Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 2D AGO

    A Glaring Statistic From LinkedIn's Last Quarterly Report and What It Means

    Commenting is up 24% quarter over quarter on LinkedIn. That number matters more than most people realize. It tells us three very clear things about what’s actually working right now. First: - People are hungry for thoughtful, meaningful conversations. - Quick takes and surface-level posts get seen. - But content that makes people think is what gets talked about. Second: - Who you connect with matters more than how many people you connect with. - When your network is aligned with your ICP or true business allies, engagement becomes natural instead of forced. Third: - Thought leadership and educational content win when it’s created for a specific audience. - Generic content gets scrolled past. - Content that speaks directly to your ICP invites comments, discussion, and real relationships. Here’s the takeaway most people miss: Visibility isn’t the goal anymore. Conversation is. If you want more reach, more trust, and more inbound opportunities, stop chasing volume and start building dialogue with the right people. That’s what this episode breaks down step by step. Don't forget to register for our LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    13 min
  2. The #1 Artist Coach In The World

    6D AGO

    The #1 Artist Coach In The World

    Miriam Schulman is the #1 Artist Business Coach, author of "Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity"( HarperCollins 2023), and host of The Inspiration Place podcast. After leaving her career on Wall Street to become a full-time artist, she built a thriving business and now helps thousands of artists and creative entrepreneurs around the world do the same. Through her signature coaching program, the Artist Incubator, Miriam teaches artists how to price, market, and sell their work with confidence—without relying on social media fame. Her work has been featured in publications such as Forbes, The New York Times, and Igniting Creativity. Today, she’s recognized as the leading voice helping artists turn their passion into a profitable business while staying true to their creative vision. Connect with Miriam here: https://www.linkedin.com/in/schulmanart/ https://www.facebook.com/schulmanart https://www.instagram.com/schulmanart/ schulmanart.com Don't forget to register for our LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    35 min

  3. JAN 19

    The 3 Silent Sales Gaps Blocking Your Revenue Growth

    Most coaches don’t have a content problem. They have a conversion problem. They’re showing up. They’re posting. They’re “doing the work.”And yet… revenue isn’t scaling. Here’s what’s really happening behind the scenes 👇 Gap #1: You’re winging the buyer journey - Great content without a clear path leads to confusion, not clients.- If people don’t know what comes after awareness, they stall. The fix: - Create a simple, intentional buyer journey that guides someone from“I like this” → “I trust this” → “I’m ready to buy.” Gap #2: You’re stuck in creation mode - When all your energy goes into posting, there’s no time left to sell. - And sales don’t happen by accident. The fix: - Block time for follow-up and conversations - Use reminders instead of relying on memory - Repurpose content instead of constantly reinventing it Gap #3: Your offer isn’t sales-ready - Even amazing offers fail when the messaging assumes too much. The fix: - Audit your sales page, bio, and recent posts like you’re brand new. - If someone knows nothing about you, is the next step obvious? Visibility without conversion leads to burnout. Clarity creates momentum. Systems create scale. If your sales feel stuck even though you’re consistent, this is where to look first. Don't forget to sign up for our Amateur to Expert 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    19 min
  4. The #1 Streamlining System for Service Based Businesses

    JAN 15

    The #1 Streamlining System for Service Based Businesses

    Sreedhar Kaluva, founder of MyWorkbelt, is an experienced software engineer with a 30-year history of helping small businesses get ahead of the game. He started with his own family's small business in India, and quickly transformed it into the city’s second-largest fertilizer company. Next, he ventured into the world of IT, working as a software developer, programmer, and consultant. Despite his corporate success, working for major tech corporations in the US, Mexico, and Singapore, Sree’s true passion lies in supporting small businesses that lack the resources or knowledge of how to implement large-scale software to streamline their operations. This led him to found Unique Solutions, a custom software company launched during the pandemic to help small businesses stay afloat. After gaining insight into the biggest concerns small business owners had, he decided to develop MyWorkbelt, a fully custom back-end software solution created to specifically address these needs. Find out more about Sree and MyWorkBelt here: https://myworkbelt.com/ Don't forget to sign up for our 5-Day, Amateur to Expert on LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    18 min

