Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 1D AGO

    LinkedIn Allows You To Have 5 Newsletters

    You can have up to five LinkedIn newsletters.But just because you can doesn’t mean you should.This is where a lot of people get tripped up.In this episode, I explained why I do not recommend running multiple LinkedIn newsletters for most people. More newsletters do not equal more authority. In many cases, they actually dilute it.There is only one scenario where I would suggest having more than one newsletter:When you serve clearly split demographics with clearly split problems.For example: One audience is current and former military professionals focused on financial benefits.Another audience is small business owners focused on insurance benefits.Those are two completely different conversations. Different needs. Different language. Different outcomes.In a case like that, running two newsletters can make sense.Here’s how it should work if you ever go this route:One newsletter is dedicated solely to financial benefits for military professionals. The second newsletter is dedicated solely to insurance benefits for small business owners.You then create a bi-weekly cadence so you are not overwhelming yourself or your audience.Example schedule: • Finance newsletter goes out weeks one and three• Insurance newsletter goes out weeks two and fourThat structure keeps your content focused, consistent, and intentional.But here’s the key point I want to be very clear about:Before you even think about launching a second or third LinkedIn newsletter, you should fully optimize your first one.That means: • A clear audience• A clear promise• Consistent publishing• Strong positioning• A purpose beyond “just posting content.”One strong newsletter will outperform five unfocused ones every time.Master one. Build momentum. Then and only then decide if expanding actually serves your audience and your business.Clarity beats complexity. Every time.Don't forget to book a call using the link below to speak to us about claiming our final pre-sale VIP spot in our exclusive group coaching mastermind, Expert Authority: https://scottaaron.as.me/expertauthorityconsult

    14 min
  2. The #1 Clarity and Confidence Coach in The World

    4D AGO

    The #1 Clarity and Confidence Coach in The World

    Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast. With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field. A former content creator for powerhouses like AOL and Microsoft, Christine brings her signature blend of media savvy and marketing expertise to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective. She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion. Her mission? To help you master your message, magnetize your brand, and become the go-to authority in your niche. Connect with Christine Here: https://www.christineblosdale.com/ Don't forget to click the link below to find out about taking one of the final 2 VIP Pre-Enrollment spots for our Expert Authority Mastermind. Book your call here: https://scottaaron.as.me/expertauthorityconsult

    39 min

  3. DEC 22

    The Truth About Going Viral On LinkedIn

    Let’s talk about the reality of “going viral” on LinkedIn. Most people think virality is something you can engineer on demand. It’s not. Here’s the truth, from someone who’s been posting on LinkedIn for years: You might go viral once. Maybe twice. And that’s normal. In today’s episode, I'm using a real example from my own history. Nearly seven years ago, I published a short LinkedIn article. Four sentences long. That post went on to generate over a million impressions, nearly 14,000 engagements, and hundreds of comments. Nothing I’ve posted since has replicated that level of virality. And that’s okay. Along the way, I’ve had posts perform very well. Hundreds of likes. Strong comment threads. Real conversations. Real opportunities. However, if you see someone who consistently receives hundreds of likes and comments every time they post, regardless of the content, that should raise a flag. That doesn’t pass the smell test. In most cases, it’s not “mastery of the algorithm. ”It’s engagement pods… and LinkedIn doesn’t look kindly on them. The goal on LinkedIn isn’t chasing viral moments. It’s building: - Consistent visibility - Real engagement - Trust over time - Conversations that lead to relationships, opportunities, and revenue Virality is an outlier. Consistency is the strategy. Don't forget to grab a spot on our calendar to grab one of our final pre-sale VIP spots in our Expert Authority Mastermind here: https://scottaaron.as.me/expertauthorityconsult

    17 min
  4. The #1 Business Strategy Architect

    DEC 18

    The #1 Business Strategy Architect

    I help business owners diagnose what’s really blocking their profit, then teach them how to fix it themselves through proven frameworks and practical solutions. My journey from Atlantic Records to major brands has equipped me with unique insights into what drives business success across industries – and more importantly, what causes businesses to stay stuck. I don’t just consult; I partner with you to identify your specific profit blocks and guide you through the exact steps to overcome them. You’ll understand not just what to do, but why you’re doing it and how to replicate success on your own. Connect with Sean here: https://seanmatkinson.com/ Don't forget to book your call with us to claim one of our VIP Early Bird Enrollment spots in our Expert Authority Mastermind here: https://scottaaron.as.me/expertauthorityconsult

