Sold Right Away w. Maude Leger

Maude Leger

The Realtors Conspiracy has Re-branded to ”Sold Right Away”! I invite you to explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel. From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. This podcast is your essential guide to mastering real estate marketing.

  1. Jul 28

    Be Delusional About Your Goals: Jenna Bole on Mindset, Relationships, and Selling 92 Homes Solo

    Her goal for 2026 is to sell 92 homes. By herself. Not including the rest of her team. Most realtors would not say that out loud. Jenna Bole said it, and then she explained exactly why she believes it is possible. Jenna started in real estate at 21 with a psychology degree and zero intention of becoming a realtor. A conversation with a mentor changed everything. She spent seven years on a team before stepping out on her own and setting a goal that scared her. Now she is a rising team leader with a business built almost entirely on repeat clients and referrals, and a mindset that refuses to leave room for the easier alternative. In this episode, Jenna breaks down the delusional goal philosophy that has shaped her entire approach, why confidence comes from doing the thing before you feel ready, how she builds trust without a flashy listing presentation, and what she is doing right now to finish 2026 stronger than she started it. If you have been playing it safe with your goals, this episode is going to make you rethink the number you wrote down at the start of the year. TIMESTAMPS: 0:00 Introduction: be delusional about your goals 1:08 Meet Jenna Bole: from psychology degree to rising team leader 2:48 How a mentor reframed real estate from sales to relationships 4:03 The moment she decided there was no option of failure 5:10 What she is most successful at: relationships and genuine connection 6:44 Why authenticity is not just a buzzword and how it builds referral businesses 7:45 The delusional goal mindset and why confidence comes from doing not waiting 8:45 Her bold and audacious goals and the number that scared her 12:30 How she built a referral engine and what she says to every client about it 25:04 The best advice she ever received: do not let a ten second moment poison your day 26:23 Her evolving definition of success: from hustle to peace and a regulated nervous system 28:30 Her one piece of advice for every realtor: believe in yourself 30:11 What is next: client events, conferences, and finishing the year strong 30:54 Her delusional goal for 2026: 92 homes, solo Listen now and then visit soldrightaway.com to learn how the GET MORE System helps serious realtors build the marketing foundation that makes bold goals possible. Connect with Jenna Bole: Instagram: https://www.instagram.com/jennabole TikTok: https://www.tiktok.com/@jennaleighbole Linkedin: https://www.linkedin.com/in/jenna-bole-791862b5/ Youtube: https://www.youtube.com/@jennabole Website: https://www.jennabole.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    Be Delusional About Your Goals: Jenna Bole on Mindset, Relationships, and Selling 92 Homes Solo
  2. Jul 14

    The Realtor Who Shut Out the Noise and Built a Team That Runs Without Her w. Diana Cassidy-Bush

