SoTellUs Time

Trevor Howard: Business Marketing Expert

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.

  1. 4D AGO

    When You Mess Up in Business: How to Handle an Irate Client & Turn Complaints Into Loyalty

    Mistakes in business are inevitable. Losing clients because of them? That's optional. In this episode of SoTellUs Time, Trevor and Troy Howard break down exactly how to handle an irate client the right way — without defensiveness, without panic, and without damaging your brand. If you've ever dealt with: A furious client call A missed deadline A billing error A service failure A communication breakdown A negative review brewing This episode is your blueprint. Because here's the truth: 👉 You are not defined by the mistake. 👉 You are defined by how you respond to it. Most businesses don't lose clients over the original problem. They lose them because of: Slow response times Poor communication Defensiveness Blaming employees Lack of ownership Weak follow-up Today we show you how to handle the emotional moment, fix the issue strategically, and restore trust like a true leader. ⏱ What You'll Learn in This Episode 1️⃣ How to Handle the Call When a Client Is Furious When a client is irate, you're not solving a logistics problem first. You're solving an emotional problem. We cover: ✔ How to regulate yourself before regulating the situation ✔ Why lowering your voice is a leadership move ✔ Why silence is powerful ✔ The exact phrases to use to validate frustration without over-admitting liability ✔ Why "Let me explain…" is usually the worst thing you can say ✔ How clear ownership immediately lowers tension Key leadership principle: Deflection escalates. Ownership diffuses. 2️⃣ How to Address the Issue Strategically Once emotions cool, you shift to solutions. We break down how to: Ask clarifying questions without sounding defensive Diagnose the real root cause Separate immediate damage control from long-term prevention Offer a concrete, time-bound action plan Weak response: "We'll take care of it." Strong response: "Here's what we're going to do. By 3 PM today… Tomorrow morning… Going forward…" Specificity rebuilds trust. 3️⃣ How to Make It Right (Without Creating a Panic Precedent) Should you offer compensation? Maybe. But not out of fear. We explain how to decide: When a refund is appropriate When service credit makes sense When priority handling is enough How to match compensation to impact and client value Overcompensating creates weakness. Under-addressing creates resentment. There's a strategic balance. 4️⃣ The Follow-Up That Separates Average Companies From Elite Ones Most businesses stop after the fix. Elite businesses: Send a recap email Outline next steps and deadlines Follow up after resolution Confirm everything is working And then — they debrief internally. Because if you fix the client issue but not the system, you will repeat the mistake. This is where leadership lives. 🚫 What NOT To Do With an Angry Client We rapid-fire the biggest leadership mistakes: ❌ Arguing ❌ Publicly blaming your team ❌ Hiding behind policy ❌ Email-only responses when emotion is high ❌ Delaying the call ❌ Saying "That's our policy" as a shield Policy never outranks relationship. The Powerful Truth About Complaints Some of your most loyal clients will come from situations where you handled a mistake with excellence. Why? Because they've now seen: Your character Your leadership Your accountability Your systems Your integrity Mistakes test your business. Your response defines your brand. If you're a business owner, leader, entrepreneur, or operator who wants to build a company known for integrity, service, and strong leadership — this episode is a must-watch. And if you care about reviews, reputation management, client retention, and long-term brand equity — this conversation will change how you handle difficult situations forever. 🎯 About SoTellUs At SoTellUs, we help businesses generate, manage, and leverage video and text reviews to build trust, improve reputation, and increase revenue. Learn more: 👉 https://www.sotellus.com 👉 https://www.youtube.com/@sotellus If this episode helped you, make sure to: 👍 Like 💬 Comment your biggest leadership lesson 🔔 Subscribe for weekly business growth strategies 📌 Keywords & Topics Covered handling an angry client, irate customer call, customer service leadership, how to deal with upset clients, business mistake recovery, crisis management in business, reputation management, client retention strategies, leadership communication skills, conflict resolution in business, how to respond to complaints, managing negative reviews, business communication training, customer experience strategy, service recovery strategy, accountability in leadership, small business management, entrepreneurship lessons, building client trust, managing difficult conversations The next time a client calls upset… Don't panic. Lead. Because how you handle the worst moments determines how strong your brand becomes.

