The PR Breakdown with Molly McPherson

www.mollymcpherson.com

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

  1. 5d ago

    Brad Pitt Owns This Article

    Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it. The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Perrier, a charcuterie board he builds himself. Molly walks through what each of those details is doing, why the drinking line was volunteered rather than asked for, and why a story that spikes and vanishes inside a week is exactly the outcome a reputation reset is aiming for. With Dr. Abby Medcalf, from the Substack members live. If you or someone you know is struggling, call or text 988 in the US to reach the Suicide & Crisis Lifeline, available 24/7. The article: "A Monday with Brad Pitt" by Ryan D'Agostino, Esquire, September 2026 — https://www.esquire.com/entertainment/movies/a73336135/brad-pitt-interview-2026/ Photographs by Chantal Anderson. Styling by George Cortina. Media data in this episode from Muck Rack (Aug 10–11, 2026). 00:00  The thesis 00:59  It opens with the dogs 04:29  Guests get the view 07:40  Why it ran in August 08:41  The byline was the plan 09:35  The photos argue with the words 12:42  One sentence, one word 15:42  The questions nobody asked 21:21  What the numbers say 24:47  Getting it on the record 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  2. Aug 7

    Nicole LaPera's Crisis Is Not The Throuple

    A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote her books. That is the story everybody is going to tell. It is not the story worth your time. The throuple is the distraction. The product is the problem. WHAT WE DISSECT Why a lawsuit between three spouses is the least interesting document in this fileHow therapy-adjacent language gets sold as coaching, and why the word swap is the whole business modelWhether credentials survive when the content contradicts themWhat it means that a licensed clinician built a following partly by making people wary of cliniciansHow a $ 24-a-month subscription scales into a nine-million-follower operation, and who's actually paying for whatWhy the New York Times ran this story sourced almost entirely from one side, and what that usually signalsWhat happens to a personal brand when the person is the product and the product was ghostwritten THE POSITIONING This isn't a messy-divorce story with a wellness angle. It's a credentials story with a marriage attached. When the person is the product, a contract dispute becomes a disclosure problem, and every piece of content she ever published is now evidence in a question about who was speaking. WHAT YOU'LL LEARN How to spot therapy-ish language in an unregulated product, and the specific words that do the workThe difference between a credentials problem and a character problem, and why only one of them ends a businessWhy a one-sided story in a major outlet tells you as much about the subject's PR as it does about the reportingWhat audiences are really deciding when they choose a creator over a professional THE SOURCE Read the New York Times piece, A Self-Help Influencer With Troubles of Her Own, here: https://www.nytimes.com/2026/08/02/style/nicole-lepera-self-help-litigation-holistic-psychologist.html Chapters: 0:07 — The Photo That Did Not Look Like Her 0:26 — "Her Own Story Is Complicated" 1:13 — The Cream Jacket and the Upscale Look 1:52 — The Book in the Background 2:09 — This Is Who I See On My Feeds 2:23 — A Little Bit of a Front 3:06 — "The Face of a Brand She Did Not Build" 3:33 — A Breakdown of a Crisis, Not a Takedown 4:12 — The Call Is Coming From Inside the House 4:59 — Two Lawsuits Running in Both Directions 5:25 — "I'm Not Looking at the Marriage. I'm Looking at the Communication." 5:39 — Who Nicole LaPera Actually Is 5:56 — The Credential Question 6:22 — Making Millions Off the Backs of the Credentialed 7:11 — "Traditional Therapy Doesn't Work" 7:56 — Don't Waste Your Money on a Therapist 8:19 — The Granola Aesthetic 8:47 — $24 a Month and the Self Healer Circle 9:11 — Where the Scrutiny Comes From 9:54 — The Message That Arrived at Exactly the Right Time 10:12 — Nobody in the Room Has the Degree 10:38 — Who Platformed Her in the Beginning 11:18 — The Server Crashed. She Got Hired. 11:39 — 2021: The Committed Throuple 11:59 — 2023: A Third of a Multimillion Dollar Company 12:23 — August 2025: The Anonymous Post 12:52 — Let's Look at the Receipts 13:25 — Receipt One: What the Book Says 13:53 — Note the Gap 14:23 — Receipt Two: "Written Solely By" 14:40 — The Three E's of Content Creation 15:10 — Why the Trust Bar Is Higher Here 15:50 — Who Are You Going to Believe 16:05 — Ghostwriting Is Not a Scandal 16:41 — When the Publisher Says One Thing 17:24 — Receipt Three: The Brand's Own Advice 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]   ⚖️ DISCLAIMER      This audio is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  3. Aug 3

    Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

    The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in Muck Rack's data — Julie Fels Masino is out. She did not need to be. Almost everything she decided was right. That is what makes this one worth your time. This is not a story about a dumb company doing a dumb thing. Cracker Barrel was right about the numbers, right about the strategy, right that something had to change. The industry buckets them next to Denny's. Their average check is $15 against an industry closer to $27. Fifty people work the back of house to put that much food on a table. The business case was real. They walked off a cliff anyway, because they missed the one thing a spreadsheet cannot show you. Two interviews tell the story. Eight months ago, Julie sat down with Glenn Beck — beside the senior vice president of store operations, in a bone-colored blouse, eating on camera, while Beck got up for coffee mid-answer. It was there that she did her best work: running her hand around the smooth corner of a remodeled table and explaining that customers told them the hard corners hurt. A regular who brings a stadium cushion to dinner because the chairs are uncomfortable. A Bible study group that meets in the booths. That is a customer describing their own pain, unprompted, on camera, for free. Then Good Morning America, where Michael Strahan lobbed her a softball and she reached for a memorized line instead. The $700 million rebrand had gone after the logo — the thing that was not broken — and the interview never once went near the chairs. Chapters: 0:00 — The Most Expensive Words in Crisis Communication 0:18 — The Backlash, One Year On 1:53 — "There Is a Lot to Be Optimistic About" 2:19 — Right About Almost Everything 4:02 — The CEO Is a Comms Major (and Was Probably Overruled) 7:32 — The Glenn Beck Interview: The Hard Nos 9:01 — Never Let Your CEO Eat on Camera 10:14 — "Velcro Balls Against the Wall to See What Would Stick" 10:59 — Denny's, the $15 Check, and Fifty People in the Back 13:10 — The Booth Demo That Actually Worked 13:20 — The Customer Who Brings His Own Stadium Cushion 14:22 — The Corner of the Table 14:52 — A $700 Million Rebrand of the Thing That Was Not Broken 15:57 — GMA: The Archetype of the Softball Interview 16:39 — "The Feedback's Been Overwhelmingly Positive" 17:54 — "I'll Give You Another Sound Bite" 18:58 — The Statement Cracker Barrel Never Made 20:02 — The Remodel Question, and Why It Is a Bad Data Point 20:43 — The Values Blind Spot 21:57 — Taking the Bait 22:23 — Where Molly Lands on Julie 23:07 — It Was Never About the Logo 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]      Instagram: [https://www.instagram.com/molly.mcpherson/]      Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]    ⚖️ DISCLAIMER      This video is for educational and commentary purposes only. Some links may be affiliate links. Sponsorships are always disclosed in-video. Videos are based on publicly available information unless otherwise stated. Copyright © 2026 Molly McPherson. All rights reserved.