    Most realtors are drowning in noise. The next platform, the next coaching program, the next strategy that promises to change everything. And in the middle of all of it, they lose sight of the one thing that actually moves the needle. Their own priorities. Diana Cassidy-Bush spent 20 years in horticulture, including a decade running her own landscape design and build company, before making the leap into real estate. She brought with her something most agents never develop: the ability to run a real business. Ten years later she leads a top performing team in rural and waterfront real estate, with an admin team that has been with her for six and seven years and a calendar that protects her goals before anyone else's. Her approach is not complicated. Write down your goals. Prioritize ruthlessly. Shut the noise off. Find what works and keep building on it. Do the right thing even when nobody is looking. In this episode Diana breaks down the mindset, habits, and business decisions that built a team that genuinely runs without her, and what it took to get there. What you will learn in this episode: - How 20 years in horticulture and 10 years running her own business prepared her for real estate - Why honest conversations, even the uncomfortable ones, are her single greatest competitive advantage - The goal list she wrote at a seminar 8 years ago and why she is only now reaching the bottom of it - How she learned to shut the noise off and stop chasing the shiny object syndrome - Why her calendar is the one business habit she cannot live without - How she built an admin team that has stayed with her for six and seven years and what that took - The marketing shift that stopped her from blowing everything up and starting over - Why she started her own podcast despite being camera shy and introverted and what it did for her confidence - Her approach to winning listings through honest pricing conversations instead of inflating numbers - How she leverages listings to generate more listings - Her mantra: do the right thing even when nobody is looking - What success actually looks like after ten years: a team pulling in the same direction and a life outside the business TIMESTAMPS: 0:00 Introduction: stop waiting for perfect, just step into it 0:54 How 20 years in horticulture led to a top real estate team 4:15 Her greatest skill: honest conversations people need but don't want to hear 8:00 The goal list from a seminar 8 years ago she is only now finishing 10:26 How she learned to shut the noise off and stop chasing shiny objects 11:55 The one business habit she cannot live without: her calendar 13:57 What would surprise people about how she works: her team 19:07 Why she started a podcast despite being camera shy and what it changed 22:43 How she wins listings through honest pricing conversations 25:39 Her definition of success: a team pulling in the same direction and a life outside the business 26:38 Her one piece of advice for every realtor: quiet the noise and listen to yourself 27:59 Where to find Diana and The Country Club Podcast   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com   Connect with Diana Cassidy-Bush: Instagram: https://www.instagram.com/dianacassidybush Facebook: https://www.facebook.com/DianaCassidyBushRealEstate/ Linkedin: https://www.linkedin.com/in/diana-cassidy-bush-42b997301/ Youtube: https://www.youtube.com/@dianacassidy-bush2027 Website: https://cassidybushteam.ca/ The Country Club Podcast: https://open.spotify.com/show/6M2IFZ9vPCAG73RqSsYD2m?si=7b01669d0e2c4bea   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    The Realtor Who Shut Out the Noise and Built a Team That Runs Without Her w. Diana Cassidy-Bush
  3. Jun 30

    What If You Got Paid Without Showing Up? What Every Realtor Needs to Know About Passive Income

    You do not have a pension. Your RSP alone is not going to cut it. And December, January, and February are coming every single year whether your pipeline is ready or not. Most realtors spend an entire career building active income and never stop to ask the question that changes everything. What happens to my income if I stop showing up? Mark Silenzi has been in real estate and mortgages for 13 years. After more than a decade of helping clients buy, sell, and finance properties, he took one more major step and became a licensed exempt market dealer representative, one of the only ones serving the Hamilton, Burlington, and Niagara corridor, to give everyday people access to private capital investments that were historically reserved exclusively for high net worth clients. In this episode Mark breaks down exactly what the exempt market is, who it is for, how realtors and everyday Canadians can start building passive income with as little as $5,000, and why the people who truly build generational wealth are the ones who access the right investments at the right time. What you will learn in this episode: - What an exempt market dealer representative actually does and why you will not find many in this area - The difference between the public market and the private capital market and why it matters for your wealth - How realtors specifically can benefit from consistent monthly passive income during the lean months - Why private market investments were historically only available to high net worth clients and how that is changing - The types of investments available including real estate investment trusts, mortgage investment corporations, and farmland - How to start with as little as $5,000 and build toward $2,000 to $3,000 in monthly passive income - The difference between a private mortgage and an exempt market investment and when each makes sense - What the Ontario Securities Commission exam is really like and why the pass rate is extremely low - How Mark's company Rethink and Diversify has raised over $500 million with 3,500 investors across Canada - Why this is not a short game and what generational wealth actually looks like for your family - How to reach Mark and what the first conversation looks like 🌐 Website: https://soldrightaway.com 📅 Book a Free Discovery Call: https://calendly.com/soldrightaway/15-minute-discovery-call ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com   GUEST CONTACT: Mark Silenzi: Instagram: https://www.instagram.com/yourhomesoldsilenziteam/ Facebook: https://www.facebook.com/profile.php?id=61560536721539 📞905.961.0563