    27 min
  2. FEB 17

    STOP Using AI Like Google in 2026

    Most business owners are barely scratching the surface of AI — and it's costing them speed, clarity, and competitive advantage. If you're using AI to: "Write me an email." "Create 5 social posts." "Give me some ideas." You're driving a Ferrari at 25 mph. In this episode of SoTellUs Time, Trevor and Troy Howard break down how to stop using AI like a search engine and start using it like a strategic execution partner. This is not about better prompts. It's about Prompt Stacking — the method that turns AI into your marketing department, project manager, operations assistant, and execution engine. 🚨 The Problem: Most Business Owners Are Using AI Wrong Single prompts produce single outputs. No context. No continuity. No long-term thinking. No integration across marketing, operations, and leadership. AI isn't a vending machine. It's a strategic partner — if you treat it like one. And in this episode, we show you how. 🔥 What You'll Learn in This Episode 1️⃣ Why Single Prompts Are Limiting Your Growth Most people: Ask one question Copy the answer Paste it somewhere Move on But that approach kills: Strategy Cohesion Scalability Team alignment Consistency across channels AI performs best when it: Understands the goal Knows the target audience Builds in sequence Iterates and refines Connects departments 2️⃣ What Prompt Stacking Actually Is Prompt Stacking = Building layer by layer until the entire project is complete. Instead of: "Write me a marketing email." You stack like this: Help me plan a client appreciation event. Build the full timeline. Create a budget. Generate a supply checklist. Draft the email invite. Draft SMS reminders. Write 5 teaser social posts. Create a day-of hype post. Write a follow-up thank-you message. Generate a referral CTA. Build a run-of-show script. Create role-based task lists. Write Canva prompts for graphics. Now AI isn't writing content. It's running your project. 🎯 Real Business Example: Planning a 75-Family Client Appreciation Event We walk through how to use AI to: Step 1 – Strategy First Define outcome (Retention + Referrals) Clarify audience Align messaging Step 2 – Logistics Stack Timeline Budget breakdown Vendor suggestions Staffing plan Supply checklist Step 3 – Marketing Stack Warm email invite Short urgency-driven SMS 3 teaser posts Event-day hype post Follow-up email Referral message Step 4 – Team Execution Weekly task breakdown Assign roles (Director, Admin, Teachers) Event-day run-of-show Contingency planning Step 5 – Asset Creation Canva design prompts Graphic concepts Caption copy Scripts Templates From ONE conversation. 💡 Why This Changes Everything for Business Owners ⚡ Speed Compress weeks of planning into hours. 🧠 Clarity AI forces structured thinking. 📋 Better Delegation You hand your team: Clear task lists Clear deadlines Clear messaging Clear responsibilities Instead of: "Hey, let's plan something." 🔁 Cross-Channel Consistency Your: Email marketing SMS campaigns Social media posts Graphics Internal team communication All align. That's what real execution looks like. 🧩 The 5-Layer AI Stack Framework If you remember nothing else from this episode, remember this: 1️⃣ Vision Layer What's the outcome? Who is it for? What is the measurable goal? 2️⃣ Strategy Layer Timeline Budget Structure Offer positioning 3️⃣ Execution Layer Task lists Assignments by role SOPs Accountability systems 4️⃣ Marketing Layer Email sequences SMS campaigns Social media Follow-ups 5️⃣ Asset Layer Graphics Scripts Templates Checklists Most business owners only use Layer 5. That's why they feel busy but not strategic. If you only use AI for content creation, you're missing 80% of its power. 🏆 The Businesses That Win with AI It won't be the businesses that: Occasionally use ChatGPT Generate random posts Copy and paste quick outputs It will be the businesses that: Integrate AI into how they think Build workflows with it Use it to clarify leadership Structure execution Align teams AI is not just a content tool. It's: A thinking partner A planning system A delegation assistant A marketing amplifier A leadership enhancer 📌 Challenge for You This Week Instead of asking: "Write me a post." Ask: "Help me build an entire campaign from start to finish." Then stack it. Layer by layer. Watch what happens to your clarity, speed, and execution. If you're a business owner, entrepreneur, marketer, or operator who wants to scale smarter — this episode is a must-watch. Subscribe to SoTellUs Time for weekly insights on: Business growth AI implementation Marketing systems Customer retention Reviews & reputation Automation & delegation Leadership execution 🎥 Subscribe here: https://www.youtube.com/@sotellus 🌐 Learn more about SoTellUs: https://www.sotellus.com AI for business, prompt engineering, prompt stacking, ChatGPT for business owners, AI workflows, AI marketing strategy, business automation, AI project management, small business marketing, entrepreneurship tools, AI systems for entrepreneurs, marketing automation strategy, leadership systems, team delegation framework, client appreciation event marketing, AI for childcare centers, AI marketing campaigns, structured thinking with AI, 5-layer AI stack framework, business growth systems, execution systems for entrepreneurs.