  4. Jul 27

    Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

    Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a mistake and the result was a false positive. As of the FDA's own account, no positive product test for cyclospora has been identified. Taylor Farms then built an entire statement around that apology, led with it, and left the people who got sick in the last paragraph under "our thoughts remain." That is where this crisis got away from them. A false positive on one test does not mean the outbreak isn't yours — and as I say on the live, it is still unclear exactly where this outbreak is coming from. The FDA's traceback pointed at Central Mexico. And while Taylor Farms spent its statement arguing with a federal agency, the story became a Taco Bell story. Muck Rack ran the numbers for the live and you can watch it happen: Taco Bell's article volume runs past everyone else's, Taco Bell turns up inside the Taylor Farms word cloud, then inside the Walmart word cloud. Taco Bell started promoting menu items without lettuce. Taylor Farms took its statement down entirely. In this breakdown I read the statement line by line, ask who was in the room while it was written, and show you what the media data did before and after the correction. You always have to speak to the pain. You don't have to describe the symptoms, but you do have to see the person who ate that salad at a party, on vacation, at a rehearsal dinner. Second half: Amy Griffin, her memoir The Tell, and a lawsuit from a former classmate who says the book's most harrowing anecdotes came from her life. Griffin's answer was to file her own suit and pull the New York Times into it. Same week, same playbook as Taylor Farms. Attack the institution, skip the harm. The biggest tell that your story doesn't hold up is when you attack the press. Chapters: 0:00 The Friday hit list and this week's PR fires 1:12 Where the Taylor Farms PR goes off course 1:58 The full Taylor Farms statement, read line by line 3:15 The headline is a request to be vindicated 4:12 Company versus agency is never the play 5:12 "Our thoughts remain" and who was in the room 6:43 The fatal flaw, it forgets the pain 8:00 The statement gets pulled, and the audience word cloud 9:37 Taco Bell takes the hit, the Muck Rack numbers 10:57 Word clouds for FDA, Taco Bell, Taylor Farms and Walmart 12:26 What a false positive actually means, and the sentiment swing 14:42 A question about FDA quality control 15:30 Amy Griffin, The Tell, and why I stopped reading 16:46 Who actually sells books now 18:43 Bell Burden, Martha's Vineyard, and hidden wealth 20:07 The classmate's lawsuit 21:22 What bad PR looks like in the New York Times 23:23 Maureen Callahan and the media industrial complex 24:23 Attacking the press is the tell 25:00 The legal-threat play 26:29 Same playbook, both stories 27:46 Mitch McConnell watch 28:37 September category trainings 🎙 The PR Breakdown with Molly McPherson

  5. Jul 17

    The Justin Baldoni Video Worked Because It Didn't Look Like PR

    Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic thing about the video is how unstrategic it looked, and in this episode I show you the receipts. I walk through every move the way I teach my own clients: the owned-channel play (stop fighting Meta's algorithm — bring the crisis to your channel), the optics of the couch and the army-green T-shirt, the family deployment (why Emily delivered the hardest lines, and why Blake Lively's version of that move — deploying Taylor Swift — backfired), the one-word message of gratitude, and the timing window that opened the moment the Taylor Swift wedding coverage cooled. Then my partner Muck Rack and I ran the numbers: 623 articles in four days, 60.7% positive sentiment, only 7.2% negative, and a word cloud that finally puts Justin Baldoni's name in the center of the story instead of Blake Lively's. You'll also hear the other side of the NBC 'Heartfelt or Creepy' headline — the crisis consultant (a onetime Harvey Weinstein rep) who called the video creepy and pointless — and why I disagree: Baldoni is in reputation repair, he needs to be hireable again, and in this game you need to have the last word. Chapters: 0:00 No publicist, no People magazine — the whole move 2:40 Two years of Baldoni v. Lively 4:42 Where the case stands: 10 of 13 claims dropped, $8M in fees 6:02 The optics: a couch, a T-shirt, a propped-up phone 8:22 The owned-channel doctrine: stop fighting Meta 10:05 'Heartfelt or Creepy' — the headline that split PR experts 12:04 Reputation repair needs the last word 13:29 Watching the video: the zings and the gratitude message 18:34 The family deployment: Emily vs. Taylor Swift 20:22 Injustice — the word in every client call 25:22 The Muck Rack numbers: 623 articles, 60.7% positive 28:05 The timing window after the Taylor Swift wedding 31:11 My changed playbook: don't fight the algorithm 33:15 When it's your name in the group chat 36:21 Offer it up Join me for my weekly Lives on Substack, and find me everywhere at Molly McPherson. 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📧 Weekly PR Newsletter: [https://www.mollymcpherson.com/newsletter] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]       Instagram: [https://www.instagram.com/molly.mcpherson/]       Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]       Twitter/X: [https://x.com/MollyMcPherson]       ⚖️ DISCLAIMER       This video is for educational and commentary purposes only.      Some links may be affiliate links. Sponsorships are always disclosed in-video.      Videos are based on publicly available information unless otherwise stated.      Copyright © 2026 Molly McPherson