    What If You Got Paid Without Showing Up? What Every Realtor Needs to Know About Passive Income
  4. Jun 16

    100% of Nothing vs 50% of Everything: Lynn Fee on Teams, Splits, and Surviving a Slow Market

    The question every realtor asks before joining a team is the wrong one. Stop asking what you give up. Start asking what you get back. Lynn Fee made $170,000 in commission her very first year in real estate. By every measure, a massive success. But she knew almost immediately that she could not sustain it. She was doing everything herself at the highest level she could manage, and it was not enough. So she built a team, accidentally, out of sheer necessity, and over two decades turned it into one of the top performing teams in the Niagara to Burlington corridor. In this episode Lynn breaks down the real math behind the commission split conversation, what solo agents are actually facing in this market, and why doing everything yourself is not a badge of honour. It is the ceiling keeping you from your next level. What you will learn in this episode: - Why the split question is the wrong question and what to ask instead - The real cost of running a high-producing real estate business at a professional level - What four experienced administrators actually do from the first CMA to closing day - Why seasoned, established agents with their own clients are choosing to join her team - What is happening to solo agents in this market right now and why the math is nauseating - The cost of an expired listing and what it means for agents who had ten of them last year - How Lynn built her team accidentally with no roadmap and what she would do differently - Why she does not go to listing appointments alone anymore and what that says about the market - The branding decisions she made from day one that set her apart before anyone else was doing it - What an agent can realistically achieve in their first 12 months on her team - Why teams are evolving into collaborations and what that means for the future   She also talks about what is happening to solo agents in this market right now. Agents she considered successful closing three deals in three months. Expiries costing $5,000 each. The math that keeps her up at night and should keep every solo agent thinking hard about whether going it alone is still the smartest play. Would you rather have 100% of nothing or 50% of everything?  Listen to EP296 with Lynn Fee now! #realestatemarketing #realestateteams #toprealtors #realtortips #soldrightaway #getmoresystem   Connect with Lynn Fee: Instagram: https://www.instagram.com/thelynnfeeteam Facebook: https://www.facebook.com/LynnFeeTeam Linkedin: https://www.linkedin.com/in/lynn-fee-3175461/ Youtube: https://www.youtube.com/@Lynnfeeteam Website: https://www.lynnfeeteam.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Youtube: https://www.youtube.com/@Soldrightaway

    100% of Nothing vs 50% of Everything: Lynn Fee on Teams, Splits, and Surviving a Slow Market
  5. Jun 2

    The Habit That Built a 30-Year Real Estate Career (Most Agents Quit It the Moment They Get Busy) | EP295 w. Katia Samson

    Most agents quit their best habits the moment they get busy. The follow-ups slow down. The marketing goes quiet. The consistency disappears. And then six months later the pipeline is empty and they cannot figure out why. Katia Samson has been in real estate for 30 years and still does everything she did on day one. In this episode she breaks down the mindset, habits, and marketing approach that built a three-decade career in a business that washes out most people within five years. Katia started at 21, got her licence in 1996, and never looked back. She grew up with an entrepreneurial mindset, selling furniture in her father's store on weekends and running a grass cutting business before she was old enough to drive. She has never had a job where she reported to someone else for more than a year, and she built her entire career around one non-negotiable: never stop doing what got you the business. Now a team leader and coach, Katia shares the same principles with every broker she works with. What you will learn in this episode: - The advice from her early mentor that she has followed for 30 years and still shares with every broker she coaches - Why getting busy is the most dangerous moment in a realtor's career, not the slowdown - How she stays disciplined and consistent even on vacation, at the cottage, and on a boat with no reception - Her definition of success and why balance is the foundation of a long-term career, not a reward for one - The multi-touchpoint marketing approach that has kept her top of mind in her market for three decades - Why sharing knowledge is her best marketing strategy and how she uses it to attract clients who already trust her - What she would focus on exclusively for one full year if she could only pick one marketing tool - How she coaches new brokers to build the right protocols from day one - The one piece of advice she gives every realtor when something feels off: walk away - How she plans to make 2026 her strongest year yet as a team leader   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.   Connect with Katia Samson: Instagram: https://www.instagram.com/katiasamsonrealestategroup/ Facebook: https://www.facebook.com/katiasamsonrealestate/ Linkedin: https://www.linkedin.com/in/katiasamson Youtube: https://www.youtube.com/ ⁨@katiasamsonrealestategroup2409⁩  Website: https://katiasamson.com/en/   Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Sold Right Away Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