    24 min
  3. FEB 10

    Why Your Team Isn't Executing (And How to Fix the Hidden Communication Gaps Killing Performance)

    If you've ever said, "I explained this clearly… so why didn't it get done right?" — this episode is for you. In this episode of SoTellUs Time, we break down one of the most frustrating (and misunderstood) problems in business leadership: why teams don't execute the way owners expect them to — even when intentions are good, effort is high, and talent is present. The truth? Most execution failures aren't caused by lazy employees, bad attitudes, or lack of intelligence. They're caused by hidden disconnects between intention, communication, and execution. 👉 What you meant 👉 What they heard 👉 What they actually did Those three things are rarely the same — and that gap is where execution breaks down. In this episode, we cover: • Why execution problems are usually leadership problems (not people problems) • The Intention–Execution Gap that quietly destroys results • How vague communication creates wildly different outcomes • Why assuming priorities is one of the biggest leadership mistakes • How owners unintentionally expect employees to "think like owners." • The missing feedback loop that causes frustration, rework, and wasted time The 3 biggest execution disconnects explained: Vague Communication When leaders say things like "Handle this" or "Make it better," teams fill in the blanks differently — every time. You'll learn how to define "done" so execution becomes predictable. Assumed Priorities & Standards Your team doesn't know what matters most unless you say it — repeatedly. Speed vs quality. Cost vs customer experience. We show how to clearly rank priorities so teams make the right tradeoffs. No Feedback Loop Delegating and disappearing almost guarantees disappointment. Learn how short check-ins prevent major misalignment before it's too late. Practical takeaways you can apply THIS WEEK: Define "done" in writing State priorities out loud (and rank them) Add a simple midpoint check-in If your business feels stuck, chaotic, or constantly correcting mistakes — this episode will help you fix execution without hiring new people or applying more pressure. Because better execution doesn't require better employees. It requires better leadership clarity. Watch more episodes of SoTellUs Time here: https://www.youtube.com/@sotellus Learn more about tools that improve communication, accountability, and execution: https://www.sotellus.com QUESTION FOR YOU: What's the biggest execution issue you're dealing with right now — clarity, priorities, or follow-through? team execution leadership communication why teams fail business leadership management mistakes employee performance how to lead a team execution problems in business delegation mistakes leadership clarity business systems scaling a business entrepreneur leadership management training team alignment business growth strategies owner mindset leadership development operational excellence SoTellUs Time

    23 min
  4. FEB 3

    How to Make Faster Business Decisions Without All the Data | Decision-Making for Leaders & Entrepreneurs

