Sold Right Away w. Maude Leger

Maude Leger
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The Realtors Conspiracy has Re-branded to ”Sold Right Away”! I invite you to explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel. From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. This podcast is your essential guide to mastering real estate marketing.

  1. 11h ago

    The Recipe Exists. The Problem Is Nobody Uses It: Matt Teel on Consistency, Community, and Real Estate Done Right

    The Recipe Exists. The Problem Is Nobody Uses It: Matt Teel on Consistency, Community, and Real Estate Done Right | EP305 Every top producer Matt Teel has ever sat across from at a mastermind or conference has been willing to share exactly how they run their business. The systems, the processes, the follow-up cadence. All of it. Openly. And yet most agents walk away, go back to their market, and never implement a single thing. The recipe exists. The problem is nobody uses it. Matt Teel started in real estate right out of high school in Medicine Hat, Alberta, working 12 to 14 hour days as a property manager and assistant before he ever made his first sale. Twenty years later he leads a small, high-performing team at Royal LePage, has had his best year ever, and has built a business almost entirely on referrals, community presence, and the kind of consistent client follow-up that most agents talk about but never actually do. In this episode Matt breaks down exactly how he built a referral-based business in a small community, why he walked away from cold online leads after years of trying, how he keeps his team balanced and motivated, and what he tells every agent who is stuck in a slow market right now. He also shares the listing presentation strategy that wins him almost every appointment he walks into, the client touch system that generates his highest-value business, and why he believes you do not need to work 24 hours a day to build a top-performing real estate business. TIMESTAMPS: 0:00 Introduction: the recipe exists, the problem is nobody uses it 1:39 Starting right out of high school as a property manager and assistant 4:37 The university of real estate: what 12 to 14 hour days taught him about running a team 7:03 Going solo from 2007 to 2016 and what finally made him build a team 8:17 Attending his first mastermind in 2009 and why top producers are always transparent 9:38 Why the recipe is not the problem, using it is 12:23 Walking away from cold online leads and going back to referrals 13:00 The Buffini system and why nurturing your seed clients is still the most powerful strategy 16:51 What someone shadowing him for a week would be surprised by 19:24 Balance as a mission statement: health, family, and business 21:30 If he stopped doing this tomorrow, his business would fall apart 22:10 Community involvement: squash coaching, hockey, sponsorships, and Frank's historic theatre 25:24 Current lead generation: referrals, touch-base systems, birthday chocolate bars, and seasonal drop-offs 30:02 Best marketing strategy: the listing presentation binder that wins almost every appointment 32:56 Top income generating activity: follow-up, drop-offs, and being present 35:20 The one piece of advice he disagrees with: you do not need to work 24/7 36:52 Best advice ever received: write your goals down, every day 40:45 What to do if you are stuck in a slow market right now 42:50 How Matt is ending the year strong and preparing for 2026 Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing consistency that keeps their brand working every single month so they can focus on doing what Matt does best: showing up for their community and their clients.   Connect with Matt Teel: Instagram: https://www.instagram.com/TeelEstateTeam Linkedin: https://www.linkedin.com/in/matt-teel-57125515/ Website: https://teelestateteam.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J Apple Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

    The Recipe Exists. The Problem Is Nobody Uses It: Matt Teel on Consistency, Community, and Real Estate Done Right

  2. Oct 6

    You Cannot Control the Market. You Can Control Your Response: Lindsay Strom on Building Through Any Cycle

