Networking and Marketing Made Simple

Scott Aaron
  • 4.9 (91)
  • Marketing
  • Updated Semiweekly

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 14h ago

    How High-Income Earners Can Legally Reduce Their Tax Bill by 25–50%

    What if you could legally reduce your tax bill by 25–50% and put more of your hard-earned money toward building wealth? In this episode of Networking and Marketing Made Simple, I sit down with Ethan from Exponential Freedom to discuss how high-income earners and business owners can use strategic tax planning to keep more of what they earn. Ethan shares his journey from traditional financial advising into the world of tax optimization and explains why finding the right CPA or tax attorney should often come before choosing a financial advisor. We also explore how having the right team of financial, tax, and legal experts working together can completely change your approach to wealth building. During our conversation, Ethan breaks down several tax strategies, including energy credits and battery investment programs, that may help qualified individuals reduce current tax liabilities, potentially recover past tax payments, and create additional opportunities for tax-advantaged growth. Most importantly, this conversation is about being proactive rather than simply accepting your tax bill as something you cannot control. Ethan explains how Exponential Freedom approaches tax planning legally and ethically while helping clients uncover opportunities they may not have known existed. We also talk about Ethan's definition of success: creating the freedom to achieve what you truly want out of life. If you're a high-income earner, entrepreneur, or business owner looking for smarter ways to approach taxes and wealth creation, this is an episode you'll want to hear. Learn more about Ethan and Exponential Freedom at TheExponentialFreedom.com. Don't forget to take our 3-minute LinkedIn Thought Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

    How High-Income Earners Can Legally Reduce Their Tax Bill by 25–50%

  2. 3d ago

    How To Use LinkedIn Groups To Grow Your Business

    Most people either ignore LinkedIn Groups or use them the wrong way. In this episode, you’ll learn how to strategically use Groups to expand your network, build credibility, start meaningful conversations, and create new business opportunities without being spammy or salesy. We’ll cover how to find the right groups, engage in ways that increase your visibility, build relationships with ideal clients, and avoid the common mistakes that cause people to be ignored. When used correctly, LinkedIn Groups can become a powerful relationship-building tool that supports your overall LinkedIn lead generation strategy.   If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today.    That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together.   More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience.   Take the free scorecard here and see how your profile measures up:   👉 Take the Expert Content Society LinkedIn Scorecard

  3. 6d ago

    The #1 Franchise Advisor In The World

    Charles Stovall is a seasoned Franchise Advisor and consultant dedicated to helping aspiring entrepreneurs navigate the complex landscape of business ownership. With a career rooted in identifying the perfect "franchise fit," Charles leverages his deep industry knowledge to guide candidates through the selection process, ensuring they find opportunities that align with their professional goals and lifestyle aspirations. As a franchise consultant, he brings a wealth of practical experience to the table, offering a strategic approach to franchise investing. His expertise is built on a foundation of professional advocacy, where he serves as a bridge between high-potential candidates and world-class franchise brands. Whether he is consulting one-on-one or speaking to larger audiences, Charles is passionate about empowering others to achieve financial independence through proven business models. Outside of his consulting work, Charles is a devoted family man and an active member of his community in Mount Pleasant, South Carolina. An avid golfer and automotive enthusiast, he often balances his professional life with his love for the outdoors—whether he’s on the golf course or planning the next family ski trip. To learn more about his work or to book him for an event, visit his websites: www.charlesstovall.com www.charlesstovall.com/speaking

    The #1 Franchise Advisor In The World

  4. Aug 3

    How Coaches and Consultants Can Turn Their Connections Into Clients on LinkedIn

    One of the biggest mistakes we see coaches and consultants make on LinkedIn is believing they need to post more often to generate more clients. The truth is, posting more is not always the answer.If your positioning isn't clear, creating more content amplifies confusion. Before you worry about the algorithm, your posting schedule, or how often you should show up, take a close look at your LinkedIn headline. Your headline appears everywhere. It's seen in search results, connection requests, comments, your content, and at the top of your profile. It is often the first impression someone has of you. The problem is that most people use their headline as a job title."Business Coach.""Marketing Consultant.""Executive Coach."Those titles tell people what you are. They don't tell people why they should work with you. Instead, your headline should communicate who you help, the result you create, and the problem you help them avoid. A simple framework is:I help [specific audience] achieve [specific result] without [specific frustration]. That small change immediately makes your profile more compelling and helps the right people recognize you as the expert they've been looking for. As important as your headline is, it's only the beginning. Your headline gets attention. Your content builds trust. When those two pieces work together, everything else becomes easier.The path to attracting more clients is simple: Clear positioning leads to consistent content. Consistent content creates visibility. Visibility builds trust. Trust starts conversations. Conversations become clients. If your LinkedIn isn't producing the opportunities you want, don't assume you need to post more. Start by making sure your positioning is clear enough that the right people immediately know who you help and why they should pay attention. If you're serious about attracting more visibility, credibility, and opportunities on LinkedIn, the first step is understanding where your profile stands today. That's exactly why we created my free LinkedIn Thought-Leadership Scorecard. In just a few minutes, you'll discover how well your headline, About section, Experience section, and overall profile positioning are working together. More importantly, you'll identify the specific areas that may be preventing LinkedIn from fully understanding your expertise and showing your content to the right audience. Take the free scorecard here and see how your profile measures up: 👉 Take the Expert Content Society LinkedIn Scorecard: https://www.thetimetogrow.com/ecs-scorecard