    Most business owners, leaders, and entrepreneurs don't struggle because they make bad decisions — they struggle because they wait too long to make them. In this episode of SoTellUs Time, we break down how to make faster, smarter business decisions even when you don't have all the data. The truth is, you'll almost never have perfect information — and waiting for certainty often costs more than making the wrong call. If you've ever delayed hiring, pricing changes, marketing decisions, promotions, or system upgrades because you wanted "one more report" or "a little more clarity," this episode is for you. We cover proven decision-making frameworks used by high-level leaders, CEOs, and fast-growing companies to move with confidence, reduce bottlenecks, and create momentum — without reckless guessing. What You'll Learn in This Episode: Why waiting for perfect data is dangerous for growth How indecision silently kills momentum and confuses teams The 70% Rule for knowing when you have enough information How to separate reversible vs irreversible decisions Simple decision frameworks you can use immediately Why action creates clarity faster than waiting How great leaders build confidence in their decisions over time This episode is especially powerful for: ✔ Business owners ✔ Entrepreneurs ✔ CEOs & founders ✔ Managers & team leaders ✔ Anyone feeling stuck in decision paralysis Key Takeaway: Speed plus adjustment beats slow and perfect almost every time. Subscribe for weekly leadership, business growth, and decision-making insights Learn more about the SoTellUs Time podcast: https://youtube.com/sotellus Chapters (Boosts Retention & Search) 0:00 – Why Leaders Delay Decisions 1:30 – The Real Cost of Waiting for More Data 4:00 – The 70% Rule: When You Have Enough Information 7:00 – Reversible vs Irreversible Decisions Explained 10:00 – Simple Decision Frameworks That Work 12:30 – How Leaders Build Decision Confidence 14:00 – Final Takeaways & Action Challenge business decision making how to make decisions faster leadership decision making entrepreneur decision making decision making for business owners how to make better decisions decision paralysis business leadership skills CEO decision making entrepreneur mindset how to think like a leader decision making frameworks business growth strategies leadership development decision making under uncertainty how leaders make decisions scaling a business business strategy podcast SoTellUs Time Trevor Howard

    21 min
  5. JAN 27

    Align Sales, Marketing & Operations for Predictable Business Growth

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6977ada1-4948-8331-ae07-cafa0ea97cbf-0" data-testid= "conversation-turn-4" data-scroll-anchor="false" data-turn= "assistant"> You can't scale a business when Sales, Marketing, and Operations are pulling in different directions. That's how you end up with bad leads, missed expectations, burned-out teams, and frustrated customers. In this episode of SoTellUs Time, Trevor Howard breaks down how to create real alignment between Sales, Marketing, and Operations—so your business stops feeling chaotic and starts growing predictably. This isn't theory. This is practical, owner-level strategy you can implement immediately. The Real Cost of Misalignment Marketing is generating leads Sales is frustrated with "bad leads" Operations is overwhelmed trying to deliver what was promised The problem isn't effort. The problem is alignment. When these three core departments aren't aligned, growth feels stressful and unpredictable. When they are aligned, growth becomes calm, scalable, and repeatable. Episode Chapters 0:00 – The Cost of Misalignment Why growth feels chaotic when teams aren't aligned 2:00 – Why Sales, Marketing & Ops Drift Apart Different goals, different metrics, different priorities 5:00 – One Shared Definition of Success Creating a single scoreboard for the entire customer journey 9:00 – Systems That Force Alignment Simple meetings, handoffs, and SOPs that eliminate friction 13:00 – The Owner's Role as the Integrator Why alignment always starts at the top 16:00 – One Direction, One Team How alignment accelerates growth instead of slowing it down What You'll Learn in This Episode Why alignment doesn't happen naturally and must be designed How siloed KPIs quietly destroy teamwork The importance of a shared definition of a win How to align lead quality, close rate, and fulfillment Simple systems that eliminate Sales vs Marketing vs Operations tension The exact role the business owner must play to keep alignment intact Key Insight Alignment doesn't live in intentions. It lives in systems. If your business relies on hoping everyone is on the same page, you'll always be firefighting. Action Step This week, pick one alignment issue between Sales, Marketing, and Operations and fix it. Even one small improvement can unlock massive momentum. What's Coming Next In an upcoming episode: How to create KPIs that encourage teamwork instead of turf wars. Subscribe to SoTellUs Time for real-world business strategy, leadership insights, and scalable growth systems: https://www.youtube.com/@sotellus Learn more about the tools we're building at SoTellUs to align the entire customer journey: https://www.youtube.com/sotellus #BusinessGrowth #Leadership #SalesMarketingAlignment #OperationsManagement #ScalingABusiness #EntrepreneurMindset #BusinessSystems #SoTellUsTime #PredictableGrowth #BusinessOwner