  5. JAN 12

    The Missing Pieces To An Optimized LinkedIn Profile

    Most people think an “optimized” LinkedIn profile means: • A good headline • A solid About section • A decent profile photo Those things matter. But they are not what actually moves people to trust you or take action. In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you. 1. Your background banner - This is prime real estate. - It should instantly tell someone: - Who you help, what problem you solve, and why they should keep reading. If your banner is generic, decorative, or empty, you’re leaving authority on the table. 2. Your featured content section This is not a place for random links. - It should function like a conversion hub: - A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch. This section works for you 24/7 when it’s intentional. 3. LinkedIn recommendations Social proof is not optional. - Recommendations tell your story from someone else’s mouth. - They remove doubt, build credibility, and validate your expertise in a way no About section ever could. When these three pieces are aligned, your profile stops being a resume and starts working like a business asset. If your profile gets views but not conversations, these are usually the missing pieces. Don't forget to register for our Amateur to Expert 5 Day Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    14 min
  6. The #1 Product Marketing Expert In The World

    JAN 8

    The #1 Product Marketing Expert In The World

    Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need. He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy." As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies. With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing. His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success. Connect with him here: https://www.linkedin.com/in/lmandin/ https://www.facebook.com/graphosproduct/ https://www.instagram.com/graphoscanada/ Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

    26 min

  7. JAN 5

    Your 3 Top LinkedIn Priorities in 2026 To Grow Your Business

    Most people are heading into 2026 thinking they need to do more on LinkedIn. - More posts. - More formats. - More features. - More noise. - That’s not the move. In this episode, “The Three Priorities You Must Have on LinkedIn in 2026,” I break down what actually drives visibility, engagement, and revenue moving forward, and what you can safely stop overcomplicating. Here’s the truth: LinkedIn doesn’t reward hustle. It rewards clarity, consistency, and connection. The three priorities every professional needs dialed in are: 1. First, your LinkedIn profile. If your profile doesn’t clearly communicate who you help, how you help them, and why it matters, no amount of content will convert. Your profile is not a resume in 2026. It’s your positioning page. 2. Second, who you’re connecting with. Growth is not about adding more people. It’s about adding the right people, ideal clients and business allies who can lead to conversations, collaborations, referrals, and opportunities. Random connections dilute results. 3. Third, and most importantly....your content. Not content for likes. Not content for trends. But content that builds know, like, and trust. Quality content is what turns visibility into credibility. Credibility into conversations. And conversations into revenue. If your content doesn’t engage the right audience in the right way, nothing else works. This episode walks through how these three priorities work together as a system, and how to simplify your LinkedIn strategy so it actually supports your business goals in 2026. If you want LinkedIn to stop feeling noisy, unpredictable, or exhausting, start here. Click HERE if you'd like to register for our "Amateur to Expert on LinkedIn" 5-Day workshop from Jan 26th - 30th.

    12 min
  8. The #1 Scalable Backend Systems Coach for Memberships

    JAN 1

    The #1 Scalable Backend Systems Coach for Memberships

    Jamie Kullman is the founder of Magnetic Memberships, where she helps coaches, consultants, and course creators build scalable backend systems and membership communities that sell on autopilot. With over 8 years as a full-time entrepreneur, Jamie has built a six-figure coaching business in under 10 months, hosts a top 1% global podcast, and is known for helping clients turn their best ideas into repeatable, revenue-generating systems, all while creating the freedom to live life on their terms. Connect with Jamie here: https://www.facebook.com/jamie.kullman.3 https://www.instagram.com/jamiemkullman/ Don't forget to grab our final pre-sale VIP spot for our year-long group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult

    26 min
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4.9
out of 5
93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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