    Lindsay Strom started in real estate at 13 years old answering phones at the front desk of Royal LePage. She spent her high school years typing offers and navigating deal files, left to try advertising, felt the emptiness of sales without human connection, and came back. Fifteen years later she leads the Key Advantage team at Royal LePage RCR in Newmarket and the lesson she returns to in every market, every cycle, every hard year, is always the same. You cannot control the market. You can only control your response to it. In this episode Lindsay breaks down her give first philosophy, how she finds opportunity in any market through natural life transitions, the divorce support group she started after her own divorce that became a meaningful business avenue, and what she tells agents who are stuck at the same volume year after year. She also shares her 14-day annual business planning process, why the definition of insanity applies directly to realtors running the same playbook expecting different results, and how Key Advantage is preparing for 2027 with intention and discipline. TIMESTAMPS: 0:00 Introduction: you cannot control the market, only your response 1:20 Starting at 13 at the Royal LePage front desk 3:11 The moment she knew real estate was in her blood 4:00 Her hardest year in 15 years and how she kept perspective 6:17 Her strongest suit as a team leader: positive outlook and leverage 8:30 The give first mentality and why it is the foundation of her business 12:15 Finding opportunity in any market through natural life transitions 16:40 The divorce support group she started and how it built trust and referrals 18:47 What she tells agents stuck at the same number year after year 21:34 Her definition of success beyond real estate awards 22:42 How Key Advantage is finishing the year and planning for 2027 24:05 Her 14-day business planning process and why it works Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing consistency that keeps their brand working through every market cycle.   Connect with Lindsay Strom: Instagram: https://www.instagram.com/keyadvantageteam/ Linkedin: https://www.linkedin.com/company/keyadvantage/ Youtube: https://www.youtube.com/channel/UCmaVVftZnkaTFfBylaHcmTA Facebook: https://www.facebook.com/KeyAdvantageTeam  Website: https://keyadvantage.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Spotify: https://open.spotify.com/show/4hvQFX6SBae8cD2DKxoR3J Apple Podcast: https://podcasts.apple.com/ca/podcast/sold-right-away-w-maude-leger/id1441435290

    You Cannot Control the Market. You Can Control Your Response: Lindsay Strom on Building Through Any Cycle

  3. Sep 22

    Go All In or You Are Wasting Your Time: Amy Assaad on Negotiation, Grit, and Building a Team of 30

    She started in real estate at 19 with no network, no contacts, and a family who thought she was making a mistake. It took eight years before her business found real traction. Today Amy Assaad leads a team of 30 in Quebec, handles residential, commercial, industrial, multifamily, and leasing across the province, and has ranked top 1% in Canada and number seven in the country at her peak. Her advice for every realtor still figuring it out? Go all in or you are wasting your time. In this episode Amy holds nothing back. She breaks down the grit it took to build from zero, her negotiation philosophy that makes everyone in the room feel like they won, why she reads every inspection report whether her client asks or not, and why texting your way through a transaction is one of the most damaging things happening in real estate right now. She also talks about why she ignored every mentor who told her to niche down and built a one-stop shop instead, how branding consistency kept her recognizable through decades of market changes, and the best advice she ever received that changed everything about how she presents herself and her business. This is one of the most direct, energetic, and honest conversations this podcast has ever had. TIMESTAMPS: 0:00 Introduction: go all in or you are wasting your time 1:37 Starting at 19 with no network and eight years before finding her footing 4:24 Building a team of 30 and why she never limited herself to one market 9:25 The key to her success: honest and sincere communication 11:00 Negotiation philosophy: make everyone feel like they won 13:00 Reading inspection reports and going above and beyond without being asked 18:30 Why real estate is a people and process business not a property business 27:00 How she wins more listings and why Vendu signs still work 27:28 Branding consistency: why she kept the same photo even after going blonde 28:14 Stop texting. Pick up the phone. That is how you negotiate. 29:39 The best advice she ever received: stop being passive and sell yourself proudly 32:06 What the last quarter of the year means and why now is the time to run Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing system that keeps their brand working every single month so they can go all in on the work that actually builds their business.   Connect with Amy Assaad: Instagram: https://www.instagram.com/amyassaadrealestate/  TikTok:  Linkedin: https://www.linkedin.com/in/amy-assaad/  Youtube: https://www.youtube.com/@AmyAssaad Facebook: https://www.facebook.com/amy.assaad  Website: https://amyassaad.ca/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    Go All In or You Are Wasting Your Time: Amy Assaad on Negotiation, Grit, and Building a Team of 30

  4. Sep 8

    Stop Working Hard and Start Using Leverage: The Deal Will Come. | EP302 w. Lily Hu