    25 min
  6. JAN 20

    From Operator to Owner: The Leadership Shift Every Business Must Make to Scale & Create Freedom

    You're Not a Worker — You're the Leader Most business owners get stuck working IN their business instead of ON it… and that's exactly why growth stalls, stress piles up, and freedom disappears. In this SoTellUs Time episode, we break down the real job of a business owner—and why leadership, not labor, is the key to scaling, profitability, and peace of mind. If you've ever wondered: "What happens if I step away for two weeks?" "Why does everything still come through me?" "Why can't my business run without me?" This episode is for you. What You'll Learn in This Episode The Trap Most Owners Fall Into If you disappeared for two weeks, would your business grow… or grind to a halt? We explain the critical difference between: Working IN the business → tasks, firefighting, filling gaps Working ON the business → leadership, systems, strategy Key Truth: If you're the bottleneck, your business can't scale. The Real Role of the Business Owner Your job isn't to do more—it's to lead better. We reframe what ownership actually means: Vision Direction Accountability High-level owner responsibilities include: Setting priorities Making strategic decisions Removing obstacles for your team "Your job isn't to be the best worker—it's to build the best workplace." Leadership Over Labor The fastest-growing businesses are led, not micromanaged. You'll learn how real leadership looks: Coaching instead of fixing Asking questions instead of giving answers Strong leadership: Builds confident employees Improves retention Eliminates constant interruptions We compare two owners: One who jumps into every issue… and one who builds leaders to solve them. Monitoring Without Micromanaging You don't need to touch everything to know what's working. We cover: Monitoring vs. micromanaging KPIs & scorecards Weekly dashboards & check-ins "If you need to touch everything, nothing can grow." SOPs & Processes: The Bridge to Freedom Systems are what allow owners to step back without chaos. We explain why SOPs create: Consistency Scalability Owner freedom Examples of systems to document: Employee onboarding Customer experience Daily operations Mindset Shift: SOPs aren't about control—they're about clarity. Final Takeaway & Action Steps If you're stuck in the day-to-day, your business will stay stuck too. Do this this week: Identify one task only YOU should do Identify one task you must stop doing Start documenting one repeatable process "You didn't start a business to create a job—you started it to create freedom." Subscribe for More Real Business Growth Conversations https://www.youtube.com/@sotellus Learn more about reviews, leadership systems & growth tools: https://youtube.com/sotellus from operator to owner business leadership for entrepreneurs working on your business not in it how to scale a business business owner mindset leadership vs management SOPs for small business how to delegate as a business owner systems for business growth stop being the bottleneck entrepreneur leadership how to build a self-running business SoTellUs Time podcast

    29 min
  7. JAN 13

    Good, Better, Best: How to Stop Settling and Start Operating at Your Highest Level (Business, Life & Leadership)

    Good Is the Enemy of Great | Why "Good Enough" Is Destroying Your Business (Good vs Better vs Best) Alt title options if you want to test later: Why Staying "Good" Is Holding You Back (Good vs Better vs Best) The Most Dangerous Place in Business Is "Good Enough" Good, Better, Best: The Hard Truth Most Business Owners Avoid 📝 MAX-LENGTH YouTube Description (SEO + Suggested Traffic Optimized) Most business owners don't fail. They stall. They stall because things are good. Revenue is coming in. The business is stable. Life feels manageable. And that's exactly why "good" is so dangerous. In this episode of SoTellUs Time, we break down the real meaning of Good vs Better vs Best—and why staying "good enough" quietly kills growth, freedom, and long-term success. You'll learn: Why good feels safe—but costs you more than failure The hidden reason most owners never move from good to better What actually separates good operators from elite ones Why comfort disguised as gratitude keeps businesses stuck The hardest jump in business: Good → Better What "best" really looks like (and what it absolutely is NOT) This episode isn't about hustle culture, perfection, or chasing vanity metrics. It's about: ✔ Operating with intention ✔ Building systems instead of chaos ✔ Making proactive decisions instead of reacting ✔ Creating a business that grows without burning you out If you've ever said: "Things are fine, I just don't love my schedule" "The team is there, but everything still runs through me" "We're getting leads, but follow-up is inconsistent" "We're getting reviews, but there's no real system" This episode will hit hard—in the best way. 💡 Key Truth from the Episode: "Good is the enemy of both better and best." At SoTellUs, we help business owners move from good enough to intentional, scalable, and predictable growth through: Automated review systems AI-powered receptionist & follow-up Smart communication and lead automation Marketing systems that actually convert 👉 Learn more about SoTellUs here: https://www.youtube.com/@sotellus 🎧 Listen. Reflect. Decide. Because good is a season—but better is a decision, and best is a standard. 🧠 Primary Keywords (Exact-Match + Semantic) good vs better vs best good is the enemy of great business growth mindset how to scale a business stuck in business business owner burnout leadership mindset small business growth systems vs hustle intentional business growth how to stop settling business clarity entrepreneur mindset

