Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (93)
  • MARKETING
  • UPDATED SEMIWEEKLY

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. The #1 Messaging System Founders Need to Convert Without Compromise

    20H AGO

    The #1 Messaging System Founders Need to Convert Without Compromise

    When founders and small-team leaders know their work has outgrown their message, and they need messaging that reflects its depth and converts without compromise, they call M. Shannon Hernandez. Shannon is the strategist behind the Profit-Driven Messaging Ecosystem™ and a fierce advocate for protecting voice and authority in an AI-driven world. Connect with Shannon here: joyfulbusinessrevolution.com

    28 min

  2. 1D AGO

    Updates To LinkedIn Events and Their Analytics

    Most people create a LinkedIn event… and never look at the data behind it. But the analytics LinkedIn now provides can completely change how you promote and grow your events. In this episode, I break down the new LinkedIn Event analytics and how you can use them to understand what’s actually working. You can now see insights like: • Daily increases or decreases in registrations • How many people are visiting the event page • Your overall engagement rate • Discovery metrics like impressions and members reached But it goes deeper than that. LinkedIn now shows whether people who discovered your event visited your profile, along with any profile activity generated, such as new views and followers. You can also see top attendee demographics, giving you clarity on whether the right audience is accepting your invitation. This data gives you real feedback so you can adjust your messaging, targeting, and promotion strategy while the event is still live. If you’re hosting LinkedIn events and not reviewing these insights, you’re missing one of the most powerful optimization tools the platform provides. Don't forget to sign up for our FREE LinkedIn Content That Converts Sales Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    15 min
  3. He Helped His Clients Generate Over 1 Billion Views Online

    5D AGO

    He Helped His Clients Generate Over 1 Billion Views Online

    Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling.
 Over the past decade, Jake has worked with more than 150 entrepreneurs and companies—including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that’s generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms. Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth. Connect with Jake here: jakeisham.com  Don't forget to sign up for our FREE LinkedIn Content Creation Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

    26 min
  4. One Of The Top Men's Coaches In The World

    FEB 26

    One Of The Top Men's Coaches In The World

    Mitchell Osmond is a trusted advisor, leadership consultant, executive coach, and host of the Dad Nation Podcast (Top 5% globally). With over 15 years in senior leadership, he helps high-performing men achieve success where it matters most—at home, in their health, and in their happiness—while enhancing their career success. Mitchell has guided executives, entrepreneurs, and driven professionals to bridge the gap between career achievement and personal fulfillment. His coaching, programs, and podcast equip men to lead with confidence, master their mindset, and build strong marriages and families. As a sought-after speaker and thought leader, Mitchell shares his expertise on leadership, marriage, mindset, and high-performance habits at events, masterminds, and across his digital platforms. His mission is clear: help career-driven men lead with purpose, win in every arena, and create a legacy that outlives them. Connect with Mitchell here: https://www.dadnationco.com/ Don't forget to download our FREE LinkedIn Profile Optimization Guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    31 min

  5. FEB 23

    How To Set Up Your "About Section" in Your LinkedIn Profile

    Your LinkedIn “About” section isn’t a résumé summary. It’s your positioning statement. If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results. In this training, I break down how to structure it the right way. Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection. Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create. Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else. After that, highlight the key skills you’ve developed throughout your career that support those outcomes. And finally, end with a clear call to action. Tell people exactly what to do next, whether that’s visiting your website, emailing you, or booking a call. Clarity builds trust. Direction drives action. Don't forget to get our FREE LinkedIn Profile Optimization Guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    13 min
  6. The #1 Google Premier Partner and Digital Marketing Agency

    FEB 19

    The #1 Google Premier Partner and Digital Marketing Agency

    John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions. Connect with John here: https://www.linkedin.com/in/johnjhorn1/ https://www.facebook.com/StubGroup/ https://www.instagram.com/stubgroupadvertising/ https://stubgroup.com

    21 min

  7. FEB 16

    How To Optimize Your LinkedIn Profile

    Your LinkedIn profile isn’t a resume. It’s a positioning tool. If it’s not clear, optimized, and intentional, it’s costing you visibility and opportunity. Here’s what matters most: • A clear background banner that states who you help • A professional, approachable profile photo • A keyword-optimized headline (no emojis, no fluff) Use AI to identify SEO-friendly keywords your ideal client is searching for. In your About section: - Write in first person. - Share your mission. - Highlight your expertise. - Include a clear call to action. In your Featured section: - Drive traffic somewhere intentional, a lead magnet, newsletter, or booking link. In your Experience section: - Use descriptive, keyword-rich titles. - Show results. Add certifications and recommendations.Remove unnecessary graduation dates.And most importantly, connect with the right people.Your network impacts your visibility. Your profile should evolve as you do. Download our FREE LinkedIn Profile Optimization Guide Here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    21 min
  8. The Most Influential Voice In Consumer Insights

    FEB 12

    The Most Influential Voice In Consumer Insights

    Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior. As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora’s passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She’s also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views. Connect with Devora here: https://www.linkedin.com/in/devorarogers/ https://www.facebook.com/AlterAgents/mentions/?_rdr https://www.instagram.com/alter_agents/?hl=en https://alteragents.com/ Download our FREE Optimize Your LinkedIn Profile Guide here: https://www.thetimetogrow.com/ecsoptimizeyourprofile

    33 min
See All (806)

4.9
out of 5
93 Ratings

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

Information