    She believed that hard work could solve everything. Skip dinner. Compress sleep. Grind harder. Then she realized something that changed everything. You only have 24 hours a day. No matter how hard you work, it is still 24 hours. Lily Hu is a top 1% Royal LePage agent and team leader based in Ottawa who built her business over 16 years by mastering two things: leverage and people. She walked every step of the journey herself, from unlicensed assistant to licensed assistant to buyer agent to seller agent to team leader, and today leads an all-women top producing team built entirely on relationships, delegation, and one mindset that guided everything. Stop chasing the transaction. Understand the person. The deal will come. In this episode Lily breaks down how she grew her team organically, why leverage was the shift that changed everything, how she navigates a down market after 16 years of cycles, and what her definition of success looks like now that winning alone no longer interests her. TIMESTAMPS: 0:00 Introduction: you are not in the house business, you are in the people business 2:13 How Lily got into real estate by accident and why her aunt saw something in her 3:33 What made her realize real estate was her calling 4:28 How the team grew organically as her hands got too full 5:48 The biggest lesson that changed her business: leverage over hard work 7:31 The three levels of responsibility and what to delegate first 8:43 16 years to top 1% Royal LePage and what the journey actually looked like 20:10 Don't chase the transaction: understand the person and the deal will come 24:15 Her mindset for navigating the current market after 16 years of cycles 28:29 Her definition of success: lifting others and winning as a team 30:00 Her advice for new agents and experienced agents 32:22 The all-women team and why it bonds them beyond just business Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing leverage that keeps their brand working every single month without them.   Connect with Lily Hu: Instagram: https://www.instagram.com/lilyhuottawa/ TikTok: https://www.tiktok.com/@lily.hu6 Linkedin: https://www.linkedin.com/in/lilyhurealtor/ Facebook: https://www.facebook.com/lilyhuottawarealtor Youtube: https://www.youtube.com/@thelilyhurealestateteam Website: https://lilyhuteam.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    Stop Working Hard and Start Using Leverage: The Deal Will Come. | EP302 w. Lily Hu

  5. Aug 26

    The Next Chapter Starts Now: Announcing the Sold Right Away Academy

    At the end of episode 300, I made a promise. I told you something big was coming and that the next episode might be the most honest one I have ever recorded. Today I am delivering on that promise. After 300 podcast conversations with the top agents in this country, and 25 years in marketing, I kept hearing the same thing. Maude, I know I need a system. I am just not ready for a full done-for-you service yet. Can you show me how to do it? I heard it hundreds of times. So I built it. Today I am officially announcing the Sold Right Away Academy. A 12-week implementation program where serious agents install a top producer marketing system into their business step by step, using the exact strategies, templates, and checklists I have developed and refined over 25 years. This is not a course you binge and forget. Every week you watch a short lesson, complete a checklist, and walk away with another piece of your marketing engine built and running. In this episode I break down exactly what the Academy is, who it is for, what you build inside the 12-week program, and how it fits alongside the GET MORE System that has always been the done-for-you gold standard for serious realtors. I also share the personal decision behind this announcement and what it means for the future of Sold Right Away. The agents who build their brand and their system during this downturn are the ones who will own the recovery. I have seen it happen in every market cycle since 2008. And I do not want you to be the agent who waited too long. TIMESTAMPS: 0:00 The promise from EP300 and what is coming today 1:45 25 years in marketing before real estate: where it all started 3:30 What I saw when I entered real estate marketing in 2008 5:15 Building Sold Right Away from nothing: no roadmap, no safety net 7:00 The pattern from 300 episodes that could not be ignored 8:45 The gap in the market: nothing between DIY and done-for-you 10:30 Officially announcing the Sold Right Away Academy 12:15 The 12-week Marketing Engine: what you build week by week 18:00 Who the Academy is for and who it is not for 21:30 The GET MORE System is not going anywhere: two paths, same destination 24:00 Why now: impact, market conditions, and 300 episodes of knowledge 27:45 The founding cohort: what it is and how to be part of it 29:30 Closing: decide and make it work Listen now and then visit soldrightaway.com to learn more about the Sold Right Away Academy and the GET MORE System.