  5. Jul 30

    How To Build Go-To-Market Engines For B2B Companies

    About James Hayden I’ve generated over $1B in revenue across SaaS, marketplaces, and enterprise services — and built first revenues for companies from zero across 140+ engagements. Book a Free 30-Min GTM Diagnostic → I build go-to-market engines for B2B companies that drive lasting revenue. Over 38 years, I’ve transformed sales teams, opened new markets, and created new revenue streams for more than 140 companies. I serve as a multi-company advisor to US enterprises, the government of New Zealand, and several Central American governments. My client and employer roster spans enterprise technology, SaaS, hospitality, automotive, and government sectors across four continents: Enterprise & Technology: Microsoft, Oracle, Cendant, TravelClick (acquired by Amadeus), Zipwhip (acquired by Twilio for $850M), Zumobi, Uniken, RESAAS, LodgIQ, FingermarkAutomotive: Ford, GM, Stellantis, BMW, Mercedes, Toyota, Lexus, KiaMedia & Partnerships: MSNBC, StarbucksGovernment & Trade: New Zealand Trade and Enterprise (NZTE), Government of Costa Rica, Government of GuatemalaStartups & Ventures: Hotelscan (successful exit), Ortega Expansion Consulting, Hayden Marketing Inc., Dignity For Divas When I took over TravelClick’s lowest-performing division, it ranked last out of four. Within a year, I turned it into the company’s top-performing unit — a turnaround that directly contributed to the company’s successful exit. If your sales org needs a reset, this is the kind of result I deliver. I was a founding member of Hotelscan, where I built over 140 partnerships from scratch. That groundwork drove the company to a successful exit in 2019. I know what it takes to build revenue from zero — because I’ve done it repeatedly. I learned to sell young — door-to-door as a kid — and never stopped refining the craft. My methodology is built on decades of real-world results, not theory. I wrote Adapt or DIE to share the approach that has driven my results, available in paperback, Kindle, and audiobook. Don't forget to check our Expert Content Society LinkedIn Content Community here: https://www.thetimetogrow.com/expert-content-society

    How To Build Go-To-Market Engines For B2B Companies

  6. Jul 27

    LinkedIn's New KPI Metric That Can Help Your Content

    Most LinkedIn users are missing one of the most important analytics updates the platform has released. Likes, comments, and even total impressions only tell part of the story.LinkedIn has quietly introduced a much more valuable KPI inside your analytics: Discovery. Under your impression analytics, you'll now see two categories: • In-network impressions: People who already follow you or are connected to you. • Out-of-network impressions: People who don't follow you and aren't connected to you. Here's why this matters. If the majority of your impressions are coming from your existing network, you're primarily reaching the same audience over and over again. But if a growing percentage of your impressions are coming from out-of-network viewers, LinkedIn is signaling that your content is valuable enough to recommend to people who have never heard of you before. That is how real audience growth happens. In my opinion, this is one of the healthiest KPIs to track because it shows whether your content is expanding beyond your current circle rather than simply recycling within it. Now, that doesn't mean in-network impressions are bad. Your existing audience should absolutely continue seeing your content. But if your goal is to attract new clients, grow your authority, and consistently reach fresh audiences, you want to see your out-of-network percentage increasing over time. Instead of asking, "How many impressions did this post get?"Start asking, "Who generated those impressions?" That's a much more meaningful question. Focus on creating content that teaches, sparks thoughtful conversations, and keeps people reading. When LinkedIn sees people finding value in what you share, it's far more likely to introduce your content to people outside your existing network. Growth doesn't happen by talking to the same people louder. It happens when LinkedIn starts introducing you to the people who don't know you yet. Don't forget to sign up for our FREE LinkedIn Content Roadmap workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

  7. Jul 23

    How To Build and Scale A Profitable Course Business

    Ruzanna Tovmasyan founded Ruz Studios Inc. in Burbank, California, after years of building course businesses for coaches, authors, and thought leaders who knew they had something valuable to teach but had no idea how to turn it into a product. Her clients have collectively generated over three million dollars in course revenue. One of them made a hundred and fifty thousand dollars in a single launch. Over forty thousand students have gone through courses she produced. She describes what she does as taking someone from a book or an idea all the way to a live school with paying students, and handling every single step in between so her clients never have to think about the business side. For those who want to learn how to build and scale their own profitable course business, she also runs the Ruz Creator Lab, her online academy, and a private Mastermind for creators who are ready to go deeper. Connect with Ruzanna here: www.linkedin.com/in/ruzannatovmasyan www.facebook.com/iamruzanna www.instagram.com/iamruz https://workwithruz.manus.space Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop HERE: https://www.thetimetogrow.com/LinkedInContentRoadmap

    How To Build and Scale A Profitable Course Business

  8. Jul 20

    This 15-Minute LinkedIn Routine Will Grow Your Business

    LinkedIn engagement, lead generation, networking, and marketing don't require posting every day. If you're a coach, consultant, or service professional, there's a better way to build visibility, start conversations, and attract qualified clients in just 15 minutes a day. In this training, I'll share the simple... Comment. Reply. Connect  routine that consistently creates more opportunities without spending hours creating content. You'll learn why these three habits outperform simply publishing another post and how they help expand your reach, strengthen relationships, and bring more of the right people to your profile. Don't forget to sign up for our FREE LinkedIn Clients On Command Workshop here: https://www.thetimetogrow.com/LinkedInContentRoadmap

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About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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