    The Habit That Built a 30-Year Real Estate Career (Most Agents Quit It the Moment They Get Busy) | EP295 w. Katia Samson
  6. May 19

    In a Room of 70 Realtors, Only 3 Had a Process. They Were the Top Performers. | EP294

    In a room of 70 realtors, only 3 raised their hand when asked if they had a real, documented process. And every single time this exercise happens, those 3 are the top performers in the room. David Hulshof has built one of Canada's most focused and high-performing real estate teams by doing the opposite of what most agents do. Instead of casting a wide net, he went narrow. The Investments Group works exclusively in multifamily and mixed-use properties across Ontario, primarily 15 to 60 unit buildings, and in just three and a half years they became top 1% in Canada with Royal LePage and rank among the top 20 to 25 teams nationally. Before real estate, David spent his career in private wealth management, including as a Director of Private Wealth with BMO. That background shaped everything about how he runs his business today, from his deeply structured client intake process to his philosophy that the best sales conversation is the one where you understand the problem so well that the solution becomes obvious. In this episode, David breaks down the systems, mindset, and decisions that built a top-performing team in record time. What you will learn in this episode: Why only 3 out of 70 realtors had a real process, and why those 3 were always the top producers How the Investments Group went top 1% Royal LePage in just 3.5 years by niching exclusively into multifamily The three-part education process David uses with every new investor client Why they send an offer before they ever see the building, and why that is standard in multifamily How David cut his client meetings from 60 minutes to 15 and increased results in the process The courage it takes to say no to clients who are not the right fit, and why it deepens relationships Why 60% of multifamily deals happen off market and how to access that inventory David's best marketing strategy and the one tool he would use exclusively for a full year How he defines success now that he is a father, and the boundaries that made his clients respect him more His single piece of advice for every realtor who does not yet have a process TIMESTAMPS: 0:00 Introduction 1:29 David's background in private wealth and the move to real estate 2:22 Why the Investments Group focuses exclusively on multifamily 3:12 The moment he knew finance was no longer where he belonged 3:55 What makes him successful: numbers, data, and goal-driven thinking 4:36 The three-part client education process from intake to offer 7:36 The insider database and how off-market deals work in multifamily 8:36 The key to their success: dedication through the hard times 9:47 Three and a half years to top 1% in Canada 10:21 How his private wealth background shaped his approach to selling 11:14 Non-negotiables: why they do not work with everyone 13:22 The courage to say no, and why it deepens client relationships 14:05 Why no one on the team does residential, ever 15:12 How they generate leads and market to investors 16:41 Repurposing content and where they are focusing next 17:44 Rapid fire: best marketing strategy, best social media tactic, one tool for one year 18:37 How 60-minute meetings became 15-minute meetings and got better results 20:23 In a room of 70 realtors, only 3 had a process. Those were the top performers. 22:41 His one piece of advice for every realtor 24:17 How 2026 is shaping up to be their biggest year yet 25:05 Where to find David and the Investments Group   Connect with Dave Hulshof Instagram: https://www.instagram.com/theinvestmentsgroup/ & https://www.instagram.com/davehulshof.realestate/ Facebook: https://www.facebook.com/theinvestmentsgroup.rlp Linkedin: https://www.linkedin.com/company/theinvestmentsgroup/ Youtube: https://www.youtube.com/@reihotseat Website: https://investmentsgroup.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Youtube: https://www.youtube.com/@Soldrightaway   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.   #realestateprocess #toprealtors #multifamilyrealestate #soldrightawaypodcast #realestatebusiness #getmoresystem