    The Next Chapter Starts Now: Announcing the Sold Right Away Academy

  6. Aug 11

    10 Lessons From 300 Episodes: Everything I Would Tell Every Realtor If I Only Had One Shot

    300 episodes. 20 years in this industry. One solo episode where I hold absolutely nothing back. I have sat across from top 1% agents, brand new agents, team leaders, sole operators, agents doing 20 sales and agents doing 120. Agents who rebuilt from scratch and agents who burned out and almost quit. After every single conversation, the same patterns kept showing up. The same mistakes. The same breakthroughs. The same things that separate the agents who make it from the ones who disappear. So for episode 300, there is no guest. Just me. And I am telling you everything I would say to every realtor if I only had one shot to do it. Ten lessons. No filters. No holding back. The things I learned the hard way so you do not have to. Talent does not win in real estate. Consistency does. Your brand is the most valuable thing you own and most of you do not have one. The market does not care about your excuses. No one is coming to save you. Systems beat hustle every single time. And you are not supposed to be doing this alone. I also get personal. I talk about working 110 hours a week for ten years. I talk about what it almost cost me. And I talk about the one decision that built everything I have today. If you only ever listen to one episode of this podcast, make it this one. TIMESTAMPS: 0:00 Introduction: 300 episodes, one shot, everything I have learned 1:16 Lesson 1: Talent does not win. Consistency does. 4:51 Lesson 2: You are not supposed to do this alone 6:46 What working 110 hours a week for ten years actually cost me 8:30 Lesson 3: Your brand is the most valuable thing you own in this business 10:16 What a brand actually does and why most realtors do not have one 11:37 Lesson 4: The market does not care about your excuses 13:37 The agents who dominate do not have better markets. They work better in any market. 15:06 Lesson 5: Marketing is not an expense. It is the investment that funds everything else. 16:50 Why realtors cut marketing first and why that is the most expensive mistake they make 17:47 Lesson 6: No one is coming to save you 19:29 Motivation does not build businesses. Decisions and discipline do. 20:29 Lesson 7: Systems beat hustle every single time 21:59 The first system every realtor should build and why 22:28 Lesson 8: This business is built on relationships, not transactions 24:20 Lesson 9: Invest in yourself before you expect anyone else to invest in you 26:07 Why free advice is worth exactly what you pay for it 26:58 Lesson 10: Decide and then make it work. Period. 28:50 The one decision that built everything I have today 29:26 What I want to leave every realtor with after 300 episodes 32:18 What is coming next for Sold Right Away Listen now and then visit soldrightaway.com to learn how the GET MORE System gives serious realtors the marketing department they have been trying to build alone.   🌐 Website: https://soldrightaway.com 📅 Book a Free Discovery Call: https://calendly.com/soldrightaway/15-minute-discovery-call ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com.

    10 Lessons From 300 Episodes: Everything I Would Tell Every Realtor If I Only Had One Shot

  7. Jul 28

    Be Delusional About Your Goals: Jenna Bole on Mindset, Relationships, and Selling 92 Homes Solo

    Her goal for 2026 is to sell 92 homes. By herself. Not including the rest of her team. Most realtors would not say that out loud. Jenna Bole said it, and then she explained exactly why she believes it is possible. Jenna started in real estate at 21 with a psychology degree and zero intention of becoming a realtor. A conversation with a mentor changed everything. She spent seven years on a team before stepping out on her own and setting a goal that scared her. Now she is a rising team leader with a business built almost entirely on repeat clients and referrals, and a mindset that refuses to leave room for the easier alternative. In this episode, Jenna breaks down the delusional goal philosophy that has shaped her entire approach, why confidence comes from doing the thing before you feel ready, how she builds trust without a flashy listing presentation, and what she is doing right now to finish 2026 stronger than she started it. If you have been playing it safe with your goals, this episode is going to make you rethink the number you wrote down at the start of the year. TIMESTAMPS: 0:00 Introduction: be delusional about your goals 1:08 Meet Jenna Bole: from psychology degree to rising team leader 2:48 How a mentor reframed real estate from sales to relationships 4:03 The moment she decided there was no option of failure 5:10 What she is most successful at: relationships and genuine connection 6:44 Why authenticity is not just a buzzword and how it builds referral businesses 7:45 The delusional goal mindset and why confidence comes from doing not waiting 8:45 Her bold and audacious goals and the number that scared her 12:30 How she built a referral engine and what she says to every client about it 25:04 The best advice she ever received: do not let a ten second moment poison your day 26:23 Her evolving definition of success: from hustle to peace and a regulated nervous system 28:30 Her one piece of advice for every realtor: believe in yourself 30:11 What is next: client events, conferences, and finishing the year strong 30:54 Her delusional goal for 2026: 92 homes, solo Listen now and then visit soldrightaway.com to learn how the GET MORE System helps serious realtors build the marketing foundation that makes bold goals possible. Connect with Jenna Bole: Instagram: https://www.instagram.com/jennabole TikTok: https://www.tiktok.com/@jennaleighbole Linkedin: https://www.linkedin.com/in/jenna-bole-791862b5/ Youtube: https://www.youtube.com/@jennabole Website: https://www.jennabole.com/   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway TikTok: https://www.tiktok.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    Be Delusional About Your Goals: Jenna Bole on Mindset, Relationships, and Selling 92 Homes Solo