    32 min
  8. JAN 6

    2026 Business Profit Planning Blueprint

    Most business owners hope next year will be better. Hope is not a strategy. If you want 2026 to be more profitable, less stressful, and more scalable than 2025, the work doesn't start in January—it starts right now. In this episode of SoTellUs Time, we break down a practical, no-fluff profit planning framework every business owner should follow before the year ends. This is not theory. This is what real operators do to increase margins, improve team efficiency, and stop running on exhaustion. 🎙 Hosted by Trevor Howard from SoTellUs 👉 Subscribe for weekly business growth strategies: https://www.youtube.com/@sotellus 🌐 Learn more about SoTellUs: https://youtube.com/sotellus ⏱️ What You'll Learn in This Episode 00:00 – Why 2026 Won't Magically Be Better Most owners roll into a new year with the same problems, just bigger. We explain why intentional planning—not motivation—is the difference between growth and burnout. 02:00 – How to Find Hidden Profit in Your 2025 Numbers You don't always need more customers—you often need fewer leaks. Learn how to: Analyze your P&L the right way Cut expenses that don't produce ROI Reallocate money to what actually grows profit 05:00 – Employee Productivity vs "Looking Busy" Payroll is usually your biggest expense. We break down: How to spot productivity leaks Why clarity beats micromanagement How small efficiency gains dramatically increase profit 08:00 – Marketing That Actually Works (and What to Stop Doing) If marketing feels random, it's costing you money. You'll learn: Which channels truly drive high-quality leads Why consistency beats complexity How reviews, referrals, and fast follow-up win in 2026 11:00 – Getting Out of the Day-to-Day and Into the CEO Seat Your business will never outgrow your leadership. We talk about: What owners should stop doing What should only be done by the CEO How to carve out real strategic thinking time 14:00 – The Only KPIs That Actually Matter What gets measured gets improved. We share: The 5–7 numbers every owner should track How to use metrics to make decisions—not emotional guesses Why tracking too much data hurts growth 🚀 Why This Episode Matters If you: Feel like you worked hard in 2025 but didn't get ahead Want more profit without more chaos Are tired of being stuck in the business Want 2026 to feel intentional, calm, and controlled This episode gives you a clear starting point. 2026 doesn't get better by accident. It gets better by design. ✅ Your Action Step Don't try to fix everything. Pick ONE area this week: Numbers Team productivity Marketing Time management KPIs Small changes now create massive results next year. 🔔 Subscribe & Stay Ahead If you're a business owner who wants: More profit Better systems Stronger teams Smarter marketing Subscribe to SoTellUs Time and join thousands of owners building businesses that actually work for their lives. 👉 https://www.youtube.com/@sotellus   planning for profit business planning 2026 business growth strategy small business profit how to make more profit in business business owner mindset end of year business planning business financial planning profit planning for entrepreneurs how to scale a business business systems and processes employee productivity tips marketing strategy for small business CEO mindset working on the business not in it business KPIs how to increase profit margins SoTellUs Time Trevor Howard business podcast entrepreneur podcast small business advice business leadership business growth tips

    32 min
4.3
out of 5
10 Ratings

About

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.