn't have all the answers. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How stepping outside your comfort zone can create new business opportunities Why networking and building genuine industry connections can accelerate growth How Shelby turned a big idea into a 150-person beauty event in just three months Why taking action matters more than simply feeling inspired How to build the confidence to bet on yourself and pursue bigger business goals Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  6. Sep 22

    How to Get More Spray Tan Clients Beyond Social Media: Klaudia Rayne on Growing Your Business

    In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the lifestyle you actually want. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to get more spray tan clients through referrals, networking, community, and social media Why word of mouth, Google, and local visibility are essential for growing a spray tanning business How to structure spray tan appointments, use retail, and rebooking to increase revenue How to create consistent content without letting perfectionism or burnout take over How to build a spray tan business that supports your long-term goals, lifestyle, and growth Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  7. Sep 13

    Your Spray Tan Brand Is More Than a Logo: Madison Orchard on Attracting Your Ideal Clients

    In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a competitive market. She breaks down why effective branding goes far beyond a logo or Instagram aesthetic and explains how positioning, consistency, a professional website, and the overall client experience can help you attract the right customers and build a memorable spray tan business. By the end of this episode, you will learn about: How to build a strong spray tan brand that attracts your ideal clients Why your branding is more than your logo, colors, and Instagram feed The biggest branding mistakes that can hold your spray tanning business back How positioning, a website, and a strong digital presence can support business growth Why connecting with other spray tan artists and entrepreneurs can lead to new opportunities and business growth Connect with Madison: Instagram: https://www.instagram.com/thesunlessbar/ Website: https://thesunlessbarcollective.com Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

  8. Aug 30

    Stop Underpricing Yourself: Chelsea's $30-to-Premium Pricing Shift

    In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow from a solo artist into a boss running a team. By the end of this episode, you will learn about: How a simple raise-your-hand moment at Slay the Spray exposed Chelsea's underpricing and pushed her to raise her rates immediately, without losing a single client. Why Chelsea put Slay the Spray on a credit card she couldn't really afford, and how that "back against the wall" pressure became the catalyst for her fastest growth. The inside story of how Chelsea acquired a second salon (client list, equipment, staff, and all) through a $20K loan plus seller financing. A transparent breakdown of monthly highs and lows, from $11K slow months to $24K peak months, and how she's on track to break $200K this year. Chelsea's honest take on the struggle to shift from solo artist to confident boss, including handling employee turnover, dress code pushback, and team communication. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

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4.5
out of 5
282 Ratings

About

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

Information

  • Creator
    Kelly Callaghan
  • Years Active
    2018 - 2026
  • Episodes
    189
  • Rating
    Explicit
  • Copyright
    © Copyright 2021 All rights reserved.
  • Show Website
    Slay The Spray

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