  6. Jul 10

    What Everyone Missed About Graham Platner

    Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday morning, her algorithm fed her story after story about the same man — now a loser, a liar, a warning. This episode lives in the space between those two feeds, because as Molly puts it in the first fifteen seconds: a crisis begins before the headlines. By the time the video goes viral, the conditions were already in place. The headline version is everywhere. Politico published Jenny Racicot's account days before the Maine primary, and within 24 to 48 hours the Maine Democratic Party, the DSCC, Chuck Schumer, and Kirsten Gillibrand had pulled the floor out, with a deadline to withdraw by 5 p.m. on July 13. Everyone is covering the allegation. Molly is covering the response — the "own it, explain it, promise it" playbook that carried Graham Platner through a Nazi tattoo and a Reddit dating-app wave, and the exact moment he traded it for the one move that never survives contact: deny, attack, and blame the press. Two things can be true at once — five things can be true at once. Molly believes Jenny Racicot, and she refuses to throw out the lesson of a candidate who filled rooms by speaking to people's pain. Accountability works because it is self-initiated; it cannot work cornered, and it cannot work twice. And underneath all of it sits the vetting nobody ran — the same three-day shortcut that gave us George Santos, Herschel Walker, and Matt Gaetz. Chapters: 0:00 — A Crisis Begins Before the Headlines 0:27 — The Algorithm-Packaged Candidate 2:21 — The Tattoo, the Reddit Wave, and the Accountability Candidate 3:25 — The Politico Story: Jenny Racicot's Account 5:47 — Bottom Line Up Front: Why Molly Believes Her 7:39 — Primary O'Clock: Operatives and the Establishment 9:36 — "It Was Electric": Molly in the Room 11:26 — Own It, Explain It, Promise It: Why It Worked the First Time 13:39 — The Marine Who Spoke to Pain 16:56 — The Vetting Nobody Ran 18:18 — 24 to 48 Hours: The Institutional Collapse and a July 13 Deadline 20:06 — Amy Gertner's Video and the Confidence That Leaked 22:52 — The Flag: Blaming the Press Instead of the Story 26:05 — "Troubling, Serious and False": The Denial That Called Her a Liar 29:42 — The Al Franken Mistake 32:01 — Three-Day Vetting: Santos, Walker, Gaetz 34:37 — Where Do You Allow the Three-Day Vetting? 36:07 — "Anyone Who Works for a Living": The Line Worth Keeping 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📧 Weekly PR Newsletter: [https://www.mollymcpherson.com/newsletter] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]       Instagram: [https://www.instagram.com/molly.mcpherson/]       Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]       Twitter/X: [https://x.com/MollyMcPherson]       ⚖️ DISCLAIMER       This video is for educational and commentary purposes only.      Some links may be affiliate links. Sponsorships are always disclosed in-video.      Videos are based on publicly available information unless otherwise stated.      Copyright © 2026 Molly McPherson

  7. Jul 3

    The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack

    This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the conversation kept landing on a single question: when someone types your name into a search engine in June 2026, what actually comes up? Google? Social media? A Reddit thread? Or an AI-written answer you never saw coming? Linda Zebian, VP of Communications at Muck Rack and a ten-year veteran of New York Times corporate comms, has the data to answer it. Muck Rack's "What Is AI Reading?" study analyzed 25 million AI citations - "the biggest study of its kind" - and found that 99% of what AI engines cite comes from non-paid owned and earned media. All of social combined - Reddit, LinkedIn, Facebook, TikTok, YouTube - accounts for just 2.9%. The press release your team wrote off years ago? It out-cites Reddit. Which means the reputation game has moved. SEO was a ranking on a list; GEO - generative engine optimization - is about being in the answer. If your crisis plan still lives and dies in the Facebook comment section, you're defending territory ChatGPT, Gemini, and Claude stopped reading a long time ago. Chapters: 00:00 - Linda Zebian and Search Engines 01:20 - Navigating Today's Fragmented Media Landscape 03:18 - How PR Is Evolving Beyond Traditional Journalism 05:57 - SEO vs. GEO: The Future of AI Search Optimization 07:50 - What AI Actually Uses as Trusted Sources 10:40 - How to Write AI-Optimized Press Releases 14:57 - Why Owned Media Matters More Than Social Media 16:23 - FAQs vs. Blog Posts for GEO and AI Visibility 17:33 - Best Crisis Communication Strategies in the AI Era 20:16 - How to Measure AI Visibility and Brand Authority 22:29 - The Future of GEO, AI, and Reputation Management