    32 min

  5. DEC 15

    What We are Leaving Behind, Carrying Into 2026, and Making Space For

    As we head into the new year, we’re not focused on doing more just to feel productive.We’re focused on letting go.Real growth requires subtraction. You can’t build what’s next while holding onto outdated strategies, overcomplication, inconsistent visibility, or reactive habits that no longer serve your business.This episode is about slowing down long enough to get clear. It’s about releasing what kept you stuck in 2025 and making space for stronger authority, clearer messaging, better systems, higher standards, and more aligned growth.After you listen, take a few minutes to reflect:- What am I no longer available for?- What actually matters most next year?- What support do I need to grow intentionally?Clarity creates momentum.Ready to take your business to the next level in 2026? Then grab a time on our calendar so we can talk about joining our exclusive Expert Authority Mastermind, where we help you to grow, scale, and optimize every aspect of your business in the year that we work together. We have set aside 5 VIP pre-sale spots, and only 3 remain, so grab a time on our calendar below to talk: https://scottaaron.as.me/expertauthorityconsult

    27 min
  6. A Powerful Message On Giving Back and Doing What's Right

    DEC 11

    A Powerful Message On Giving Back and Doing What's Right

    Thirty years ago, Matt Friedman, CEO and founder of The Mekong Club, worked as a senior USAID public health official across Asia, focused on education and prevention of HIV/AIDS in small rural communities. As part of Matt’s work, he visited many shelters where he repeatedly heard the same themes of horror. His first interview was with a fifteen-year-old girl telling him she was sexually abused over seven thousand times. She did this for two years until she was forced to leave because she suffered from various diseases that turned customers away. Matt soon realised that, just as this young girl had been exploited for sex, millions more were being exploited across the world. This exploitation was happening in the sex industry but also permeates global supply chains, from factories to farms to fishing boats. Matt began to work in the United Nations in the anti-trafficking world, where he worked closely with the public and private sectors across Asia. During his tenure, he noticed a gap in engagement with the private sector in their anti-trafficking efforts. Not because they didn’t want to, but because they feared being named or shamed for approaching a UN official to ask for help. As a result, Matt left the United Nations and started The Mekong Club in Asia’s financial centre, Hong Kong, to provide a safe space for companies worldwide to work together to help identify and eliminate forced labour in the private sector. Learn more about Matt and the Mekong Club here: www.themekongclub.org Don't forget to download our FREE LinkedIn Post Templates here: https://www.thetimetogrow.com/ecsposttemplates

    30 min

  7. DEC 8

    What Did and Didn't Work For Us on LinkedIn This Year

    Growth doesn’t happen because you “do more.” It happens because you stop, look back, and adjust with intention. Every year, we run a full Year-In-Review, long before January. We look at what worked, what didn’t, and what absolutely needs to change. And the businesses that grow the fastest? They’re doing the same thing. Here’s what 2025 taught us: Wins: • The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results. • Partnerships and affiliates drove major momentum. • LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers. • Clients scaled fast, some so much that they had to expand their teams. Challenges: • Funnels need clarity, not complexity. • Over-delivering features inside our community actually hurts engagement. • Operations need to be tightened to remove friction. Surprises: • Buyers expect personalization, clarity, and fast communication. • Trust is everything; testimonials, recommendations, and proof matter more than ever. • Power partnerships on LinkedIn are one of the biggest untapped opportunities. Our 2026 focus? One word: Optimization. Simpler systems. Cleaner messaging. Better processes. More execution. No unnecessary complexity. And now it’s your turn. Before you plan 2026, ask these three questions: Red: What needs to stop? Yellow: What needs improvement? Green: What deserves more of your focus? What’s your word for 2026? Don't forget to download our FREE LinkedIn Post Template Resource here: https://www.thetimetogrow.com/ecsposttemplates

    35 min
  8. The #1 Disruptive Brand Building Coach

    DEC 4

    The #1 Disruptive Brand Building Coach

    Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights. His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability. Connect with Phil here: https://philmasiello.com/ Don't forget to get our FREE LinkedIn Content Prompts here: https://www.thetimetogrow.com/ecsposttemplates

    25 min
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4.9
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93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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