Market Impact Insights

Market Impact Insights
  • 5.0 (14)
  • BUSINESS
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Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

  1. The Fractional Equation: Carolyn Crandall

    4D AGO

    The Fractional Equation: Carolyn Crandall

    Founder, CEO and Fractional CMO Carolyn Crandall shares how sometimes the most most powerful career moves are the ones that terrify you. From a multi-decade cybersecurity and go-to-market leadership journey with technology leaders like Cisco, Juniper Networks, Nimble Storage and Ativo Networks, Carolyn has blazed the trail for other women leaders to ask the fundamental question: "What are we most likely to do? The thing that people tell us we can't do." Her philosophy on growth is about embracing fear. "I would never be where I am today if I didn't keep taking jobs that scared me." At the end of the day, putting others first through exceptional and empathetic leadership has never been more valuable than today. The choice is simple. "Invest in your teams."

    48 min
  2. The Changing Mobile Landscape: Lior Eldan

    FEB 2

    The Changing Mobile Landscape: Lior Eldan

    Moburst Co-Founder and COO Lior Eldan shares his journey and mission to turn mobile marketing into a science. Breaking through the noise in a crowded 5 million apps market requires more than just great technology, it requires seeing what others miss. His approach to leadership challenges conventional command- and-control thinking. "The job of the leader isn't necessarily to have all the answers, but to create an environment where the right answers can emerge." It's about working smart, not just hard and seeing the difference between activity and impact. AI isn't a threat, it's an enabler. "This has an opportunity to be a net good for society."

    35 min
  3. The 70 Percent Solution: Katie Virtue

    JAN 26

    The 70 Percent Solution: Katie Virtue

    Strategic consultant and coach Katie Virtue shares how three decades as a hockey player led her to believe that 100% effort, every single shift, was the only path to success. She realized that was wrong, that it is a formula for burnout. In discovering her "70 Percent Solution," she evolved from a mindset of "what I accomplish" to "what we accomplish together" to focusing on "they", a ripple effect created by coaching others to succeed. A self-described "recovering perfectionist," she advocates for bringing your true self to work every day. Stop celebrating only the end goal, and start celebrating progress along the way. Authenticity and vulnerability matters. "I've made more connections with people sharing my failutres than when I focused only on showing achievements."

    38 min
  4. From Zero To Ecosystem: Andrea Hogan

    JAN 19

    From Zero To Ecosystem: Andrea Hogan

    Highly accomplished CMO and Advisor Andrea Hogan shares her journey in leading major go-to-market initiatives for an $11 billion region at Qualcomm, working with technology giants Google, Microsoft, Dell and HP building compelling, innovative ecosystems. Her leadership philosophy doesn't come from board rooms, it comes from unforgettable life experiences like walking 800 kilometers across Spain on the Camino de Santiago. carrying just 7 kilos in her backpack and her mother's journal. This walk represented the very critical leadership prioritization choices we must make. "The Camino strips life back to essentials. You realize how much of what we carry, not just in our backpacks, but in our lives, isn't truly essential." Being an impactful leader is not about just about strategy and techical competency. It's about bringing an optimistic mindset every day in inspiring and creating future generations of great leaders. "Leadership isn't about being followed. It's about creating more leaders. The greatest measure of your success is how many people rise because of you."

    38 min
  5. Shining A Light: Cassi Hallam

    JAN 12

    Shining A Light: Cassi Hallam

    Cassi Hallam, CMO at System Pavers, shows how the most dangerous place in marketing is the gap between what your data says and what your customers are actually experiencing. In this episode, Cassi shares how her team had created a beautiful, data-backed product that wasn't selling—until she left her desk, went to trade shows, and truly listened to the questions customers were asking. What she discovered transformed not just that product launch, but her entire approach to marketing leadership. Cassi reveals how to uncover the hidden meaning behind customer questions, why your best team members might need the most attention (not the least), and how to build what she calls "self-policing cultures" where A players elevate everyone around them. From her earliest days in a contact center to leading marketing for a category-defining home improvement brand, Cassi developed the wisdom to uncover superpowers, recognize the importance of intentional self-reflection, and to understand exceptional marketing leadership starts from within.

    36 min
  6. Building A Healthy Innovation Culture: Elizabeth Bieniek

    JAN 5

    Building A Healthy Innovation Culture: Elizabeth Bieniek

    Technology Leadership and Strategic Advisor Elizabeth Bieniek shares how devaluing the unique talents that come naturally to you is the biggest self-sabotage to building a healthy culture where innovation thrives. Having successfully scaled the operations of multi-billion dollar businesses at Cisco, she knows that creating a space as a leader where your teams are excited to work in is the foundation. "Show up to work the way you wish everybody else showed up. If you are creating the environment that you want to work in, then that' creating an environment that other people want to work in." If like her you are more of a natural introvert, have the courage to raise your voice to be heard. "Nobody can hear the thoughts in your head." You can perfect an idea internally forever, but if you never voice it, you are robbing your teams of the collaboration and innovations that could spark from it.

    34 min
  7. Creating B2B Brand Connection: Shawn Perritt

    12/16/2025

    Creating B2B Brand Connection: Shawn Perritt

    Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.

    34 min
  8. Creating Global Transformation: Kyle Whitehill

    12/08/2025

    Creating Global Transformation: Kyle Whitehill

    Avanti Communications CEO Kyle Whitehill shares his amazing journey in driving global transformation which started by choosing purpose over predictability. Creating lasting impact is about understanding customers, driving results, developing people authentically and leading with a generous heart. Sometimes patience pays off the most in long-term career success. "Don't chase money. If you're any good, money will find you. If you love the company, love your job and love your boss that's golden. If you love the company and your job but are having a tough time with your boss, don't leave. It will play out over time." This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.

    42 min
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5
out of 5
14 Ratings

About

Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

Information

  • Creator
    Market Impact Insights
  • Years Active
    2018 - 2026
  • Episodes
    263
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Market Impact Insights