  8. Jun 26

    The Coverup Always Outlives the Crisis

    This week the stories all share the same fingerprint: people who think the rules don't apply to them. Crisis-communications expert Molly McPherson breaks down why the Mike Vrabel–Dianna Russini saga still has legs months later (hint: it's not the affair — it's the contempt), how the New York Times investigation exposed a reporter who called the paper's own CEO to kill a story, and why the American Diabetes Association's apology is the rare crisis that actually got *better*. Plus: a Lego-store meltdown that proves no community is too niche to become a crisis, and why Buster Posey's "I'll only answer baseball questions" was a fumble on a fumble. One throughline ties it all together — no comment is always a comment. 🎯 KEY TAKEAWAYS: 🏈 CONTEMPT PLUS ENTITLEMENT [11:26]: "This is what I see in my job all the time… it's the entitlement. Contempt plus entitlement." Molly's two-word diagnosis for why the Vrabel–Russini story refuses to die. It was never the affair — it's the contempt for the people who find it interesting, stacked on the entitlement to think they could manage the truth themselves. ⚖️ YOU CAN'T BE THE VICTIM AND THE HERO [19:18]: "You cannot be the victim and the hero in the same story. You can't do that. It doesn't work." The reason the ADA's first move failed — they had police remove their own researchers, then tried to cast themselves as the wronged party. The fix only landed once the CEO stopped defending and started owning it. 🎤 NO COMMENT IS ALWAYS A COMMENT [31:35]: "He didn't go silent. He spoke up. But what he did was he shut the door. He can't shut the door. No comment is always a comment." Buster Posey answered — and still said nothing. The crisis lesson that closes the week: silence and stonewalling are both statements, whether you mean them to be or not. CHAPTERS: 00:00 - This Week's Headlines 00:19 - Mike Vrabel & Dianna Russini: Why "Laughable" Became the Story 02:40 - USA Today's Breakdown: "Expert Calls Response a Disaster" 03:34 - Molly's Quote: A "Staged Rehabilitation, Albeit Clumsily" 05:14 - Accountability That Only Activates When You Get Caught Isn't Accountability 06:34 - The New York Times Investigation Drops 08:06 - "Dianna Russini Was an NFL Insider. Was She Also Out of Bounds?" 09:02 - It Was Never About the Affair — She Got Caught 09:45 - Calling the NYT CEO to Quash the Story 10:25 - The $800K, the On-the-Record Mistake & the Speeding Ticket 11:26 - Contempt Plus Entitlement 13:36 - The American Diabetes Association Fallout 16:08 - The Indestructible PR Framework: Own It, Explain It, Promise It 17:57 - "ADA Leader Apologizes to Researchers Ejected From Meeting" 19:18 - You Cannot Be the Victim AND the Hero in the Same Story 20:36 - Why Teleprompter Apologies Fail: Speak From the Heart 21:18 - The Bricks & Minifigs Meltdown 22:45 - Walking Into the Lego Store Like I Confessed a Murder 25:25 - Community Tripwires: Why Fandoms Turn Into Crises 27:18 - Buster Posey, Pride Month & the SF Giants 29:36 - "Out of Respect… It's Not Something I'm Going to Revisit" 30:57 - "I'll Answer Baseball Questions" — Why Shutting the Door Backfires 31:35 - The Crisis Lesson: No Comment Is Always a Comment 👇 Stay Connected 📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/] 📧 Weekly PR Newsletter: [https://www.mollymcpherson.com/newsletter] 📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/] 🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]   🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1486221150](https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]      🎙️ Spotify: [https://open.spotify.com/show/5EyV7NvgDwUZpuFb1fSuBF]]      📱 MOLLY ON SOCIAL   TikTok: [https://www.tiktok.com/@mollybmcpherson]       Instagram: [https://www.instagram.com/molly.mcpherson/]       Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]       Twitter/X: [https://x.com/MollyMcPherson]       ⚖️ DISCLAIMER       This video is for educational and commentary purposes only.      Some links may be affiliate links. Sponsorships are always disclosed in-video.      Videos are based on publicly available information unless otherwise stated.      Copyright © 2026 Molly McPherson

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About

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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