    In a Room of 70 Realtors, Only 3 Had a Process. They Were the Top Performers. | EP294
  7. May 5

    40% Agent Referrals: How Alex Hripko Built a Business Most Realtors Never Figure Out

    What if 40% of your business came from other realtors? Not from cold leads, not from paid ads, not from farming. From a deliberately built agent referral network that sends clients your way on repeat. That is exactly what Calgary-based top producer Alex Hripko has built, and in this episode she breaks down exactly how she did it. Alex grew up surrounded by real estate. Her father has been selling for over 40 years and is a Royal LePage Chairman's Club member. Her mother has been in property management for nearly 30 years. But when Alex made the leap into sales in 2019, right before COVID shut everything down, she had to earn it from scratch just like everyone else. In this episode, Alex shares the pillars, mindset shifts, and systems behind her success, including the agent relationship strategy that most realtors have never even considered. What you will learn in this episode: ✔️ How Alex built an agent referral system that now drives 40% of her business ✔️ The A agent and B agent CRM tagging method she uses to stay top of mind ✔️ Why she gives her listing presentation away to other realtors (and how it comes back to her) ✔️ How coaching helped her eliminate shiny object syndrome and focus on what actually generates income ✔️ The mindset shift that came from reading The 5 Types of Wealth and how it changed the way she allocates her time ✔️ Why consistency is her word of the year and what that means in practice ✔️ What she would do differently if she had to start over with just one focus ✔️ The difference between being busy and being productive, and how becoming a parent clarified everything   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com. Connect with Alex Hripko: Instagram: https://www.instagram.com/alexhripko/ & https://www.instagram.com/hripkoteam/ Facebook: https://www.facebook.com/HripkoTeam Linkedin: https://www.linkedin.com/in/alex-hripko-3a103991/ Youtube: https://www.youtube.com/@HripkoRealEstateTeam Website: https://teamhripko.ca/   Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    40% Agent Referrals: How Alex Hripko Built a Business Most Realtors Never Figure Out
  8. Apr 17

    Rebuilt From Scratch. Top Producer Every Time. | Curtis Burbee

    He walked away from a 120-sale year. Moved to a new market with zero contacts. Rebuilt from scratch. And became a top producer again. Then he did it again. In this episode of the Sold Right Away Podcast, host Maude Leger sits down with Curtis Burbee, a 21-year real estate veteran from British Columbia who has rebuilt his business from the ground up multiple times and come back stronger every single time. Curtis shares the raw truth about what it takes to scale, the moment his body broke down from doing it all solo, and how he built a team and systems that let him work 35 hours a week while still closing 120+ sales a year. In this episode, you will learn: How Curtis went from buying his first house at 20 to running his own brokerage Why he left a thriving market to start over and hit six figures in six months The breaking point of doing 120 sales solo and what he did about it How task management became the single biggest pivot in his business The team structure that cut his hours from 80 to 35 per week Why social media and short form video dominate in small markets The mentor advice that changed his mindset forever How high-level coaching solved problems he had been working on for 10 years Connect with Curtis Burbee Instagram: https://www.instagram.com/teamburbsbowden/ Facebook: https://www.facebook.com/curtisburbee Youtube: https://www.youtube.com/@TEAMBURBS Website: https://www.teamburbs.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway ABOUT THE GET MORE SYSTEM: Tired of being your own marketing department? The GET MORE System replaces your entire marketing function with a done-for-you growth team: strategist, SEO expert, designer, content producer, and campaign executor. All focused on getting you more leads, more listings, and more commissions every month. Stop grinding. Start building. 👉 soldrightaway.com

    Rebuilt From Scratch. Top Producer Every Time. | Curtis Burbee

About

The Realtors Conspiracy has Re-branded to ”Sold Right Away”! I invite you to explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel. From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. This podcast is your essential guide to mastering real estate marketing.