  8. Jul 14

    The Realtor Who Shut Out the Noise and Built a Team That Runs Without Her w. Diana Cassidy-Bush

    Most realtors are drowning in noise. The next platform, the next coaching program, the next strategy that promises to change everything. And in the middle of all of it, they lose sight of the one thing that actually moves the needle. Their own priorities. Diana Cassidy-Bush spent 20 years in horticulture, including a decade running her own landscape design and build company, before making the leap into real estate. She brought with her something most agents never develop: the ability to run a real business. Ten years later she leads a top performing team in rural and waterfront real estate, with an admin team that has been with her for six and seven years and a calendar that protects her goals before anyone else's. Her approach is not complicated. Write down your goals. Prioritize ruthlessly. Shut the noise off. Find what works and keep building on it. Do the right thing even when nobody is looking. In this episode Diana breaks down the mindset, habits, and business decisions that built a team that genuinely runs without her, and what it took to get there. What you will learn in this episode: - How 20 years in horticulture and 10 years running her own business prepared her for real estate - Why honest conversations, even the uncomfortable ones, are her single greatest competitive advantage - The goal list she wrote at a seminar 8 years ago and why she is only now reaching the bottom of it - How she learned to shut the noise off and stop chasing the shiny object syndrome - Why her calendar is the one business habit she cannot live without - How she built an admin team that has stayed with her for six and seven years and what that took - The marketing shift that stopped her from blowing everything up and starting over - Why she started her own podcast despite being camera shy and introverted and what it did for her confidence - Her approach to winning listings through honest pricing conversations instead of inflating numbers - How she leverages listings to generate more listings - Her mantra: do the right thing even when nobody is looking - What success actually looks like after ten years: a team pulling in the same direction and a life outside the business TIMESTAMPS: 0:00 Introduction: stop waiting for perfect, just step into it 0:54 How 20 years in horticulture led to a top real estate team 4:15 Her greatest skill: honest conversations people need but don't want to hear 8:00 The goal list from a seminar 8 years ago she is only now finishing 10:26 How she learned to shut the noise off and stop chasing shiny objects 11:55 The one business habit she cannot live without: her calendar 13:57 What would surprise people about how she works: her team 19:07 Why she started a podcast despite being camera shy and what it changed 22:43 How she wins listings through honest pricing conversations 25:39 Her definition of success: a team pulling in the same direction and a life outside the business 26:38 Her one piece of advice for every realtor: quiet the noise and listen to yourself 27:59 Where to find Diana and The Country Club Podcast   ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com   Connect with Diana Cassidy-Bush: Instagram: https://www.instagram.com/dianacassidybush Facebook: https://www.facebook.com/DianaCassidyBushRealEstate/ Linkedin: https://www.linkedin.com/in/diana-cassidy-bush-42b997301/ Youtube: https://www.youtube.com/@dianacassidy-bush2027 Website: https://cassidybushteam.ca/ The Country Club Podcast: https://open.spotify.com/show/6M2IFZ9vPCAG73RqSsYD2m?si=7b01669d0e2c4bea   Connect with Maude & Sold Right Away:  Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

    The Realtor Who Shut Out the Noise and Built a Team That Runs Without Her w. Diana Cassidy-Bush
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The Realtors Conspiracy has Re-branded to ”Sold Right Away”! I invite you to explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel. From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. This podcast is your essential guide to mastering real estate marketing.

Information

  • Creator
    Maude Leger
  • Years Active
    2018 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    Sold Right Away w. Maude Leger